Sherita Harkness

Sherita Harkness, Founder of Trading Fours and Chief Play Officer, shares her innovative approach to aligning leadership through play-based strategies. She discusses how private podcasts can convert skeptical corporate leaders by providing evidence-based content that pre-frames sales conversations. Sherita emphasizes the power of targeted audio to address specific audiences at conferences, enhance decision-making, and incorporate client testimonials for authenticity. Her insights on using audio as a lead magnet reveal exciting new avenues for B2B engagement.