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2min chapter
#181: App Growth Strategies for 2024 @ APS Berlin
Business of Apps Podcast
Structuring a Digital Marketing Team for Cross-Channel and Localization
This chapter explores the structure of the digital marketing team at free now, focusing on the transition from channel specialization to a cross-channel and localized strategy. The speaker emphasizes the significance of localization in the mobility sector and discusses the use of the T-shaped marketer model, while also highlighting the need for testing and adaptation based on the company's requirements.
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