Elevate Your Elevator Pitch With The "What Why How" Method
Nov 4, 2023
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Learn the innovative 'What Why How' method to craft the perfect elevator pitch! Discover how to define what you do, why it matters, and who you serve. Delve into the power of storytelling to make your pitch relatable and impactful. Hear examples that bring the process to life, especially in the realm of personal injury law. Elevate your message and connect with clients on a deeper level by weaving in their struggles and your solutions!
The What, Why, How method provides a structured framework for lawyers to effectively articulate their services and significance.
Incorporating storytelling into the pitch not only enhances relatability but also illustrates the transformative impact of legal services on clients' lives.
Deep dives
The What, Why, How Method
The What, Why, How method is a structured approach designed to articulate the services a lawyer provides and their significance. This four-step process requires answering key questions: what services are offered, why they are important, how they are delivered, and the specific niche the lawyer operates in. For example, a personal injury lawyer might explain that they help clients obtain necessary treatment and financial compensation to rebuild their lives after an accident. This method not only clarifies the message but also serves as a strong foundation for creating effective elevator pitches and promotional content.
Incorporating Storytelling for Impact
Adding storytelling elements to the What, Why, How method enhances its effectiveness by making the communication more relatable and engaging. By incorporating personal anecdotes or client success stories, a lawyer can illustrate the transformative impact of their services on clients' lives. For instance, detailing a case where significant compensation was secured for a devastated client could resonate with potential clients on a deeper level. This blend of clear messaging and compelling narratives ensures that the content remains concise yet impactful, fostering a stronger connection with the audience.
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Enhancing Your Message with the What Why How Method
Are you an attorney who needs a new elevator pitch? In this episode, host Tyson introduces the "What Why How" method, a strategy for articulating one's professional role and purpose that can elevate a law practice.
This method can be used as an elevator pitch or if you are wanting to express what your firm does to clients. It is a 4 step process that is designed to articulate what you do, why it matters how it is done and who you serve. There are 4 questions to ask yourself: Why do I do it/Why is it helpful? How do I accomplish it? What is my niche/practice area? What kind of lawyer am I?
This can be taken to another level by adding some storytelling to give the method some life. This allows for more relatability and passion. As a lawyer there are many stories of struggle and strife that clients go through to get their lives back in order. For personal injury lawyers like Tyson, many clients suffer financial loss and mental stress. Weaving in stories of clients who need help and expressing how you are going to help them are great ways to showcase what you do.