Maximum Lawyer

Watch the YouTube version of this episode HEREAlexis Austin is the founder of 360 Strategic Success and the creator of the Virtual Chief Sales Officer (VCSO) Program, a proven system that helps law firms double their revenue, and even triple close rates, without increasing marketing spend.After building her own seven-figure criminal defense firm, Alexis discovered what many law firm owners eventually learn: more ad spend isn’t the answer. Fixing intake and sales is. By focusing on conversions instead of clicks, she doubled her firm’s revenue while cutting marketing costs in half.Through 360 Strategic Success, Alexis helps firms implement proven sales training, simple law-firm-specific tracking tools, an on-demand call coaching tool with unlimited use, and weekly live training with detailed hot seats. Her mission is to help law firm owners escape the revenue roller coaster, stop wasting money on marketing, and finally build a firm that grows strategically and consistently.Website: https://www.360strategicsuccess.com/sales-accelerator-program00:13 How Alexis’s role in the law firm changed after marriage3:20 How the firm operates independently, with its own systems 12:13 The firm’s team-based approach17:27 The firm’s approach to hiring experienced litigators 51:45 Breaking self-sabotage patterns in lawConnect with Alexis:360 Strategic SuccessWebsite Instagram Facebook  Linkedin Right Law GroupWebsite X Instagram Facebook  Linkedin Youtube 

Discover how AI is revolutionizing email management with a new assistant that streamlines communication for attorneys. Tyson dives into Mr. Beast’s financial hurdles, revealing the challenges behind his wildly successful brand. Learn why hiring a CEO is crucial for scaling operations and how AI-driven personalization transforms digital marketing. The conversation highlights the rise of influencer marketing, showcasing its authentic connection with audiences, especially Gen Z, as they seek transparency and genuine engagement over traditional advertising.

Watch the YouTube version of this episode HEREAre you an attorney looking for a place to get reliable vendor reviews? In this episode of the Maximum Lawyer Podcast, Tyson and Becca introduce “Becca’s List,” a new, free review platform designed for law firm owners to share authentic feedback on vendors and service providers. Tyson and Becca share about how Becca’s List came to be. After hearing from a Guild member about spending money on a vendor and not getting the services they paid for, Becca and Tyson created a product list where legal vendors can be reviewed. This can then be used by members who are looking for vendors and can do some research before they commit to spending money with them. This is a great tool for new law firms who don't have a big budget and need to be mindful of the vendors they partner with.Tyson and Becca go through the development journey of Becca’s List. The website uses smiley faces to rate vendors, which does not leave users confused on how to use the platform. The development process has been tricky due to working with developers who usually have more say in how something can be created. The process also involved coming to a happy medium on certain aspects of the platform and this is important when collaborating on a product.1:43 Explanation of the idea of Becca’s List2:44 How the new platform changes vendor behavior 9:13 Overview of the development journey11:13 Issues with the platform, including frustrations with developers14:16 The difference from building a standard law firm websiteTune in to today’s episode and checkout the full show notes here.Check out Becca’s List here. 

Watch the YouTube version of this episode HEREAre you a business owner looking for tips for success? In this episode of The Guild Live Show, Tyson delivers a concise yet insightful discussion on negotiation tactics, ChatGPT usage trends, and the realities behind AI research tools. Tyson critically examines bold claims about Thomson Reuters’ AI system, shares practical lessons for startups, and reflects on the importance of empathy in online interactions following a recent tragedy. Tyson shares some effective negotiation strategies for lawyers. Being a successful negotiator involves spending a lot of time on anticipated areas of agreement. This means focusing on where you align with a client. It also involves planning more efficiently as opposed to the amount of time. Planning efficiently makes all the difference when you are in the negotiation phase of a deal. If you sit down and think through how you want the negotiation to go and have everything outlined for the discussion, it can really play out in your favour.Tyson provides some common mistakes made by startups that can actually lead to their downfall. One of the common mistakes is only hiring people based on experience. Because startups are so new, it needs the right people with the mindset to scale the business to where it needs to be. Experience won’t matter if they do not fit with the vision of the business. Another mistake is wearing too many hats as the owner. Though a startup can be small, wearing too many hats can lead to burnout and not putting the right energy into the right areas because you are spread too thin. Ensure to hire who is needed so you can focus on running the business. Listen in to learn more!1:07 Discussion of effective negotiation strategies5:41 OpenAI data on ChatGPT’s most common uses.8:08 Thomson Reuters’ AI that reduces research time12:24 Common mistakes that kill startupsTune in to today’s episode and checkout the full show notes here. 

Watch the YouTube version of this episode HEREAre you an attorney looking for tips on how to build a social media presence? In this episode of the Maximum Lawyer, Tyson interviews a former news anchor and media trainer, Kerry Barrett about how lawyers can improve their on-camera presence. Kerry shares practical tips for appearing more natural, including mindset shifts, breathing exercises, wardrobe advice, and script-marking techniques for teleprompters. Kerry provides some tips on how lawyers can be more conversational on camera. Lawyers live in the language of their expertise and they tend to work in high stake settings where speech is very formal. But being on camera involves having a conversation with the viewer and making sure they understand you. A great tip is to imagine you are having a conversation with one person. Whether it's a friend or family member, this can help change the way you speak and can make your speech more easy going.Kerry shares the types of content lawyers should create to help with branding. Content for lawyers should be demand generation, trust building content and anonymized case studies. Content like this is focused on being on top of trends, building trust with your audience and analyzing case studies that might help someone who is going through something similar. Doing this content on rotation (ie. once every week) is a great way to build a following and get clients!Take a listen!01:18 Tricks to Sound More Conversational04:18 Overcoming Nerves and Breathing Techniques06:06 Handling Mistakes on Live Video08:59 Appearance Tips for Camera10:47 Enunciation and Audio Clarity 16:32 What Lawyers Should Talk About in Videos20:48 Video Length and Platform Guidelines22:00 Video Structure Formula: Hook, Value, CTA23:55 Repurposing Long Videos into ShortsTune in to today’s episode and checkout the full show notes here. Connect with Kerry:Website Linkedin Resources:Join the Guild MembershipSubscribe to the Maximum Lawyer Youtube ChannelFollow us on InstagramJoin the Facebook GroupFollow the Facebook PageFollow us on LinkedIn

Tyson dives into the innovative world of AI, showcasing String, a unique text-to-agent platform that automates workflows for lawyers. He also highlights Google’s updated Notebook LM, packed with new features like flashcards and quizzes to enhance study sessions. The discussion takes a business turn with insights on Cracker Barrel's recent rebranding controversy, emphasizing the importance of connecting with customer needs. Finally, he shares a transformative approach to hiring by advocating for adaptable employees over rigid job titles.

Watch the YouTube version of this episode HEREAre you a law firm owner looking for advice on filing taxes? In this episode of the Maximum Lawyer Podcast, Jacqueline and Adam Williams, co-founders of Pennywise Tax Strategies, share their journey from traditional tax roles to building a firm focused on proactive, year-round tax planning for small businesses and law firms. Proactive tax planning for small businesses is so important and needs to be prioritized. Many small business owners react to their numbers and don't think ahead when it comes to taxes. Because of this, businesses are in a bad situation due to not knowing how to make the most of their money, where the money is going or how to proactively plan ahead. Jacqueline and Adam work to ensure small businesses are not left behind and succeed during this stressful time.Jacqueline and Adam speak to the errors small businesses make during tax season. One of the biggest issues is a lack of communication between the tax preparer and the business owner. Most times, business owners hand accountants everything and call it a day. Sometimes, the business owner doesn't want to fill out the questionnaire, which means the dots are not connected. Big things can be missed, which can lead to issues after filing. Transparency between both parties is extremely important.Listen in to learn more!03:21 Gap in Small Business Tax Planning 05:19 Trusted Advisor Model vs. Traditional Accounting 06:08 Proactive Tax Planning in Practice07:34 Monthly Client Check-ins and Accountability08:16 Common Mistakes by Law Firm Owners 09:36 Avoiding Numbers and Year-Round Tax Season 11:27 Regular Tax Planning Activities12:23 Understanding and Tracking Tax Liability Tune in to today’s episode and checkout the full show notes here. Connect with Adam and Jackie:Website FacebookLinkedin  Instagram

Watch the YouTube version of this episode HEREAre you a leader looking for some tips on improving your business? In this episode of The Guild Live Show, Tyson explores the new AI image generation tool Nano Banana, demonstrating its creative features and precise editing capabilities. Tyson also shares insights from Psychology Today on the three habits that set super performers apart.Tyson shares and tests the Nano Banana AI image tool, which can be used to improve your brand. The tool can be used to generate AI images that you can use to create brand logos or designs for your business. You can input words into the generator as well as colours for your image, which will pump out something you can use. You can even edit it further by giving it a command to make it more specific. It's an interesting tool to show your creativity in developing your brand.Tyson also chats about the three habits that set high achievers apart from other people. High achievers usually set transformative goals over transactional ones. Doing this allows individuals to prioritize actions and leave space for exploration. This is something that can set someone apart from others by setting clear expectations for themselves. The second is working backwards to reach a goal. This involves knowing every step of the way from the finish to the start and then figure out where you are. This allows individuals to understand everything they need to do to accomplish their goals. The third and final habit is spending time on things that will deliver returns. In order to reach a goal, it is important to prioritize tasks that will actually get you to the end.Listen in to learn more!00:14 Introduction and testing of the Nano Banana AI image tool7:03 Discussion on habits that set high achievers apart17:06 Lessons for business owners on public behavior22:32 Exploring the push and win lawsuitTune in to today’s episode and checkout the full show notes here. 

Watch the YouTube version of this episode HEREAre you looking for advice on how to balance a successful marriage with a successful business? In this episode of the Maximum Lawyer Podcast, Tyson and his wife, Amy, share their journey of building and leading the law firm Maximum Lawyer together. The conversation delves into their evolving partnership, from navigating the challenges of working as spouses to developing a supportive and growth-oriented firm culture. Tyson and Amy talk about their personal and professional growth while being law partners. For both, trial and error is the key to growth, especially when building something together as a team. For Amy, this was something she learned while studying journalism. When working together as partners, success really is shared and more so when both are together contributing and putting in work. This collaboration is key to a successful relationship and business.Marriage can affect a business and both Tyson and Amy provide some insights on that idea. Meshing marriage with business can be a huge issue and can lead to riffs. Tyson and Amy reflect on the issue of talking about work in bed, which led to a lot of disagreements. It is important to identify where the boundaries are and respect what each individual likes to do. It is important to have open conversations about how to keep the marriage going strong.2:26 Exploring personal and professional growth7:24 The role of motivation and accountability in personal growth.17:16 How marriage affects the business52:24 Setting boundaries with challenging clientsTune in to today’s episode and checkout the full show notes here.

Watch the YouTube version of this episode HEREAre you looking for more information about the impact of AI? In this episode of "The Guild Live Show," Tyson explores the latest in AI, from Fiverr’s AI character Gary transforming marketing, to virtual salespeople in China outperforming humans. Tyson discusses the impact of these innovations on freelancers and sales professionals, and reflects on a major legal tech acquisition.AI tools have the potential to affect freelancers and sales professionals.Tyson references an article that speaks to the mix of AI for video creation and using freelancers for creative ideation. Although AI is taking over many industries, it is interesting to see a space where freelancers are able to get a foot into the industry and use their skills while working with AI to create a great product.Tyson also speaks to the rise of 24/7 AI sales agents that are being used in many companies. AI salespeople are outperforming their human counterparts. Though sales is an area that usually wouldn’t get replaced by AI, markets in countries like China are seeing AI sales agents taking over. These agents are making more profit than humans, which is making it a lot more popular.Listen in to learn more!5:11 How AI tools on Fiverr may affect freelancers7:11 The rise of 24/7 AI sales agents11:43 The potential for AI to run continuous webinars for legal professionals Tune in to today’s episode and checkout the full show notes here.