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#181: App Growth Strategies for 2024 @ APS Berlin

Business of Apps Podcast

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App Growth Challenges and Strategies

This chapter explores the challenges of app growth in different regions and the importance of localized strategies. It discusses the evolution of app tech stack, the significance of incrementality testing, and the use of MMM for offline channels. The chapter also delves into creative automation, media mix modeling, and the question of prioritizing engagement or new acquisitions.

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