Brown Way To Money - Money Talks for Women of Color Entrepreneurs

Everyone prepares for the breakthrough, No one prepares for after it hits. Are you ready financially?In this conversation, Alejandra Rojas brings you into the real moment every woman of color entrepreneur dreams about, but rarely prepares for: the moment when everything you manifested actually shows up. The opportunities. The visibility. The house. The stages. The revenue. The pressure.Together, you explore the financial whiplash that happens when your elevation arrives faster than your systems, energy, or bank accounts expected—and what it really takes to stay grounded when your life upgrades overnight.Important Links:👉🏾 Take The groundbreaking research now  https://brownwaytomoney.com/survey 👉🏾 Join us and more grants and exclusive stories in our newsletter here👉🏾 TEDx Talk: Three Ways to Relate to Money 👉🏾 Subscribe + Review: www.brownwaytomoney.com/rate👉🏾 Follow Alejandra Rojas: www.brownwaytomoney.com/LinkedINSubscribe + Share CTA:Loved this episode? Subscribe to your favorite podcast platform and send it to three women in your circle who are building their brands while holding down careers. There’s more than one way to do this—and your way is valid.Keep walking your Brown Way to Money.

Alejandra Rojas is joined by Rachel Rodgers, entrepreneur and founder of Hello Seven, to explore what it means to own your voice…all the way to producing your own TV show. Join her Kickstarter campaign here. We have already supported it, and you?Together, they explore how Rachel is transforming her book, We Should All Be Millionaires, into a visual, global movement, why women of color must take up space in media, and the real behind-the-scenes of building a business and a brand in front of the camera.This episode is a masterclass in media ownership as a wealth strategy. From navigating creative control to crowdfunding six-figure budgets, Rachel shares what it really takes to bring visibility, impact, and integrity to reality storytelling. Whether you're in the early stages of your brand or ready to scale with your full self, this episode will shift how you see representation, production, and power.Important Links:👉🏾 Join us and more grants and exclusive stories in our newsletter: Brownwaytomoney.com/newsletter 👉🏾 Microgrant for WOC Entrepreneurs: www.brownwaytomoney.com/microgrant👉🏾 Subscribe + Review: www.brownwaytomoney.com/rate👉🏾 Follow Alejandra Rojas: www.brownwaytomoney.com/LinkedIN👉🏾 Support Rachel’s Kickstarter: https://www.kickstarter.com/projects/hello7/the-million-dollar-show📣 Subscribe + Share CTA:Loved this episode? Subscribe to your favorite podcast platform and send it to three women in your circle who are building their brands while holding down careers. There’s more than one way to do this—and your way is valid.Keep walking your Brown Way to Money.

Why do Latina founders still receive less than 2% of VC dollars?In this powerful episode, Alejandra Rojas is joined by powerhouse investors Laurel Mintz (Fabric VC), Ashley Balla (Halogen Ventures), and new angel investor Julissa to expose the reality of raising capital as a woman of color founder. Together, they share what they actually look for when funding startups, what makes them say no, and why diverse entrepreneurs—especially Latinas—need to own their voice in the venture space.This episode is a masterclass in becoming VC-ready without compromising who you are. From building community trust to navigating investor conversations with confidence, you’ll get the unfiltered truth about what it takes to raise money, build wealth, and stay rooted in purpose while doing it. Whether you’re just learning what venture capital is or actively pitching your startup, this conversation will reframe how you see money, power, and your place at the table. Important Links:👉🏾 Join us and access more grants + exclusive stories in our newsletter here👉🏾 Microgrant for WOC Entrepreneurs: www.brownwaytomoney.com/microgrant👉🏾 Subscribe + Review: www.brownwaytomoney.com/rate👉🏾 Follow Alejandra Rojas: www.brownwaytomoney.com/LinkedIN👉🏾 Halogen Ventures: https://halogenvc.com👉🏾 Fabric VC: https://fabricvc.comKey Takeaways:Representation on both sides of the table—founder and investor—shapes the future of fundingCommunity traction matters more than pitch perfection—bring your data, not just your dreamYour lived experience is not a liability—it's your leverageInvestors want trust, resilience, and clear vision—not just a polished deckYou can learn VC language for free—access is no longer the barrierLatinas don't need permission to lead—just capital and communityEmotional intelligence is a business advantage, especially in underfunded industriesAsking for money isn't begging—it's building legacyYou don’t have to be a Latina to invest in Latinas—but Latinas must start owning more seats at the tableSubscribe + Share CTA:Loved this episode? Subscribe on your favorite podcast platform and send it to three women in your circle who are dreaming big, building boldly, and navigating funding conversations. Remind them: the system wasn't built for us—but we're building something better anyway.Keep walking your Brown Way to Money.

In this heart-centered conversation, Alejandra Rojas is joined by recruiter and content creator Jalonni Weaver to dismantle the myth that you have to choose between your career and your calling. Together, they explore how Jalonni built a thriving personal brand while working full-time and how that brand became a stream of income, community, and confidence.This episode is a masterclass in using your voice to build something that lasts. From building trust with your audience to negotiating brand deals on your own terms, Jalonni shares the real behind-the-scenes of being a woman of color navigating corporate life, motherhood, and content creation all while staying grounded in purpose and integrity. Whether you're brand new to showing up online or wondering how to make your content mean something, this episode will shift how you see your voice and your value.Important Links:👉🏾 Join us and more grants and exclusive stories in our newsletter here👉🏾 Microgrant for WOC Entrepreneurs: www.brownwaytomoney.com/microgrant 👉🏾 Subscribe + Review: www.brownwaytomoney.com/rate👉🏾 Follow Alejandra Rojas: www.brownwaytomoney.com/LinkedIN👉🏾 Jalonni’s Newsletter: https://chitchatswithlonni.beehiiv.com/👉🏾 Follow Jalonni on LinkedIn: https://www.linkedin.com/in/jalonniweaver/Key Takeaways:Your personal brand is the only asset you take with you if you leave your jobContent creation doesn’t require perfection—just consistency and authenticityYou don’t need a course or book to monetize your storyNine-to-fives can fund your vision without silencing your voiceIt’s not just what you say, but how you say it—especially on LinkedInA community that trusts you is worth more than followers who scroll past youBoundaries protect your peace, not just your scheduleBrand deals don’t require virality—they require valueThere’s power in building before you need itSubscribe + Share CTA:Loved this episode? Subscribe to your favorite podcast platform and send it to three women in your circle who are building their brands while holding down careers. There’s more than one way to do this—and your way is valid.Keep walking your Brown Way to Money.71427321893

Leaving your 9–5 doesn’t mean you leave your identity or success behind. Or does it? In this empowering and truth-filled episode, Alejandra Rojas is joined by community-builder and founder Beverly Vanterpool to explore what it really takes to transition from a successful corporate career into entrepreneurship—and do it with purpose. Together, they unpack how to navigate identity shifts, redefine success beyond job titles, and build businesses grounded in passion and community, not just profit. This is not your typical “quit your job” conversation. It’s a trauma-informed, real-world guide to navigating the emotional, financial, and strategic aspects of pivoting into your next chapter. Beverly shares her journey from leading corporate initiatives to launching Career Sisters, and breaks down why visibility, community, and money transparency are non-negotiable for women of color founders. In This Episode, You’ll Learn: The mindset shift required to release your 9–5 identity How Beverly used side projects to test-drive her passion Why community building led her to launch Career Sisters How to redefine networking as meaningful connection Tactical money tips for navigating startup investments The unspoken truth about how people and luck shape your pivot What most people get wrong about transferable skills and transitions Important Links: 👉🏾 Pitch Alejandra Your Story (Forbes Column): Submit here 👉🏾 Follow Career Sisters: www.careersisters.com  👉🏾 Rate & Review This Podcast: www.brownwaytomoney.com/rate 👉🏾 Connect on LinkedIn: www.brownwaytomoney.com/LinkedIN 👉🏾 Financial Freedom Toolkit: stan.store/wealthforbrowngirls

In this enlightening conversation, investing educator Tess Waresmith shares her insights on building true wealth, particularly for women of color entrepreneurs. She dismantles the myth that reinvesting in your business alone leads to financial freedom. Tess emphasizes the importance of understanding your personal motivations and highlights accessible investment strategies, even on modest incomes. The discussion encourages listeners to reclaim their financial power, adopt new habits, and shift their mindset toward securing a prosperous future.

Are you struggling to tell your business story in a way that lands you funding? In this powerful episode, Alejandra sits down with Latasha Randle, program manager of the Fund Her Future grant, and Irene Bekoe, a recent grant awardee and founder of That Good Good Shea. Together, they share the inside story of how women of color entrepreneurs can position themselves to receive funding, the role of mission-driven business in winning opportunities, and how support goes far beyond just writing a check. Important Links: 👉🏾Pitch me your story: here 👉🏾 Financial Freedom Toolkit: https://stan.store/wealthforbrowngirls   👉🏾 Rate & Review This Podcast: www.brownwaytomoney.com/rate 👉🏾 Follow Alejandra Rojas on LinkedIn: www.brownwaytomoney.com/LinkedIN   Key Takeaways: Your story is not a weakness—it’s your most powerful asset. Mission-driven businesses that uplift communities stand out to funders. Applying for grants requires time, patience, and editing—start early. Money matters, but access to expertise and ongoing business support can be even more transformative. Partnerships with the right advisors prepare you for scaling, hiring, and future opportunities.   ✨ Subscribe + Share CTA: Loved this episode? Subscribe on your favorite podcast platform and send it to three women in your circle who need this truth-telling and transformation. Let’s heal, grow, and rise, together. Keep walking your Brown Way to Money.  71427321893

Is your income dissapearing as fast as it hits your account? This episode is for you.  Let's reveal four tested money hacks that make your money stay and work for you. From pausing before you spend, to selling before you invest, to turning savings into a game, these strategies are proven to grow both your bank account and your business without killing your joy. Important Links: 👉🏾Pitch me your story: here 👉🏾 Take the Financial Freedom Assessment: www.brownwaytomoney.com/assessment 👉🏾 Rate & Review This Podcast: www.brownwaytomoney.com/rate 👉🏾 Follow Alejandra Rojas on LinkedIn: www.brownwaytomoney.com/LinkedIN In This Episode, You’ll Learn: The mindset shift that keeps money from disappearing the second it lands How to sell your offers before investing a dime in them Why automating your finances is your best defense against temptation How to turn saving into something you actually look forward to A behind-the-scenes announcement of July’s Brown Way to Money Microgrant winner ✨ Subscribe + Share CTA: Loved this episode? Subscribe on your favorite podcast platform and send it to three women in your circle who need this truth-telling and transformation. Let’s heal, grow, and rise, together. Keep walking your Brown Way to Money.

Name them, ask them, succeed. In this episode Alejandra Rojas dives deep into the five non-negotiable money conversations every woman of color entrepreneur needs to have to build a business that sustains—not drains—your life. If you’ve been leading with hustle, vibes, and prayer but still feel stuck in financial fog, this episode offers the clarity you’ve been craving. Alejandra walks listeners through the mindset shifts, boundaries, and financial systems that transform burnout into bankable strategy. Important Links: 👉🏾Pitch me your story: here 👉🏾 Take 1 of the 5 1:1 spots: here 👉🏾 Take the Financial Freedom Assessment: www.brownwaytomoney.com/assessment 👉🏾 Rate & Review This Podcast: www.brownwaytomoney.com/rate 👉🏾 Follow Alejandra Rojas on LinkedIn: www.brownwaytomoney.com/LinkedIN In This Episode, You’ll Learn: Why naming your enough number is the first step to financial freedom How tax trauma shows up in our money habits—and how to heal it The difference between real financial boundaries and people-pleasing discounts What protecting your “future you” looks like in a business context How to move from hustle-heavy to clarity-rich strategy ✨ Subscribe + Share CTA: Loved this episode? Subscribe on your favorite podcast platform and send it to three women in your circle who need this truth-telling and transformation. Let’s heal, grow, and rise, together. Keep walking your Brown Way to Money.

What if the fear of being seen is the money block you’ve never named? In this episode, Alejandra sits down with LinkedIn strategist Natasha Walstra for a heart-centered conversation on one of the most overlooked money blocks among women of color: the fear of visibility. Together, they unpack how generational trauma, cultural expectations, and internalized doubt can keep us from stepping into our power online—and keep money and opportunities out of reach. You’ll hear actionable strategies for shifting your mindset, showing up as your expert self, and leveraging LinkedIn for real impact and income. If you’ve ever felt afraid to be visible or questioned the value of your story, this conversation will give you the mindset reframe and practical steps to break through. Important Links: 👉🏾 Sign up for Rewired: www.brownwaytomoney.com/rewired 👉🏾Pitch me your story: here 👉🏾 Take 1 of the 5 1:1 spots: here 👉🏾 Take the Financial Freedom Assessment: www.brownwaytomoney.com/assessment 👉🏾 Rate & Review This Podcast: www.brownwaytomoney.com/rate 👉🏾 Follow Alejandra Rojas on LinkedIn: www.brownwaytomoney.com/LinkedIN 👉🏾 Follow on Instagram: @moneymindsetexpert In This Episode, You'll Learn: Why true financial freedom requires you to stop hiding your expertise How generational trauma and cultural narratives fuel fear of being visible Natasha’s 5-pillar strategy for building influence and income on LinkedIn The mindset shift from “selling” to “serving” your audience online Why LinkedIn is uniquely powerful for women of color entrepreneurs How to create authentic relationships and community beyond the content hamster wheel Real stories of confidence and success born from simply showing up Microgrant Reminder: Submit your application at brownwaytomoney.com to be considered for our monthly $500 microgrant for your business. This month’s microgrant password is rewired.  ✨ Subscribe + Share CTA: Loved this episode? Subscribe on your favorite podcast platform and send it to three women in your circle who need this truth-telling and transformation. Let’s heal, grow, and rise, together. Keep walking your Brown Way to Money.