In this week’s minisode, host Lexie Smith breaks down how to nail the perfect subject line for your pitch. She emphasizes that even the most amazing pitches may go unread if the subject line fails to capture the journalist’s attention. Lexie shares expert tips on creating attention-grabbing pitch subject lines and provides effective examples.Here’s What You’ll Learn:Tips on how to monitor open ratesInsight into why subject lines may not be effectiveExamples of pitching strategies her agency team usesExamples of effective subject linesTips on incorporating keywords into your subject lineHow journalists mitigate their inboxes Actionable advice on making your subject line stand outAnd more!Sign up For Lexie's Weekly Insider to Receive Insider Tips, Invites, & More at: https://theprbarinc.com/newsworthy/Ways you Can Work with THEPRBAR: https://theprbarinc.com/private-workshops/Instagram: @theprbar_inc

Vanessa Gordon is the CEO and Publisher of East End Taste and the Founder of the Hamptons Interactive Brunch event series. As a freelance journalist, she has contributed to publications such as Pregnancy & Newborn, Parents Magazine, Thrillist, Psychology Today, and many more. She has been featured as a travel and parenting expert in Reader's Digest, MSN, Condé Nast Traveler, CNN Underscored, Yahoo, and most recently on BBC London Radio. She received her Master of Arts Degree in Education from New York University. She lives with her family in the Hamptons with her husband, two children, and three cats. In this episode, Vanessa breaks down how to curate a brand event, sharing her insightful tips on the event planning process and sponsorship pitching. She’ll share her firsthand experiences organizing events through the Hamptons Interactive Brunch, shedding light on the valuable lessons that she’s learned along the way.Here’s what you’ll learn:Tips on pitching for paid sponsors for event sponsorshipsHow Vanessa has raised capital for eventsInsight into Vanessa’s career in writing and eventsHow to pitch a brand trade for event sponsorshipsThree to five things Vanessa includes in a cold pitch for an event sponsorship Tips on what to include in a pitch for an eventExamples of the events she’s put on Ideas for pitching event sponsorshipsWhat types of content she is looking for as a journalistHow Vanessa pitches herself as an expert and recommendations for pitching her as a journalistAnd more! Social media links:Instagram: https://www.instagram.com/vanessapgordonhttps://www.instagram.com/hamptonsinteractivebrunchLinkedInWebsite: https://www.vanessapgordon.comSign up For Lexie's Weekly Insider to Receive Insider Tips, Invites, & More at: https://theprbarinc.com/newsworthy/Instagram: @theprbar_inc

Candice D'Angelo is the founder of The Agency East, a PR Agency dedicated to amplifying the voices of female business owners on a mission to evolve the status quo, and The Selling Lab, a sales training agency where online and offline businesses alike come to level up their sales skills and build custom training. A corporate dropout with 12+ years of sales experience, Candice first discovered her passion for helping others amplify their visibility and grow their business in undergrad while pursuing a degree in Sociology and communications at Florida State University. Her first big break came when she landed a job with an advertising agency prior to graduating working with big names like Visit Florida and the Department Of Transportation.In this episode, Candice shares tips on how to sell PR as an agency owner, and how other business types can leverage press when selling. She reveals her agency’s successful cold pitching sales strategy, and discusses the importance of establishing know, like and trust when selling any product or service.Here’s what you’ll learn:Candice’s journey into Public RelationsWhat the Agency East is and how she built itHow Candice found her niche as a newer PR agencyHer expertise in sales and how she uses it to sell PR servicesHow any business type can leverage press coverage in the sales processThe importance of establishing ‘Know, Like, and Trust’ and PR helps you do suchHer agency’s successful cold pitching sales strategy Systems they have for finding leads in the agencyAnd more! Social media links:Website: https://www.theagencyeast.co/Instagram: https://www.instagram.com/the_agency_east/LinkedIn: https://www.linkedin.com/in/candicedangelo/Sign up For Lexie's Weekly Insider to Receive Insider Tips, Invites, & More at: https://theprbarinc.com/newsworthy/Instagram: @theprbar_inc

In this week’s minisode, your host Lexie Smith, takes listeners behind the scenes and shares how her team at THEPRBAR Agency approaches customizing and creating pitch angles for journalists. This episode offers valuable insights for PR professionals, founders, and entrepreneurs looking to uplevel their businesses and career by landing earned placements in the media. Here’s What You’ll Learn:Lexie emphasizes that bulk pitching doesn't work anymore and that it's crucial to create custom pitches for each journalist and outletShe advises starting with a general theme or idea and then identifying outlets and contacts that align with that themeSuggestions on researching the journalist thoroughly by looking at their byline page, portfolio, and social media links and consuming their contentTips on cautioning against pitching the same thing the journalist has already covered and advises finding a unique angle or perspective for the pitchTips on keeping the pitch brief, personalized, and tailored to the journalist's interests and preferencesLexie concludes by encouraging listeners to prioritize building relationships with journalists by providing value and being respectful of their time Sign up For Lexie's Weekly Insider to Receive Insider Tips, Invites, & More at: https://theprbarinc.com/newsworthy/Instagram: @theprbar_inc

Caitlin Copple (she/they) is the Founding Partner & Head of PR at Full Swing Public Relations and a strategic communications expert who helps women leaders be seen and sought after so they can reclaim their power and rewrite the human story. With more than a decade of experience, her media placements have included Fast Company, Forbes, TIME, and The New York Times, among others. In 2011, Caitlin was the first openly LGBTQ person elected to the Missoula, Montana, City Council. She holds an M.A. in journalism from the University of Montana and loves enjoying the outdoors with her young son, Tollie. In this episode, Caitlin breaks down how to effectively represent marginalized groups in public relations and how her business, Full Swing PR, strives to do so. She gives us her best pitching tips and offers advice on effectively pitching journalists within marginalized communities.Here’s what you’ll learn:How Caitlin got her start in the PR WorldTips on becoming a qualified source for underrepresented groupsThe benefit and importance of learning from people in different groups outside of your communityServices Full Swing PR offers and how they go about working with clientsHer thoughts on what goals are realistic for  businesses to expect when it comes to PRTips on pitching for local outlets to get more placementsIdeas on how to raise journalists in marginalized groups Her thoughts on what happens when PR ‘doesn’t work Practices you can commit to start getting wins What types of clients Full Swing PR works withAnd more! Social media links:Website: https://www.fullswingpr.comLinkedIn: https://www.linkedin.com/in/ccmasingill/Twitter: https://www.twitter.com/caitlincoppleInstagram:https://www.instagram.com/fullswingpr/Sign up For Lexie's Weekly Insider to Receive Insider Tips, Invites, & More at: https://theprbarinc.com/newsworthy/Instagram: @theprbar_inc

In this minisode, host Lexie Smith walks listeners (and viewers) through the 2023 Global Comms Report: A Seminal Moment produced by PRWeek and Cision. She breaks down various segments of the report and helps listeners digest some of the results and statistics so they can best apply the information to their PR strategies going forward. Here’s what you’ll learn:Highlights from the 2023 Global Comms Report: A Seminal Moment produced by PRWeek and CisionWho has the power to persuade in the media industry globally and within the United StatesTop platform preferences of communications professionals and PR prosMainstream journalists were rated the top in the US for “Most Influence”The least influential groups globally and in the USContent considerations statistics on what audiences want to see in 2023Resources Lexie is looking at for PR day to dayAnd More!  Find the full Muck Rack report here: https://www.cision.com/resources/white-papers/2023-global-comms-report/Sign up For Lexie's Weekly Insider to Receive Insider Tips, Invites, & More at: https://theprbarinc.com/newsworthy/Instagram: @theprbar_inc

Amber Sabri is a Creative Consultant, and Founder & CEO of Azhar PR, a New York-based PR & Digital Marketing agency that amplifies female founders + minority-owned brands in the online space. Throughout all of her career endeavors, in industries that have been dominated by the majority, Amber’s mission is to help empower the minority + even the playing field. In this episode, Amber talks about Gen Z’s perspective on the  ever-changing landscape of media and  PR. She shares what led to her launching a PR firm at the age of 24, her predictions on  the future of digital media and traditional PR, and how to effectively pitch creators and influencers on TikTok and beyond.Here’s what you’ll learn:How Amber got her start in the media and PR industryHow Amber started Azhar PR at 24 years oldHer perspective and the ‘Gen Z’ perspective on the media landscape at large and how social media is a part of itHer thoughts on the future of digital media and traditional PR PR and pitching strategies she’s used with her clientsTips on what to do during a gifting suite with clientsHow to integrate social media into a PR strategyHow to let your brand’s authenticity makes a big impactThe difference between creators and influencers How to pitch creators and influencers on TikTokAnd more!Social Media Links:Personal IG: https://www.instagram.com/missambersabri/Business IG: https://www.instagram.com/azharpublicrelations/Business Website: https://www.azharpr.com/Consulting Website: https://www.missambersabri.com/Sign up For Lexie's Weekly Insider to Receive Insider Tips, Invites, & More at: https://theprbarinc.com/newsworthy/Instagram: @theprbar_inc

Catharine Montgomery founded Better Together - a VC-backed full-service, Black woman-founded, and purpose-driven public relations agency - in 2022 following a successful global agency and in-house PR career. Holding a Bachelor of Science in PR and Marketing from Auburn University and an MBA from the University of Maryland's Smith School of Business, Catharine is passionate about using her expertise to support social justice efforts and bring about meaningful change.In today’s episode, Catharine talks about her unique entry into starting, launching, and growing her PR agency and the lessons she’s still learning. She also discusses how to navigate serving worthy accounts with small budgets and how to represent marginalized and underserved clients and communities effectively.Here’s what you’ll learn:Learn about Catharine’s career in PR before starting her agencyHear the unique opportunity that allowed her to start Better TogetherHear how she landed her first paying clientLearn the importance of networking connections when entering the agency worldHow to navigate diversity, equity, and inclusion when serving clients in PR How to handle worthy clients with small budgetsThe importance of remembering the mantra: ‘hire slow, fire fast’How Catharine is building her team at her agencyAnd More!Links to/about Better Together:https://www.linkedin.com/company/thebettertogetheragencyhttps://thebettertogether.agencySign up For Lexie's Weekly Insider to Receive Insider Tips, Invites, & More at: https://theprbarinc.com/newsworthy/Instagram: @theprbar_inc

Host Lexie Smith shares four things you can do with your pitches that don't land in this minisode. From new systems to repurposing strategies and beyond, Smith believes you shouldn’t have to let your hard work go to waste when pitching.Here’s What You’ll Learn:Lexie Smith shares what to do with pitches that don't land. She offers four suggestions to ensure that the hard work put into PR pitches doesn't go to wasteShe emphasizes the importance of saving pitches and offers different ways and systems to do so effectively. She also talks about repurposing pitches for future content, social media or using them for a byline.She shares how to reuse content for future pitches by integrating previously unused data points, quotes, or angles into new pitches.And moreSign up For Lexie's Weekly Insider to Receive Insider Tips, Invites, & More at: https://theprbarinc.com/newsworthy/Ways you Can Work with THEPRBAR: https://theprbarinc.com/private-workshops/Instagram: @theprbar_incGo back to the homepage

In this week’s episode, we’re Pitchin’ and Sippin’ with writer and editor Melanie Rud on all things beauty, bylines, and mastheads. Prior to becoming a full-time freelance writer, Melanie held beauty editorial positions at magazines such as ​​Shape, Good Housekeeping, and Health. Today she contributes to outlets such as Byrdie, People.com, RealSelf, RealSimple.com, Brides.com, Women's Health, Midwest Living.Tune in to learn all about how to pitch for beauty, the reality of newsroom mastheads, and Melanie’s personal pitching preferences and pet peeves. Here’s what you’ll learn:Melanie’s background and career in the fashion and beauty industryHow her journalism journey progressedHer different roles and titles and how they evolved How she landed coveted internshipsMelanie’s pitching preferences when being pitched in the beauty spaceHow she built up her portfolio and used her contacts to establish herself as a freelance writerHer preferences in receiving products when writing about a productPet peeves when receiving pitchesAnd More!Social media links:Website: https://www.melanierud.com/Instagram: https://www.instagram.com/melrud_/?hl=enSign up For Lexie's Weekly Insider to Receive Insider Tips, Invites, & More at: https://theprbarinc.com/newsworthy/Instagram: @theprbar_inc