eCommerce MasterPlan

Chloë Thomas

Trying to work out how to acquire more customers? Need to improve customer retention? Or just looking for some reassurance you’re on the right track? That’s what the eCommerce MasterPlan is here for. Every week we interview an e-Commerce business person (owner, manager or marketer) with a fascinating insight into successful online retailing. Their business might be a UK mail order retailer, an online-only store from Australia, or a brick and clicks business from the USA – but every one of them is doing something we can all learn from. Many of our guests are using Shopify & Klaviyo, but we also have guests using Wix, Bigcommerce, Woocommerce, Omnisend and Magento. So you're sure to find an episode that directly helps YOU.Listen for advice on what to do next, the reassurance you’re heading in the right direction and all the inspiration you need to grow your eCommerce business without losing your life in the process!

Episodes

Mentioned books

Jul 29, 2023 • 3min

Subscriptions and Customer Retention Strategies with Grub Club's Alessandro Di Trapani

Alessandro Di Trapani is the co-founder and CEO of Grub Club, an insect-based dog food brand. Alessandro reflects on his journey in building the startup and the importance of customer retention and community building. He highlights the company's focus on brand messaging, effective communication, and finding the optimal mix between customer need and shipping frequency in a subscription business. Alessandro also emphasises the use of cohort analysis in understanding customer behaviour and improving marketing and acquisition strategies. In this episode we discuss:Why you need to be investing in brand and messaging toneHow do you communicate effectively and resonate with people?Analysing cohorts to evaluate marketing strategiesHow real-world interactions, such as consumer shows, helped the business grow… and the unique benefits of using insect protein in dog food! Dive In[04:32] How the pandemic sparked a boom in the pet industry[09:21] The brand strives to be the obvious choice for customers by educating about the benefits of products and ingredients.[14:21] Persistence and understanding are key for success.[18:02] Tracking customer retention and lifetime value[21:46] Maximise team performance through freedom, experimentation, and positive mindset.[26:13] Optimise packaging, frequency, and customer needs...This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Jul 15, 2023 • 5min

Bump: 3 Ways to Use Customer Loyalty to Grow Your Sales

In these ‘Bump’ mini episodes I’ll be selecting my favourite moments from previous episodes. This time it's Laura Crawford from Mama Bamboo, episode 446.In this clip, Laura shares her three marketing strategies for customer loyalty, including referrals and influencer marketing. LISTEN TO THE FULL EPISODE HEREhttps://ecmp.info/446Enjoy!ChloeThis podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Jul 10, 2023 • 33min

Loyalty Points, Referrals, and User-Generated Content with Laura Crawford from Mama Bamboo

Laura Crawford, co-founder of Mama Bamboo, shares valuable marketing insights behind the award-winning and eco-friendly nappies and wipes brand.Laura discusses the power of face-to-face shows and email nurturing journeys to boost traffic, as well as tips on reducing carbon footprint. She also talks about the importance of community, AI Chat GPT, and using TikTok for organic growth. In this episode we discuss:Tips to achieving B Corp certificationThe benefits of using Shopify for its eCommerce storeHow to balance in-house versus outsourced areas of a businessThe role of face-to-face shows in your marketing strategyAdvice for reducing a business's carbon footprintWhat the best email nurturing journeys for customers areUsing TikTok for organic growth in e-commerceTime stamps:[03:07] How Laura used Shopify for an easy website launch.[07:54] Working with a small team of five and outsourced marketing expertise.[10:16] Reaching out to wholesalers for the need of on-shelf presence.[15:54] The mission to become the most recommended eco nappy brand.[21:51] Achieving awards for products and sustainability.[25:43] Why face-to-face shows matter.[27:29] Working from home and how the company reduces their carbon footprint..This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Jul 3, 2023 • 32min

AI and Organic TikTok tips for eCommerce Success with slo Denim's Kristian Hansen

In this episode we find out how a sustainable denim brand is fighting against fast fashion.We are joined by Kristian Hansen, co-founder and CEO of slø, a brand that has gained success by being honest and building a community of like-minded people. We cover some big topics in the eCommerce world!The company is currently raising capital to build their own facility and achieve their goal of making people happy by providing jeans that fit, regardless of gender identity. In this episode we discuss:How sustainability can drive community How to get organic conversions from TikTokWhy you need a ‘mission-first’ approach to product developmentPractical tips for creating a community Ways to implement authenticity in your marketingHow to get the most out of ChatGPTTimestamps:[00:29] The role of TikTok marketing in fashion.[04:51] How slø is expanding to fashion.[07:43] The 'Instagram model' and having a small, versatile content-based team.[12:05] Market to a segmented, diverse community for successful growth.[15:34] How the customer feedback loop powers community growth.[18:28] Social media audience wants entertainment, not sales.[24:36] Training ChatGPT to generate reliable information efficiently.[29:51] eCommerce trends to watchFind out more about Treyd at https://ecmp.info/treyd ...This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Jun 26, 2023 • 26min

Running 2-Day Online and In-Person Stock Clearance Events with Katy Christie-Miller

Katy Christie-Miller has been providing leading brands in fashion, homeware, sports, leisure and retail with branded, high-quality warehouse clearance events for 20 years.Katy specialises in helping retailers turn remnant or returned stock into cash, while protecting their core brand values. Two years ago she launched Finders Keepers Club to bring the same concept online. The Finders Keepers Club operates via a Shopify store and already has over 10,000 members and is doing at least 2 sales events a month.In this episode we discuss:How to run your own short-term stock clearance eventsWhy you should include charities in your overstock distribution Leveraging technology for in-person sales, such as the SumUp Card ReaderHow to make sure everything sells at a 2 day eventA great system for building a teamFind out more about Treyd at https://ecmp.info/treyd ...This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Jun 19, 2023 • 36min

How Shopify are helping us all be more Eco-Friendly with Stacy Kauk, Head of Sustainability at Shopify

Having worked in sustainability for a decade, Stacy Kauk is currently the Head of Sustainability at Shopify. She has been leading the change at Shopify since January 2020 where her role is to ensure the businesses using Shopify’s platform, the shoppers that purchase from a Shopify merchant, and climate entrepreneurs globally are working together in the fight against climate change.In this episode we discuss:How brands can provide carbon neutral options to customersCarbon offset credits Why we need to reduce carbon emissions How Shopify invests in environmental improvement How using carbon credits can help build customer relationships Find out more about Treyd at https://ecmp.info/treyd Learn more about Bloomreach >>> ecmp.info/bloomreach Start a free trial with Prisync and get 50% off your first three months! >> https://ecmp.info/prisync ..This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

Jun 12, 2023 • 31min

Growing a B2B eCommerce store to $25 million with EcoEnclose's Saloni Doshi

CEO and Chief Sustainability Geek at EcoEnclose, Saloni Doshi, joins the show to talk about sustainable packaging and so much more. EcoEnclose are a B2B eCommerce store selling sustainable packaging solutions on the BigCommerce platform. Founded in 2015 they now do over $25 million a year and in 2022 alone brands using their products saved 15,000 tonnes of emissions, 12,000 acres of forest, and 21 million gallons of water!In this episode we discuss:When to expand your business’ reachHow to choose the right packaging optionsPlastic vs. cardboard packagingConsolidating your to-do listHow to run a B2B eCommerce businessFind out more about Treyd at https://ecmp.info/treyd Learn more about Bloomreach >>> ecmp.info/bloomreach Check out Tidio >> https://ecmp.info/tidio use code 'ECMP' for an exclusive discount ..This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsorAdvertising Inquiries: https://redcircle.com/brandsPrivacy & Opt-Out: https://redcircle.com/privacy

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!

Get the app