In this episode, your host, Lexie Smith walks listeners through omnichannel PR strategies and how to grow your audience through multi-touchpoint campaigns. Packed full of real-life examples and actionable tactics, this minisode was inspired by an actual lecture Lexie led for Texas Tech University.

Here’s what you’ll learn:

• The definition of omnichannel marketing and how it translates to developing an omnichannel PR strategy
• How omnichannel PR strategies can be leveraged to develop multi-touchpoint campaigns that can increase brand awareness and grow your business
• Real-world examples of omnichannel PR strategies and campaigns and what outcomes transpired from such
• Why and how you can leverage a singular marketing or PR tactic across a multitude of platforms - both virtual and IRL 
• And much more about omnichannel PR strategies

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