
Mansi Sharma
VP, Growth Marketing at MyFitnessPal
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Jan 15, 2024 • 30min
#180: Fitness app growth marketing lessons with Mansi Sharma, VP, Growth Marketing at MyFitnessPal
Mansi Sharma, VP, Growth Marketing at MyFitnessPal, shares lessons on growing and keeping the app in shape. Topics include proper research, ad creative and targeting, scaling mobile user acquisition, assessing budget spending, testing marketing campaign hypotheses, and effective competition.