Business of Apps Podcast
#181: App Growth Strategies for 2024 @ APS Berlin
Jan 18, 2024
Wendy Tai, Ara Salbashian, Alexander Beresford, and Rodolphe Helderwerdt discuss effective team management, market trends, and suggestions for app growth in 2024. They explore topics such as multi-channel approach, localization, incrementality testing, media mix modeling, local preferences, and computational reducibility.
42:35
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Quick takeaways
- App growth practitioners should prioritize staying updated on data compliance and privacy regulations.
- App growth practitioners should actively embrace technology, including AI, to enhance their strategies.
Deep dives
Focus on Data Compliance and Privacy
App growth practitioners should prioritize staying updated on data compliance and privacy regulations. Changes like Google privacy sandbox and cookie deprecation require understanding and adaptation. Collaborating with analytics teams and publishers is crucial to navigate these challenges successfully.
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