Watch the YouTube version of this episode HERE

Are you looking for a unique way to market your law firm? In this episode of the Maximum Lawyer Podcast, Tyson discusses the growing use of voice search assistants like Siri, Google Assistant, and Alexa, and its impact on marketing strategies.

What makes voice search assistants so popular is the conversational piece that exists. It feels like you are having a conversation with someone. Tyson talks about how people are asking more detailed questions. For example, no one is just searching “personal injury law”. People are searching “Where is the closest personal injury lawyer to me” or “What is the best rated personal injury lawyer in my city”.

For these voice search assistants to show your business when someone is searching, it is important to ensure your contact information is up to date. This is because if someone asks Siri or Alexa for the closest personal injury firm in their city, it will pump out all the ones within their range and the information that is already online. If your address is wrong or your phone number is not updated, these assistants will not provide potential clients with the right information. This  truly puts you at a disadvantage. Optimize Google My Business to ensure potential clients are seeing you through voice assistants.

Take a listen!

00:24 The growing usage of voice search assistants like Siri and Google Assistant.

3:20 The importance of optimizing for local search as voice searches are often local.