Launch Your Private Podcast 093: Coaching Yuval Yeret on B2B Private Podcast Positioning
In this coaching episode, Lindsay and Nora work with Yuval Yeret, an organizational consultant, to refine his private podcast strategy for reaching busy B2B product leaders. They tackle the challenge of positioning expertise-driven content that cuts through industry buzzwords and connects with executives who need practical solutions for scaling their organizations. Discover proven strategies for B2B private podcast positioning, messaging that resonates with time-strapped decision-makers, and traffic generation tactics specifically designed for consultants.
Topics Covered:
- Why private podcasts work better than public for B2B lead generation
- Moving from buzzword-heavy messaging to clear, results-focused language
- The importance of email capture for high-value consulting services
- Structuring a 6-episode private podcast arc for maximum conversion
- Leading with empathy and pain points vs. aspirational outcomes
- Traffic generation strategies including organic social and newsletter sponsorships
- Testing messaging and positioning through audio content
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