Maximum Lawyer

Watch the YouTube version of this episode HEREDo you want to increase the client experience when using websites? In this episode of the Maximum Lawyer Podcast, Tyson discusses the importance of website load speed for law firms. Tyson talks about the reasons why load speed is crucial for law firms. One reason is client experience and the second is SEO (search engine optimization). You want to make sure your law firm's website is up to date and running smoothly so clients can access your company’s information quickly and without any issues. If a potential client is finding it difficult to locate you online or if your website is slow, they will give up and click on the next firm’s website. That is one way you lose potential clients, so it is important to focus on this and find quality servers.Tyson provides a few ways firms can maximize websites for the best results. One is to optimize images. There are many tools on the internet that you can use to reduce the bandwidth of images to which they are reduced but keep the same quality. This helps maintain that good client user experience. Another way is to utilize browser caching, which allows for elements to be stored on the user's (in law firm’s cases, potential clients) browser. This will allow for your information, like your site or images to load faster.  Listen in to learn more on how to maximize the client experience!2:06 Tips on how to optimize images on your website to improve load speed3:22 How to minimizing HTTP requests can speed up your website5:08 The importance of hosting your website on a private server Resources:Join the Guild MembershipSubscribe to the Maximum Lawyer Youtube ChannelFollow us on InstagramJoin the Facebook GroupFollow the Facebook PageFollow us on LinkedIn

Watch the YouTube version of this episode HEREDo you want to know the best method to set and achieve goals? In this episode, Tyson discusses the importance of setting SMART (Specific, Measurable, Achievable, Relevant, Time-bound) goals. Goals are only possible if they are specific, measurable, achievable, relevant and have a deadline. Many people are not able to reach goals because they are too broad and with that comes impossible ideals in order to achieve it. Goals need to be realistic to you and your lifestyle. If you have a goal to make $1 million in 2 years, think about the actual possibility of that. Think about how much money you make now and what your profit margin needs to be as a business owner to get there. It might include adding or removing a few things to get to that goal.Tyson breaks down each aspect of SMART goals. The “S” is specific, which means narrowing down your goal to something simple. If someone asks you what your goal is, it should be clear and concise. “M” stands for measurable. A goal needs to be measured or tracked somehow. This could mean every week checking in on the numbers and seeing how things are going. “A” stands for achievable, in which a goal has to be realistic and in your capacity to achieve. If it is not, you need to figure out a way to make it possible. ”R” is relevant, which means the goal needs to align with your mission and what is within your vision. Finally, “T” stands for timebound, which is setting a deadline to finish your goal. Nothing will get done unless a deadline is set. This is not just the case for goals, but for projects. No project just starts and ends as there is work put in with timelines in place to make sure people are held accountable for the work. This applies for individual goals as well.Take a listen!00:24 The importance of setting SMART goals1:13 The struggle with setting specific goals2:56 The components of SMART goals Resources:Join the Guild MembershipSubscribe to the Maximum Lawyer Youtube ChannelFollow us on InstagramJoin the Facebook GroupFollow the Facebook PageFollow us on LinkedIn

Watch the YouTube version of this episode HEREDo you want to learn more about how to create and maintain a successful business? In this episode, CPA Tim McKee delivers a presentation on "Metrics That Matter" at the 2022 Maximum Lawyer conference. Tim discusses the many ways to run a successful law firm.Tim shares how there are only 4 ways to grow a law firm: increase the value of each transaction or resolution, get clients to revisit, take on more cases and increase the value of those cases. Working in law firms, attorneys focus on identifying what the information is and how to go about obtaining it. Obtaining it comes from data systems such as spreadsheets, KPI systems, case management systems, etc.As law firm owners, communication is key to a successful business and a well functioning team. Tim talks about the importance of communicating to the team about performance, where things are going well and where things are lagging. Most times, teams don't perform well because there is a lack of clear communication on expectations. If this is the case, you need to ask yourself as an owner if you are providing your staff with the right tools to succeed and if they have had the right training to do it successfully.It is important to train staff in order to get the results you want for your business. No one walks into a job knowing everything there is to know. You also can’t expect new staff to know everything right off the bat without a proper onboarding plan. There needs to be something in place to ensure staff are showing up and performing, otherwise you get turnover and a bad workplace culture.Tim goes through a few key performance indicators (KPIs) that businesses and firms should consider to understand how well the firm is doing. One of these is diagnostic reporting. This involves categorizing cases which then are turned into numbers and percentages that can be analyzed. This could be closed cases with a fee, closed cases with no fee, cases that didn't make it to trial, cases with a physical injury, etc. The categories are endless, but what this does is take all of the information and pump out numbers that show the performance of the firm and how many cases are being handled each month or year.Listen in to learn more!1:59 Four methods for growing a law firm9:13 If there is low performance …13:20 Highlighting the need for training and coaching in order to achieve desired resultsConnect with Tim:Website  Instagram  Facebook LinkedIn YouTube  Resources:Join the Guild MembershipSubscribe to the Maximum Lawyer Youtube ChannelFollow us on InstagramJoin the Facebook GroupFollow the Facebook PageFollow us on LinkedIn

Are you wanting to learn a few more law firm business tips? In this podcast episode, Jim and Tyson discuss what they have learned from each other about running a law firm. They talk about lessons learned and things both have implemented over their working relationship.Jim speaks to the things he has learned from Tyson. One thing is the importance of incremental improvement. Many people feel they need to create the perfect formula or system to get things done. The reality is that improving a little bit each day or slowly working towards a goal little by little will truly get you far. Another thing Jim has learned is to systematize aspects of a firm for maximum efficiency. It is important to identify and invest in systems that will take your firm to the next level and make it the best it can be. This comes with streamlining processes or working with different technologies to make the client intake system better.Jim continues with learning how to stop the “BS”, which is another thing that Tyson has inspired him to do. Many people struggle with doing what they know they need to do or do what they know is right. It could be fear of rejection or the fear of getting people mad. The reality is nothing will get done unless you do what needs to be done, regardless of who gets upset or if it fails.Tyson shares how Jim is able to address and embrace the pain he has endured. Jim shares how Tyson is able to address, own and control the painful experiences of the past. A lot of people are not able to do this as it takes a certain level of awareness and strength to use it to one’s advantage. But, to use it as fuel and motivation when working with clients is very rewarding and makes you a better lawyer. Tyson also shares that he has learned the importance of taking a stance and position on things from Jim. Many people struggle with taking a strong stance on something they believe in. Tyson talks about how Jim does this very well in his marketing strategies to convey his message to potential clients. Doing this is not about making sure everyone likes you but about showing those that need your help that you are behind them.Not caring about other people’s opinion is another thing that Tyson shares that he learned from Jim. This is another issue that people tend to do and it can cause people to minimize their growth and success. The truth is even if you don't believe it inside, saying it out loud can bring a sense of power to you that can then lead you to believing it. With this, it is important to surround yourself with people that matter and will support you through your career.Take a listen to learn a few things from Jim and Tyson.2:02 Focus on making small improvements each day 5:49 Embrace the pain in life8:15 Dedication to creating and implementing systems13:22 Exploration of the value of taking a position and not being afraid to be divisive🎥 Watch the full video on YouTube here. https://youtu.be/hRsONq-JJL8

Watch the YouTube version of this episode HEREAre you looking for a unique way to market your law firm? In this episode of the Maximum Lawyer Podcast, Tyson discusses the growing use of voice search assistants like Siri, Google Assistant, and Alexa, and its impact on marketing strategies.What makes voice search assistants so popular is the conversational piece that exists. It feels like you are having a conversation with someone. Tyson talks about how people are asking more detailed questions. For example, no one is just searching “personal injury law”. People are searching “Where is the closest personal injury lawyer to me” or “What is the best rated personal injury lawyer in my city”.For these voice search assistants to show your business when someone is searching, it is important to ensure your contact information is up to date. This is because if someone asks Siri or Alexa for the closest personal injury firm in their city, it will pump out all the ones within their range and the information that is already online. If your address is wrong or your phone number is not updated, these assistants will not provide potential clients with the right information. This  truly puts you at a disadvantage. Optimize Google My Business to ensure potential clients are seeing you through voice assistants.Take a listen!00:24 The growing usage of voice search assistants like Siri and Google Assistant.3:20 The importance of optimizing for local search as voice searches are often local. Resources:Join the Guild MembershipSubscribe to the Maximum Lawyer Youtube ChannelFollow us on InstagramJoin the Facebook GroupFollow the Facebook PageFollow us on LinkedIn

Learn the innovative 'What Why How' method to craft the perfect elevator pitch! Discover how to define what you do, why it matters, and who you serve. Delve into the power of storytelling to make your pitch relatable and impactful. Hear examples that bring the process to life, especially in the realm of personal injury law. Elevate your message and connect with clients on a deeper level by weaving in their struggles and your solutions!

Are you thinking about focusing on email marketing for your firm? In this episode of the Maximum Lawyer Podcast, Jim provides practical tips for effective email marketing within a law firm. In order to do email marketing, you need to be dedicated and committed. This is because email marketing usually entails sending planned mass emails to people depending on what is in your marketing plan. Sending sporadic, random emails to people will not be as effective, so it is important to sit down and plan how email marketing is going to look for your firm. Another aspect of email marketing is building a dedicated email list of people who are already subscribed or have connected with your firm.Jim outlines the difference between leading and lagging indicators. Leading indicators are what you can control and what you can do to get more subscribers or clients. For example, if you are wanting to dedicate your time to email marketing, focus on sending out dedicated content. Make a plan to send out 3 emails to your email list each week for a year. Lagging indicators are things that you can’t control. This can be losing subscribers or clients as you are dedicating yourself to sending out 3 emails a week.Planning content ahead is crucial to ensure you do not fall behind. It is important to plan for email launches weeks in advance to ensure everything in your email is covered. Writing an email the day it is to be launched is one of the worst things you can do when email marketing. Make a plan ahead of time!Jim also talks about the importance of having a call to action for those who are reading your emails. This provides people with things to do. An example can be inviting people to join a Facebook group or to sign up for an upcoming webinar. This connects those on your email list with other platforms and brings more subscribers or watchers to those platforms.Another important aspect of email marketing is using branded and unbranded emails. Branded emails will have your logo and name of your firm, while unbranded will not. There are reasons to use both which can make email marketing effective. It is good to use branded emails for the sporadic, blow horn emails. Unbranded emails are more effective as they are short, personal and usually ask for a reply. You can even respond to these replies using a template, especially if you are getting the same response from different people.List segmentation is another great aspect of email marketing. Using email providers like Mailchimp allow you to segment your emails based on a topic. For example, if you get a bunch of people asking about citizenship or the process of getting citizenship, you can segment your list to where you can send these people all types of information only on citizenship. As a lawyer, this will allow you to help solve a specific problem.Listen in to learn more on how to do effective email marketing.1:10 The importance of making a decision to do email marketing10:41 The significance of including a call to action at the bottom of an email11:37 The effectiveness of unbranded emails that are short and personal🎥 Watch the full video on YouTube here.  Resources:Join the Guild MembershipSubscribe to the Maximum Lawyer Youtube ChannelFollow us on InstagramJoin the Facebook GroupFollow the Facebook PageFollow us on LinkedIn

Are you a lawyer who doesn't have LinkedIn? In this podcast episode, Jim and Tyson talk with Jason Cheung, a LinkedIn expert who assists lawyers in improving their online presence. They discuss the significance of LinkedIn for legal professionals.LinkedIn is one of the only platforms that provide exposure to corporate professionals. It provides people with the chance to know who is in their industry and can make that connection for professional development and career growth. Jason provides his approach to using LinkedIn. He uses a storytelling angle that can be beneficial for lawyers. He uses the example of describing a problem a client had and the processes he used to solve that problem. Potential clients want to see how you have helped others which will provide them with comfort that you will do the same. It will also provide partners or other firms with the chance to understand how you work.Jason shares how to convert LinkedIn posts to actual clients. He talks about the importance of including a call to action in posts. Most people do not want to just cold call a lawyer or email them, but if you add that little message at the end inviting people to reach out, it makes it easier on the client. Another way is to reply to comments from viewers and followers. Ask someone about the problem they're having, which might end up in your direct messages where there is a bit of a back and forth prior to having a client intake call.For lawyers who use LinkedIn, it is important to engage with people who like your posts. These individuals may not follow you, but there is a benefit in sending them a friend request to connect and adding a message of “Thanks for liking my post, I look forward to connecting”. This allows the individual to know that you are responsive and active and that they can have a chat down the line if they feel you can be of help.Listen in to learn more!Jim Hack: Use the 6 minute rule. This rule is when you find yourself done with a project and you have 6 minutes left, start on another project. If you have less than 6 minutes, use it to goof around on your phone.Jason’s Tip: Is to always make the assumption that people who don't know you would love to talk to you. 90% of the time people do want to engage. You have nothing to lose with this tactic and it is a great way to expand your network quickly.Tyson’s Tip: Call your parents more because they are getting older and time goes by quickly. The same goes with colleagues. Connect with your colleagues more and check in on them.5:32 Jason shares his approach to creating LinkedIn posts11:20 Tips on how to convert LinkedIn posts into actual clients21:35 Jason provides information about his LinkedIn marketing practiceConnect with Jason:WebsiteLink Me AI Jason’s Email: jason@ksjmarketing.com 🎥 Watch the full video on YouTube here.

Are you looking for tips on how to use your phone more efficiently?  In this episode, Tyson discusses various tips and tricks for iPhone users and shares advice on how to use different features.One feature Tyson talks about is text replacement, which allows you to set up shortcuts for phrases you use frequently. This is great for those that use their phones a lot, especially for work. The pathway to do this is Settings, then General and then Keyboard/Text. Another great feature that many people deal with is silencing unknown and spam callers. We all get those spam calls that just cause frustration. The pathway is Settings, then Phone and then Turn On Silence Callers.Tyson shares an interesting trick that allows people to create different ringtones and vibrations for different callers. The pathway is to go to the individual contact, then select edit ringtone. This can be done for each person. Another trick for all the headphone users is Siri announcing messages through your headphones. This is really handy if you work with headphones in and don't want to glance down at your phone every time a message comes through. The pathway is Siri and search Announce MessagesThere are ways to connect your phone with your computer to work better. There is a feature called handoff that allows you to start something on one device and finish it on another. For example, if you are typing an email on your phone but then you get distracted, you can use the feature to finish it on your laptop. You simply turn on the handoff feature in your settings. Listen in to learn more!1:13 Setting up shortcuts for frequently used phrases on iPhone2:04 Avoiding spam calls by enabling the "Silence Unknown Callers" setting in iPhone2:57 Using the back tap feature to execute different actions🎥 Watch the full video on YouTube here. Resources:Join the Guild MembershipSubscribe to the Maximum Lawyer Youtube ChannelFollow us on InstagramJoin the Facebook GroupFollow the Facebook PageFollow us on LinkedIn

Do you need a tip to help with organization while completing a project? In this episode, Tyson discusses the use of Kanban boards for task management and improving productivity. Kanban boards are a great way to improve productivity in your firm. Kanban boards are divided into columns, with each representing a stage in your workflow. It shows the start to finish of a project. It is a great way to visualize how your work is getting done. It is perfect for visual learners and working with a solid team. There are many variations of a Kanban board. They can be used in an app or even put up on a wall in your office for everyone to see and add to. A really great way to utilize a Kanban board is to have 4 columns: to do, in progress, review and complete. This way people can move sticky notes from one column to another, depending on where that task is along the cycle of a project.Kanban boards can also be used for your personal life. If you have a busy life, where personal and business tend to mesh together, you can build a physical one on your wall at home. Add all the different tasks you need to get done: walk the dog, cook dinner, help kids with homework, read a chapter of a book, workout. etc. The list is truly endless. This will allow you to visually see what you need to get done and when.Kanban boards provide a birds eye view of all ongoing tasks. You can easily see what is happening now and what will happen later on. It also helps to promote better work habits with your teams. Honestly, who doesn't want to have a giant board of sticky notes that everyone is moving around as things get done!Listen in to learn how to better communicate with your team and enhance productivity.2:08 Tyson explains the concept of a Kanban board.9:44 Tyson discusses different ways Kanban boards can be used.11:28 Kanban boards provide a bird's eye view of ongoing tasks.🎥 Watch the full video on YouTube here. Resources:Join the Guild MembershipSubscribe to the Maximum Lawyer Youtube ChannelFollow us on InstagramJoin the Facebook GroupFollow the Facebook PageFollow us on LinkedIn