Maximum Lawyer

The podcast dives into insights from the Max Law Con conference, spotlighing tactics like leveraging AI, enhancing client outreach, and automating processes. Speakers discuss overcoming failure with resilience, building a powerful culture, and navigating law firm management challenges. Unique topics include strategies for scaling talent through internships, maximizing client communication with automation, and creating a compelling personal brand through social media. Personal anecdotes and engaging storytelling add depth to the valuable content shared.

Discover how one lawyer escaped a toxic work culture to create a thriving trademark practice. She shares her journey from high-stress litigation to a supportive firm environment, emphasizing mindfulness and better delegation. Learn about her casual branding approach targeting creative entrepreneurs and how social media, especially Threads, became her go-to platform for client engagement. Kelli also provides insights into converting followers into clients and leveraging authenticity to attract the right audience.

Erik Ovesny, founder of Arrow Effect Marketing and Meet Gabby, dives into the world of AI in legal marketing. He shares how weak lead intake processes can hinder law firms and explains how Meet Gabby has boosted case conversions by 20-30%. The conversation touches on legal industry's cautious approach to AI and its potential to transform workflows. Erik emphasizes storytelling's power in marketing, drawing from his film background, and discusses innovative tools that enhance creativity while balancing human input.

In this discussion, Martin Kravchenko, a legal automation expert and founder of Swans, shares insights into how AI can transform law firms. He emphasizes the importance of mapping processes before implementing technology and points out that small firms often face human bottlenecks. Martin highlights the capabilities of AI tools like Gemini for efficient document handling, particularly in medical cases. He advises firms to focus on essential automations and the value of data-driven insights while warning against overcomplicating systems with flashy tech.

Watch the YouTube version of this episode HEREAre you a business owner looking for some tips on how to be more effective as a leader? In this episode of the Guild Live Show, Tyson explores the latest in tech and productivity. He shares actionable tips for leading effective meetings, discusses strategies for optimizing sleep (“sleep maxing”), and highlights AI-driven prompts to boost online authority. Tyson provides some leadership tips to help people in these roles run meetings smoothly and efficiently. One tip is to prepare before you enter the meeting, as small preparation signals professionalism. You want your team to take you seriously and trust that you know what you are talking about. Another tip is that leaders should be actively engaged in a meeting. Being engaged, listening and providing clarity will ensure you add value to both the meeting and your employee’s time.Tyson chats about Perplexity’s Comet browser for automating tasks. Comet acts as a personal assistant and can automate your tasks for you while you are working. Tyson does a demo with listeners and prompts Comet to search the best restaurants in Nashville. In real time, the browser does a search in Google Maps and a search bar pops up with all the results. It is a great tool to manage your life online.Listen in to learn more!5:35 Three simple leadership tips for meetings11:16 Introduction of "sleep maxing"16:05 How to use Perplexity’s Comet browser for automating tasks 24:17 Seven AI prompts from Forbes to boost online authorityTune in to today’s episode and checkout the full show notes here. 

Watch the YouTube version of this episode HEREAlexis Austin is the founder of 360 Strategic Success and the creator of the Virtual Chief Sales Officer (VCSO) Program, a proven system that helps law firms double their revenue, and even triple close rates, without increasing marketing spend.After building her own seven-figure criminal defense firm, Alexis discovered what many law firm owners eventually learn: more ad spend isn’t the answer. Fixing intake and sales is. By focusing on conversions instead of clicks, she doubled her firm’s revenue while cutting marketing costs in half.Through 360 Strategic Success, Alexis helps firms implement proven sales training, simple law-firm-specific tracking tools, an on-demand call coaching tool with unlimited use, and weekly live training with detailed hot seats. Her mission is to help law firm owners escape the revenue roller coaster, stop wasting money on marketing, and finally build a firm that grows strategically and consistently.Website: https://www.360strategicsuccess.com/sales-accelerator-program00:13 How Alexis’s role in the law firm changed after marriage3:20 How the firm operates independently, with its own systems 12:13 The firm’s team-based approach17:27 The firm’s approach to hiring experienced litigators 51:45 Breaking self-sabotage patterns in lawConnect with Alexis:360 Strategic SuccessWebsite Instagram Facebook  Linkedin Right Law GroupWebsite X Instagram Facebook  Linkedin Youtube 

Discover how AI is revolutionizing email management with a new assistant that streamlines communication for attorneys. Tyson dives into Mr. Beast’s financial hurdles, revealing the challenges behind his wildly successful brand. Learn why hiring a CEO is crucial for scaling operations and how AI-driven personalization transforms digital marketing. The conversation highlights the rise of influencer marketing, showcasing its authentic connection with audiences, especially Gen Z, as they seek transparency and genuine engagement over traditional advertising.

Watch the YouTube version of this episode HEREAre you an attorney looking for a place to get reliable vendor reviews? In this episode of the Maximum Lawyer Podcast, Tyson and Becca introduce “Becca’s List,” a new, free review platform designed for law firm owners to share authentic feedback on vendors and service providers. Tyson and Becca share about how Becca’s List came to be. After hearing from a Guild member about spending money on a vendor and not getting the services they paid for, Becca and Tyson created a product list where legal vendors can be reviewed. This can then be used by members who are looking for vendors and can do some research before they commit to spending money with them. This is a great tool for new law firms who don't have a big budget and need to be mindful of the vendors they partner with.Tyson and Becca go through the development journey of Becca’s List. The website uses smiley faces to rate vendors, which does not leave users confused on how to use the platform. The development process has been tricky due to working with developers who usually have more say in how something can be created. The process also involved coming to a happy medium on certain aspects of the platform and this is important when collaborating on a product.1:43 Explanation of the idea of Becca’s List2:44 How the new platform changes vendor behavior 9:13 Overview of the development journey11:13 Issues with the platform, including frustrations with developers14:16 The difference from building a standard law firm websiteTune in to today’s episode and checkout the full show notes here.Check out Becca’s List here. 

Watch the YouTube version of this episode HEREAre you a business owner looking for tips for success? In this episode of The Guild Live Show, Tyson delivers a concise yet insightful discussion on negotiation tactics, ChatGPT usage trends, and the realities behind AI research tools. Tyson critically examines bold claims about Thomson Reuters’ AI system, shares practical lessons for startups, and reflects on the importance of empathy in online interactions following a recent tragedy. Tyson shares some effective negotiation strategies for lawyers. Being a successful negotiator involves spending a lot of time on anticipated areas of agreement. This means focusing on where you align with a client. It also involves planning more efficiently as opposed to the amount of time. Planning efficiently makes all the difference when you are in the negotiation phase of a deal. If you sit down and think through how you want the negotiation to go and have everything outlined for the discussion, it can really play out in your favour.Tyson provides some common mistakes made by startups that can actually lead to their downfall. One of the common mistakes is only hiring people based on experience. Because startups are so new, it needs the right people with the mindset to scale the business to where it needs to be. Experience won’t matter if they do not fit with the vision of the business. Another mistake is wearing too many hats as the owner. Though a startup can be small, wearing too many hats can lead to burnout and not putting the right energy into the right areas because you are spread too thin. Ensure to hire who is needed so you can focus on running the business. Listen in to learn more!1:07 Discussion of effective negotiation strategies5:41 OpenAI data on ChatGPT’s most common uses.8:08 Thomson Reuters’ AI that reduces research time12:24 Common mistakes that kill startupsTune in to today’s episode and checkout the full show notes here. 

Watch the YouTube version of this episode HEREAre you an attorney looking for tips on how to build a social media presence? In this episode of the Maximum Lawyer, Tyson interviews a former news anchor and media trainer, Kerry Barrett about how lawyers can improve their on-camera presence. Kerry shares practical tips for appearing more natural, including mindset shifts, breathing exercises, wardrobe advice, and script-marking techniques for teleprompters. Kerry provides some tips on how lawyers can be more conversational on camera. Lawyers live in the language of their expertise and they tend to work in high stake settings where speech is very formal. But being on camera involves having a conversation with the viewer and making sure they understand you. A great tip is to imagine you are having a conversation with one person. Whether it's a friend or family member, this can help change the way you speak and can make your speech more easy going.Kerry shares the types of content lawyers should create to help with branding. Content for lawyers should be demand generation, trust building content and anonymized case studies. Content like this is focused on being on top of trends, building trust with your audience and analyzing case studies that might help someone who is going through something similar. Doing this content on rotation (ie. once every week) is a great way to build a following and get clients!Take a listen!01:18 Tricks to Sound More Conversational04:18 Overcoming Nerves and Breathing Techniques06:06 Handling Mistakes on Live Video08:59 Appearance Tips for Camera10:47 Enunciation and Audio Clarity 16:32 What Lawyers Should Talk About in Videos20:48 Video Length and Platform Guidelines22:00 Video Structure Formula: Hook, Value, CTA23:55 Repurposing Long Videos into ShortsTune in to today’s episode and checkout the full show notes here. Connect with Kerry:Website Linkedin Resources:Join the Guild MembershipSubscribe to the Maximum Lawyer Youtube ChannelFollow us on InstagramJoin the Facebook GroupFollow the Facebook PageFollow us on LinkedIn