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Launch Your Private Podcast

Latest episodes

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Apr 2, 2025 • 48min

075: Coaching Sonja Symone on Positioning an Anti-Burnout Private Podcast Lead Magnet

Seeking a more authentic way to connect with your audience without overwhelming them with more to-do’s? Tune into this episode of Launch Your Private Podcast, where we coach Sonja Symone, a stress reduction coach and founder of Harmony, Not Hustle Media Company, on designing a private podcast that generates leads and builds deep, lasting engagement with her community.Timestamps:[0:00] Introduction to the episode and Sonja Symone’s background and why she’s rebuilding with audio.[5:04] Mapping her ecosystem: public podcast, 1:1 coaching, and plans for a membership.[8:27] Identifying the core problem: success without balance and the toll on mental health.[12:57] Why Sonja rejects a one-size-fits-all framework and co-creates solutions with each client.[20:34] Sonja’s audience doesn’t want DIY courses—they want interaction and support.[21:58] Repurposing course content into private podcasts: how to start small and test.[23:50] Nora reframes the hook: positioning around anti-burnout instead of balance.[26:00] Creating empowered listeners: “You’re not the problem—you’re the answer.”[27:57] Can a mindset shift be the win? Lindsay explains why it’s ideal for a lead magnet.[36:05] Why multiple private feeds make user experience easier inside memberships.[38:00] Real examples of creators monetizing audio-only memberships with great success.Links mentioned:http://www.sonjathompkins.comsonjathompkins.com/podcasthttps:Instagram.com/sonjasymoneIf you enjoyed today's episode, please:Post a screenshot & key takeaway on your IG story and tag us at @helloaudiofm so we can repost you.Leave a positive review or rating at https://ratethispodcast.com/lyppGrab a free trial of Hello Audio: helloaudio.fm/pricing
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10 snips
Mar 26, 2025 • 40min

074: Coaching Carrie Bonnett on Using a Private Podcast Q&A Feed for Her Next Launch

In this episode, Carrie Bonnet, an executive function coach helping students and families, shares her insights on enhancing course engagement through private podcasts. She discusses innovative strategies to combat content overwhelm and low engagement. Key topics include using a Q&A feed for tailored learning and creating an evergreen knowledge base. Carrie also explores how to effectively position audio content as a lead magnet to boost subscriptions. Her actionable takeaways aim to create a more accessible and effective learning experience for her audience.
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Mar 19, 2025 • 49min

073: Private Pod Funnel That Took Colleen Kachmann to $150K/Month

Colleen Kachmann, founder of Emotional Sobriety Coaching, transformed her business from losing $40K to generating $150K monthly by leveraging private podcasts. She reveals how these podcasts warm up leads, drastically improving her 40% close rate on high-ticket sales. Colleen dives into the role of AI in organizing content, enhancing client engagement, and even discusses her unique onboarding strategies to build trust. Her innovative approach is reshaping client retention and revolutionizing high-ticket coaching.
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Mar 12, 2025 • 42min

072: Nicole Culver’s Secret Podcast Still Drives Five-Figure Sales—Here’s What’s Changed

What if you could build trust, nurture leads, and convert listeners into buyers—without the pressure of live webinars or endless social media posts? Nicole Culver has mastered this using private podcasts, and she’s back to share what’s changed since her last appearance. From fine-tuning her high-ticket funnel to adding low-ticket offers that fuel conversions, she’s giving us an inside look at what’s working now.Timestamps:[0:00] Introduction to the episode and Nicole Culver’s return to share updates on her private podcast strategy.[5:02] Why private podcasts make sales calls easier by pre-framing the conversation.[10:26] Why she resisted low-ticket offers at first—and what changed her mind.[14:39] Why private podcasts are the best way to establish a connection with potential buyers.[20:07] The “sideways webinar” approach: How Nicole structures her private podcast to maximize conversions.[24:08] Nicole’s live training strategy and how it fits into her private podcast system.[27:36] Running ads to a private podcast: Why it’s one of Nicole’s most effective strategies.[29:02] Why specificity is the key to running successful ads to a private podcast.[33:29] The simple way Nicole records private podcast episodes using just her phone.[35:23] The behind-the-scenes of her client-only private podcast and how it enhances coaching programs.[37:02] Nicole teases her next private podcast on lead generation and demand creation.Links mentioned:https://instagram.com/nicoleculverhttps://nicoleculver.co/secret Get the behind the scenes of my 6+ figure a month evergreen funnel.If you enjoyed today's episode, please:Post a screenshot & key takeaway on your IG story and tag us at @helloaudiofm so we can repost you.Leave a positive review or rating at https://ratethispodcast.com/lyppGrab a free trial of Hello Audio: helloaudio.fm/pricing
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Mar 5, 2025 • 40min

071: Why Kaitlyn Kessler Ditched Her LMS for Private Podcasts

Tired of overcomplicating your content creation? In this episode of Launch Your Private Podcast, Kaitlyn Kessler—energetics and business coach for visionary leaders reveals how she transformed her business by replacing traditional LMS systems with private podcasting. Learn how audio became her #1 tool for aligning her content delivery with her mission of simplicity, ease, and sustainable growth.Timestamps:[0:00] Introduction to the episode and Kaitlyn Kessler’s journey in creating her first audio-based course[7:30] Transitioning away from traditional course platforms: Canceling LMS subscriptions for audio-only delivery.[12:20] Organic vs. paid marketing for private podcasts: Crushing signup goals with a free audio lead magnet.[14:10] The psychology behind going fully audio-first: Why simplicity aligns with client lifestyles.[16:00] Addressing practical concerns in the transition to going fully audio[24:30] The biggest mindset shift: Letting go of “more is more” and focusing on what’s actually used.[27:15] The biggest mindset shift: Letting go of traditional formats[34:30] The emotional impact of audio-based learning: Building trust through voice and embodied content.Links mentioned:instagram.com/kaitlynskesslerhttps://kaitlynkessler.com/bwekaitlynkessler.comIf you enjoyed today's episode, please:Post a screenshot & key takeaway on your IG story and tag us at @helloaudiofm so we can repost you.Leave a positive review or rating at https://ratethispodcast.com/lyppGrab a free trial of Hello Audio: helloaudio.fm/pricing
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Feb 26, 2025 • 44min

070: Julie Ciardi’s Private Podcast Strategy Drive $320k Launch

Julie Ciardi, a Human Design Business Coach and former IBM marketing executive, reveals her innovative use of private podcasts to drive business success. She discusses her unique 'surround sound marketing' strategy, which transformed her launches and generated a staggering $320K in revenue. Julie emphasizes the power of voice in engagement, explaining how audio creates intimacy and connection. Listeners will learn about updating private podcast feeds for launches and the importance of user experience in content delivery.
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Feb 19, 2025 • 36min

069: Coaching Donna Duffy on Reactivating Her Audience with a Private Podcast Lead Magnet

Are you a coach or a creator who’s stepping back into the spotlight after a business hiatus? In today’s episode of Launch Your Private Podcast, we coach Donna Duffy—a strategic business coach who helps women over 55 discover and amplify their signature work on reactivating her audience, revamping her lead magnet, and harnessing the power of private podcasts.Timestamps:[0:00] Introduction to the episode and Donna Duffy’s Journey: Stepping Back After Caregiving[3:57] The Challenge: Reactivating a Cold Audience[6:48] Choosing the Best Lead Magnet Strategy[9:40] Transforming a PDF Lead Magnet into an Audio Guide[11:15] The Power of an Audio Walkthrough for Engagement[15:32] The Currency Exchange Exercise: Crafting Clear Offers[19:50] Step-by-Step: Adding a Private Podcast to the Funnel[22:55] Converting More Discovery Calls with Audio Assets[26:44] The “Demonstration Asset” for Higher Conversions[29:12] A Bonus Episode Strategy to Nurture Leads[30:30] How Private Podcasts Can Keep Leads WarmLinks mentioned:http://www.sagesuccessstudio.comIf you enjoyed today's episode, please:Post a screenshot & key takeaway on your IG story and tag us at @helloaudiofm so we can repost you.Leave a positive review or rating at https://ratethispodcast.com/lyppGrab a free trial of Hello Audio: helloaudio.fm/pricing
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Feb 12, 2025 • 48min

068: Coaching Francesca Rea CFP to Refine Messaging for an Audio Course

Francesca Rea CFP, a senior wealth advisor and prosperity coach, shares her journey of refining her audio program, Rise Up, Live Up Money. She discusses initial successes and the challenges she faces in maintaining engagement and improving messaging. The conversation covers the importance of perceived value, tailored financial education for women, and effective traffic strategies for her audience. Additionally, they explore technical hurdles of audio course delivery and the empowering potential of audio content creation.
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Feb 5, 2025 • 48min

067: Coaching Alex Howson on Launching a Private Podcast for Conversion

Are you an educator or course creator looking to deepen audience engagement and convert hesitant learners? In this episode of Launch Your Private Podcast, we coach Alex Howson—medical writer, educator, and founder of Write CME Pro—on designing a private podcast that not only supports health professionals transitioning into freelance medical writing and continuing education but also converts them into loyal clients.Timestamps:[0:00] Introduction to the episode and Alex Howson's niche: Continuing education for healthcare [4:03] Customer journey mapping insights for slow-moving audiences[8:04] Positioning the private podcast as a conversion tool[10:05] Addressing fears in investing in professional development[13:02] Psychological barriers: Needs, beliefs, and career transition fears[17:29] Academic burnout parallels in freelance transitions[21:06] Confidence-building through storytelling and relatable journeys[29:07] Repurposing public content for intimate learning experiences[34:03] Aspirational storytelling via freelance writer interviews[37:05] Validating programs with testimonials and case studies[41:33] Strategic reuse of public content: Accessibility vs. exclusivity[46:07] Closing takeaways and action steps for listenersLinks mentioned:https://www.alexhowson.com/Podcast: Write Medicine Book: WriteCME Roadmap: How to Thrive in CME with No Experience, No Network, and No ClueProgram: WriteCME ProIf you enjoyed today's episode, please:Post a screenshot & key takeaway on your IG story and tag us at @helloaudiofm so we can repost you.Leave a positive review or rating at https://ratethispodcast.com/lyppGrab a free trial of Hello Audio: helloaudio.fm/pricing
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Jan 29, 2025 • 48min

066: Coaching Sabrina Fletcher to Simplify Access to Resources in her Membership

Are you a coach, therapist, or support professional looking to create a safe, intimate space for clients navigating grief and trauma? Join us in this episode of Launch Your Private Podcast as we coach Sabrina Fletcher, a pregnancy loss doula, on building a membership site with a private podcast to support individuals healing from termination for medical reasons (TFMR).Timestamps:[0:00] Introduction to the episode and Sabrina's mission to create a trauma-informed membership offering audio courses[3:29] Structuring Content to Reduce Overwhelm[7:02] Private Podcasts as Trauma-Sensitive Tools[9:18] Technical Setup: Feeds, Segmentation, and Membership Design[11:50] Single Feed vs. Multiple Feeds Debate[14:22] Solving Access Issues for Canceled Members[19:08] Automating Access with ActiveCampaign + Hello Audio[23:35] Scaling Gradually: Tech vs. Community Priorities[26:50] Ethical Content Curation for Grieving Audiences[31:15] Privacy and Anonymity in Private Podcasts[38:55] Pricing Strategies for Trauma-Informed Memberships[42:30] Positioning Memberships as Short-Term Healing JourneysLinks Mentioned:http://www.thetfmrdoula.comIf you enjoyed today's episode, please:Post a screenshot & key takeaway on your IG story and tag us at @helloaudiofm so we can repost you.Leave a positive review or rating at https://ratethispodcast.com/lyppGrab a free trial of Hello Audio: helloaudio.fm/pricing

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