Maximum Lawyer

Watch the YouTube version of this episode HEREAre you an attorney looking to learn some things from a seasoned attorney? In this episode of the Maximum Lawyer Podcast, Tyson chats with William Reid. who shares insights from his career fighting institutional “bullies,” the challenges and rewards of plaintiff-side practice, and the importance of work-life balance and being present as a parent. William shares some insights on the challenges of practicing criminal law. One challenge is leveling the playing field for those who don’t have access to justice. This can lead to many people not getting the conclusions they deserve because they can’t afford a lawyer who will fight for them. Many lawyers are only in it to make their money and not fight for their clients. For William and his colleagues, they work to ensure their clients are the main priority.William and Tyson talk about using AI in the legal space. William used AI when he has jury trials. He will read his opening or closing statements into the AI machine and it pops out some good snippets that he will use in court. AI tools can be used as time saving devices in an environment where time is not on your side. For William, trial prep time dropped significantly and this can give you more time to focus on other things.Listen in to learn more!2:25  Motivation for Fighting Giants in Law5:20  Challenges in Criminal Defense and Big Law8:09  AI’s Impact on Legal Fees and Law Practice17:54  Practical Uses of AI in Legal Work27:21  Starting a Law Firm and Defining Success39:15  Building and Hiring a Great Legal Team48:26  Empowering Young Lawyers and Team Success Tune in to today’s episode and checkout the full show notes here. Connect with William:Website Linkedin 

Watch the YouTube version of this episode HEREAre you a firm owner struggling with hiring top talent? In this episode, Tyson shares a personal story about hiring and professionalism. Tyson encourages listeners to look beyond surface-level traits and trust their intuition, highlighting that true professionalism is revealed in small, everyday actions.After buying a new car, Tyson provides some insights on first impressions for the hiring process. When Tyson called the dealership, he encountered an individual who had amazing phone training. This individual asked him all the right questions, anticipated his answers and overall showed Tyson what smooth, client interactions can look like. After receiving a text from this person asking about a job at his firm, Tyson reflects on professionalism and what to look for when hiring good talent.When it comes to hiring for a firm, it is important to assess fit and look at certain qualities in a candidate. When looking to hire, sometimes you might find someone that checks all of your boxes and might actually be a really good fit. But, it is important to find someone that takes it to the next level. To determine this, you look at those deeper qualities. Do they have the character needed to do well and represent your firm well? This might be the most important quality, so if someone does not have it, you need to re-evaluate.Take a listen!4:12 Reflection on First Impressions and Hiring Process5:42 Cialdini’s Principle and Breach of Professionalism10:21 Employer-Employee Relationship and Professional Courtesy12:29 Timing and Judgment in Professional Interactions15:43 Assessing Fit and Deeper Qualities in HiringTune in to today’s episode and checkout the full show notes here. 

Watch the YouTube version of this episode HEREAre you a law firm owner looking for ways to build team culture? In this episode, Kevin Cheney, a law firm owner and co-founder, shares how intentional culture-building can be for a firm’s growth. He explains why culture—more than marketing or processes—drives retention, recruitment, client experience, and resilience. He offers a practical three-step framework for leaders to assess, envision, and build their ideal culture.Kevin shares some steps to building culture for a firm. The first is what your culture is today. Be brutally honest with yourself and admit what you are doing right and wrong. Another thing is to think about the future of this culture. Map out a five year plan - what needs to change and how can you change it. From there, decide what is important for your firm to have in order to be successful. At the end of the day, a positive team culture drives retention and improves employee experience. It is important to ensure your employees bond so they can work better together. Create opportunities for your staff to connect. For Kevin, he organizes happy hours and potlucks as ways for employees to have some fun and disconnect. Another option is to organize team bonding activities that build confidence and trust. Ensure to make these optional so staff are not forced but encouraged to participate.Listen in to learn more!1:07 Intentionality in Marketing, Processes, and Culture2:27 Defining Culture in a Law Firm6:51 Three Steps to Building Culture10:40 Facilitating Employee Bonding13:29 Employee Ownership MentalityTune in to today’s episode and checkout the full show notes here. Connect with Kevin:Website  Facebook  Linkedin 

Hamid Kohan, founder of LawPractice.ai and a tech entrepreneur specializing in AI-driven legal operations, shares his groundbreaking three-part power model to reshape law firm staffing. He discusses how combining local staff, virtual workers, and AI promotes efficiency and lowers costs. Hamid highlights the advantages of AI in automating roles like intake and document collection, allowing human staff to focus more on client interactions. Tune in for insights on scaling law firms without the need for extensive hiring.

Discover how HealthKit and ChatGPT are revolutionizing personal health coaching by providing tailored insights. Explore three shocking truths about marketing: it's more than just immediate revenue, requires patience, and must resonate with consumer psychology. Tyson emphasizes the importance of embracing uniqueness to avoid mediocrity in teams and firms. Learn seven effective learning hacks rooted in neuroscience, and dive into the fast-paced world of real-time marketing, where authenticity reigns supreme.

Discover how law firm owners can shift from chaos to efficient operations. Rachel McGarry emphasizes adopting an engineering mindset to prevent burnout and create sustainable solutions. She shares a blueprint approach, focusing on identifying core issues before adding new tech. Track 'fires' for two weeks to reveal patterns and set measurable goals for improvements. With clear communication guidelines and digital note-taking, firms can enhance client experiences and streamline workflows. It's time to design systems for predictable success!

Explore the transformative role of AI in today's legal landscape with insights on efficiency and client interactions. Discover the challenges of managing law firm operations and the importance of adapting to shifts in technology and consumer preferences. Hear about the lessons learned from failed projects like the Modern Divorce Navigator and the impact of venture capital on legal tech. Finally, dive into the future vision of streamlined, chat-driven workflows for law firms and the personal strategies for maintaining balance amidst change.

Discover the must-have tools to elevate your productivity and wellness! From the Chirp Wheel for back relief to innovative AI software like ChatGPT, there's something for everyone. Tyson shares his favorite recording gear, including Shure microphones and lighting setups for video production. Learn about essential business software for case management and effective communication platforms. Plus, tips on automating tasks and enhancing your writing skills make this a practical guide for optimizing both personal and professional life!

Watch the YouTube version of this episode HEREIn this episode of the Maximum Lawyer podcast, host Tyson shares his presentation from the stage of MaxLawCon 2025 earlier this fall. In his presentation he explores how law firm leaders can break through self-imposed limits by embracing speed, clarity, and confidence. Drawing inspiration from Roger Bannister’s four-minute mile, Tyson talks about the importance of overcoming psychological barriers, the power of setting tight deadlines, and the importance of decisive action. He shares practical strategies for increasing efficiency—such as eliminating unnecessary tasks and meetings—and emphasizes building a culture of urgency. Tyson encourages listeners to act quickly on new ideas, leveraging technology to drive growth and outpace competitors.Listen in.1:56 Breaking Psychological Barriers in Law Practice 3:22 Three Keys to Moving Faster: Clarity, Constraint, Confidence 6:02 Perfectionism vs. Action and the Maximum Lawyer Origin 7:17 Lessons on Speed: Subtraction Bias and Task Reduction11:36 Maximizing Time: Attack Lists and Executive Efficiency14:03 Striking Faster: Decision-Making and Revenue Growth16:10 The Era of Idea Execution and the Power of Speed17:19 Challenge: Take Immediate Action and Compound Speed Tune in to today’s episode and checkout the full show notes here. Resources:Join the Guild MembershipSubscribe to the Maximum Lawyer Youtube ChannelFollow us on InstagramJoin the Facebook GroupFollow the Facebook PageFollow us on LinkedIn

Watch the YouTube version of this episode HEREAre you a business owner looking for tips on improving email marketing? In this episode of the Maximum Lawyer Podcast, Tyson interviews email marketing expert Jay Schwedelson, founder of SubjectLine.com, to discuss data-driven strategies for boosting email engagement. Jay shares actionable tips on crafting attention-grabbing subject lines, debunks common myths about spam filters, and highlights the importance of growing a targeted email database. Jay provides some tips for creating interesting subject lines for emails. One thing to consider is using white space. This includes having a subject line and then a pre header. A pre header is a second subject line and is usually in grey text. With this tactic, many people are intrigued because there is so much open space that they wonder what the email is about. For Jay, this saw open rates increase by 25%.Jay and Tyson chat about the key metrics for email marketing. One metric is to understand your target audience through developing an Ideal Customer Profile (ICP). This is creating a description for the ideal customer who will benefit from your business. Identifying your ICP will help a business tailor their marketing. Another metric is focusing on the database and how to grow it. This can include hiring the right people to work on improving your database and knowing what to add to it and remove from it.Listen to learn more!4:52 Why Email Still Dominates in the Age of AI6:27 The Value of Unsubscribes10:29 Emotion vs. Logic in Subject Lines & CTAs12:30 Vanity Metrics: The Truth About Open Rates18:43 The Power of White Space in the Inbox23:12 The Most Important Metric for 2026: Database Growth24:30 Email Frequency & Relevancy for Lawyers 27:18 The Future of Email: ChatGPT Atlas Browser29:21 Closing Plugs & Contact InformationTune in to today’s episode and checkout the full show notes here. Connect with Jay:SubjectLine Website GuruConference WebsiteInstagramLinkedin