
Wendy Tai
Head of Performance Marketing at Wolt
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Jan 18, 2024 • 43min
#181: App Growth Strategies for 2024 @ APS Berlin
Wendy Tai, Ara Salbashian, Alexander Beresford, and Rodolphe Helderwerdt discuss effective team management, market trends, and suggestions for app growth in 2024. They explore topics such as multi-channel approach, localization, incrementality testing, media mix modeling, local preferences, and computational reducibility.