In this enlightening conversation, investing educator Tess Waresmith shares her insights on building true wealth, particularly for women of color entrepreneurs. She dismantles the myth that reinvesting in your business alone leads to financial freedom. Tess emphasizes the importance of understanding your personal motivations and highlights accessible investment strategies, even on modest incomes. The discussion encourages listeners to reclaim their financial power, adopt new habits, and shift their mindset toward securing a prosperous future.
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insights INSIGHT
Start With A Clear Why
Clarify your personal "why" before you open any investment accounts so you'll prioritize long-term wealth.
Tess Waresmith and Alejandra Rojas stress that knowing your reason builds the mindset to consistently invest.
volunteer_activism ADVICE
Know Your Cash Flow First
Track how money flows through your business and personal life before choosing how much to invest.
Use a set dollar amount or a percentage of profit (start small, e.g., 5%) to create a reliable investing habit.
volunteer_activism ADVICE
Compare ROI Before Reinvesting
Compare the ROI of reinvesting in your business versus investing in markets and use a compound interest calculator.
Favor investments when compound returns beat uncertain course or coach ROI over decades.
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Having a business is not goign to give you financial freedom unless...
In this powerful and truth-telling episode, Alejandra Rojas is joined by investing educator Tess Waresmith to dismantle one of the biggest myths in entrepreneurship: that reinvesting in your business is enough to build wealth. Together, they unpack the marketing traps that keep women of color entrepreneurs stuck in a cycle of constant reinvestment and delayed security. This is a heart-centered, trauma-informed conversation about reclaiming your power, creating wealth on your own terms, and investing for real—even when your income is inconsistent.
This isn’t about Wall Street jargon or needing six figures to get started. It’s about shifting your mindset, building new financial habits, and learning how to secure your future now—not seven years from now. If you’ve ever felt like investing was “not for you,” this episode is your invitation to reclaim it.
“You’re already investing—you just haven’t aimed it at your future yet.”
Compound interest applies to money and the habits that create it
Business reinvestment without limits can sabotage your long-term wealth
The right investment account can lower your tax bill now
Wealth is about safety, freedom, and options—not just revenue
Start with what you can ($10, $50/month) and build from there
You don’t need to pay 1% fees to start investing wisely
Investing is not a reward for success—it’s part of how you get there
✨ Subscribe + Share CTA: Loved this episode? Subscribe on your favorite podcast platform and send it to three women in your circle who need this truth-telling and transformation. Let’s heal, grow, and rise, together.
Brown Way To Money - Money Talks for Women of Color Entrepreneurs