#181: App Growth Strategies for 2024 @ APS Berlin
Business of Apps Podcast
Structuring a Digital Marketing Team for Cross-Channel and Localization
This chapter explores the structure of the digital marketing team at free now, focusing on the transition from channel specialization to a cross-channel and localized strategy. The speaker emphasizes the significance of localization in the mobility sector and discusses the use of the T-shaped marketer model, while also highlighting the need for testing and adaptation based on the company's requirements.
00:00
Transcript
Play full episode
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
