Maximum Lawyer
Elevate Your Elevator Pitch With The "What Why How" Method
Nov 4, 2023
Learn the innovative 'What Why How' method to craft the perfect elevator pitch! Discover how to define what you do, why it matters, and who you serve. Delve into the power of storytelling to make your pitch relatable and impactful. Hear examples that bring the process to life, especially in the realm of personal injury law. Elevate your message and connect with clients on a deeper level by weaving in their struggles and your solutions!
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Quick takeaways
- The What, Why, How method provides a structured framework for lawyers to effectively articulate their services and significance.
- Incorporating storytelling into the pitch not only enhances relatability but also illustrates the transformative impact of legal services on clients' lives.
Deep dives
The What, Why, How Method
The What, Why, How method is a structured approach designed to articulate the services a lawyer provides and their significance. This four-step process requires answering key questions: what services are offered, why they are important, how they are delivered, and the specific niche the lawyer operates in. For example, a personal injury lawyer might explain that they help clients obtain necessary treatment and financial compensation to rebuild their lives after an accident. This method not only clarifies the message but also serves as a strong foundation for creating effective elevator pitches and promotional content.
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