Business of Apps Podcast
#180: Fitness app growth marketing lessons with Mansi Sharma, VP, Growth Marketing at MyFitnessPal
Jan 15, 2024
Mansi Sharma, VP, Growth Marketing at MyFitnessPal, shares lessons on growing and keeping the app in shape. Topics include proper research, ad creative and targeting, scaling mobile user acquisition, assessing budget spending, testing marketing campaign hypotheses, and effective competition.
29:46
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Quick takeaways
- Understanding the app category and competition is crucial for the success of a fitness app.
- Good creative in marketing campaigns can have a stronger impact than targeting efforts.
Deep dives
Lessons from Growing and Keeping the My Fitness Bell App in Shape
Manci Sharma, the VP of Growth Marketing at My Fitness Bell, shares valuable insights on growing and maintaining a successful fitness app. She emphasizes the importance of understanding the app category and competition, as well as aligning product features with user needs. Manci highlights the significance of creative in marketing campaigns, asserting that good creative can surpass targeting efforts. She also discusses the importance of scaling campaigns by focusing on where users spend their media time. Lastly, Manci explores the challenges of measuring marketing budget spending and emphasizes the need for a scientific approach in hypothesis testing.
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