Can YOUR Personal Brand be THE ticket to financial freedom?

In this heart-centered conversation, Alejandra Rojas is joined by recruiter and content creator Jalonni Weaver to dismantle the myth that you have to choose between your career and your calling. Together, they explore how Jalonni built a thriving personal brand while working full-time and how that brand became a stream of income, community, and confidence.

This episode is a masterclass in using your voice to build something that lasts. From building trust with your audience to negotiating brand deals on your own terms, Jalonni shares the real behind-the-scenes of being a woman of color navigating corporate life, motherhood, and content creation all while staying grounded in purpose and integrity. Whether you're brand new to showing up online or wondering how to make your content mean something, this episode will shift how you see your voice and your value.

Important Links:

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👉🏾 Microgrant for WOC Entrepreneurs: www.brownwaytomoney.com/microgrant
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👉🏾 Follow Alejandra Rojas: www.brownwaytomoney.com/LinkedIN
👉🏾 Jalonni’s Newsletter: https://chitchatswithlonni.beehiiv.com/
👉🏾 Follow Jalonni on LinkedIn: https://www.linkedin.com/in/jalonniweaver/

Key Takeaways:

Your personal brand is the only asset you take with you if you leave your job

Content creation doesn’t require perfection—just consistency and authenticity

You don’t need a course or book to monetize your story

Nine-to-fives can fund your vision without silencing your voice

It’s not just what you say, but how you say it—especially on LinkedIn

A community that trusts you is worth more than followers who scroll past you

Boundaries protect your peace, not just your schedule

Brand deals don’t require virality—they require value

There’s power in building before you need it

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Loved this episode? Subscribe to your favorite podcast platform and send it to three women in your circle who are building their brands while holding down careers. There’s more than one way to do this—and your way is valid.

Keep walking your Brown Way to Money.

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