In today’s episode, Lex gets personal talking about why she decided to expand THEPRBAR brand and launch a new boutique PR agency with a twist – THEPRBAR Agency. She breaks down the when and the why and shares insights on when it’s the right time to outsource PR and onboard an agency (and when it’s not).  Here’s what you’ll learn:Why THEPRBAR is expanding and launching a PR agencyWhat THEPRBAR brand at large looks like and offers todayHow Lexie came to this place in her own business and why she decided to launchTips on knowing the right time to onboard or outsource to a PR agencyThe benefits of DIY PR and the benefits of outsourcing PRAnd More!Sign up For Lexie's Weekly Insider to Receive Insider Tips, Invites, & More at: https://theprbarinc.com/newsworthy/Instagram: @theprbar_inc

Samantha Bryant has nearly two decades of experience sharing the stories of businesses with media both locally and nationally. Her clients have ranged from retail giants, educational leaders, start-ups, renowned chefs, fashion designers, authors, boutique hotels, and non-profits. Samantha’s illustrious background allows her to truly know today’s media markets inside and out. She has been on both ends of the spectrum serving as a reporter at an award-winning publication in Iowa City and diving into production at a nationally syndicated television show in Chicago. In today’s episode, we dive into what it means to be timely  - we chat through timely strategies, follow-ups, pitches, and press releases, and wrap up by touching on how brands can utilize community relations to spread brand awareness. Here’s what you’ll learn:How Samantha got her start in her public relations careerHow she dabbled in many different areas of public relations including journalismHow Samantha got big name accounts on her resumeHow Samantha began freelancing and working for herself The importance of client relationships when growing your PR businessLearn Samantha’s tips on resources to stay up to date on pitch ideasHear what a pitch needs to be considered timelyHow brands can utilize community relations to spread brand awarenessAnd More! Website: https://www.samanthabryantpr.com/aboutInstagram: @samanthabpublicity LinkedIn: https://www.linkedin.com/in/samanthahartbryant/Twitter: https://twitter.com/sambryantFacebook: https://www.facebook.com/SamanthaBryantPRSign up For Lexie's Weekly Insider to Receive Insider Tips, Invites, & More at: https://theprbarinc.com/newsworthy/Interested in learning more about Pitchin’? Book a Free Consultation here.Instagram: @theprbar_inc

Allison Carpio is an author, podcast host of Hella Delicious Emails, and copywriting chef at The Conversion Kitchen. Her clients have used email to sell out their service packages, book more sales calls, and generate more warm leads. She ran quiz funnels with 8-figure businesses in the health and wellness space, converted influencer’s 1M followers into buyers, generated leads for B2B startups, and coached service-based businesses with digital offers on cooking up a palatable copy.In today’s episode, we dive into all things email marketing. Tune in to hear how we go over 4 different flavors of emails, how to make mouthwatering “shut up and take my money” copy, and much more.Here’s what you’ll learn:Hear how Allison got her start in writing and careerLearn different email marketing strategies to uplevel your presence in emails Learn different email marketing tools and programs to useHear how Allison serves up content to her clients Learn about Allison’s show and tips on email marketingTips on copywriting that sells and how Allison works with her clients And More!Social Links: Website: https://www.theconversionkitchen.com/IG: https://instagram.com/allisoncarpioListen to the Podcast: https://hella-delicious-emails.captivate.fm/listenSign up For Lexie's Weekly Insider to Receive Insider Tips, Invites, & More at: https://theprbarinc.com/newsworthy/Interested in learning more about Pitchin’? Book a Free Consultation here.Instagram: @theprbar_inc

In this episode, your host, Lexie Smith breaks down Muck Rack’s 2022 State of Podcasting Report and gives notable stats on what the world of podcasting looks like today. She breaks down things from rankings to episode content and revenue with podcasts today.  Here’s what you’ll learn:Specifics on listeners in podcasts todayNumbers of listeners per podcast How current events are the top inspiration for new content ideasStats on most popular podcast platforms Ways in which podcasts are monetizing contentDifferent publishing platforms that are popular for podcastsThe use of social media to promote their podcastLearn the top reasons why podcasts are popular and the future of podcasting And more!Find the full Muck Rack report here: https://info.muckrack.com/state-of-podcasting-2022Sign up For Lexie's Weekly Insider to Receive Insider Tips, Invites, & More at: https://theprbarinc.com/newsworthy/Instagram: @theprbar_inc

Jill Schildhouse is an award-winning writer and editor who has appeared in outlets such as Travel + Leisure, Brides, Insider, Reader's Digest, Oprah Daily, Men's Health, Women's Health, Southern Living, Oxygen, Greatist, and many more. Also the co-founder of Top Tier Consulting, Jill helps teach publicists how to build and maintain relationships with journalists and perfect their pitch - among other services. In today’s episode today we cover how to become a journalist’s BFF, Jill shares her personal pitching preferences, and we dive into a very up-and-coming platform and resource called Substack. Here’s what you’ll learn:How Jill got her start in freelance journalism, and highlights of her careerJill’s personal pitching preferences (including how to stand out in her inbox when pitching)How to break into the world of freelance journalismMore about the platform, SubstackDifferent ways that you can become a journalist’s BFFJill’s programs and services offered through Top Tier ConsultingHow you can connect and work with JillAnd More!Social media links:Instagram: https://www.instagram.com/the_globalglutton/Twitter: https://twitter.com/JillSchildhouseLinkedIn: https://www.linkedin.com/in/jillschildhouse/Top Tier Consulting: https://toptierconsulting.netSubstack newsletter filled with industry insights and calls for pitches: https://jillschildhouse.substack.com/ Top Tier Consulting Substack newsletter: https://toptierconsulting.substack.com/Sign up For Lexie's Weekly Insider to Receive Insider Tips, Invites, & More at: https://theprbarinc.com/newsworthy/Instagram: @theprbar_inc

Hilary Hartling is a Brand & Messaging Strategist drawing from 15+ years of experience leading visionary integrated marketing and synergy initiatives for film releases from global entertainment brands: Disney, Pixar, Marvel, Touchstone, and Dreamworks. After helping launch and grow multi-million and billion-dollar franchises for The Walt Disney Company (think Toy Story, Cars, Pirates of the Caribbean, Frozen, and more) and experiencing industry success with 70 #1 opening weekend box office wins, Hilary has leveraged her Fortune 50 experience to establish a brand consultancy and online education platform helping entrepreneurs create captivating brands that resonate.In today’s episode, we dive into magical brand land. We talk about how to replicate Disney’s Brand Magic in your own small business, we learn Hilary’s signature branding Brandpolish Blueprint Method, pro personal branding tips, and so much more.Here’s what you’ll learn:How Hilary Hartling got her start with global entertainment brands: Disney, Pixar, Marvel, Touchstone, and DreamworksHow and why Hilary transitioned into entrepreneurship and became a Brand & Messaging StrategistHow to replicate Disney’s brand magic in your own small business Hilary’s signature Brandpolish Blueprint Method to create a clear and cohesive brand strategy, helping you draw in dream clients.  How to create your brand superpower in one clear statementAnd More!Social Links: Website: https://hilaryhartling.com/Instagram: https://www.instagram.com/hilaryhartling/Facebook: https.//www.facebook.com/HilaryHartlingHQ/LinkedIn: https://www.linkedin.com/in/hilaryhartling/Pinterest: https://www.pinterest.com/hilaryhartling/_created/Additional Resources:Join “The Brand BuildingEntrepreneur” Facebook Community: https://www.facebook.com/groups/thebrandbuildingentrepreneur Download the Free Guide: Your Brand Superpower In One Clear Statementhttps://hilaryhartling.lpages.co/brandsuperpower/Sign up For Lexie's Weekly Insider to Receive Insider Tips, Invites, & More at: https://theprbarinc.com/newsworthy/Interested in learning more about Pitchin’? Book a Free Consultation here.Instagram: @theprbar_inc

In this episode, your host, Lexie Smith walks listeners through omnichannel PR strategies and how to grow your audience through multi-touchpoint campaigns. Packed full of real-life examples and actionable tactics, this minisode was inspired by an actual lecture Lexie led for Texas Tech University.Here’s what you’ll learn:The definition of omnichannel marketing and how it translates to developing an omnichannel PR strategyHow omnichannel PR strategies can be leveraged to develop multi-touchpoint campaigns that can increase brand awareness and grow your businessReal-world examples of omnichannel PR strategies and campaigns and what outcomes transpired from suchWhy and how you can leverage a singular marketing or PR tactic across a multitude of platforms - both virtual and IRL And much more about omnichannel PR strategiesSign up For Lexie's Weekly Insider to Receive Insider Tips, Invites, & More at: https://theprbarinc.com/newsworthy/Instagram: @theprbar_inc

Kami Simmons is a TV/radio host and producer, content creator, and influencer covering all things music, business, beauty, lifestyle, tech, and what she calls infotainment (a mixture of current news and entertainment). She is currently an on-air host with iHeartMedia, Hits 92.3, xoNecole, and Noire TV Africa, and is an Associate Producer at Yahoo. She formerly worked for Viacom CBS as BET's international producer and for the White House Obama administration on former First Lady Michelle Obama's Policy team.In today’s episode, we dive into how to authentically be yourself, stand out on social media, and create your own wave in the media. Kami walks us through her very accomplished professional journey and reveals her top pitching dos, don’ts, and preferences.Here’s what you’ll learn:What Kami did to get her start in broadcast journalismLearn how Kami made the decision to pivot to entertainment media Hear her pitching tips on how to effectively pitch for media and entertainmentHow Kami began working for Yahoo! Finance Hear how Kami prefers to be pitchedLearn how to successfully produce pieces for entertainment mediaAnd More! Social Links: TikTok/Instagram/Twitter: @_kami_simmonsYouTube: Kami Simmons TV Facebook: @kamisimmonstvLinkedin: Kami SimmonsWebsite: kamisimmons.comSign up For Lexie's Weekly Insider to Receive Insider Tips, Invites, & More at: https://theprbarinc.com/newsworthyInterested in learning more about Pitchin’? Book a Free Consultation here.Instagram: @theprbar_inc

 Linda Zebian joined PR tech company Muck Rack as its first-ever Director of Communications in January of 2022. As Muck Rack’s communications lead, Linda sets communications strategy for Muck Rack’s enterprise, both internally and externally, including messaging, issues management, media relations, and employee communications.Linda joins Muck Rack from The New York Times Company, where she spent 10 years in various communications positions. Before The Times, Linda managed media relations for Consumer Reports magazine, ConsumerReports.org, and ShopSmart magazine.  In today’s episode, we learn all about PR software Muck Rack, we dive into the world of media relations, talk about the future of Comms, and how listeners can personally help the world of journalism.Here’s what you’ll learn:Linda’s extensive communications background - including her tenure at The New York Times - before joining Muck RackThe process of becoming the FIRST Director of Communications at Muck RackWhat Muck Rack is and what makes it different in the marketLinda’s top tips for media relations in 2022What media relations look like in today’s landscapeHow you can impact the world of journalism Linda’s thoughts on the fast-paced news industry today and the future of commsIs paid journalism the future? Hear her thoughtsAnd More Linda’s Social Links: LinkedIn: https://www.linkedin.com/in/linda-ezziddin/Twitter: https://twitter.com/lindazebianMuck Rack: https://muckrack.com/Muck Rack on Twitter: https://twitter.com/muckrack?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5EauthorSign up For Lexie's Weekly Insider to Receive Insider Tips, Invites, & More at: https://theprbarinc.com/newsworthy/Interested in learning more about Pitchin’? Book a Free Consultation here.Instagram: @theprbar_inc 

In this minisode, go behind the scenes of a successful PR campaign with your host, Lexie Smith. Learn Lexie’s personal tips on how to create successful events, partnerships, and PR activations that generate press and bring in new customers and revenue.Here’s what you’ll learn:Hear how Lexie ideated an event campaign for a Los Angeles-based property group in Beverly Hills that increased overall venue awareness and profits.Hear how Lexie secured a partnership with FabFitFun Learn how strategic events, partnerships, and activations impact the bottom line of a business.Be inspired to create your next successful PR campaignAnd More!Sign up For Lexie's Weekly Insider to Receive Insider Tips, Invites, & More at: https://theprbarinc.com/newsworthy/Interested in learning more about Pitchin’? Book a Free Consultation here.Instagram: @theprbar_inc