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#180: Fitness app growth marketing lessons with Mansi Sharma, VP, Growth Marketing at MyFitnessPal

Business of Apps Podcast

CHAPTER

Contrasting TikTok Ads with TV Ads and Strategies for Scaling App Marketing Campaigns

This chapter explores the differences between TikTok ads and TV ads, highlighting the variations in format and user expectations. It also delves into the significance of scaling an app marketing campaign based on the user base size, and touches on finding the right channels for marketing budgets to drive business growth.

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