Pitchin' and Sippin' with Lexie Smith

Pitching Paid Sponsors & Curating Branded Events with Publisher & Host Vanessa Gordon

Jun 15, 2023

29:34

Vanessa Gordon is the CEO and Publisher of East End Taste and the Founder of the Hamptons Interactive Brunch event series. As a freelance journalist, she has contributed to publications such as Pregnancy & Newborn, Parents Magazine, Thrillist, Psychology Today, and many more. She has been featured as a travel and parenting expert in Reader's Digest, MSN, Condé Nast Traveler, CNN Underscored, Yahoo, and most recently on BBC London Radio. She received her Master of Arts Degree in Education from New York University. She lives with her family in the Hamptons with her husband, two children, and three cats.

In this episode, Vanessa breaks down how to curate a brand event, sharing her insightful tips on the event planning process and sponsorship pitching. She’ll share her firsthand experiences organizing events through the Hamptons Interactive Brunch, shedding light on the valuable lessons that she’s learned along the way.

Here’s what you’ll learn:

Tips on pitching for paid sponsors for event sponsorships
How Vanessa has raised capital for events
Insight into Vanessa’s career in writing and events
How to pitch a brand trade for event sponsorships
Three to five things Vanessa includes in a cold pitch for an event sponsorship
Tips on what to include in a pitch for an event
Examples of the events she’s put on
Ideas for pitching event sponsorships
What types of content she is looking for as a journalist
How Vanessa pitches herself as an expert and recommendations for pitching her as a journalist
And more!

Social media links:

Instagram: https://www.instagram.com/vanessapgordon

https://www.instagram.com/hamptonsinteractivebrunch

Website: https://www.vanessapgordon.com