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7min chapter
#181: App Growth Strategies for 2024 @ APS Berlin
Business of Apps Podcast
App Growth Challenges and Strategies
This chapter explores the challenges of app growth in different regions and the importance of localized strategies. It discusses the evolution of app tech stack, the significance of incrementality testing, and the use of MMM for offline channels. The chapter also delves into creative automation, media mix modeling, and the question of prioritizing engagement or new acquisitions.
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Discover
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