In this engaging discussion, Holly Haynes, a business strategist known for helping women thrive without social media, Kendra Hennessy, the founder of Mother Like a Boss, simplifying home care for families, and Julie Ciardi, CEO of Ignite Her, a coaching expert, share their insights on launching with private podcasts. They delve into strategies like using audio content to build trust, engage prospects, and warm up cold traffic through innovative marketing tactics. Their real-world experiences provide actionable advice for turning listeners into loyal customers.
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question_answer ANECDOTE
Holly's Launch Podcast Success
Holly Haynes uses private podcasts to build deep relationships in her business launches.
She launched her Anti-Social School program eight times primarily using a private podcast for nurturing.
question_answer ANECDOTE
Kendra's Multi-Feed Strategy
Kendra Hennessey uses multiple private podcast feeds extensively, both free and paid.
Her membership uses private podcasts to answer student questions asynchronously, saving time and improving engagement.
question_answer ANECDOTE
Julie's Warm-Up Podcast Strategy
Julie Ciardi uses private podcasts strategically to warm cold ad traffic before live masterclasses.
This tactic resulted in multiple six-figure launches by converting strangers into engaged prospects.
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In this special roundup episode, we explore powerful ways businesses are using private podcasts to supercharge their launch strategies. You'll hear from Holly Haynes, Kendra Hennessy, and Julie Ciardi as they share real-world tactics for warming up prospects, building trust with strangers, and converting listeners into buyers through strategic audio content.
Topics Covered
Content strategy for pre-launch private podcasts
Marketing tactics to drive private podcast listenership
Using retargeting ads to promote private podcasts
Building trust with strangers through audio content
Integrating client testimonials into launch sequences
Balancing education with gentle sales messaging
Technical best practices for launch-focused audio content
More From the Featured Guests
Holly Haynes is a business strategist who specializes in helping women build full-time businesses on part-time schedules without relying on social media algorithms. She has successfully launched her signature program Antisocial School eight times using private podcasts as her primary nurture tool.
Kendra Hennessy is the founder of Mother Like a Boss, where she makes house cleaning more manageable for regular moms and families. She uses private podcasts extensively across both free and paid content, with multiple feeds supporting her various programs and launches.
Julie Ciardi is the founder and CEO of Ignite Her, a coaching company that helps other coaches start and scale their businesses using human design. She has perfected a launch strategy that uses private podcasts to warm up cold traffic from ads, resulting in multiple six-figure launches.