
Launch Your Private Podcast
Are you a creator, solopreneur, coach, or consultant who's ready to take your digital offerings to the next level? Looking for a fresh, exciting, and personal way to connect with your audience and deliver your content? It's time to tune in to "Launch Your Private Podcast," the podcast all about the power of private podcasting.Co-hosted by Lindsay and Nora, the founders of Hello Audio, this podcast is your inspiring and practical guide to creating, launching, and growing your own private podcast. With our focus on making private podcasting easy and accessible, you'll discover the immense potential of private podcasting for delivering your programs, boosting your marketing, enhancing team communication, and even personal growth.Each week, we dive deep into the world of private podcasting, with a mix of expert advice, actionable strategies, case studies from successful users, and breakdowns of the latest tools and technologies. We'll debunk myths and help you avoid common mistakes so you can harness the benefits of private podcasting.Whether you're just starting your journey into private podcasting, or you're looking to optimize your existing private podcast, "Launch Your Private Podcast" is your go-to resource. Join us and the rest of the Hello Audio community as we revolutionize digital content delivery, one private podcast at a time.
Latest episodes

Mar 12, 2025 • 42min
072: Nicole Culver’s Secret Podcast Still Drives Five-Figure Sales—Here’s What’s Changed
What if you could build trust, nurture leads, and convert listeners into buyers—without the pressure of live webinars or endless social media posts? Nicole Culver has mastered this using private podcasts, and she’s back to share what’s changed since her last appearance. From fine-tuning her high-ticket funnel to adding low-ticket offers that fuel conversions, she’s giving us an inside look at what’s working now.Timestamps:[0:00] Introduction to the episode and Nicole Culver’s return to share updates on her private podcast strategy.[5:02] Why private podcasts make sales calls easier by pre-framing the conversation.[10:26] Why she resisted low-ticket offers at first—and what changed her mind.[14:39] Why private podcasts are the best way to establish a connection with potential buyers.[20:07] The “sideways webinar” approach: How Nicole structures her private podcast to maximize conversions.[24:08] Nicole’s live training strategy and how it fits into her private podcast system.[27:36] Running ads to a private podcast: Why it’s one of Nicole’s most effective strategies.[29:02] Why specificity is the key to running successful ads to a private podcast.[33:29] The simple way Nicole records private podcast episodes using just her phone.[35:23] The behind-the-scenes of her client-only private podcast and how it enhances coaching programs.[37:02] Nicole teases her next private podcast on lead generation and demand creation.Links mentioned:https://instagram.com/nicoleculverhttps://nicoleculver.co/secret Get the behind the scenes of my 6+ figure a month evergreen funnel.If you enjoyed today's episode, please:Post a screenshot & key takeaway on your IG story and tag us at @helloaudiofm so we can repost you.Leave a positive review or rating at https://ratethispodcast.com/lyppGrab a free trial of Hello Audio: helloaudio.fm/pricing

Mar 5, 2025 • 40min
071: Why Kaitlyn Kessler Ditched Her LMS for Private Podcasts
Tired of overcomplicating your content creation? In this episode of Launch Your Private Podcast, Kaitlyn Kessler—energetics and business coach for visionary leaders reveals how she transformed her business by replacing traditional LMS systems with private podcasting. Learn how audio became her #1 tool for aligning her content delivery with her mission of simplicity, ease, and sustainable growth.Timestamps:[0:00] Introduction to the episode and Kaitlyn Kessler’s journey in creating her first audio-based course[7:30] Transitioning away from traditional course platforms: Canceling LMS subscriptions for audio-only delivery.[12:20] Organic vs. paid marketing for private podcasts: Crushing signup goals with a free audio lead magnet.[14:10] The psychology behind going fully audio-first: Why simplicity aligns with client lifestyles.[16:00] Addressing practical concerns in the transition to going fully audio[24:30] The biggest mindset shift: Letting go of “more is more” and focusing on what’s actually used.[27:15] The biggest mindset shift: Letting go of traditional formats[34:30] The emotional impact of audio-based learning: Building trust through voice and embodied content.Links mentioned:instagram.com/kaitlynskesslerhttps://kaitlynkessler.com/bwekaitlynkessler.comIf you enjoyed today's episode, please:Post a screenshot & key takeaway on your IG story and tag us at @helloaudiofm so we can repost you.Leave a positive review or rating at https://ratethispodcast.com/lyppGrab a free trial of Hello Audio: helloaudio.fm/pricing

Feb 26, 2025 • 44min
070: Julie Ciardi’s Private Podcast Strategy Drive $320k Launch
Julie Ciardi, a Human Design Business Coach and former IBM marketing executive, reveals her innovative use of private podcasts to drive business success. She discusses her unique 'surround sound marketing' strategy, which transformed her launches and generated a staggering $320K in revenue. Julie emphasizes the power of voice in engagement, explaining how audio creates intimacy and connection. Listeners will learn about updating private podcast feeds for launches and the importance of user experience in content delivery.

Feb 19, 2025 • 36min
069: Coaching Donna Duffy on Reactivating Her Audience with a Private Podcast Lead Magnet
Are you a coach or a creator who’s stepping back into the spotlight after a business hiatus? In today’s episode of Launch Your Private Podcast, we coach Donna Duffy—a strategic business coach who helps women over 55 discover and amplify their signature work on reactivating her audience, revamping her lead magnet, and harnessing the power of private podcasts.Timestamps:[0:00] Introduction to the episode and Donna Duffy’s Journey: Stepping Back After Caregiving[3:57] The Challenge: Reactivating a Cold Audience[6:48] Choosing the Best Lead Magnet Strategy[9:40] Transforming a PDF Lead Magnet into an Audio Guide[11:15] The Power of an Audio Walkthrough for Engagement[15:32] The Currency Exchange Exercise: Crafting Clear Offers[19:50] Step-by-Step: Adding a Private Podcast to the Funnel[22:55] Converting More Discovery Calls with Audio Assets[26:44] The “Demonstration Asset” for Higher Conversions[29:12] A Bonus Episode Strategy to Nurture Leads[30:30] How Private Podcasts Can Keep Leads WarmLinks mentioned:http://www.sagesuccessstudio.comIf you enjoyed today's episode, please:Post a screenshot & key takeaway on your IG story and tag us at @helloaudiofm so we can repost you.Leave a positive review or rating at https://ratethispodcast.com/lyppGrab a free trial of Hello Audio: helloaudio.fm/pricing

Feb 12, 2025 • 48min
068: Coaching Francesca Rea CFP to Refine Messaging for an Audio Course
Francesca Rea CFP, a senior wealth advisor and prosperity coach, shares her journey of refining her audio program, Rise Up, Live Up Money. She discusses initial successes and the challenges she faces in maintaining engagement and improving messaging. The conversation covers the importance of perceived value, tailored financial education for women, and effective traffic strategies for her audience. Additionally, they explore technical hurdles of audio course delivery and the empowering potential of audio content creation.

Feb 5, 2025 • 48min
067: Coaching Alex Howson on Launching a Private Podcast for Conversion
Are you an educator or course creator looking to deepen audience engagement and convert hesitant learners? In this episode of Launch Your Private Podcast, we coach Alex Howson—medical writer, educator, and founder of Write CME Pro—on designing a private podcast that not only supports health professionals transitioning into freelance medical writing and continuing education but also converts them into loyal clients.Timestamps:[0:00] Introduction to the episode and Alex Howson's niche: Continuing education for healthcare [4:03] Customer journey mapping insights for slow-moving audiences[8:04] Positioning the private podcast as a conversion tool[10:05] Addressing fears in investing in professional development[13:02] Psychological barriers: Needs, beliefs, and career transition fears[17:29] Academic burnout parallels in freelance transitions[21:06] Confidence-building through storytelling and relatable journeys[29:07] Repurposing public content for intimate learning experiences[34:03] Aspirational storytelling via freelance writer interviews[37:05] Validating programs with testimonials and case studies[41:33] Strategic reuse of public content: Accessibility vs. exclusivity[46:07] Closing takeaways and action steps for listenersLinks mentioned:https://www.alexhowson.com/Podcast: Write Medicine Book: WriteCME Roadmap: How to Thrive in CME with No Experience, No Network, and No ClueProgram: WriteCME ProIf you enjoyed today's episode, please:Post a screenshot & key takeaway on your IG story and tag us at @helloaudiofm so we can repost you.Leave a positive review or rating at https://ratethispodcast.com/lyppGrab a free trial of Hello Audio: helloaudio.fm/pricing

Jan 29, 2025 • 48min
066: Coaching Sabrina Fletcher to Simplify Access to Resources in her Membership
Are you a coach, therapist, or support professional looking to create a safe, intimate space for clients navigating grief and trauma? Join us in this episode of Launch Your Private Podcast as we coach Sabrina Fletcher, a pregnancy loss doula, on building a membership site with a private podcast to support individuals healing from termination for medical reasons (TFMR).Timestamps:[0:00] Introduction to the episode and Sabrina's mission to create a trauma-informed membership offering audio courses[3:29] Structuring Content to Reduce Overwhelm[7:02] Private Podcasts as Trauma-Sensitive Tools[9:18] Technical Setup: Feeds, Segmentation, and Membership Design[11:50] Single Feed vs. Multiple Feeds Debate[14:22] Solving Access Issues for Canceled Members[19:08] Automating Access with ActiveCampaign + Hello Audio[23:35] Scaling Gradually: Tech vs. Community Priorities[26:50] Ethical Content Curation for Grieving Audiences[31:15] Privacy and Anonymity in Private Podcasts[38:55] Pricing Strategies for Trauma-Informed Memberships[42:30] Positioning Memberships as Short-Term Healing JourneysLinks Mentioned:http://www.thetfmrdoula.comIf you enjoyed today's episode, please:Post a screenshot & key takeaway on your IG story and tag us at @helloaudiofm so we can repost you.Leave a positive review or rating at https://ratethispodcast.com/lyppGrab a free trial of Hello Audio: helloaudio.fm/pricing

Jan 22, 2025 • 46min
065: Tisha Castillo Explores Private Podcasts to Educate and Engage Clients in Virtual Healthcare
Are you a health practitioner or nutrition expert eager to elevate client engagement and explore cutting-edge marketing strategies? Join us in this episode of "Launch Your Private Podcast," where we coach Tisha Castillo, a seasoned nutrition integration specialist, on mastering private podcasts for her virtual healthcare practice, Simplified Health and Nutrition.Timestamps:[0:00] Introduction to the episode and Tisha Castillo's approach to improving health spans and rethinking food. [3:40] Initial experiments with recording emails and creating a simple private podcast. [5:15] Challenges in promoting and positioning her private podcast. [9:03] The idea of audio lead magnets as an alternative to PDFs or other digital formats. [13:30] Exploring misconceptions about private podcasts and their flexibility in formats. [15:11] Brainstorming new assets for lead generation or targeted use cases. [18:20] Emphasizing the simplicity and ease of integrating private podcasts into practice workflows. [27:10] Overview of Hello Audio’s plans and features, including dynamic ad spots and tagging. [29:40] Tisha reflects on her experience setting up her podcast and learning new possibilities. [33:50] Tips for onboarding older audiences and visually demonstrating podcast setup. [35:22] Examples of successful use cases from Tarzan Kay and other podcast creators. [37:10] Troubleshooting tips for unique links and client access issues. [41:10] Discussing audience demographics and preferences for podcast consumption. [43:00] Tisha highlights the transformative potential of private podcasts for client integration. Links mentioned:Website: https://TishaCastillo.comLinkedIn: https://linkedin.com/in/tishacastilloFree Guides:3 Lies Cutting Your Life Short : https://tishacastillo.com/3lies5 "Healthy" Foods Making You Sicker & Fatter : https://tishacastillo.com/freebieAccess my private podcast! Weekly emails read to you - Like storytime minus the bedtime!https://app.helloaudio.fm/feed/7a6b6a0c-d49f-46b6-b153-49b2a961a0b9/signupIf you enjoyed today's episode, please:Post a screenshot & key takeaway on your IG story and tag us at @helloaudiofm so we can repost you.Leave a positive review or rating at https://ratethispodcast.com/lyppGrab a free trial of Hello Audio: helloaudio.fm/pricing

Jan 15, 2025 • 50min
064: Brenna McGowan Pioneers Purpose-Driven Audio Summits with Private Podcasts
Curious about how private podcasts can elevate your online events?Join us for an inspiring conversation with Brenna McGowan, a seasoned launch strategist and the creative force behind the successful audio summit series Behind the Launch. In this episode, you’ll gain valuable insights into tailoring content to your audience’s preferences, ensuring it’s both accessible and engaging. Plus, discover how incorporating charitable contributions into your business model can add purpose and impact to your events.Timestamps:[0:00] Introduction to the episode and Brenna McGowan's journey from traditional MP3 hosting to innovative private podcasting [4:15] The inception and evolution of the Behind the Launch audio summit series.[6:10] Benefits of private podcasting for event hosting and its impact on listener engagement.[9:34] Integrating philanthropy into business through events, supporting Learning Ally.[13:03] Audience-Centric Approach: Tailoring content for enhanced accessibility and engagement.[15:47] The challenges and technological shifts in creating and hosting audio content.[24:56] Future directions for Behind the Launch and exploring new possibilities in private podcasting.[27:32] The power of community and building connections through specialized content for targeted audiences.[30:45] Concluding thoughts on the personal and professional impacts of private podcasting in education and business.[34:22] Brenna discusses the broader implications of her work and the future of private podcasting in business strategy.[37:19] Closing remarks and how listeners can engage with and learn more from Behind the Launch.Links mentioned:https://www.instagram.com/brennamcgowanco/https://www.facebook.com/groups/behindthelaunchwithbrennamcgowanhttps://brennamcgowan.co/If you enjoyed today's episode, please:Post a screenshot & key takeaway on your IG story and tag us at @helloaudiofm so we can repost you.Leave a positive review or rating at https://ratethispodcast.com/lyppGrab a free trial of Hello Audio: helloaudio.fm/pricing

Jan 8, 2025 • 46min
063: Coaching Mariel Wilk to link Private Podcasting and In-person Events
Marielle Wilk, founder of Abundance, combines dance with subconscious reprogramming for personal development. She shares her journey in creating a transformative private podcast aimed at empowering women. Marielle discusses the challenges of engaging online audiences and the importance of bringing energy from live sessions into audio. She emphasizes community building through dance classes and personal connections in coaching. Learn how these innovative approaches could revolutionize personal growth and development through podcasting.