Watch the YouTube version of this episode HERE

Are you an attorney who needs a new elevator pitch? In this episode, host Tyson introduces the "What Why How" method, a strategy for articulating one's professional role and purpose that can elevate a law practice.

This method can be used as an elevator pitch or if you are wanting to express what your firm does to clients. It is a 4 step process that is designed to articulate what you do, why it matters how it is done and who you serve. There are 4 questions to ask yourself: Why do I do it/Why is it helpful? How do I accomplish it? What is my niche/practice area? What kind of lawyer am I?

This can be taken to another level by adding some storytelling to give the method some life. This allows for more relatability and passion. As a lawyer there are many stories of struggle and strife that clients go through to get their lives back in order. For personal injury lawyers like Tyson, many clients suffer financial loss and mental stress. Weaving in stories of clients who need help and expressing how you are going to help them are great ways to showcase what you do.

Take a listen!

1:03 The “what, why, how method”

2:15 Method example 

3:57 Adding storytelling to the method