Jill Schildhouse is an award-winning writer and editor who has appeared in outlets such as Travel + Leisure, Brides, Insider, Reader's Digest, Oprah Daily, Men's Health, Women's Health, Southern Living, Oxygen, Greatist, and many more. Also the co-founder of Top Tier Consulting, Jill helps teach publicists how to build and maintain relationships with journalists and perfect their pitch - among other services. In today’s episode today we cover how to become a journalist’s BFF, Jill shares her personal pitching preferences, and we dive into a very up-and-coming platform and resource called Substack. Here’s what you’ll learn:How Jill got her start in freelance journalism, and highlights of her careerJill’s personal pitching preferences (including how to stand out in her inbox when pitching)How to break into the world of freelance journalismMore about the platform, SubstackDifferent ways that you can become a journalist’s BFFJill’s programs and services offered through Top Tier ConsultingHow you can connect and work with JillAnd More!Social media links:Instagram: https://www.instagram.com/the_globalglutton/Twitter: https://twitter.com/JillSchildhouseLinkedIn: https://www.linkedin.com/in/jillschildhouse/Top Tier Consulting: https://toptierconsulting.netSubstack newsletter filled with industry insights and calls for pitches: https://jillschildhouse.substack.com/ Top Tier Consulting Substack newsletter: https://toptierconsulting.substack.com/Sign up For Lexie's Weekly Insider to Receive Insider Tips, Invites, & More at: https://theprbarinc.com/newsworthy/Instagram: @theprbar_inc

Hilary Hartling is a Brand & Messaging Strategist drawing from 15+ years of experience leading visionary integrated marketing and synergy initiatives for film releases from global entertainment brands: Disney, Pixar, Marvel, Touchstone, and Dreamworks. After helping launch and grow multi-million and billion-dollar franchises for The Walt Disney Company (think Toy Story, Cars, Pirates of the Caribbean, Frozen, and more) and experiencing industry success with 70 #1 opening weekend box office wins, Hilary has leveraged her Fortune 50 experience to establish a brand consultancy and online education platform helping entrepreneurs create captivating brands that resonate.In today’s episode, we dive into magical brand land. We talk about how to replicate Disney’s Brand Magic in your own small business, we learn Hilary’s signature branding Brandpolish Blueprint Method, pro personal branding tips, and so much more.Here’s what you’ll learn:How Hilary Hartling got her start with global entertainment brands: Disney, Pixar, Marvel, Touchstone, and DreamworksHow and why Hilary transitioned into entrepreneurship and became a Brand & Messaging StrategistHow to replicate Disney’s brand magic in your own small business Hilary’s signature Brandpolish Blueprint Method to create a clear and cohesive brand strategy, helping you draw in dream clients.  How to create your brand superpower in one clear statementAnd More!Social Links: Website: https://hilaryhartling.com/Instagram: https://www.instagram.com/hilaryhartling/Facebook: https.//www.facebook.com/HilaryHartlingHQ/LinkedIn: https://www.linkedin.com/in/hilaryhartling/Pinterest: https://www.pinterest.com/hilaryhartling/_created/Additional Resources:Join “The Brand BuildingEntrepreneur” Facebook Community: https://www.facebook.com/groups/thebrandbuildingentrepreneur Download the Free Guide: Your Brand Superpower In One Clear Statementhttps://hilaryhartling.lpages.co/brandsuperpower/Sign up For Lexie's Weekly Insider to Receive Insider Tips, Invites, & More at: https://theprbarinc.com/newsworthy/Interested in learning more about Pitchin’? Book a Free Consultation here.Instagram: @theprbar_inc

In this episode, your host, Lexie Smith walks listeners through omnichannel PR strategies and how to grow your audience through multi-touchpoint campaigns. Packed full of real-life examples and actionable tactics, this minisode was inspired by an actual lecture Lexie led for Texas Tech University.Here’s what you’ll learn:The definition of omnichannel marketing and how it translates to developing an omnichannel PR strategyHow omnichannel PR strategies can be leveraged to develop multi-touchpoint campaigns that can increase brand awareness and grow your businessReal-world examples of omnichannel PR strategies and campaigns and what outcomes transpired from suchWhy and how you can leverage a singular marketing or PR tactic across a multitude of platforms - both virtual and IRL And much more about omnichannel PR strategiesSign up For Lexie's Weekly Insider to Receive Insider Tips, Invites, & More at: https://theprbarinc.com/newsworthy/Instagram: @theprbar_inc

Kami Simmons is a TV/radio host and producer, content creator, and influencer covering all things music, business, beauty, lifestyle, tech, and what she calls infotainment (a mixture of current news and entertainment). She is currently an on-air host with iHeartMedia, Hits 92.3, xoNecole, and Noire TV Africa, and is an Associate Producer at Yahoo. She formerly worked for Viacom CBS as BET's international producer and for the White House Obama administration on former First Lady Michelle Obama's Policy team.In today’s episode, we dive into how to authentically be yourself, stand out on social media, and create your own wave in the media. Kami walks us through her very accomplished professional journey and reveals her top pitching dos, don’ts, and preferences.Here’s what you’ll learn:What Kami did to get her start in broadcast journalismLearn how Kami made the decision to pivot to entertainment media Hear her pitching tips on how to effectively pitch for media and entertainmentHow Kami began working for Yahoo! Finance Hear how Kami prefers to be pitchedLearn how to successfully produce pieces for entertainment mediaAnd More! Social Links: TikTok/Instagram/Twitter: @_kami_simmonsYouTube: Kami Simmons TV Facebook: @kamisimmonstvLinkedin: Kami SimmonsWebsite: kamisimmons.comSign up For Lexie's Weekly Insider to Receive Insider Tips, Invites, & More at: https://theprbarinc.com/newsworthyInterested in learning more about Pitchin’? Book a Free Consultation here.Instagram: @theprbar_inc

 Linda Zebian joined PR tech company Muck Rack as its first-ever Director of Communications in January of 2022. As Muck Rack’s communications lead, Linda sets communications strategy for Muck Rack’s enterprise, both internally and externally, including messaging, issues management, media relations, and employee communications.Linda joins Muck Rack from The New York Times Company, where she spent 10 years in various communications positions. Before The Times, Linda managed media relations for Consumer Reports magazine, ConsumerReports.org, and ShopSmart magazine.  In today’s episode, we learn all about PR software Muck Rack, we dive into the world of media relations, talk about the future of Comms, and how listeners can personally help the world of journalism.Here’s what you’ll learn:Linda’s extensive communications background - including her tenure at The New York Times - before joining Muck RackThe process of becoming the FIRST Director of Communications at Muck RackWhat Muck Rack is and what makes it different in the marketLinda’s top tips for media relations in 2022What media relations look like in today’s landscapeHow you can impact the world of journalism Linda’s thoughts on the fast-paced news industry today and the future of commsIs paid journalism the future? Hear her thoughtsAnd More Linda’s Social Links: LinkedIn: https://www.linkedin.com/in/linda-ezziddin/Twitter: https://twitter.com/lindazebianMuck Rack: https://muckrack.com/Muck Rack on Twitter: https://twitter.com/muckrack?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5EauthorSign up For Lexie's Weekly Insider to Receive Insider Tips, Invites, & More at: https://theprbarinc.com/newsworthy/Interested in learning more about Pitchin’? Book a Free Consultation here.Instagram: @theprbar_inc 

In this minisode, go behind the scenes of a successful PR campaign with your host, Lexie Smith. Learn Lexie’s personal tips on how to create successful events, partnerships, and PR activations that generate press and bring in new customers and revenue.Here’s what you’ll learn:Hear how Lexie ideated an event campaign for a Los Angeles-based property group in Beverly Hills that increased overall venue awareness and profits.Hear how Lexie secured a partnership with FabFitFun Learn how strategic events, partnerships, and activations impact the bottom line of a business.Be inspired to create your next successful PR campaignAnd More!Sign up For Lexie's Weekly Insider to Receive Insider Tips, Invites, & More at: https://theprbarinc.com/newsworthy/Interested in learning more about Pitchin’? Book a Free Consultation here.Instagram: @theprbar_inc

Nicole Rodrigues, the founder, and CEO of NRPR Group is a recognized public relations expert, author, host, and digital and social media marketing pro with 21+ years of experience under her belt. In her tenure, she has developed and successfully executed strategic campaigns for some of the biggest names in business, including Yahoo!, Sony Pictures Entertainment, Sony PlayStation, Hulu, and the Oakland (now Las Vegas) Raiders, among many others. She’s been awarded everything from a Bulldog Reporter PR Awards Leader of the Year (Agency) and Ragan's Top Agencies Awards Agency Leader 2022 to PR professional of the year, just to name a few. In today’s episode, we dive into the world of event publicity. Nicole breaks down the three stages of developing a PR plan for an event; we talk about what is and isn’t newsworthy, how you can vet a PR firm if you’re looking to hire or on the flip side, and what questions you should be prepared to answer. Here’s what you’ll learn:Learn how Nicole got her start in the PR world at a young ageHear what types of clientele Nicole and NRPR group serveNicole shares the tried and true formula for getting event publicityAdvice on how to get members of the media to show up to your eventHow to make sure your guests and media feel like they are being taken care ofHear what’s newsworthy in the event and publicity space, vs what is not What questions to ask when vetting PR firmsWhat questions, as publicists, should you be prepared to answer when vetting clients yourselfThe difference between marketing speak and PR languageAnd More!Nicole’s Social Links: NRPR Website: https://www.nrprgroup.com/Forbes Profile: https://profiles.forbes.com/members/agency/profile/Nicole-Rodrigues-Founder-CEO-NRPR-Group-INC/6348ad0b-b715-48cb-9eef-6ca2161da8d0LinkedIn: https://www.linkedin.com/in/nicolerpr/Instagram: https://www.instagram.com/nicolerpr/?hl=enSign up For Lexie's Weekly Insider to Receive Insider Tips, Invites, & More at: https://theprbarinc.com/newsworthy/Interested in learning more about Pitchin’? Book a Free Consultation here.Instagram: @theprbar_inc

Erica Sloan is the Lifestyle Editor at digital wellness publication and community Well+Good. She writes and edits articles about sleep, sex, astrology, travel, career, financial wellness, and other elements of daily life that intersect with one’s well-being. Before joining Well+Good in 2021, she worked as an editorial assistant at Prevention magazine and assistant editor at Martha Stewart Living and Martha Stewart Weddings magazines. In today’s episode, Erica pulls back the curtain on her career, company, and editorial process. She shares what does and doesn’t make the cut in her inbox, how she finds ideas for her editorial content, what Well+Good is and isn’t looking for - and her personal pitching preferences. Here’s what you’ll learn:How Erica Sloan first found her way into journalism and writing How she realized a media career was best for her Learn how Erica got her start in the magazine industry and interned with the New York ObserverHear how she experienced media acquisitions at the start of her careerLearn more about the Well+Good platform and communityLearn about Erica’s role as Lifestyle Editor at Well+GoodLearn what items make the cut from pitches for the Well+Good lifestyle vertical Erica’s tips for best pitching practices for lifestyle storiesWhat types of articles is she covering at Well+GoodWhat a day 2 or 3 take is on a piece - and how that relates to Well+GoodThe definition of Evergreen contentAnd More! Socials + Website: Well+Good Instagram: https://www.instagram.com/iamwellandgood/Erica Sloan Instagram: https://www.instagram.com/ericapaigesloan/Well+Good Website: https://www.wellandgood.com/Sign up For Lexie's Weekly Insider to Receive Insider Tips, Invites, & More at: https://theprbarinc.com/newsworthy/Interested in learning more about Pitchin’? Book a Free Consultation here.Instagram: @theprbar_inc

On the final episode and minisode of Pitchin’ and Sippin’ Season 3, Lexie Smith (now officially a new mom) walks listeners through her personal reflections on growth in business and life. Tune in to hear honest advice and reminders on what it takes to grow… grow a business, a baby, grow as a person, and more. Here’s what you’ll learn:Hear Lexie reflect on her past year of growth as she became a new motherLearn 5 reflections that Lexie has about growth in business and lifeCritical growth tips on mindsetWhat you can expect when you’re growing (in life and business)Learn the “right” way to growIt is not only OK to ask for help, but it’s also wise - listen to learn whyAnd moreSign up For Lexie's Weekly Insider to Receive Insider Tips, Invites, & More at: https://theprbarinc.com/newsworthy/Interested in learning more about Pitchin’? Book a Free Consultation here.Instagram: @theprbar_inc

 Jennifer Chan has more than 16 years of editorial authority and expertise as a fashion and beauty editor and on-air host working for leading publications including People.com, InStyle.com, Travel + Leisure, EXTRA, Access Hollywood, and more. She is well regarded for having led the fashion team at E! News, working directly as a senior editor for Kim and Kourtney Kardashian, serving as an in-house brand Director of PR, AND being the founder of her own personal blog JennChanGlam.com. Her mission is to inspire real women to feel confident and stylish from the inside out through their fashion and beauty choices.  This triple-threat takes us behind the scenes of all things GLAM as we explore PR, TV, and Editorial for the style, beauty, and entertainment industries. She gives us pro pitching do’s & don’ts, her personal pitching preferences, and keen insight on how to make it in the media industry.Here’s what you’ll learn:Hear how Jen got into the world of journalism and PRHear her top do’s and don’ts when pitching for the different beats of style, beauty, and entertainmentLearn about her busy publishing schedule and what days to avoid sending pitchesLearn her tips on how to use and not use  social media when pitching journalistsThe reality of affiliate links and landing coverageWhat can make or break you getting featured over another brand/companyThe importance of keeping your eye on event calendars - know when a journalist might be hyper bogged downThe importance of thinking like a journalist when pitching (and where many founders go wrong)And more!Follow her on social media @JennChanGlamInstagram: @JennChanGlamFashion, Beauty, & Travel Writer/Editor: Muck RackOn-Air Host Example: https://www.youtube.com/watch?v=yfsCNP1kiJUEmail: Jennifer.Chan@meredith.comSign up For Lexie's Weekly Insider to Receive Insider Tips, Invites, & More at: https://theprbarinc.com/newsworthy/Interested in learning more about Pitchin’? Book a Free Consultation here.Instagram: @theprbar_inc