eCommerce MasterPlan

Chloë Thomas

Trying to work out how to acquire more customers? Need to improve customer retention? Or just looking for some reassurance you’re on the right track? That’s what the eCommerce MasterPlan is here for. Every week we interview an e-Commerce business person (owner, manager or marketer) with a fascinating insight into successful online retailing. Their business might be a UK mail order retailer, an online-only store from Australia, or a brick and clicks business from the USA – but every one of them is doing something we can all learn from. Many of our guests are using Shopify & Klaviyo, but we also have guests using Wix, Bigcommerce, Woocommerce, Omnisend and Magento. So you're sure to find an episode that directly helps YOU.Listen for advice on what to do next, the reassurance you’re heading in the right direction and all the inspiration you need to grow your eCommerce business without losing your life in the process!

Episodes

Mentioned books

Feb 5, 2024 • 49min

Mastering eCommerce Events in 2024: Tips, Picks, and Strategies with Chloë Thomas

Our host Chloe's going solo for this episode - sharing her tips on how to make the most of events, and picking some of her favourites for 2024...Hit PLAY to hear:What events you should attendHow to maximise these eventsMust-attend eCommerce events in the UKMust-attend eCommerce events in the USTips for attending virtual eventsTaking a sustainable approach to events and conferencesKey timestamps to dive straight in:[06:21] Tips for choosing and maximising upcoming industry events.[18:52] Must-attend UK events.[23:45] Must-attend events in the USA.[26:43] Making the most of virtual events.[31:20] Taking an eco-approach to attending events.Contact SHOPLINE >>> https://ecmp.info/shopline Book your Super Payments Demo >>> https://ecmp.info/super . See Chloë’s full list, and the one’s she recommended on the podcast, here https://ecommercetech.io/blog/top-ecommerce-events-2024This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Jan 8, 2024 • 31min

5 Key Steps for Effective CRM Implementation with Haydn Parks, Digital Fit

Haydn Parks is a CRM specialist.He now consults for brands like Balance Me, Hunter Boots and Sisley Paris via his firm Digital Fit. And before that, was Head of Performance at LoveCrafts, Global Head of CRM at Moet Hennessy, and Head of Digital at Agent Provocateur.Hit PLAY to hear:Haydn’s eCommerce journeyWhy defining the goals is the first stepThe importance of data in identifying opportunitiesWhat’s involved in planning the activation strategyStep four that is executing the strategyHow tracking metrics ties back to the first stepPlus, Haydn’s top tips!Key timestamps to dive straight in:[04:58] CRM is understanding the customer at every level of the buying journey.[08:29] Understanding customer behavior and how to influence it.[12:21] Defining clear goals crucial for successful projects.[15:13] Understanding customer data for better business decisions.[17:40] Leverage existing infrastructure for business growth.[19:59] Involving everyone in the business and getting processes in place.[21:29] Look at the data and find out if your goals have been met.[22:49] Listen to Haydn’s top tips!Contact SHOPLINE >>> https://ecmp.info/shopline Book your Super Payments Demo >>> https://ecmp.info/super .This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Jan 1, 2024 • 31min

Marketing Insights for Maximum eCommerce Growth with 8-figure Naturepedic’s Arin Schultz

Arin Schultz is VP of Sales and Marketing at natural mattress brand Naturepedic.Founded in 2003, Naturepedic sell via their Magento website, 22 stores, and via wholesale. Sales-wise they’re in the mid-high 8 figures, and have tripled in size since Arin joined 9 years ago.Hit PLAY to hear:Arin’s journey into eCommerceHow Naturepedic found success with affiliate and influencer marketingTheir strategic use of SEONaturepedic’s commitment to environmental consciousnessCustomer education and its contribution to brand growthBalancing internal and external resourcesKey timestamps to dive straight in:[04:08] Shifting from sales to marketing.[05:34] Taking over Naturepedic’s affiliate program in 2020 and getting great returns.[07:39] Get the basics of SEO right to build and grown your brand.[09:56] Plans for bringing more traffic to the website.[12:18] Naturepedic focuses on customer education.[13:11] Getting repeat customers due to great customer service.[16:22] Brand educating on healthy living, environmental impact.[19:08] Benefits of outsourcing.[20:49] Hear Arin’s top tips!Contact SHOPLINE >>> https://ecmp.info/shopline Book your Super Payments Demo >>> https://ecmp.info/super .This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Dec 25, 2023 • 28min

From Etsy Startup to 7-Figure Shopify Success with Michele Ferron, Once Upon a Tuesday

Michele Ferron is the founder of fully bootstrapped Once Upon A Tuesday–selling calendars and planners for design lovers.Founded in 2020, Once Upon A Tuesday now sells via their Shopify store, Etsy, and Wholesale. They’re on track to hit £1,000,000 in annual sales this year, and have a growth rate of 100% year on year.Hit PLAY to hear:Michele’s accidental eCommerce journey from Etsy to Shopify to wholesaleTheir motivation to venture into wholesaleHow they handle the ever-changing stationery marketWhy selling dated and seasonal products works for Once Upon a TuesdayHow collaborations, affiliates, and partnerships fit into their eCommerce strategiesThe importance of getting both negative and positive customer reviewsWhy becoming a B Corp certified brand is a goal that goes beyond sustainabilityKey timestamps to dive straight in:[03:37] Successful calendar design led to a successful Etsy business.[08:12] Challenging process, but created reusable acrylic wall decor.[09:20] How they create products that stay on-brand.[13:30] Selling seasonal products and dealing with inventory concerns.[15:47] The importance of both negative and positive reviews.[17:00] Doing things right in the business, and not just on the sustainability side.[18:39] Listen to Michele’s top eCommerce tips....This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Dec 18, 2023 • 32min

How G2A Became the World's Largest Digital Entertainment Marketplace with Bartosz Skwarczek

Bartosz Skwarczek is the founder and CEO at G2A, the world’s largest marketplace for digital entertainment enabling the trading of games and other digital items.Founded in 2010, they now have over 25 million users who have purchased over 100 million items.Listen to discover:Bartosz’s eCommerce journeyWhat a product eCommerce business can learn from a digital eCommerce businessHow G2A became the world’s largest digital entertainment marketplaceThe importance of security and the strict verification process sellers go throughWhy communicating your business values is crucial for building trust and growing your brandThe significance of community in G2A’s growthKey timestamps to dive straight in:[05:14] Starting a business by grabbing the opportunities given to you.[09:31] Ensuring the quality of sellers on the G2A marketplace.[11:17] Strict verification process for sellers, but fast sell-through rate.[16:20] To build your business, clearly communicate what you stand for.[18:33] Community is essential for growth and success.[21:46] Working with influencers to scale G2A.[23:31] Bartosz shares his top tips....This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Dec 11, 2023 • 28min

It's time to embrace Pre-Orders with Daniel Parekh-Hill, Flare

Daniel Parekh-Hill is the Co-Founder & CEO of Flare, where they’re on a mission to create more profit and less waste for eCommerce businesses.In this episode, we discuss:The motivation behind FlareCurrent strategies for overstock problemsThe case of preordersThe benefits of FlareAlps & Meters case study[00:59] Merchandising, overstocks, and surprising customer behavior.[04:00] Building a better future by connecting businesses and customers.[07:57] Customer data: better than what they say. Solution: customer preorders.[10:12] Scaling SKUs drives sales, cash flow, cost.[14:28] Alps and Meters: Managing seasonal stock effectively.[16:57] Flexible ordering: capture demand, sell current stock.[21:06] Teams use Notion and Slack software....This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Dec 4, 2023 • 28min

How to grow a Shopify Yoga brand including Wholesale with Valka Yoga’s Danny Garg

Danny Garg is the CEO & founder of Valka Yoga. Founded in New Zealand in 2017, Valka Yoga now also sells to the US, UK, and Australia and is growing 30% year on year. They now sell via their Shopify site and wholesale offering via their own site and Faire and do about $500,000 per year.Listen to discover:Danny’s eCommerce journey to consistent 30% annual growthValka Yoga’s international team structureHow Valka Yoga keep costs and carbon down with their global fulfillment methodsHow Danny decided to expand the range from purely Cork to Copper!The huge marketing channel shift from Ads to Affiliates and Influencers that's driving growthHow Danny's put Social Proof at the heart of their growth strategyWhy listing on wholesale marketplace Faire has been a great step to B2B eCommerce sales growthKey timestamps to dive straight in:[04:28] India and New Zealand influenced sustainable mindset. Researched yoga mat materials, discovered cork.[08:03] Mix of factors: Carbon footprint, shipping costs. Locally-made products reduce carbon footprint.[12:57] Help studios customize products, gain customers' confidence.[13:47] Prominent social proof boosts wholesale sales growth.[17:22] Overseas shipping profitable, favorable payment terms.[23:07] Seeking eco-friendly materials and local production....This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

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