eCommerce MasterPlan

Mark Rushmore is the co-founder at SURI – short for Sustainable Rituals – a future focused wellness brand, most famous for their electric toothbrush, the world’s most sustainable electric toothbrush! Founded in 2021 they started shipping in May 2022, and grew to 7 figures in the first 13 months via their Shopify site and Amazon, and have now launched in High Street Retailer Boots.In this episode we discuss:Creating the Minimum Lovable ProductThe impact of customer reviews play in influencing purchasing decisionsAddressing the issue of toothbrush wasteWhy be fully focused on growing your direct-to-consumer (D2C) channel?Reaching customers through major retailers like Amazon and BootsTime stamps:[02:31] Co-founders tackle waste in the FMCG industry with sustainable toothbrushes.[07:43] Minimum lovable product and customer reviews.[10:27] Becoming competent at spinning plates.[13:06] Focusing on other areas of growth.[16:14] Unaddressed problem in toothbrush market.[19:41] Growing D2C, but also utilising Amazon and Boots.[22:50] Power pitching to journalists and word-of-mouth recommendations.[25:34] Collaborate with Google Sheets, Slack automation, and Mac text replacement.Free 1 Hour Consultation with Connected Sourcing >> https://ecmp.info/sourcing Save 15% with Zitec >> https://ecmp.info/zitec ..This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Ryan Alovis is the CEO at LensDirect. The latest iteration of the eyewear business founded by his great grandfather in 1910. Ryan bought back the family business in 2009 growing it 30,000% since then. The current set up is a fully custom eCommerce store doing over $25million per year.In this episode we discuss:Building a custom website and operating within healthcare regulationsThe significance of the LensDirect brand namePatience versus impatience in businessLensDirect's offerings and customisation optionsThe complex process of replacing lenses and glasses in the optical businessTime stamps:[05:20] How LensDirect built a custom site for their business.[08:27] Combining relationships, technology, and customer satisfaction for success.[10:48] Seizing opportunities wisely.[16:34] On success from 80% culture and 20% leadership[18:51] Using SMS is highly effective for building a customer list and pushing sales.[22:26] Adopting a profit-first mindset.Free 1 Hour Consultation with Connected Sourcing >> https://ecmp.info/sourcing Save 15% with Zitec >> https://ecmp.info/zitec ..This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Stacey Grant-Canham is the creative director and founder of Black & Beech, a feminist fashion brand. Founded in 2016 they sell via their Shopify site. Black & Beech are a 6-figure retailer and are currently doing double last year’s sales.In this episode we discuss:Incorporating political and social issues into the brandHave a strong presence on special occasions or holidaysThe impact of mindset on Stacey’s business growthWhy you need good people in a business for it to growTime stamps:[06:48] Develop, sell, and expand product range consciously.[11:03] Black & Beach’s success after mindset shift.[15:43] Taking business seriously and scaling with good people.[19:02] Challenges with Royal Mail strikes and growth.[22:32] Campaigning for International Women's Day drove traffic.Free 1 Hour Consultation with Connected Sourcing >> https://ecmp.info/sourcing Save 15% with Zitec >> https://ecmp.info/zitec ..This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Elisabeth de Gramont is the Head of Impact at Canadian fashion brand Frank And Oak. A bricks and clicks B Corp retailer founded in 2012 that now has 15 stores in Canada and does the other 50% of its sales via its Shopify site. Elisabeth is also Chief Brand Officer at Unified Commerce Group.In this episode we discuss:How do you determine your top customers?How does Frank and Oak communicate their sustainability practices to their customers?Lessons from a brand strategist and consumer marketing expertThe key considerations for Western brands looking to expand into the Chinese marketTime stamps:[05:01] The brand’s focus on sustainability and timeless pieces.[09:15] Using innovative materials for sustainable fashion.[17:18] Need someone on the ground in China.[22:45] Identify loyal customers and reward their loyalty.[24:23] Encourage team to share weekly recommendations for inspiration.[29:54] Insights from Elizabeth on sustainable brand evolution, transparency, and China expansion.Contact SHOPLINE >>> https://ecmp.info/shopline ..This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Jess Fleischer is the Co-Founder & CEO of Son of a Tailor, a clothing technology company making custom fitted casual clothing for men. Founded in 2014 they’ve served over 160,000 customers so far. In this episode we discuss:Peer-to-peer models with returns and secondhand products in the fashion industryHow can you create a personalised shopping experience AND be sustainable?What are the benefits of using video content in Facebook ads?Improving sustainability practices in product lifecycle and end-of-life solutionsModels for sustainability in the fashion industryTime stamps:[03:35] eCommerce transformed fashion supply chains, sparking change.[07:51] Small brands need to address sustainability issues.[11:02] P2P businesses increasing.[15:34] Challenges of customer onboarding process in business.[18:21] Video ads on Facebook showing website checkout process.[22:44] Entrepreneurs should start with non-online options.[26:30] Keep it simple, no need for calculations.[27:28] Fashion sustainability: streamline supply chain, increase profits, inspire others, improve customer experience, and use social proof.Contact SHOPLINE >>> https://ecmp.info/shopline ..This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Andy Davies is an eCommerce recruitment specialist working for Vertical Advantage and Nurture Talent. Working across Europe, he’s helped brands big and small to grow their teams the right way, including everyone from Nestle, to DTC brands making their very first hire.In this episode we discuss:How does the concept of "Moneyball" apply to recruitment?How can smaller, lesser-known brands compete for talent?The advantages and disadvantages of dividing specialisms within a teamThe pros and cons of simple subscriptions for both businesses and customers Time stamps:[04:09] Tech impact on market not as pessimistic.[06:48] Finding value in recruitment, particularly in Amazon.[10:24] Why big brands not always worth the cost.[18:52] Growth role in companies are not linear[22:36] Tips for hiring: define needs, understand growth and use LinkedIn for networking.[25:09] Top Tips.Contact SHOPLINE >>> https://ecmp.info/shopline ..This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Andy Ostcliffe is Head of eCommerce and Retail innovation at Oxfam. Oxfam is the leading UK charity fighting global poverty and the UK’s best loved charity shop chain – with over 575 stores across the UK, a thriving online store that’s built on Oracle plus selling on Ebay and Etsy. Across the retail channels they do just under £100 million, with 10% coming from online.In this episode we discuss:The impact of pre-loved clothing on the fashion industryWhat role do Influencers play in selling pre-loved clothing?How can mainstream retailers get involved in the secondhand market?Leverage online shopper activity and product trends to inform physical shopsTime stamps:[05:05] Having a large corporate following, diverse donations and popular charity shops.[08:06] Using online data for trends.[11:09] Consumers want bargains and unique clothing options.[14:40] How Oxfam promotes sustainability in product sourcing.[20:33] Be genuine, use take back schemes and why influencers matter.[24:10] Tips for listing on eBay.[25:45] Flexible working is changing how Oxfam communicates.[30:23] The pre-loved movement.Contact SHOPLINE >>> https://ecmp.info/shopline ..This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Kunle Campbell is the host of the 2X eCommerce Podcast, and co-founder of Octillion, a consolidator of ‘clean’ FMCG/CPG brands. And now he’s the author of a brand new book:‘E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers’.In this episode we'll be diving into some of the key takeaways from his new book:What does ‘E-Commerce Growth Strategy’ teach us about sustainable growth in the eCommerce industry?How do the six core principles of eCommerce growth work together?Building customer loyalty and repeat purchasesWhat is the significance of cross-functional and departmental growth?Time stamps:[03:44] Failed attempts at writing a book and changing career.[07:36] Evolving career in digital marketing and eCommerce.[14:38] Customer-centricity key to understanding and serving customers.[18:02] Creating habitual buying process for high customer loyalty.[24:06] Archive.com for managing social media.Start a free trial with Prisync and get 50% off your first three months! >> https://ecmp.info/prisync Hear the Brightpearl Lightning 50 Podcast >> https://ecmp.info/lightning50 ..This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Peter Mann is the CEO at Oransi, an Electric motor technology company with a sustainable and clean energy mission. They sell HEPA Air Purifiers via their Shopify site to both B2C and B2B consumers. Founded in 2009 they’re now in the $15-20 million turnover range.In this episode, he unpacks the challenges in a competitive market, word-of-mouth marketing, and Seth Godin's book ‘This is Marketing’. We explore having a vertically integrated approach in the manufacturing industry and the impact of climate change on air purifiers. Peter shares their decision to bring shipping and storage in-house, contrary to Amazon's encouragement to use the FBA program.Peter also highlights the importance of environmentally responsible manufacturing and transparency.In this episode we discuss:Manufacturing in the US and the challenges and advantages of domestic productionHow do you integrate sustainability into your business practices?Comparing word-of-mouth marketing to other forms of advertisingHow Peter approaches vertical integration in their business modelIn an oversaturated market, why is it crucial to have a clear mission and values?Time stamps:[05:05] How a COVID merger led to sustainable manufacturing focus.[08:12] What prompted the use of air purifiers alongside HVAC systems for better ventilation.[10:50] Building better products, understanding customers, and having the right story.[12:59] Merging to lower costs and stay competitive.[19:34] How vertically integrated manufacturing saves costs and increases sustainability.Start a free trial with Prisync and get 50% off your first three months! >> https://ecmp.info/prisync Hear the Brightpearl Lightning 50 Podcast >> https://ecmp.info/lightning50 ..This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Welcome to one of our famous expert mash-up episodes! We have ten brilliant guests sharing their key insights from the exciting world of generative AI and how it is revolutionising the eCommerce landscape. I asked each of them to answer this question:"What is your favourite way that AI is helping eCommerce brands right now?"We'll explore how you can incorporate generative AI into your business and marketing, and how it is improving the customer experience and streamlining back office operations. We'll also discuss the challenges faced by brands in the implementation, the ethical considerations and its potential environmental benefits.In this episode we discuss:How are brands incorporating generative AI into their strategy?Examples of how AI improves the creative process in eCommerceThe ethical considerations you need to knowWhat are the potential environmental benefits from using AI?What can small businesses benefit from AI the most?Time stamps:[02:53] AI can help with easy wins, personalisation, and fairness for eCommerce customers.[07:53] How it levels the marketing playing field for small ecommerce stores.[10:53] Disrupting store owners, content creation vital.[16:15] Enables personalised, intelligent marketing experiences at scale.[19:30] Enhances customer experience.[22:18] AI in retail brings value and excitement.[25:31] Automating support, saving time, improving response.[30:09] The impact on creative creation, data manipulation, and existing tools.Guest line up:CopySmiths' Katrina McKinnoneDesk's Jodi GainesCooee's Shwetank TamerNibble's Rosie BaileyPlanning-inc's Stuart RussellTailwind's Susan MoellerBloomreach's Christina AugustineDressipi's Sarah McVittieShopify's Deann EvansPrisync's Turker YigitalpStart a free trial with Prisync and get 50% off your first three months! >> https://ecmp.info/prisync Hear the Brightpearl Lightning 50 Podcast >> https://ecmp.info/lightning50 ..This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy