Brown Way To Money - Money Talks for Women of Color Entrepreneurs

Leaving your 9–5 doesn’t mean you leave your identity or success behind. Or does it? In this empowering and truth-filled episode, Alejandra Rojas is joined by community-builder and founder Beverly Vanterpool to explore what it really takes to transition from a successful corporate career into entrepreneurship—and do it with purpose. Together, they unpack how to navigate identity shifts, redefine success beyond job titles, and build businesses grounded in passion and community, not just profit. This is not your typical “quit your job” conversation. It’s a trauma-informed, real-world guide to navigating the emotional, financial, and strategic aspects of pivoting into your next chapter. Beverly shares her journey from leading corporate initiatives to launching Career Sisters, and breaks down why visibility, community, and money transparency are non-negotiable for women of color founders. In This Episode, You’ll Learn: The mindset shift required to release your 9–5 identity How Beverly used side projects to test-drive her passion Why community building led her to launch Career Sisters How to redefine networking as meaningful connection Tactical money tips for navigating startup investments The unspoken truth about how people and luck shape your pivot What most people get wrong about transferable skills and transitions Important Links: 👉🏾 Pitch Alejandra Your Story (Forbes Column): Submit here 👉🏾 Follow Career Sisters: www.careersisters.com  👉🏾 Rate & Review This Podcast: www.brownwaytomoney.com/rate 👉🏾 Connect on LinkedIn: www.brownwaytomoney.com/LinkedIN 👉🏾 Financial Freedom Toolkit: stan.store/wealthforbrowngirls

In this enlightening conversation, investing educator Tess Waresmith shares her insights on building true wealth, particularly for women of color entrepreneurs. She dismantles the myth that reinvesting in your business alone leads to financial freedom. Tess emphasizes the importance of understanding your personal motivations and highlights accessible investment strategies, even on modest incomes. The discussion encourages listeners to reclaim their financial power, adopt new habits, and shift their mindset toward securing a prosperous future.

Are you struggling to tell your business story in a way that lands you funding? In this powerful episode, Alejandra sits down with Latasha Randle, program manager of the Fund Her Future grant, and Irene Bekoe, a recent grant awardee and founder of That Good Good Shea. Together, they share the inside story of how women of color entrepreneurs can position themselves to receive funding, the role of mission-driven business in winning opportunities, and how support goes far beyond just writing a check. Important Links: 👉🏾Pitch me your story: here 👉🏾 Financial Freedom Toolkit: https://stan.store/wealthforbrowngirls   👉🏾 Rate & Review This Podcast: www.brownwaytomoney.com/rate 👉🏾 Follow Alejandra Rojas on LinkedIn: www.brownwaytomoney.com/LinkedIN   Key Takeaways: Your story is not a weakness—it’s your most powerful asset. Mission-driven businesses that uplift communities stand out to funders. Applying for grants requires time, patience, and editing—start early. Money matters, but access to expertise and ongoing business support can be even more transformative. Partnerships with the right advisors prepare you for scaling, hiring, and future opportunities.   ✨ Subscribe + Share CTA: Loved this episode? Subscribe on your favorite podcast platform and send it to three women in your circle who need this truth-telling and transformation. Let’s heal, grow, and rise, together. Keep walking your Brown Way to Money.  71427321893

Is your income dissapearing as fast as it hits your account? This episode is for you.  Let's reveal four tested money hacks that make your money stay and work for you. From pausing before you spend, to selling before you invest, to turning savings into a game, these strategies are proven to grow both your bank account and your business without killing your joy. Important Links: 👉🏾Pitch me your story: here 👉🏾 Take the Financial Freedom Assessment: www.brownwaytomoney.com/assessment 👉🏾 Rate & Review This Podcast: www.brownwaytomoney.com/rate 👉🏾 Follow Alejandra Rojas on LinkedIn: www.brownwaytomoney.com/LinkedIN In This Episode, You’ll Learn: The mindset shift that keeps money from disappearing the second it lands How to sell your offers before investing a dime in them Why automating your finances is your best defense against temptation How to turn saving into something you actually look forward to A behind-the-scenes announcement of July’s Brown Way to Money Microgrant winner ✨ Subscribe + Share CTA: Loved this episode? Subscribe on your favorite podcast platform and send it to three women in your circle who need this truth-telling and transformation. Let’s heal, grow, and rise, together. Keep walking your Brown Way to Money.

Name them, ask them, succeed. In this episode Alejandra Rojas dives deep into the five non-negotiable money conversations every woman of color entrepreneur needs to have to build a business that sustains—not drains—your life. If you’ve been leading with hustle, vibes, and prayer but still feel stuck in financial fog, this episode offers the clarity you’ve been craving. Alejandra walks listeners through the mindset shifts, boundaries, and financial systems that transform burnout into bankable strategy. Important Links: 👉🏾Pitch me your story: here 👉🏾 Take 1 of the 5 1:1 spots: here 👉🏾 Take the Financial Freedom Assessment: www.brownwaytomoney.com/assessment 👉🏾 Rate & Review This Podcast: www.brownwaytomoney.com/rate 👉🏾 Follow Alejandra Rojas on LinkedIn: www.brownwaytomoney.com/LinkedIN In This Episode, You’ll Learn: Why naming your enough number is the first step to financial freedom How tax trauma shows up in our money habits—and how to heal it The difference between real financial boundaries and people-pleasing discounts What protecting your “future you” looks like in a business context How to move from hustle-heavy to clarity-rich strategy ✨ Subscribe + Share CTA: Loved this episode? Subscribe on your favorite podcast platform and send it to three women in your circle who need this truth-telling and transformation. Let’s heal, grow, and rise, together. Keep walking your Brown Way to Money.

What if the fear of being seen is the money block you’ve never named? In this episode, Alejandra sits down with LinkedIn strategist Natasha Walstra for a heart-centered conversation on one of the most overlooked money blocks among women of color: the fear of visibility. Together, they unpack how generational trauma, cultural expectations, and internalized doubt can keep us from stepping into our power online—and keep money and opportunities out of reach. You’ll hear actionable strategies for shifting your mindset, showing up as your expert self, and leveraging LinkedIn for real impact and income. If you’ve ever felt afraid to be visible or questioned the value of your story, this conversation will give you the mindset reframe and practical steps to break through. Important Links: 👉🏾 Sign up for Rewired: www.brownwaytomoney.com/rewired 👉🏾Pitch me your story: here 👉🏾 Take 1 of the 5 1:1 spots: here 👉🏾 Take the Financial Freedom Assessment: www.brownwaytomoney.com/assessment 👉🏾 Rate & Review This Podcast: www.brownwaytomoney.com/rate 👉🏾 Follow Alejandra Rojas on LinkedIn: www.brownwaytomoney.com/LinkedIN 👉🏾 Follow on Instagram: @moneymindsetexpert In This Episode, You'll Learn: Why true financial freedom requires you to stop hiding your expertise How generational trauma and cultural narratives fuel fear of being visible Natasha’s 5-pillar strategy for building influence and income on LinkedIn The mindset shift from “selling” to “serving” your audience online Why LinkedIn is uniquely powerful for women of color entrepreneurs How to create authentic relationships and community beyond the content hamster wheel Real stories of confidence and success born from simply showing up Microgrant Reminder: Submit your application at brownwaytomoney.com to be considered for our monthly $500 microgrant for your business. This month’s microgrant password is rewired.  ✨ Subscribe + Share CTA: Loved this episode? Subscribe on your favorite podcast platform and send it to three women in your circle who need this truth-telling and transformation. Let’s heal, grow, and rise, together. Keep walking your Brown Way to Money.

Lets talk about a financial habit I've seen cost more than lack of budget.  In today's episode, Alejandra Rojas uncovers the financial habit that’s been hiding in plain sight for many women of color. Rooted in generational trauma and passed down as a tool for survival, this habit now shows up in business as undercharging, avoiding visibility, shrinking in negotiations, and staying quiet to stay safe. Alejandra shares how this inherited behavior is costing women of color their money, their voice, and their growth, and what to do about it. Important Links: 👉🏾 Sign up for Rewired: www.brownwaytomoney.com/rewired 👉🏾Pitch me your story: here 👉🏾 Take 1 of the 5 1:1 spots: here 👉🏾 Take the Financial Freedom Assessment: www.brownwaytomoney.com/assessment 👉🏾 Rate & Review This Podcast: www.brownwaytomoney.com/rate 👉🏾 Follow Alejandra Rojas on LinkedIn: www.brownwaytomoney.com/LinkedIN 👉🏾 Follow on Instagram: @moneymindsetexpert In This Episode, You'll Learn: Why silence is the most expensive financial habit we rarely talk about How “being grateful” has been weaponized to keep women of color small What it really costs to stay quiet in business Why visibility is your new protection, not your threat How to start speaking up and shifting your financial future Microgrant Reminder: Submit your application at brownwaytomoney.com to be considered for our monthly $500 microgrant for your business. This month’s microgrant password is rewired.  ✨ Subscribe + Share CTA: Loved this episode? Subscribe on your favorite podcast platform and send it to three women in your circle who need this truth-telling and transformation. Let’s heal, grow, and rise, together. Keep walking your Brown Way to Money.

Is money still running your life from childhood memories? You may be earning, saving, and even investing...but it still feels heavy, disconnected, or like you’re always one step away from losing it all. In this vulnerable and necessary episode, Alejandra gets real about the financial trauma women of color carry, especially when money was a ghost in the room growing up. She explores why no amount of budgeting or financial literacy feels like “enough” when old survival patterns are still shaping your relationship with money. Important Links: 👉🏾 Sign up for Rewired: www.brownwaytomoney.com/rewired 👉🏾Pitch me your story: here 👉🏾 Take 1 of the 5 1:1 spots: here 👉🏾 Take the Financial Freedom Assessment: www.brownwaytomoney.com/assessment 👉🏾 Rate & Review This Podcast: www.brownwaytomoney.com/rate 👉🏾 Follow Alejandra Rojas on LinkedIn: www.brownwaytomoney.com/LinkedIN 👉🏾 Follow on Instagram: @moneymindsetexpert In This Episode, You’ll Learn: Why feeling “bad with money” is often a trauma response, not a lack of discipline How inherited sacrifice and silence distort your pricing, worth, and growth The identity shift that happens when you stop outsourcing your value to income Why rewiring your beliefs is more powerful than budgeting harder The radical permission to heal your money story out loud   Microgrant Reminder: Submit your application at brownwaytomoney.com to be considered for our monthly $500 microgrant for your business. This month’s microgrant password is rewired.  ✨ Subscribe + Share CTA: Loved this episode? Subscribe on your favorite podcast platform and send it to three women in your circle who need this truth-telling and transformation. Let’s heal, grow, and rise, together. Keep walking your Brown Way to Money.

Is your business making money or just moving money? In this episode of The Brown Way to Money, Alejandra Rojas sits down with Joyce Medeiros, founder of Investrio, to unpack one of the most silent but dangerous blocks solopreneurs face: not understanding how their business really operates financially. Joyce shares the behind-the-scenes of building a trauma-informed, automated bookkeeping tool designed for us by us, while Alejandra frames the financial blind spots many women of color entrepreneurs carry as trauma responses. Together, they explore how financial systems aren’t just about numbers—they’re tools of liberation, sustainability, and clarity. Important Links: 👉🏾 Learn more or join the waitlist: www.investrio.io 👉🏾 Follow Investrio: @investrio.io on Instagram 👉🏾 Pitch me your story: here 👉🏾 Take 1 of the 5 1:1 spots: here 👉🏾 Take the Financial Freedom Assessment: www.brownwaytomoney.com/assessment 👉🏾 Rate & Review This Podcast: www.brownwaytomoney.com/rate 👉🏾 Follow Alejandra Rojas on LinkedIn: www.brownwaytomoney.com/LinkedIN 👉🏾 Follow on Instagram: @moneymindsetexpert   Key Takeaways: Understanding > Hustling: Many solopreneurs don’t have a revenue problem—they have a clarity problem. Financial Avoidance Is Real: Avoiding your finances doesn’t mean you’re irresponsible—it often means you’re hurt. Systems Are Self-Care: A well-designed bookkeeping system can relieve stress and increase confidence in your financial decisions. You Are Not Alone: Over 40% of small business owners lack financial literacy. It's common, not shameful. Automate with Intention: Tools like Investreo aim to give solopreneurs the clarity of a CFO without needing to hire one. Microgrant Reminder Your secret word is on the episode (Word of the episode"trauma") Submit your application at brownwaytomoney.com to be considered for our monthly $500 microgrant for your business. Subscribe & Join Us: Sis, don’t keep this to yourself. Share this episode with three women in your circle who talk money, healing, and growth. Rate the show. Leave a review. Let’s rewrite the rules together—on our terms. Keep walking your Brown Way to Money.

You’ve done the mindset work, hired the coach, built the business—so why does money still feel hard? This episode is your wake-up call to the role financial trauma may be playing in your entrepreneurial journey. Alejandra Rojas, Forbes columnist and founder of The Brown Way to Money, breaks down how unresolved financial trauma can quietly block your rich life—no matter how much you earn or how smart you are with strategy. From emotional pricing decisions to overworking and undercharging, we unpack the patterns keeping you stuck in survival, not wealth. Important Links: 👉🏾 Pitch me your story: here 👉🏾 Take 1 of the 5 1:1 spots: here 👉🏾 Take the Financial Freedom Assessment: www.brownwaytomoney.com/assessment 👉🏾 Rate & Review This Podcast: www.brownwaytomoney.com/rate 👉🏾 Follow Alejandra Rojas on LinkedIn: www.brownwaytomoney.com/LinkedIN 👉🏾 Follow on Instagram: @moneymindsetexpert In This Episode:  What financial trauma really is—and how it’s different from money stress How trauma might be disguised as "good" business habits Silent signs that your nervous system is leading your money decisions A trauma-informed framework to rebuild financial safety and confidence How to start living your rich life without guilt, fear, or burnout Microgrant Reminder Your secret word is on the episode (Word of the episode"trauma") Submit your application at brownwaytomoney.com to be considered for our monthly $500 microgrant for your business. Subscribe & Join Us: Sis, don’t keep this to yourself. Share this episode with three women in your circle who talk money, healing, and growth. Rate the show. Leave a review. Let’s rewrite the rules together—on our terms. Keep walking your Brown Way to Money.