Launch Your Private Podcast 095: Coaching Sherita Harkness on Converting Corporate Leaders with Private Podcasts
Aug 20, 2025
Sherita Harkness, Founder of Trading Fours and Chief Play Officer, shares her innovative approach to aligning leadership through play-based strategies. She discusses how private podcasts can convert skeptical corporate leaders by providing evidence-based content that pre-frames sales conversations. Sherita emphasizes the power of targeted audio to address specific audiences at conferences, enhance decision-making, and incorporate client testimonials for authenticity. Her insights on using audio as a lead magnet reveal exciting new avenues for B2B engagement.
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Conference Lead Magnet Success
- Sherita created a five-episode private podcast tailored to HR leaders for SHRM Chicago and built each episode around conference themes.
- Within minutes she captured emails from most of the room and converted two large clients from that single distribution.
Pre-Frame To Shorten Sales Cycles
- The private podcast should shift false beliefs and address executive fears to make them likely to invest in next steps.
- Lead with empathy, then stack stats, facts, and stories to increase perceived certainty and speed decisions.
Quantify Play With Evidence
- Use research-backed stats, facts, and client stories to make play-based work feel tangible and evidence-based.
- Translate soft-skill outcomes into retention, output, and engagement metrics that executives value.