Launch Your Private Podcast

In this powerful case study, we explore how Colleen Freeland Kachmann, founder of Emotional Sobriety Coaching, completely transformed her business using private podcasts. After experiencing a $40,000 loss in Q1 2023, Colleen implemented a strategic private podcast funnel that helped her clear over a million dollars since then, now generating approximately $150,000 per month. Discover how she uses private podcasts to pre-qualify leads, achieve a 40% close rate on $7,800 programs, and create an experience so compelling that clients want matching tattoos. Topics CoveredTransition from friction-heavy webinar funnels to seamless private podcast systemsUsing private podcasts as both lead magnets and pre-call preparationCreating multiple specialized feeds: onboarding, Q&A, partner support, and restart feedsImplementing 15-minute tech support calls as relationship-building touchpointsAchieving sales without calls through effective pre-framingContent creation workflow and repurposing strategiesBuilding 95% client satisfaction rates through audio deliveryLinks MentionedWebsite: https://emotionalsobrietycoaching.comYoutube: https://www.youtube.com/@hangoverwhispererInstagram: https://www.instagram.com/thehangoverwhisperer/TikTok: https://www.tiktok.com/@hangoverwhispererFacebook: https://www.facebook.com/recoveriwthcolleenPodcast: https://itsnotaboutthealcohol.comhttp://app.helloaudio.fm/feed/c413618c-2435-4bbf-8109-049e275cc96a/signupMore from Hello AudioGrab a free trialYoutubeInstagramFacebook Group Subscribe and ReviewIf you loved this episode, please take a moment to subscribe and leave a review! Thank you so much for tuning in to Launch Your Private Podcast.

In this follow-up episode, we reconnect with Nicole Culver, whose secret podcast funnel was one of our most popular case studies. Nicole shares how she's evolved her private podcast strategy over two years, including a complete re-recording to incorporate low-ticket offers into her ecosystem. Discover why every single person who buys her high-ticket program Elevate still listens to her secret podcast, how she's successfully running ads to private podcasts, and what she's learned from teaching other entrepreneurs to create their own secret podcasts.Topics CoveredEvolution of the original secret podcast strategy over two yearsIntegration of low-ticket offers into the private podcast ecosystemComplete re-recording process and reasoning behind the updateRunning Facebook ads to private podcasts with specific targeting strategiesTeaching other entrepreneurs through the "Secret Podcast Starter Pack"Using private podcasts as "sideways webinars" with seamless pitch integrationCreating client-only private podcasts for ongoing supportThe importance of specificity in podcast topics for ad successLinks MentionedWebsite: https://nicoleculver.co/secretInstagram: https://instagram.com/nicoleculverMore from Hello AudioGrab a free trialYoutubeInstagramFacebook Group Subscribe and ReviewIf you loved this episode, please take a moment to subscribe and leave a review! Thank you so much for tuning in to Launch Your Private Podcast.

In this episode, we explore Julie Ciardi's powerful "surround sound marketing" approach that helped her generate $320,000 in revenue during her November launch. As a human design business coach and former IBM marketing executive, Julie shares how she strategically uses private podcasts before, during, and after her live launches to warm up leads, increase show-up rates, and create deeper client connections. Discover how she transformed declining launch performance into record-breaking results by meeting her audience where they already are - in their podcast apps. Topics CoveredThe "surround sound marketing" strategy using private podcastsHow to use private podcasts before, during, and after live launchesCreating custom landing pages with QR codes for easy accessUsing client concierges to scale with intimacySales page walkthroughs delivered via audioClient panel interviews shared through private feedsDaily podcast delivery to existing clients for retentionThe psychology behind voice and its 38% impact on marketing and salesLinks MentionedWebsite: http://www.julieciardi.comInstagram: https://www.instagram.com/julieciardi/More from Hello AudioGrab a free trialYoutubeInstagramFacebook Group Subscribe and ReviewIf you loved this episode, please take a moment to subscribe and leave a review! Thank you so much for tuning in to Launch Your Private Podcast.

In this episode, we explore Amanda Karlstad's proven private podcast strategy that has generated approximately one million dollars in revenue over three years. As a master business coach who works with established coaches looking to scale, Amanda shares how she transformed her webinar content into an intimate audio experience that converts at 15-20% (compared to typical 3% funnel conversions). Discover her approach to creating exclusive content, building authentic connections, and why she's made zero changes to her funnel since launch.  Topics CoveredHow Amanda discovered private podcasts through Emily HirschConverting webinar content into a three-part private podcast seriesThe psychology of exclusivity in private podcast marketingBuilding a comprehensive funnel with email sequences, text messaging, and downloadable resourcesCreating urgency through tuition incentives for quick action-takersThe intimacy factor that makes private podcasts feel like gifts rather than sales pitchesWhy she's made zero changes to her funnel in three yearsLinks MentionedWebsite: https://amandakarlstadcoaching.comInstagram: @amandakarlstadcoachingYouTube: Amanda KarlstadAmanda Karlstad Podcast: https://amandakarlstadcoaching.com/3-vital-shifts-private-podcast-series-opt-in-2/More from Hello AudioGrab a free trialYoutubeInstagramFacebook Group Subscribe and ReviewIf you loved this episode, please take a moment to subscribe and leave a review! Thank you so much for tuning in to Launch Your Private Podcast.

Lindsay opens the “Best Of 2025” series with a candid look at the eight most transformative private podcast episodes of the past year. Hear how this year’s standouts pushed audio beyond lead magnets, building ecosystems where private feeds drive launches, client onboarding, evergreen content, summits, waitlists, and scalable high-touch support. Get a preview of the creative ways entrepreneurs adapted to shifting markets: from async audio summits, to segmenting a single feed into custom lead magnet journeys, to onboarding every new client with a personalized private podcast.For even more inspiration, Lindsay unveils the newest Hello Audio resource: 101 Ideas for Private Podcasts in Your Business. Whether you’re here for list growth, repeat sales, retention, or just want to see how others are breaking the private podcast mold, this intro episode is your roadmap for what’s possible in 2025.Topics Covered:How Nicole Culver rebuilt her entire private podcast funnel to convert five-figure sales—even as the online market shifted, adding low-ticket offers and tripling her conversion rate from podcast listenersErin Kelly’s “Async Audio Summit” playbook and why hosting summits over Voxer and private feeds brought in nearly 200 new, high-quality leads and strategic partnerships—without live calls or calendar burnoutJulie Ciardi’s surround sound launch strategy: using private podcasts before, during, and after open cart to pre-frame, nurture, and onboard $320k in program salesMichelle Pontvert’s low-lift audio event that re-engaged 924+ subscribers and delivered massive value to speakers and listeners, all with simple, accessible podcast deliveryColleen Kachmann’s $150K/month transformation through a podcast-powered funnel that completely replaced the sales call, doubled client trust, and now supports 95% satisfaction and a literal “cult following”Amanda Karlstad’s million-dollar private podcast funnel—unchanged for 3 years, still converting at 15%, and a masterclass in the power of audio exclusivity and evergreen nurtureMichelle Grosser’s 3,000-lead win through a quick, five-part private podcast that made launching a new group program easy, filling her waitlist and automating nurture with zero extra DM chasingEllie Kime’s “choose your own adventure” podcast lead magnet, letting listeners self-identify, get straight to what matters, and feeding back powerful audience insight for future content. A can’t-miss for anyone wanting segmentation inspiration!Links Mentioned:101 Ideas for Private Podcasts in Your BusinessMore from Hello AudioGrab a free trialYoutubeInstagramFacebook Group Subscribe and ReviewIf you loved this episode, please take a moment to subscribe and leave a review! Thank you so much for tuning in to Launch Your Private Podcast.

In this episode, we explore how hypnotherapist Brooke Ansley discovered the power of private podcasting through her own client experience and transformed her entire business model around audio delivery. Discover how she created "Mom Flow Hypno," a $37 private podcast that serves as both a lead magnet and passive income stream, while learning why audio is the perfect medium for wellness professionals serving busy women and new moms. Topics CoveredHow experiencing a coach's private podcast led to Brooke's audio awakeningThe transition from video-based courses to audio-only content deliveryCreating separate private podcast feeds for training content vs. hypnosis sessionsThe evolution from weight loss coaching to emotional regulation and stress managementDeveloping Mom Flow Hypno after becoming a new mom herselfUsing private podcasts as low-cost lead magnets that convert to high-value clientsPartner collaboration strategies using private podcasts as giftsThe comparison between private podcasting and the music industry's direct-to-fan modelWhy audio feels more intimate and accessible than video contentLinks MentionedWebsite: http://www.HappyBodyBlueprint.comInstagram: @brookeansleywellnessPrivate Podcast : https://brookeansleywellness.kit.com/products/mom-flow-hypnoMore from Hello AudioGrab a free trialYoutubeInstagramFacebook Group Subscribe and ReviewIf you loved this episode, please take a moment to subscribe and leave a review! Thank you so much for tuning in to Launch Your Private Podcast.

In this special "From the Vault" episode, Lindsay and Nora share exclusive training content originally presented to Nicole Culver's Elevate Mastermind. Drawing from data across over 10,000 private podcast feeds and 50 million listens on Hello Audio, they break down the exact strategies that separate high-converting private podcasts from the rest. Discover the myths holding creators back, the Binge Formula for feed design, and the Four P Framework for crafting episodes that move listeners to action. Topics CoveredCommon myths preventing creators from launching private podcastsThe Binge Formula: Five feed-level design principlesThe Four P Framework for episode-level content creationReal case studies from Amanda Karlstad, Michelle Grosser, and Colleen KachmannTechnical features that boost personalization and conversionData analysis strategies for optimizing podcast performanceLinks MentionedNicole Culver's Elevate Mastermind : https://nicoleculver.co/elevate-2025Dolby.io integration: https://help.helloaudio.fm/en/articles/10263163-hello-audio-remastering-powered-by-dolby-ioSuper Listener Score feature: https://help.helloaudio.fm/en/articles/10260486-super-listener-scoreMore from Hello AudioGrab a free trialYoutubeInstagramFacebook Group Subscribe and ReviewIf you loved this episode, please take a moment to subscribe and leave a review! Thank you so much for tuning in to Launch Your Private Podcast.

In this episode, we explore how Brittany Roberts, founder of The Social Britify, successfully launched her new Instagram Launch Lab program using a unique combination of private podcasts and Instagram Close Friends stories. Discover how she created a "confessional" themed private podcast series that primed her audience for her beta launch, resulting in a $17,000 launch with just 250 leads and a sold-out program. Topics CoveredCreating themed private podcast content for launchesStructuring bingeable podcast episodes for maximum engagementUsing Instagram Close Friends stories as a training delivery methodBuilding pre-launch excitement through confession boxes and audience participationIntegrating private podcasts with Instagram marketing strategiesConverting warm leads through intimate, exclusive experiencesManaging beta launches with limited spots and application processesLinks MentionedPrivate Podcast: https://thesocialbritify.com/private-podcastBlack Friday Exclusive: https://thesocialbritify.com/the-warmth-testInstagram: www.instagram.com/thesocialbritifyMore from Hello AudioGrab a free trialYoutubeInstagramFacebook Group Subscribe and ReviewIf you loved this episode, please take a moment to subscribe and leave a review! Thank you so much for tuning in to Launch Your Private Podcast.

In this coaching episode, Lindsay and Nora work with Lissa Figgins, creator of Redeem Her Time, to optimize her private podcast lead magnet strategy. They tackle the challenge of positioning in the competitive time management space, discuss title optimization for her "Scaling Secrets of the Top 1%" podcast, and provide technical guidance on improving conversions through better CRM integration and re-engagement strategies. Topics CoveredEvaluating and testing private podcast titles for maximum impactPositioning strategies for competitive markets like time managementTechnical optimization: Flow Desk to Hello Audio integration via ZapierRe-engagement tactics for unconverted leads from April launchAdding bonus content and Q&A episodes to increase conversionsBalancing faith-based messaging without triggering shame or guiltCreating seamless user experiences from opt-in to consumptionLinks MentionedExplore Lissa's resources here: https://redeemhertime.com/Binge this private podcast series to stop managing time...and start multiplying it! : https://redeemhertime.com/hourMore from Hello AudioGrab a free trialYoutubeInstagramFacebook Group Subscribe and ReviewIf you loved this episode, please take a moment to subscribe and leave a review! Thank you so much for tuning in to Launch Your Private Podcast.

In this coaching episode, Lindsay and Nora work with Rose Caiazzo, founder of Live Streaming Secret Circle, to develop a private podcast strategy for her video confidence coaching business. Rose helps established women entrepreneurs overcome their camera blocks, and the hosts guide her through creating a lead magnet that meets her ideal clients exactly where they are... knowing they need to be on camera but struggling to take that first step. Topics CoveredIdentifying the specific avatar: established businesswomen who know they need video but haven't startedCommon objections and blocks around appearing on camera (appearance concerns, voice issues, time constraints)Leveraging Rose's proven "Don't Say That Live" concept as a private podcast lead magnetCreating curiosity-based hooks that convert cold trafficThe psychology of leading with empathy and helping prospects have epiphaniesHow video experts can complement their visual content with audioRepurposing existing video content into private podcast episodesUsing private podcasts for client support (pep talks, transformational content)The sensitivity required when coaching on personal presentation topicsLinks mentionedLive Streaming Secret Circle: https://www.jacksonholerose.com/More from Hello AudioGrab a free trialYoutubeInstagramFacebook Group Subscribe and ReviewIf you loved this episode, please take a moment to subscribe and leave a review! Thank you so much for tuning in to Launch Your Private Podcast.