Brown Way To Money - Money Talks for Women of Color Entrepreneurs What Does It REALLY Take for Latina to Get Funded Today?
Why do Latina founders still receive less than 2% of VC dollars?
In this powerful episode, Alejandra Rojas is joined by powerhouse investors Laurel Mintz (Fabric VC), Ashley Balla (Halogen Ventures), and new angel investor Julissa to expose the reality of raising capital as a woman of color founder. Together, they share what they actually look for when funding startups, what makes them say no, and why diverse entrepreneurs—especially Latinas—need to own their voice in the venture space.
This episode is a masterclass in becoming VC-ready without compromising who you are. From building community trust to navigating investor conversations with confidence, you’ll get the unfiltered truth about what it takes to raise money, build wealth, and stay rooted in purpose while doing it. Whether you’re just learning what venture capital is or actively pitching your startup, this conversation will reframe how you see money, power, and your place at the table.
Important Links:
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👉🏾 Microgrant for WOC Entrepreneurs: www.brownwaytomoney.com/microgrant
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👉🏾 Follow Alejandra Rojas: www.brownwaytomoney.com/LinkedIN
👉🏾 Halogen Ventures: https://halogenvc.com
👉🏾 Fabric VC: https://fabricvc.com
Key Takeaways:
Representation on both sides of the table—founder and investor—shapes the future of funding
Community traction matters more than pitch perfection—bring your data, not just your dream
Your lived experience is not a liability—it's your leverage
Investors want trust, resilience, and clear vision—not just a polished deck
You can learn VC language for free—access is no longer the barrier
Latinas don't need permission to lead—just capital and community
Emotional intelligence is a business advantage, especially in underfunded industries
Asking for money isn't begging—it's building legacy
You don’t have to be a Latina to invest in Latinas—but Latinas must start owning more seats at the table
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