Brown Way To Money - Money Talks for Women of Color Entrepreneurs

Lets talk about a financial habit I've seen cost more than lack of budget.  In today's episode, Alejandra Rojas uncovers the financial habit that’s been hiding in plain sight for many women of color. Rooted in generational trauma and passed down as a tool for survival, this habit now shows up in business as undercharging, avoiding visibility, shrinking in negotiations, and staying quiet to stay safe. Alejandra shares how this inherited behavior is costing women of color their money, their voice, and their growth, and what to do about it. Important Links: 👉🏾 Sign up for Rewired: www.brownwaytomoney.com/rewired 👉🏾Pitch me your story: here 👉🏾 Take 1 of the 5 1:1 spots: here 👉🏾 Take the Financial Freedom Assessment: www.brownwaytomoney.com/assessment 👉🏾 Rate & Review This Podcast: www.brownwaytomoney.com/rate 👉🏾 Follow Alejandra Rojas on LinkedIn: www.brownwaytomoney.com/LinkedIN 👉🏾 Follow on Instagram: @moneymindsetexpert In This Episode, You'll Learn: Why silence is the most expensive financial habit we rarely talk about How “being grateful” has been weaponized to keep women of color small What it really costs to stay quiet in business Why visibility is your new protection, not your threat How to start speaking up and shifting your financial future Microgrant Reminder: Submit your application at brownwaytomoney.com to be considered for our monthly $500 microgrant for your business. This month’s microgrant password is rewired.  ✨ Subscribe + Share CTA: Loved this episode? Subscribe on your favorite podcast platform and send it to three women in your circle who need this truth-telling and transformation. Let’s heal, grow, and rise, together. Keep walking your Brown Way to Money.

Is money still running your life from childhood memories? You may be earning, saving, and even investing...but it still feels heavy, disconnected, or like you’re always one step away from losing it all. In this vulnerable and necessary episode, Alejandra gets real about the financial trauma women of color carry, especially when money was a ghost in the room growing up. She explores why no amount of budgeting or financial literacy feels like “enough” when old survival patterns are still shaping your relationship with money. Important Links: 👉🏾 Sign up for Rewired: www.brownwaytomoney.com/rewired 👉🏾Pitch me your story: here 👉🏾 Take 1 of the 5 1:1 spots: here 👉🏾 Take the Financial Freedom Assessment: www.brownwaytomoney.com/assessment 👉🏾 Rate & Review This Podcast: www.brownwaytomoney.com/rate 👉🏾 Follow Alejandra Rojas on LinkedIn: www.brownwaytomoney.com/LinkedIN 👉🏾 Follow on Instagram: @moneymindsetexpert In This Episode, You’ll Learn: Why feeling “bad with money” is often a trauma response, not a lack of discipline How inherited sacrifice and silence distort your pricing, worth, and growth The identity shift that happens when you stop outsourcing your value to income Why rewiring your beliefs is more powerful than budgeting harder The radical permission to heal your money story out loud   Microgrant Reminder: Submit your application at brownwaytomoney.com to be considered for our monthly $500 microgrant for your business. This month’s microgrant password is rewired.  ✨ Subscribe + Share CTA: Loved this episode? Subscribe on your favorite podcast platform and send it to three women in your circle who need this truth-telling and transformation. Let’s heal, grow, and rise, together. Keep walking your Brown Way to Money.

Is your business making money or just moving money? In this episode of The Brown Way to Money, Alejandra Rojas sits down with Joyce Medeiros, founder of Investrio, to unpack one of the most silent but dangerous blocks solopreneurs face: not understanding how their business really operates financially. Joyce shares the behind-the-scenes of building a trauma-informed, automated bookkeeping tool designed for us by us, while Alejandra frames the financial blind spots many women of color entrepreneurs carry as trauma responses. Together, they explore how financial systems aren’t just about numbers—they’re tools of liberation, sustainability, and clarity. Important Links: 👉🏾 Learn more or join the waitlist: www.investrio.io 👉🏾 Follow Investrio: @investrio.io on Instagram 👉🏾 Pitch me your story: here 👉🏾 Take 1 of the 5 1:1 spots: here 👉🏾 Take the Financial Freedom Assessment: www.brownwaytomoney.com/assessment 👉🏾 Rate & Review This Podcast: www.brownwaytomoney.com/rate 👉🏾 Follow Alejandra Rojas on LinkedIn: www.brownwaytomoney.com/LinkedIN 👉🏾 Follow on Instagram: @moneymindsetexpert   Key Takeaways: Understanding > Hustling: Many solopreneurs don’t have a revenue problem—they have a clarity problem. Financial Avoidance Is Real: Avoiding your finances doesn’t mean you’re irresponsible—it often means you’re hurt. Systems Are Self-Care: A well-designed bookkeeping system can relieve stress and increase confidence in your financial decisions. You Are Not Alone: Over 40% of small business owners lack financial literacy. It's common, not shameful. Automate with Intention: Tools like Investreo aim to give solopreneurs the clarity of a CFO without needing to hire one. Microgrant Reminder Your secret word is on the episode (Word of the episode"trauma") Submit your application at brownwaytomoney.com to be considered for our monthly $500 microgrant for your business. Subscribe & Join Us: Sis, don’t keep this to yourself. Share this episode with three women in your circle who talk money, healing, and growth. Rate the show. Leave a review. Let’s rewrite the rules together—on our terms. Keep walking your Brown Way to Money.

You’ve done the mindset work, hired the coach, built the business—so why does money still feel hard? This episode is your wake-up call to the role financial trauma may be playing in your entrepreneurial journey. Alejandra Rojas, Forbes columnist and founder of The Brown Way to Money, breaks down how unresolved financial trauma can quietly block your rich life—no matter how much you earn or how smart you are with strategy. From emotional pricing decisions to overworking and undercharging, we unpack the patterns keeping you stuck in survival, not wealth. Important Links: 👉🏾 Pitch me your story: here 👉🏾 Take 1 of the 5 1:1 spots: here 👉🏾 Take the Financial Freedom Assessment: www.brownwaytomoney.com/assessment 👉🏾 Rate & Review This Podcast: www.brownwaytomoney.com/rate 👉🏾 Follow Alejandra Rojas on LinkedIn: www.brownwaytomoney.com/LinkedIN 👉🏾 Follow on Instagram: @moneymindsetexpert In This Episode:  What financial trauma really is—and how it’s different from money stress How trauma might be disguised as "good" business habits Silent signs that your nervous system is leading your money decisions A trauma-informed framework to rebuild financial safety and confidence How to start living your rich life without guilt, fear, or burnout Microgrant Reminder Your secret word is on the episode (Word of the episode"trauma") Submit your application at brownwaytomoney.com to be considered for our monthly $500 microgrant for your business. Subscribe & Join Us: Sis, don’t keep this to yourself. Share this episode with three women in your circle who talk money, healing, and growth. Rate the show. Leave a review. Let’s rewrite the rules together—on our terms. Keep walking your Brown Way to Money.

For more insights on opportunities like this, subscribe here to our newsletter we send opportunities like this every week.  In this episode of The Brown Way to Money, we sit down with Latasha Randle, Small Business Program Manager at Block Advisors by H&R Block, to dig into the funding gap that keeps so many women of color entrepreneurs from thriving—and the game-changing grant opportunity that’s here to change that. Apply for this grant here: Fund Her Future - 2025 We explore the Fund Her Future grant, a $100K initiative designed to close the funding gap and give real, accessible support to small businesses owned by women of color. If you’ve ever felt unseen by traditional lending or unsure how to make your application stand out—this conversation is for you. In This Episode, You’ll Learn: The origins and purpose of the Fund Her Future grant Why traditional funding methods often fail women of color entrepreneurs What makes a grant application truly stand out Common mistakes to avoid when applying for funding How community impact and storytelling play a powerful role in success Important Links: 👉 Pitch me your story: here 👉 Take 1 of the 5 1:1 spots: here 👉 Take the Financial Freedom Assessment: www.brownwaytomoney.com/assessment 👉 Rate & Review This Podcast: www.brownwaytomoney.com/rate 👉 Follow Alejandra Rojas on LinkedIn: www.brownwaytomoney.com/LinkedIN 👉 Follow on Instagram: @moneymindsetexpert   Microgrant Reminder Your secret word is on the episode Submit your application at brownwaytomoney.com to be considered for our monthly $500 microgrant for your business. Subscribe & Join Us: Sis, don’t keep this to yourself. Share this episode with three women in your circle who talk money, healing, and growth. Rate the show. Leave a review. Let’s rewrite the rules together—on our terms. Keep walking your Brown Way to Money.

Are you scared to raise your prices in today’s economy? You’re not alone—but you’re not stuck either. In this powerful episode, Alejandra Rojas speaks directly to women of color entrepreneurs grappling with tariff inflation, rising costs, and deep-seated financial fears. If you’ve been absorbing costs, undercharging, or hesitating to raise your rates, this is your wake-up call. Through a trauma-informed lens, Alejandra explores why pricing feels so triggering, how financial trauma influences your business decisions, and what you really need to consider to price sustainably in uncertain times. This episode is both a reality check and an empowerment guide to confidently own your worth and create a business that thrives—even when the economy doesn’t. Important Links: 👉 Pitch me your story: here 👉 Take 1 of the 5 1:1 spots: here 👉 Take the Financial Freedom Assessment: www.brownwaytomoney.com/assessment 👉 Rate & Review This Podcast: www.brownwaytomoney.com/rate 👉 Follow Alejandra Rojas on LinkedIn: www.brownwaytomoney.com/LinkedIN 👉 Follow on Instagram: @moneymindsetexpert In This Episode, We talk about: Why pricing is more than just numbers—it's about identity and survival How financial trauma shows up when you're scared to charge more The 3 pricing questions every entrepreneur must ask today Why absorbing costs isn’t loyalty—it’s self-sabotage How to hold your boundaries with pricing and avoid guilt-discounting Microgrant Reminder Your secret word is on the episode Submit your application at brownwaytomoney.com to be considered for our monthly $500 microgrant for your business. Subscribe & Join Us: Sis, don’t keep this to yourself. Share this episode with three women in your circle who talk money, healing, and growth. Rate the show. Leave a review. Let’s rewrite the rules together—on our terms. Keep walking your Brown Way to Money.

She built a 1.2M business from doing one thing that grew her audience and her business.  In this episode of The Brown Way to Money Podcast, Alejandra Rojas sits down with Chloe Daniels—better known online as Clover Money Coach—for a no-fluff, high-energy conversation about building financial success and online presence from the ground up. From creating content that actually connects, to managing the chaos of multiple revenue streams, Chloe breaks down exactly how she went from full-time employee to seven-figure business owner in just a few years—by showing up consistently, embracing her “lazy investor” framework, and keeping it real about the emotional side of money. If you're ready to grow your platform and your wealth without burning out, this episode is your guide. In This Episode, You’ll Learn: How Chloe grew a million-dollar business from coaching to scalable digital products Why content quantity matters more than perfection when you're just starting The mindset shifts that helped her finally go all in on Instagram How to set boundaries between client work and long-term business growth What generational wealth really looks like—and why financial education is key The hard lessons Chloe wouldn’t repeat (and what she’d do differently now) Key Takeaways: Pick one platform and master it. Spreading yourself too thin kills momentum. Start with quantity. You can’t find your “special sauce” until you’ve created a lot. Consistency > Perfection. Find a rhythm you can realistically stick with. Repurpose smartly. Test content on TikTok, then bring winners to IG. Protect your energy. One-on-one coaching can be powerful—but draining. Plan for scale. Generational wealth = education. Your kids don’t need your money—they need your knowledge. Important Links: Visit The Brown Way to Money – www.brownwaytomoney.com Rate & Review This Podcast – www.brownwaytomoney.com/rate Follow Alejandra Rojas on LinkedIn – www.brownwaytomoney.com/LinkedIN Follow Chloe Daniels on Instagram – @clobaremoneycoach Explore The Lazy Investor’s Course – clobare.com Microgrants Are Back! Heard the secret word in this episode? That means you're eligible to apply for a $500 microgrant to grow your business or give yourself the care you deserve. 👉 Apply now at www.brownwaytomoney.com Subscribe & Join Us: Every week, we bring you real stories and actionable strategies to help women of color take control of their money, voice, and future. Subscribe to The Brown Way to Money on Apple Podcasts, Spotify, or wherever you tune in. About Our Guest: Chloe Daniels is the founder of Clobare Money Coach and the creator of the Lazy Investor’s Course, a signature program that’s helped thousands of people take control of their finances without overcomplicating it. Through content, coaching, and digital education, she’s built a multi-million-dollar business rooted in accessibility, ease, and fun. Chloe’s been featured in major media and continues to inspire a new generation of investors and entrepreneurs—one reel at a time.

How can you work with your nervous system and navigate those lower income months anxiety?  In this powerful solo episode of The Brown Way to Money Podcast, Alejandra Rojas explores how financial trauma quietly shapes the way women of color respond to lower-income months—emotionally, physically, and spiritually. If you’ve ever felt intense fear, shame, or self-doubt when your income dips, this episode will help you understand why—and give you a path to heal. Alejandra breaks down how past money wounds, generational stories, and nervous system responses get activated during slow seasons in business. She shares a simple, repeatable 3-step framework to move through those triggering moments, regulate your emotions, and reframe the financial narrative you're carrying—so you can grow with clarity, not chaos. This episode is essential listening for every WOC entrepreneur ready to stop letting past financial pain define her future.   Important Links: 👉Pitch me your story: here 👉 Take 1 of the 5 1:1 spots here 👉 Take the Financial Freedom Assessment – www.brownwaytomoney.com/assessment 👉 Rate & Review This Podcast – www.brownwaytomoney.com/rate 👉 Follow Alejandra Rojas on LinkedIn – www.brownwaytomoney.com/LinkedIN 👉 Follow on Instagram – @moneymindsetexpert Episodes mentioned: 1. Paula Pant : Financial Freedom When Your Income Isn't consistent. 2. Generational Financial Trauma: Financial Habits and balancing business, family, and financial independence without guilt or overwhelmed.  In This Episode, You’ll Learn: What financial trauma actually is—and how it shows up in your body Why a dip in income feels like more than just “making less” How your family’s survival patterns are silently shaping your money mindset Why entrepreneurship triggers more financial anxiety than a 9-to-5 The “CD scratch” analogy: how unresolved money trauma distorts your thinking A 3-step trauma-responsive method to regulate your nervous system How to start making business decisions from a healed, grounded place 💸 Microgrants Are Back! Heard the secret word in this episode? That means you're eligible to apply for a $500 microgrant to grow your business or give yourself the rest you deserve. 👉 Apply now at www.brownwaytomoney.com ✨ Subscribe & Join Us: Every week, we bring you raw conversations and trauma-informed strategies to help women of color heal, grow, and lead through financial independence. Subscribe to The Brown Way to Money on Apple Podcasts, Spotify, or wherever you tune in.

How do you create consistent financial growth when the world around you wasn’t designed for your success? In this solo episode of The Brown Way to Money Podcast, Alejandra Rojas pulls back the curtain on three transformative mindset shifts that every woman of color in business must embrace to build real, lasting financial independence. Based on months of interviews, research, and conversations with powerhouse WOC entrepreneurs (including for her Forbes column!), Alejandra breaks down the overlooked inner work that happens before the strategy even starts working. From ditching perfectionism and ego, to fully stepping into your power, this episode is your reminder that your mindset is your most valuable asset on the path to financial freedom. In This Episode, You’ll Learn: The three mindset shifts high-earning women of color entrepreneurs have in common Why staying curious is one of your most underrated business growth strategies How your toddler (yes, really) can teach you how to approach business with fresh eyes What happens when we truly believe good things happen when WOC have more money How to stop playing small and start inserting yourself into the conversation Why “being the message” is just as powerful as having the strategy Key Takeaways: Adopt the “I Don’t Know Everything” Mindset: Approach every room, course, or conversation with curiosity—there’s always something new to learn. Only Good Things Happen When WOC Have More Money: Make this your core belief and build from that empowered place. Insert Yourself Into the Conversation: You belong in every room. Stop waiting for permission. Start showing up like you are already the message. Important Links: Visit The Brown Way to Money – www.brownwaytomoney.com Rate & Review This Podcast – www.brownwaytomoney.com/rate Follow Alejandra Rojas on LinkedIn – www.brownwaytomoney.com/LinkedIN Follow on Instagram – @moneymindsetexpert Microgrants Are Back! Heard the secret word in this episode? That means you're eligible to apply for a $500 microgrant to grow your business or give yourself the rest you deserve. 👉 Apply now at www.brownwaytomoney.com Subscribe & Join Us: Every week, we bring you real stories and actionable strategies to help women of color take control of their money, voice, and future. Subscribe to The Brown Way to Money on Apple Podcasts, Spotify, or wherever you tune in.

Can a Side Hustle Really Replace Your 9–5? Here's How Nicole Made It Happen How are you supposed to grow your business, stay financially sane, and chase your independence when you're exhausted by bias, your 9–5 isn’t built for you, and uncertainty seems to be the only thing guaranteed? In this episode of The Brown Way to Money Podcast, host Alejandra Rojas sits down with powerhouse entrepreneur Nicole Leon—a proud Latina, devoted mom, and self-made business owner who turned two side hustles into six-figure brands. Nicole didn’t just start a lash business and ride a wave. She created momentum, involved her community, and pivoted during the pandemic with strategy, not panic. Then? She launched a second business supporting other women and business owners through virtual assistant services—all while balancing motherhood and mentorship. If you’ve ever wondered, Can I actually do this? Can my side hustle become my full-time freedom? — this episode is the blueprint. Because your path to financial independence wasn’t built to play by the old rules—and Nicole’s story shows exactly how to build your own. Key Takeaways: Adopt a business-owner mindset before you launch to build momentum early Use your personal brand to involve your community before you even make your first sale Stay present—even during economic shifts—to protect your brand and serve your audience Diversify your income streams for financial stability Prioritize support systems and self-awareness to stay consistent (not just busy) Important Links: Apply for a $500 Microgrant – Apply now Book a 90-Minute Private Strategy Call – Only 2 spots left! Save your spot Visit The Brown Way to Money – brownwaytomoney.com Rate & Review the Podcast – Leave a review Follow Alejandra Rojas on LinkedIn – Connect here About Our Guest: Nicole Leon Nicole Leon is a proud Latina, a devoted mom, and a multi-passionate entrepreneur. She runs three businesses—two of which started as side hustles and are now thriving six-figure brands. With a deep understanding of what it takes to build something from scratch, she’s committed to helping others do the same. At the heart of everything Nicole does is community. Whether she’s mentoring aspiring virtual assistants, helping business owners streamline operations, or creating space for women to connect, she believes success is best when shared. Balancing motherhood and entrepreneurship isn’t always easy—but for Nicole, it’s a journey filled with purpose, growth, and the joy of uplifting others. Follow Nicole: Instagram | Website | LinkedIn Microgrant Alert! Did you catch the secret word in this episode? (Hint: It’s “community.”) Use it to apply for a chance to win a $500 microgrant to support your business, career, or financial healing journey. 👉 Apply here Subscribe & Join Us This is more than a podcast—it’s a movement. Tune in every week for grounded financial guidance, real conversations, and actionable steps for women of color building wealth and independence on their own terms. Subscribe to The Brown Way to Money on Apple Podcasts, Spotify, or wherever you get your inspiration.