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#180: Fitness app growth marketing lessons with Mansi Sharma, VP, Growth Marketing at MyFitnessPal

Business of Apps Podcast

CHAPTER

Analyzing Marketing Budget Spending

This chapter focuses on the importance of assessing marketing budget spending and how it can establish marketing as a growth level within a company. The speakers discuss the challenges of measuring the impact of marketing campaigns, highlight the need for good analytics support and testing methods, and emphasize the success of starting with performance marketing in the measurement journey.

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