Launch Your Private Podcast 099: Shannon Matson's Quiz-to-Private Podcast Strategy Drives $100K Launch Day
Sep 17, 2025
39:35
In this episode, we explore Shannon Matson's multi-faceted approach to private podcasting with the founder of The Social Bungalow. Discover how Shannon combines quizzes with private podcasts to create highly engaged leads, uses audio content for evergreen nurturing, and achieved a $100K launch day by pre-framing her audience through strategic audio consumption.
Topics Covered
- The "Blind Spot Breakdown" quiz strategy with four targeted private podcast episodes
- Using "WTF is Happening in the Online Space" as an evergreen lead magnet
- Creating audio newsletters with off-the-record insights
- Implementing private podcasts in evergreen funnels for low-engagement leads
- Black Friday template bundle strategy with pre-framing audio content
- Using private podcasts for FAQ responses and course delivery
Links mentioned:
- http://thesocialbungalow.com
- @thesocialbungalow
- Define Your Unique Sales Edge (on-demand masterclass): https://thesocialbungalow.com/define-your-unique-sales-edge
- WTF is Happening in the Online Space?! (private podcast): https://thesocialbungalow.com/wtf-is-happening-online
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