eCommerce MasterPlan

Maxim Gelmann is the founder and Chief Stroodle at Stroodles, DTC sellers of eco-tableware. Founded in 2018 they now sell via a B2B trade site, a B2B sales team and a D2C site, both built on Shopify. With sales to over 250 businesses in the hospitality industry.In this episode we discuss:How can a business effectively balance B2B and D2C operations?Portraying sustainability positivelySuccessful brand partnerships in the eCommerce spaceThe importance of giveaways and joint marketing effortsHandling logistics in-house versus outsourcing to a third-party fulfillment centerTime stamps:[00:56] Importance of brand, outsourcing logistics, building partnerships.[03:38] Changing negative stereotypes, promoting fun sustainability.[09:02] Transition into growth after overcoming obstacles. [10:40] 2 warehouses for distributors and direct consumers.[16:03] Benefit from partnerships to maximise resources and audience.[19:09] Social media marketing.[20:08] Partnerships and benefits.[23:30] Giveaways open you to large audiences at minimal cost.[27:07] The brand expanded into kids' activity packs and explored partnerships for selling on Instagram. ...This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

We’re in a fascinating time in the world of eCommerce websites. We’ve left the era of “just use Shopify”, and getting back into the world where which platform you choose to be the basis of your tech stack can have a fundamental impact on your success over the next 5-10 years.A replatforming project isn’t one to be taken lightly. It can have a huge impact on your future success – screwing it up, or enabling it It can have a huge impact on your team and their effectiveness. And during the project, it can have a huge impact on day-to-day workloads. A little (well, a lot) of thinking and planning can go a long way.We've asked our 6 experts to answer this question "What does a merchant planning a replatform need to know about right now?"Our experts:Lee Frankland, DWSJames Gurd, Re:platform Podcast / Digital JugglerMontserrat Cano, International ConsultantSimon Wharton, PushONSandra Markey, LoqateGabe Macaluso, OmnisendTime stamps:[01:40] Thinking and planning saves time, money, and sanity.[05:41] Clear destination crucial for efficient replatforming journey.[08:35] Communicate platform change, integrate apps, and inform customers.[10:22] Optimise website with planning and collaboration[13:58] Change management: mapping operational impact and training needs.[17:55] Content migration[23:36] Ignoring buzzwords...This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Christina Dean is the founder and CEO of The R Collective, an upcycled fashion brand and social impact business that rescues luxury brands’ excess materials and collaborates with award-winning sustainable designers to create circular fashion. Founded in 2017 they are selling via their Shopify store and wholesale. They have rescued 238,000 yards of fabric and 8,100 square feet of leather.In this episode we discuss:Why excessive textile materials pose a challenge for charities and businessesThe issue of excess and waste materials in the fashion industryRepurposing and reusing fabric and clothing protected by intellectual propertyHow do partnerships with luxury brands help in creating circular fashion?Why is getting control of inventory crucial in becoming more sustainable?Time stamps:[03:57] From dentist to journalist to sustainable fashion.[06:31] Businesses donate excess materials to nonprofits.[11:19] Complexity of using luxury brands' excess stock.[14:55] Recycling luxury brand materials into new products.[17:16] Supply chain analysis proves recycling is environmentally beneficial.[21:48] Inventory control is crucial for sustainable businesses.[24:04] Press involvement is crucial for business success.[28:07] Fashion waste creates opportunities for sustainability.Free 1 Hour Consultation with Connected Sourcing >> https://ecmp.info/sourcing Save 15% with Zitec >> https://ecmp.info/zitec ..This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Kalle Sjöholm is the eCommerce manager at Swedish fashion brand Dedicated. Founded as an environmental retail chain in 2006, Dedicated is now selling from 3 stores in Sweden, various retailers around the world, and globally via its Centra eCommerce store. In total they did sales of just under 10 million euros in 2022 about half via the eCommerce store.In this episode we discuss:How does Dedicated communicate their sustainability efforts?What is the significance of their "Plant Friday" initiative?What role does the wholesale aspect of business play in the overall sales strategy?New areas of sustainability… and how to not sound like your greenwashingTime stamps:[04:27] Selling clothes with sustainability focus.[06:44] Action over talk, prioritise sustainability in practice.[09:36] Office team with production, design, eCommerce, and sustainability.[13:34] Understanding the team and questioning the choice of platform.[16:59] Season is important despite world instability.[19:47] Collaboration key.[23:08] Insights on brand structure and collaborations.Free 1 Hour Consultation with Connected Sourcing >> https://ecmp.info/sourcing Save 15% with Zitec >> https://ecmp.info/zitec ..This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Mark Rushmore is the co-founder at SURI – short for Sustainable Rituals – a future focused wellness brand, most famous for their electric toothbrush, the world’s most sustainable electric toothbrush! Founded in 2021 they started shipping in May 2022, and grew to 7 figures in the first 13 months via their Shopify site and Amazon, and have now launched in High Street Retailer Boots.In this episode we discuss:Creating the Minimum Lovable ProductThe impact of customer reviews play in influencing purchasing decisionsAddressing the issue of toothbrush wasteWhy be fully focused on growing your direct-to-consumer (D2C) channel?Reaching customers through major retailers like Amazon and BootsTime stamps:[02:31] Co-founders tackle waste in the FMCG industry with sustainable toothbrushes.[07:43] Minimum lovable product and customer reviews.[10:27] Becoming competent at spinning plates.[13:06] Focusing on other areas of growth.[16:14] Unaddressed problem in toothbrush market.[19:41] Growing D2C, but also utilising Amazon and Boots.[22:50] Power pitching to journalists and word-of-mouth recommendations.[25:34] Collaborate with Google Sheets, Slack automation, and Mac text replacement.Free 1 Hour Consultation with Connected Sourcing >> https://ecmp.info/sourcing Save 15% with Zitec >> https://ecmp.info/zitec ..This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Ryan Alovis is the CEO at LensDirect. The latest iteration of the eyewear business founded by his great grandfather in 1910. Ryan bought back the family business in 2009 growing it 30,000% since then. The current set up is a fully custom eCommerce store doing over $25million per year.In this episode we discuss:Building a custom website and operating within healthcare regulationsThe significance of the LensDirect brand namePatience versus impatience in businessLensDirect's offerings and customisation optionsThe complex process of replacing lenses and glasses in the optical businessTime stamps:[05:20] How LensDirect built a custom site for their business.[08:27] Combining relationships, technology, and customer satisfaction for success.[10:48] Seizing opportunities wisely.[16:34] On success from 80% culture and 20% leadership[18:51] Using SMS is highly effective for building a customer list and pushing sales.[22:26] Adopting a profit-first mindset.Free 1 Hour Consultation with Connected Sourcing >> https://ecmp.info/sourcing Save 15% with Zitec >> https://ecmp.info/zitec ..This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Stacey Grant-Canham is the creative director and founder of Black & Beech, a feminist fashion brand. Founded in 2016 they sell via their Shopify site. Black & Beech are a 6-figure retailer and are currently doing double last year’s sales.In this episode we discuss:Incorporating political and social issues into the brandHave a strong presence on special occasions or holidaysThe impact of mindset on Stacey’s business growthWhy you need good people in a business for it to growTime stamps:[06:48] Develop, sell, and expand product range consciously.[11:03] Black & Beach’s success after mindset shift.[15:43] Taking business seriously and scaling with good people.[19:02] Challenges with Royal Mail strikes and growth.[22:32] Campaigning for International Women's Day drove traffic.Free 1 Hour Consultation with Connected Sourcing >> https://ecmp.info/sourcing Save 15% with Zitec >> https://ecmp.info/zitec ..This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Elisabeth de Gramont is the Head of Impact at Canadian fashion brand Frank And Oak. A bricks and clicks B Corp retailer founded in 2012 that now has 15 stores in Canada and does the other 50% of its sales via its Shopify site. Elisabeth is also Chief Brand Officer at Unified Commerce Group.In this episode we discuss:How do you determine your top customers?How does Frank and Oak communicate their sustainability practices to their customers?Lessons from a brand strategist and consumer marketing expertThe key considerations for Western brands looking to expand into the Chinese marketTime stamps:[05:01] The brand’s focus on sustainability and timeless pieces.[09:15] Using innovative materials for sustainable fashion.[17:18] Need someone on the ground in China.[22:45] Identify loyal customers and reward their loyalty.[24:23] Encourage team to share weekly recommendations for inspiration.[29:54] Insights from Elizabeth on sustainable brand evolution, transparency, and China expansion.Contact SHOPLINE >>> https://ecmp.info/shopline ..This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Jess Fleischer is the Co-Founder & CEO of Son of a Tailor, a clothing technology company making custom fitted casual clothing for men. Founded in 2014 they’ve served over 160,000 customers so far. In this episode we discuss:Peer-to-peer models with returns and secondhand products in the fashion industryHow can you create a personalised shopping experience AND be sustainable?What are the benefits of using video content in Facebook ads?Improving sustainability practices in product lifecycle and end-of-life solutionsModels for sustainability in the fashion industryTime stamps:[03:35] eCommerce transformed fashion supply chains, sparking change.[07:51] Small brands need to address sustainability issues.[11:02] P2P businesses increasing.[15:34] Challenges of customer onboarding process in business.[18:21] Video ads on Facebook showing website checkout process.[22:44] Entrepreneurs should start with non-online options.[26:30] Keep it simple, no need for calculations.[27:28] Fashion sustainability: streamline supply chain, increase profits, inspire others, improve customer experience, and use social proof.Contact SHOPLINE >>> https://ecmp.info/shopline ..This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Andy Davies is an eCommerce recruitment specialist working for Vertical Advantage and Nurture Talent. Working across Europe, he’s helped brands big and small to grow their teams the right way, including everyone from Nestle, to DTC brands making their very first hire.In this episode we discuss:How does the concept of "Moneyball" apply to recruitment?How can smaller, lesser-known brands compete for talent?The advantages and disadvantages of dividing specialisms within a teamThe pros and cons of simple subscriptions for both businesses and customers Time stamps:[04:09] Tech impact on market not as pessimistic.[06:48] Finding value in recruitment, particularly in Amazon.[10:24] Why big brands not always worth the cost.[18:52] Growth role in companies are not linear[22:36] Tips for hiring: define needs, understand growth and use LinkedIn for networking.[25:09] Top Tips.Contact SHOPLINE >>> https://ecmp.info/shopline ..This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy