LinkedIn for Lawyers: Proven Strategies to Attract Clients with Jason Cheung

Oct 31, 2023

In this discussion with Jason Cheung, a LinkedIn expert for lawyers, listeners learn the importance of LinkedIn for enhancing visibility and client outreach. Jason shares his unique storytelling approach, emphasizing how lawyers can illustrate their problem-solving skills to potential clients. He highlights effective strategies for engaging posts, such as including calls to action and responding to comments, which facilitate meaningful connections. The conversation is packed with practical tips for building a strong online presence and mastering personal branding.

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INSIGHT

LinkedIn's Unique Professional Reach

LinkedIn is uniquely effective for lawyers to reach corporate professionals and filter meaningful connections.
It allows viewing detailed profiles to avoid bots and irrelevant contacts, unlike other social platforms.

ADVICE

Use Storytelling to Attract Clients

Tell client stories that show problems and solutions along with emotions to let potential clients visualize themselves.
Avoid just spouting facts; convey how you've helped clients to build trust and relatability.

INSIGHT

Access and Trust Issues in Legal Market

The legal market faces an access and trust problem, not just a lack of good lawyers.
Immigrants often trust family and friends with legal help, sometimes ending up with fake lawyers due to limited access.

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Are you a lawyer who doesn't have LinkedIn? In this podcast episode, Jim and Tyson talk with Jason Cheung, a LinkedIn expert who assists lawyers in improving their online presence. They discuss the significance of LinkedIn for legal professionals.

LinkedIn is one of the only platforms that provide exposure to corporate professionals. It provides people with the chance to know who is in their industry and can make that connection for professional development and career growth. Jason provides his approach to using LinkedIn. He uses a storytelling angle that can be beneficial for lawyers. He uses the example of describing a problem a client had and the processes he used to solve that problem. Potential clients want to see how you have helped others which will provide them with comfort that you will do the same. It will also provide partners or other firms with the chance to understand how you work.

Jason shares how to convert LinkedIn posts to actual clients. He talks about the importance of including a call to action in posts. Most people do not want to just cold call a lawyer or email them, but if you add that little message at the end inviting people to reach out, it makes it easier on the client. Another way is to reply to comments from viewers and followers. Ask someone about the problem they're having, which might end up in your direct messages where there is a bit of a back and forth prior to having a client intake call.

For lawyers who use LinkedIn, it is important to engage with people who like your posts. These individuals may not follow you, but there is a benefit in sending them a friend request to connect and adding a message of “Thanks for liking my post, I look forward to connecting”. This allows the individual to know that you are responsive and active and that they can have a chat down the line if they feel you can be of help.

Listen in to learn more!

Jim Hack: Use the 6 minute rule. This rule is when you find yourself done with a project and you have 6 minutes left, start on another project. If you have less than 6 minutes, use it to goof around on your phone.

Jason’s Tip: Is to always make the assumption that people who don't know you would love to talk to you. 90% of the time people do want to engage. You have nothing to lose with this tactic and it is a great way to expand your network quickly.

Tyson’s Tip: Call your parents more because they are getting older and time goes by quickly. The same goes with colleagues. Connect with your colleagues more and check in on them.

5:32 Jason shares his approach to creating LinkedIn posts

11:20 Tips on how to convert LinkedIn posts into actual clients

21:35 Jason provides information about his LinkedIn marketing practice

Connect with Jason:

🎥 Watch the full video on YouTube here.