

#181: App Growth Strategies for 2024 @ APS Berlin
Jan 18, 2024
Wendy Tai, Ara Salbashian, Alexander Beresford, and Rodolphe Helderwerdt discuss effective team management, market trends, and suggestions for app growth in 2024. They explore topics such as multi-channel approach, localization, incrementality testing, media mix modeling, local preferences, and computational reducibility.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7
Introduction
00:00 • 2min
Introduction of Speakers and Their Apps
02:11 • 11min
Structuring a Digital Marketing Team for Cross-Channel and Localization
13:39 • 2min
App Growth Challenges and Strategies
16:05 • 7min
Growth, Retention, and Local Preferences
23:20 • 16min
Shifting Focus from AI to Computational Reducibility
39:26 • 2min
Closing Remarks and Panelist Thank You
41:41 • 3min