
Launch Your Private Podcast
Are you a creator, solopreneur, coach, or consultant who's ready to take your digital offerings to the next level? Looking for a fresh, exciting, and personal way to connect with your audience and deliver your content? It's time to tune in to "Launch Your Private Podcast," the podcast all about the power of private podcasting.Co-hosted by Lindsay and Nora, the founders of Hello Audio, this podcast is your inspiring and practical guide to creating, launching, and growing your own private podcast. With our focus on making private podcasting easy and accessible, you'll discover the immense potential of private podcasting for delivering your programs, boosting your marketing, enhancing team communication, and even personal growth.Each week, we dive deep into the world of private podcasting, with a mix of expert advice, actionable strategies, case studies from successful users, and breakdowns of the latest tools and technologies. We'll debunk myths and help you avoid common mistakes so you can harness the benefits of private podcasting.Whether you're just starting your journey into private podcasting, or you're looking to optimize your existing private podcast, "Launch Your Private Podcast" is your go-to resource. Join us and the rest of the Hello Audio community as we revolutionize digital content delivery, one private podcast at a time.
Latest episodes

Jun 25, 2025 • 46min
087: How Dani Sheriff Reduced Membership Churn to 1% Using Private Podcasts for Community Support
In this episode, we explore how Dani Sheriff, founder of the HA Society, transformed her membership experience by replacing traditional video replays with private podcasts. Discover how she reduced churn to just 1% while serving women dealing with hypothalamic amenorrhea (a sensitive fertility issue that requires deep community support and long-form educational content).Links mentioned:Instagram: https://instagram.com/thehasocietyHA Infertility Blueprint: https://thehasociety.com/blueprintWebinar about starting an Hello Audio coaching practice: https://www.holistichapractitioner.com/coachtrainingMore from Hello AudioGrab a free trialYoutubeInstagramFacebook Group Subscribe and ReviewIf you loved this episode, please take a moment to subscribe and leave a review! Thank you so much for tuning in to Launch Your Private Podcast.

Jun 18, 2025 • 38min
086: Michelle Pontvert's Low-Lift Audio Event: How She Grew Her List and Re-engaged 924 People in 34 Hours
In this episode, we explore Michelle Pontvert's approach to hosting online events using private podcasts. Discover how this "easy events enthusiast" created a 33-contributor audio event in just 34 hours, achieved an 872-person listen-through rate, and saw a 40% uptick in overall business sales. Learn why Michelle chose audio over traditional summit formats and how she designed an experience that benefits hosts, collaborators, and listeners equally.Links mentioned:https://www.michellepontvert.comhttps://www.michellepontvert.com/event-debriefhttps://www.michellepontvert.com/quizhttps://www.instagram.com/michellepontverthttps://www.facebook.com/michelle.pontvertMore from Hello AudioGrab a free trialYoutubeInstagramFacebook Group Subscribe and ReviewIf you loved this episode, please take a moment to subscribe and leave a review! Thank you so much for tuning in to Launch Your Private Podcast.

Jun 11, 2025 • 52min
085: Coaching Evelyn Eliza on Getting More Listeners for Her Audio Lead Magnet
Are you a coach, consultant, or course creator using a private podcast to attract and nurture leads but finding that your audience just isn’t hitting “play”? In this coaching episode of Launch Your Private Podcast, we sit down with Evelyn Eliza, a self-talk strategist and former therapist, to optimize her private podcast lead magnet, Self-Talk Shifts. Evelyn’s podcast is built to serve entrepreneurial women struggling with inner conflict, helping them shift self-talk from critical to supportive. But like many creators, she faced the all-too-common challenge: low listener consumption after opt-in.Timestamps:[0:00] Introduction to the episode and Evelyn Eliza's audio lead magnet and how it's structured.[8:32] Messaging challenges: does “self-leadership” resonate with her ideal client?[13:46] The three self-talk patterns that interfere with self-leadership.[18:17] Discussion on lead magnet name and low listener consumption rates and strategies to boost consumption[26:44] Creative strategies like Easter eggs to re-engage listeners.[29:28] When to optimize titles, sequencing, and content for better conversions.[31:13] Advantages of using a pop-up podcast model to add urgency.[33:17] Drip model vs. on-demand content delivery in Evelyn’s main program.[37:46] Addressing belief sequencing inside the podcast content for conversion.[39:15] Evelyn’s car analogy: shifting the view of self-talk from backseat chatter to dual drivers.[43:12] Gathering feedback through calls, voice notes, and incentives.[45:05] Redefining success: honoring preferences instead of pushing past comfort zones.Links mentioned:Evelyn's private podcast: rewriteyournarrative.com/private-podcastSelf-talk Shifts Private Podcast opt-in page: https://rewriteyournarrative.com/private-podcastThreads: https://www.threads.com/@selftalksynergyInstagram: https://www.instagram.com/selftalksynergy/Self-talk Synergy System program https://rewriteyournarrative.com/self-talk-synergy-systemMore from Hello AudioGrab a free trialYoutubeInstagramFacebook Group Subscribe and ReviewIf you loved this episode, please take a moment to subscribe and leave a review! Thank you so much for tuning in to Launch Your Private Podcast.

Jun 4, 2025 • 37min
084: Coaching Joyce Layman on Turning Her Most Engaging Episode into an Audio Lead Magnet
Wondering how to turn your high-performing content into a compelling lead magnet? Join us in this episode of Launch Your Private Podcast as we coach Joyce Layman, a seasoned visibility strategist and author, on how to transform her mindset-based content into a private podcast lead magnet that deeply resonates with her audience.Joyce came into the conversation with content that outperforms everything else, but it's centered around mindset, not marketing tactics. Together, we unpack how to align what’s working with what she’s selling and how to use private podcasting to bridge the gap between curiosity and conversion.Timestamps:[0:00] Intro to Joyce Layman and why her audience is tired of social media[5:56] Joyce walks through her membership, group program, and micro offers[7:41] Her audience struggles with tech and low-performing lead magnets[9:18] Repurposing a PDF into a private podcast that leads to her offers[13:02] Joyce plans to enhance and restructure her lead magnet content[16:19] Her top-performing episodes are about mindset and the RAS[18:33] Using mindset as the “holy sh*t” moment to build belief early[22:12] Messaging ideas like “Train your brain to be seen” take shape[28:06] How a private podcast can bridge mindset and visibility strategy[32:14] Final recommendation: test both the PDF and RAS audio lead magnets[35:19] Joyce previews her upcoming Micro Audio SummitLinks mentioned:http://www.joycelayman.comMore from Hello AudioGrab a free trialYoutubeInstagramFacebook Group Subscribe and ReviewIf you loved this episode, please take a moment to subscribe and leave a review! Thank you so much for tuning in to Launch Your Private Podcast.

May 28, 2025 • 41min
083: Coaching Kayla Caldwell to Clarify Messaging for Her Paid Private Podcast
Feeling stuck trying to position your private podcast in your offer stack? You’re not alone.In this coaching episode of Launch Your Private Podcast, we sit down with Kayla Caldwell—a licensed Profit First strategist and founder of a financial coaching firm for a hands-on strategy session on how to turn her private podcast into a paid starter kit that actually converts.Kayla’s private podcast is packed with mindset shifts, practical worksheets, and a values-first approach to financial growth. But the real challenge? Messaging it in a way that cuts through resistance, connects with overwhelmed business owners, and leads to higher-ticket offers.Timestamps:[0:00] Introduction to Kayla Caldwell and why she created a private podcast as the first step in her offer ladder[3:05] The PEACE framework and how it supports her private podcast content.[5:10] Messaging challenge: Kayla feels stuck on how to promote the private podcast asset.[11:50] Walkthrough of the 10-episode private podcast structure.[14:10] Coaching advice: Lead with emotional transformation, not spreadsheets.[22:45] Binge vs. drip: How to guide different listener behaviors.[24:15] Include CTAs in every episode and drive engagement with emails.[27:35] Reverse-engineer funnel numbers based on VIP client goals.[30:15] Message toward confidence and peace in uncertain times.[37:45] Redefining “profit” as freedom and quality of life. Links mentioned:http://kcvirtualbookkeeping.comhttps://www.instagram.com/kcvbookkeeping/https://www.linkedin.com/in/caldwellkayla/More from Hello AudioGrab a free trialYoutubeInstagramFacebook Group Subscribe and ReviewIf you loved this episode, please take a moment to subscribe and leave a review! Thank you so much for tuning in to Launch Your Private Podcast.

20 snips
May 21, 2025 • 33min
082: Coaching Blaze Lazarony on Podcast Visibility Tactics
Barbara (Blaze) Lazarony, a licensed marriage and family therapist with two decades of experience, specializes in supporting neurodivergent clients. She shares her journey of launching the 'Love on the Autism Spectrum' podcast while tackling the challenge of reaching her ideal audience. Blaze discusses the balance between public and private podcasting, and strategies for enhancing visibility, including SEO tactics, guest appearances, and leveraging social media. She also emphasizes the importance of tailored content and community engagement for building trust within her niche.

May 14, 2025 • 1h 1min
081: Coaching Dr. Gina Rosella Terinoni on Building a Audio Lead Magnet That Earns Trust
Are you a fertility specialist, wellness coach, or integrative health practitioner looking to streamline your client education and amplify your authority online? In this episode of Launch Your Private Podcast, we coach Dr. Gina Rosella Terinoni, a holistic fertility and endometriosis doctor on how to design a strategic private podcast that supports her offer ecosystem while meeting clients exactly where they are. From managing Zoom fatigue to replacing unread PDFs with high-impact audio, Gina shares the challenges of digital content overload and how she’s shifting toward asynchronous support with private podcasting. 📌 Thinking about launching your own audio lead magnet? This free guide will walk you through it: https://helloaudio.fm/lyalmTimestamps:[0:00] Introduction to the episode and Dr. Gina Rosella Terinoni's journey from brick-and-mortar to digital, and the frustration of clients not engaging with online courses.[5:35] Moving toward asynchronous coaching and private podcasts to support busy, global clients.[7:35] Overview of Gina’s current offer tiers: low-ticket, interactive podcast, and high-ticket coaching.[9:15] Integrating Hello Audio for themed Q&A episodes and light, engaging bonus content.[11:02] Repurposing lead magnets by walking through PDFs via audio to simplify and build trust.[16:37] Gina clarifies her secret podcast is for evaluation, not just education—building authority and connection.[22:14] The ideal private podcast structure: empathy, path clarity, belief-shifting, and case studies.[27:02] Coaching tip: use audio testimonials to illustrate transformation—before and after stories matter.[32:15] Addressing objections: time, money, partner approval, and creating episodes specifically for spouses.[38:10] The call-to-action episode: framing three clear ways to work with Gina without confusion.[41:32] Planning two bonus episodes—one for value-add training, the other for reactivation later.[48:32] Gina reflects on tailoring lead magnets to small wins and rebuilding confidence in burned-out clients.[53:45] Discussion on whether to include price points and how to test conversion clarity.Links:https://bit.ly/DrGinaPodcastYouTube: https://bit.ly/drginaYThttps://www.instagram.com/dr.gina.terinoni/Podcast: Fertility Footprints - The Podcast on Apple Podcastshttps://www.pinterest.com/drginarosellahttps://www.tiktok.com/@dr.gina.terinoni?lang=enhttps://www.facebook.com/DrGinasJourneys/FB Endometriosis PCOS FERTILITY Group: https://m.facebook.com/groups/249011927642970/?ref=share&mibextid=S66gvFhttps://x.com/GinaTerinoniwww.ginaterinoni.com/bloghttps://www.linkedin.com/in/dr-gina-rosella-terinoni-9109b224/More from Hello AudioGrab a free trialYoutubeInstagramFacebook Group Subscribe and ReviewIf you loved this episode, please take a moment to subscribe and leave a review! Thank you so much for tuning in to Launch Your Private Podcast.

32 snips
May 7, 2025 • 41min
080: Ellie Kime Shares her "Choose Your Own Adventure" Private Podcast Lead Magnet
In this engaging conversation, Ellie Kime, a messaging mentor and communication specialist, shares her innovative approach to communication for small business owners. She reveals how her 'Choose Your Own Adventure' private podcast lead magnet, From Inside The Jar, helps clients articulate their value more effectively. Ellie discusses the benefits of tailored content, audience feedback, and shorter episodes to boost engagement and confidence. Listeners discover why private podcasts outperform traditional formats and how they can transform client interactions.

Apr 30, 2025 • 52min
079: Coaching Ruby Lin to Refine Her Private Podcast Strategy for High-Ticket Sales
Struggling to close high-ticket clients without feeling pushy or salesy? Join us in this powerful episode of Launch Your Private Podcast, where we coach Ruby Lin, sales coach and founder of the Sales Lab Mastermind, on refining her private podcast lead magnet to double conversions through authentic connection. Love this episode? You’ll want to hear how others are crushing it with private podcasts.Angie Jordan’s episode ➡️ https://helloaudio.fm/angie-jordan-sells-out-her-services-month-over-month-with-private-podcasts/Andréa Jones’ episode ➡️ https://helloaudio.fm/andrea-joness-private-podcast-launch-strategy-dms-are-the-key-%f0%9f%94%91-2/Timestamps:[0:00] Introduction to the episode and Ruby Lin's private podcast structure for sales conversion[5:40] Why Ruby shifted away from masterclasses and waitlists to simplified, low-tech call invitations.[7:25 ] Confidence issues in high-achievers: Ruby explains the core emotional blocks around selling.[11:10] The problem with “high-ticket closers” and how Ruby’s approach puts relationships first.[13:15] The importance of leading with empathy and belief-shifting in the first episodes.[20:30] Coaching tip: restructure Episode 1 for stronger curiosity and wider relevance.[30:00] Coaching on embedding CTAs in every episode, using DM strategies, and leveraging Instagram.[36:15] Using Hello Audio’s Super Listener Score and switching from universal to unique links.[40:40] Addressing sequencing: how to encourage proper episode order and listener engagement.[44:25] Should Ruby make her private podcast public? Why keeping it private supports better lead tracking and conversion.[47:00] Ruby shares why she loves the flexibility of private podcasting and plans to launch multiple targeted series.[49:30] Ruby outlines her next steps: updated hooks, email follow-ups, and shifting to unique links.Links:http://rubysparks.cohttps://www.instagram.com/rubysparks.co/https://rubysparks.kit.com/sales-brain-podcastUnlock Your Sales Brain Private PodcastMore from Hello AudioGrab a free trialYoutubeInstagramFacebook Group Subscribe and ReviewIf you loved this episode, please take a moment to subscribe and leave a review! Thank you so much for tuning in to Launch Your Private Podcast.

Apr 23, 2025 • 46min
078: Coaching Jenny Matthews on Optimizing Her Private Podcast to Replace Live Launches
Tired of live launching and looking for a smarter way to sell your courses? Join us in this episode of Launch Your Private Podcast as we coach Jenny Matthews, a licensed mental health therapist and anxiety specialist, through the setup and optimization of her brand-new private podcast lead magnet.Jenny’s niche? Helping fearful flyers overcome anxiety with practical, therapist-tested strategies and now she’s taking that mission to the airwaves.Timestamps:[0:00] Introduction to the episode and Jenny Matthews’ challenges with her new private podcast to drive course sales[4:04] Breakdown of her two offers and ideal buyers for each[7:31] How she repurposed a PDF into a private podcast using ChatGPT[9:00] Review of Jenny’s landing page and opt-in results[13:01] Messaging tips to increase perceived value and trust[15:00] Why audio is more powerful than PDFs for anxious audiences[18:01] Jenny outlines her podcast episode structure and unique approach[25:32 ] Nora reframes the sales pitch as “continuing to work together”[38:32] Evergreen vs. live launch: what works best for fear-based audiences[41:31] When to evaluate funnel performance and the power of outreachLinks Mentioned:Website https://stateofmindtherapy.com/Instagram https://www.instagram.com/flightanxietycoach Flight Anxiety Audio Relief Guide https://stateofmindtherapy.com/toolkit More from Hello AudioGrab a free trialYoutubeInstagramFacebook Group Subscribe and ReviewIf you loved this episode, please take a moment to subscribe and leave a review! Thank you so much for tuning in to Launch Your Private Podcast.