Nicole Rodrigues, the founder, and CEO of NRPR Group is a recognized public relations expert, author, host, and digital and social media marketing pro with 21+ years of experience under her belt. In her tenure, she has developed and successfully executed strategic campaigns for some of the biggest names in business, including Yahoo!, Sony Pictures Entertainment, Sony PlayStation, Hulu, and the Oakland (now Las Vegas) Raiders, among many others. She’s been awarded everything from a Bulldog Reporter PR Awards Leader of the Year (Agency) and Ragan's Top Agencies Awards Agency Leader 2022 to PR professional of the year, just to name a few. In today’s episode, we dive into the world of event publicity. Nicole breaks down the three stages of developing a PR plan for an event; we talk about what is and isn’t newsworthy, how you can vet a PR firm if you’re looking to hire or on the flip side, and what questions you should be prepared to answer. Here’s what you’ll learn:Learn how Nicole got her start in the PR world at a young ageHear what types of clientele Nicole and NRPR group serveNicole shares the tried and true formula for getting event publicityAdvice on how to get members of the media to show up to your eventHow to make sure your guests and media feel like they are being taken care ofHear what’s newsworthy in the event and publicity space, vs what is not What questions to ask when vetting PR firmsWhat questions, as publicists, should you be prepared to answer when vetting clients yourselfThe difference between marketing speak and PR languageAnd More!Nicole’s Social Links: NRPR Website: https://www.nrprgroup.com/Forbes Profile: https://profiles.forbes.com/members/agency/profile/Nicole-Rodrigues-Founder-CEO-NRPR-Group-INC/6348ad0b-b715-48cb-9eef-6ca2161da8d0LinkedIn: https://www.linkedin.com/in/nicolerpr/Instagram: https://www.instagram.com/nicolerpr/?hl=enSign up For Lexie's Weekly Insider to Receive Insider Tips, Invites, & More at: https://theprbarinc.com/newsworthy/Interested in learning more about Pitchin’? Book a Free Consultation here.Instagram: @theprbar_inc

Erica Sloan is the Lifestyle Editor at digital wellness publication and community Well+Good. She writes and edits articles about sleep, sex, astrology, travel, career, financial wellness, and other elements of daily life that intersect with one’s well-being. Before joining Well+Good in 2021, she worked as an editorial assistant at Prevention magazine and assistant editor at Martha Stewart Living and Martha Stewart Weddings magazines. In today’s episode, Erica pulls back the curtain on her career, company, and editorial process. She shares what does and doesn’t make the cut in her inbox, how she finds ideas for her editorial content, what Well+Good is and isn’t looking for - and her personal pitching preferences. Here’s what you’ll learn:How Erica Sloan first found her way into journalism and writing How she realized a media career was best for her Learn how Erica got her start in the magazine industry and interned with the New York ObserverHear how she experienced media acquisitions at the start of her careerLearn more about the Well+Good platform and communityLearn about Erica’s role as Lifestyle Editor at Well+GoodLearn what items make the cut from pitches for the Well+Good lifestyle vertical Erica’s tips for best pitching practices for lifestyle storiesWhat types of articles is she covering at Well+GoodWhat a day 2 or 3 take is on a piece - and how that relates to Well+GoodThe definition of Evergreen contentAnd More! Socials + Website: Well+Good Instagram: https://www.instagram.com/iamwellandgood/Erica Sloan Instagram: https://www.instagram.com/ericapaigesloan/Well+Good Website: https://www.wellandgood.com/Sign up For Lexie's Weekly Insider to Receive Insider Tips, Invites, & More at: https://theprbarinc.com/newsworthy/Interested in learning more about Pitchin’? Book a Free Consultation here.Instagram: @theprbar_inc

On the final episode and minisode of Pitchin’ and Sippin’ Season 3, Lexie Smith (now officially a new mom) walks listeners through her personal reflections on growth in business and life. Tune in to hear honest advice and reminders on what it takes to grow… grow a business, a baby, grow as a person, and more. Here’s what you’ll learn:Hear Lexie reflect on her past year of growth as she became a new motherLearn 5 reflections that Lexie has about growth in business and lifeCritical growth tips on mindsetWhat you can expect when you’re growing (in life and business)Learn the “right” way to growIt is not only OK to ask for help, but it’s also wise - listen to learn whyAnd moreSign up For Lexie's Weekly Insider to Receive Insider Tips, Invites, & More at: https://theprbarinc.com/newsworthy/Interested in learning more about Pitchin’? Book a Free Consultation here.Instagram: @theprbar_inc

 Jennifer Chan has more than 16 years of editorial authority and expertise as a fashion and beauty editor and on-air host working for leading publications including People.com, InStyle.com, Travel + Leisure, EXTRA, Access Hollywood, and more. She is well regarded for having led the fashion team at E! News, working directly as a senior editor for Kim and Kourtney Kardashian, serving as an in-house brand Director of PR, AND being the founder of her own personal blog JennChanGlam.com. Her mission is to inspire real women to feel confident and stylish from the inside out through their fashion and beauty choices.  This triple-threat takes us behind the scenes of all things GLAM as we explore PR, TV, and Editorial for the style, beauty, and entertainment industries. She gives us pro pitching do’s & don’ts, her personal pitching preferences, and keen insight on how to make it in the media industry.Here’s what you’ll learn:Hear how Jen got into the world of journalism and PRHear her top do’s and don’ts when pitching for the different beats of style, beauty, and entertainmentLearn about her busy publishing schedule and what days to avoid sending pitchesLearn her tips on how to use and not use  social media when pitching journalistsThe reality of affiliate links and landing coverageWhat can make or break you getting featured over another brand/companyThe importance of keeping your eye on event calendars - know when a journalist might be hyper bogged downThe importance of thinking like a journalist when pitching (and where many founders go wrong)And more!Follow her on social media @JennChanGlamInstagram: @JennChanGlamFashion, Beauty, & Travel Writer/Editor: Muck RackOn-Air Host Example: https://www.youtube.com/watch?v=yfsCNP1kiJUEmail: Jennifer.Chan@meredith.comSign up For Lexie's Weekly Insider to Receive Insider Tips, Invites, & More at: https://theprbarinc.com/newsworthy/Interested in learning more about Pitchin’? Book a Free Consultation here.Instagram: @theprbar_inc

Lexie Smith walks listeners through 17 PR mistakes to avoid when pursuing press. The good news? All of these are entirely avoidable!Here’s what you’ll learn:The 17 different common mistakes Lexie sees made in the PR worldHow to avoid making mistakes in PRHear tips on what you can do to better improve your PR IQ Learn what ways you can improve your PR strategy Learn mistakes that Lexie sees specifically for pitchingLearn tips on how to make your pitch the best it can beHear how you can avoid bulk pitchingHear how you can help improve the art of the pitch when pitching for press

Lisa Smith is the Co-Founder of The PR Net, a media platform and members’ network for the marketing communications industry, whose members are drawn from teams at leading brands and agencies in the US, UK, Canada, and Australia, and beyond. Beyond The PR Net, Lisa has a unique work history, blending entrepreneurship in communications and marketing, publishing, online retail, and new media.In today’s episode, we dive into the world of influential brand partnerships. Specifically, we review how to go about cultivating such relationships and partnerships, the foundations of a successful brand partnership, how Lisa has grown The PR Net, and so much more.Here’s what you’ll learn:Hear how Lisa got into the world of public relationsLearn how Lisa started her own business and pivoted to working in PRHear how she created influential brand partnerships that have lasted throughout her careerLearn how to cultivate media and brand relationships globallyLearn the foundations to establishing and securing a successful brand partnershipHear what The PR Net is and who they work with + how you can get involvedLearn how Lisa has grown The PR Net to what it is todayAnd moreWebsite/Sign up for newsletter: https://theprnet.com/Instagram: https://www.instagram.com/theprnet/?hl=enLinkedIn: https://www.linkedin.com/company/the-pr-net/  // https://www.linkedin.com/in/lisa-smith-885970/Sign up For Lexie's Weekly Insider to Receive Insider Tips, Invites, & More at: https://theprbarinc.com/newsworthy/Interested in learning more about Pitchin’? Book a Free Consultation here.Instagram: @theprbar_inc

Lexie Smith walks you through PR tips for creating and maintaining positive client relations in this minisode. The tips she mentions are relevant whether you’re a service provider of any kind - from an agency owner to a coach, etc. - a founder or member of a product-based business where you have to interact with customers and buyers, or an experience-based business or brand. Basically, if you are in the business of selling anything, listen up! Here’s what you’ll learn:The different types of relations relevant to PRThe definition of client relationsPR tips for improving client relationsThe importance of onboarding and offboarding processes that will allow for a smoother client relationshipHow to manage and handle upset clientsHow you can effectively use client relations to uplevel your businessThe importance of maintaining boundaries when it comes to onboarding and signing a new clientSign up For Lexie's Weekly Insider to Receive Insider Tips, Invites, & More at: https://theprbarinc.com/newsworthy/Interested in learning more about Pitchin’? Book a Free Consultation here.Instagram: @theprbar_inc

Danielle Letayf is the CEO & Founder of Badassery, a marketplace for event organizers to book their perfect speaker in minutes. On a mission to amplify as many voices as possible, while connecting them to each other along the way, Danielle was voted one of 50 game-changing women at the MAKERS Conference. Prior to founding Badassary, she ran the global community at Shine and was on the founding team as Head of Programs and Community for BUILT BY GIRLS.In today’s episode, we dive into the world of speaking. Specifically, how to go about starting a speaking career - whether it be just as a side hustle or as part of a plan to build and establish thought leadership - what assets to have in order, how to think about setting speaker fees, the importance of developing unique speaker topics, and much more.Here’s what you’ll learn:Learn about Danielle’s company Badassary and how and why she founded her businessLearn Danielle’s tips for starting a speaking career Hear the process that Badassary uses to curate their speakersHow to go about selecting speaker topicsLearn what assets to have in order in order to become a speakerLearn how to set speaker fees - and when to raise themLearn who to pitch at a company if you want to be a speakerWhat types of companies are hiring paid speakers at the momentDanielle’s predictions on how the speaker industry will continue to shape out in 2022And much more! Social Media Links: LinkedIn: https://www.linkedin.com/in/danielleletayf/Personal IG: https://www.instagram.com/dannyfannybobanny/?hl=enBadassary IG: https://www.instagram.com/badassery_hq/?hl=enBadassary Website: https://badassery-hq.com/Sign up For Lexie's Weekly Insider to Receive Insider Tips, Invites, & More at: https://theprbarinc.com/newsworthy/Interested in learning more about Pitchin’? Book a Free Consultation here.Instagram: @theprbar_inc

This week’s minisode focuses on a recap of the State of Journalism 2022 Report by Muck Rack. Listen up to learn what journalists’ top pitching preferences are, event coverage trends, social media insights, and more!Here’s what you’ll learn:What news outlets journalists trust mostLearn what social media platforms journalists are hanging out onHear what journalists find to make articles the most shareable - and why shareability mattersThe top 10 events journalists plan to attend in 2022Learn about media relations and pitching preferences of journalists Learn when and what journalists prefer to be pitched - from timing, to brevity and moreHear what percentage of journalists are more likely to respond to a pitch in 2022What channels journalists prefer to be pitched onHow many follow ups are acceptableAnd much more!Link to the Report: https://f.hubspotusercontent40.net/hubfs/4272994/State%20of%20Journalism%202022/State%20of%20Journalism%202022_.pdfSign up For Lexie's Weekly Insider to Receive Insider Tips, Invites, & More at: https://theprbarinc.com/newsworthy/Interested in learning more about Pitchin’? Book a Free Consultation here.Instagram: @theprbar_inc

Vanessa Rae is an experienced on-air host, producer, writer, and reporter who has covered a wide range of beats for top-tier networks and outlets such as The Today Show, MTV News, VH1, E!, Syfy’s DVICE TV, NYC TV, New York Magazine, The Cut, and MANY more. On top of her diverse and incredible media career, she also recently launched her very own vegan lifestyle brand Lovely + Lush.In today’s episode, we dive into the world of national television and hosting on air. Vanessa shares her perspectives as both a host and producer and gives us invaluable insider information on how to pitch national TV. She covers do’s, don’ts, her personal pitching preferences, and who and where to look for to find your ideal pitching contact.Here’s what you’ll learn:How Vanessa got involved in the hosting world and combined her love for acting and journalismHow she worked her way up at MTV and worked both producing and hosting showsTips on how to find out who to pitch for a TV segmentHow to go about pitching for TV specificallyLearn TV interview tips for entrepreneurs Learn the different kinds of producers Should you pitch the host? Vanessa tells us who is best to pitchHear Vanessa’s personal pitching preferencesAnd more!Social Links: www.VanessaRae.net Facebook:https://www.facebook.com/thevanessaraehttps://www.facebook.com/VanessaRaeReportsTwitter:https://twitter.com/vrageous?lang=enInstagram:https://www.instagram.com/thevanessarae/?hl=enLovely + Lush https://www.lovelyandlush.comInstagram:https://www.instagram.com/lovelyandlushtv/Sign up For Lexie's Weekly Insider to Receive Insider Tips, Invites, & More at: https://theprbarinc.com/newsworthy/Interested in learning more about Pitchin’? Book a Free Consultation here.Instagram: @theprbar_inc