The Pre-Loved Fashion Market with Oxfam's Andrew Ostcliffe

Andy Ostcliffe is Head of eCommerce and Retail innovation at Oxfam. Oxfam is the leading UK charity fighting global poverty and the UK’s best loved charity shop chain – with over 575 stores across the UK, a thriving online store that’s built on Oracle plus selling on Ebay and Etsy. Across the retail channels they do just under £100 million, with 10% coming from online.

In this episode we discuss:

• The impact of pre-loved clothing on the fashion industry
• What role do Influencers play in selling pre-loved clothing?
• How can mainstream retailers get involved in the secondhand market?
• Leverage online shopper activity and product trends to inform physical shops

Time stamps:

[05:05] Having a large corporate following, diverse donations and popular charity shops.

[08:06] Using online data for trends.

[11:09] Consumers want bargains and unique clothing options.

[14:40] How Oxfam promotes sustainability in product sourcing.

[20:33] Be genuine, use take back schemes and why influencers matter.

[24:10] Tips for listing on eBay.

[25:45] Flexible working is changing how Oxfam communicates.

[30:23] The pre-loved movement.

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