Business of Apps Podcast
#188: Smart Marketing for Smart Apps: AI Insights for 2024 with Günay Aliyeva, Co-Founder of Gamelight
Mar 4, 2024
Discussing the potential of AI in mobile advertising with Günay Aliyeva, co-founder of Gamelight. Topics include AI in app marketing, the impact of generative AI, and the future of smart technology. Also, insights on smartphone preferences, app store evolution, and desired smartphone features.
33:36
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Quick takeaways
- AI algorithms revolutionize mobile marketing, enhancing user engagement and retention rates.
- Generative AI tools like OpenAI SORA revolutionize video production and creative processes in marketing.
Deep dives
AI's Potential for Mobile Advertising and App Marketing
AI algorithms have revolutionized mobile marketing strategies, enhancing user engagement and retention rates. Gamelight's AI algorithm analyzes user data to match users with apps, ensuring users get apps they love and publishers attract loyal users. With the advancement of AI in the industry, companies are expected to shift towards AI-powered algorithms for more optimized targeting and better campaign results.
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