Most people think of PR as expanding reach and top of funnel, but in this episode, Lexie Smith walks us through additional PR tactics that you can use to help increase sales and sign clients AFTER a given press feature has gone live. Specifically, she reviews how to extend the shelflife of the press beyond the initial release date. Here’s what you’ll learn:Learn the different tactics of PR that can help increase your salesLearn a bit of sales psychology - what do clients need to feel in order to sign, and how can PR help accomplish that. Learn how to extend the shelflife of a given piece of press for years to come How PR CAN help you make money Learn how you can leverage organic press to grow your businessAnd much more! Sign up For Lexie's Weekly Insider to Receive Insider Tips, Invites, & More at: https://theprbarinc.com/newsworthy/Interested in learning more about Pitchin’? Book a Free Consultation here.Instagram: @theprbar_inc

Kayla Kleinman is an NYC-based social media coach, influencer, and blogger with a background in yoga and fitness. As a coach, Kayla focuses on helping solopreneurs show up authentically on Instagram while also creating engaging content that converts. She previously held social media and marketing positions at start-ups like ClassPass and has been featured by Teen Vogue as a top fitness blogger to follow. In today’s episode, we dive into what the world of Instagram looks like in 2022. We talk through what Instagram is loving these days and dive deep into the REEL deal on REELS. She shares both her and her client’s experiences going viral, how it led to press, we talk through upcoming algorithm changes to have on your radar, and much more.Here’s what you’ll learn:Learn Kayla’s entrance into the social media worldLearn how she combined her love for fitness and social mediaHear how she pivoted during the pandemic Learn about how she’s grown her own social media channels and blog Hear Kayla’s strategies for incorporating reels into your Instagram gameLearn what Kayla says is and is not working on Instagram in  2022 Hear what Kayla offers to small business owners and entrepreneurs Hear her tips for how to use Instagram reels to your advantage - and ways to save timeLearn about how going viral on Instagram led to pressAnd more!Links:Coaching website - https://yoursocialmediabff.comMain Instagram: https://www.instagram.com/kaylakleinman/Blog: http://kaylainthecity.comBook a free social media audit: https://calendly.com/yoursocialmediabff/Sign up For Lexie's Weekly Insider to Receive Insider Tips, Invites, & More at: https://theprbarinc.com/newsworthy/Interested in learning more about Pitchin’? Book a Free Consultation here.Instagram: @theprbar_inc

 Want press? Lexie Smith emphasizes the importance of upping your PR IQ and understanding 13 different types of articles you can pitch to secure coverage. Tune in to learn how not all press is created equally (and what that means when pitching.)Here’s what you’ll learn:Learn the different types of articles that you can pitch for coverageHow not all press is created equally (and what that means)Learn 13 different types of articles that are produced in journalismKey components to each type of article Hear examples of all of the different types of articlesLearn the importance of knowing what you want before you pitchAnd more!Sign up For Lexie's Weekly Insider to Receive Insider Tips, Invites, & More at: https://theprbarinc.com/newsworthy/Interested in learning more about Pitchin’? Book a Free Consultation here.Instagram: @theprbar_inc

Learn how to craft viral content and pitches that sell with today’s guest Amanda Lien. Amanda is a PR ghostwriter and editor, creative writer, science fiction writer and columnist, former local government reporter, and the previous associate editor of Digital Trends Media. Tune in to hear Lexie and Amanda touch on a multitude of topics from her role as an associate editor, to the world of ghostwriting, to press release creation, to tips behind crafting viral content that sells, and much more.Here’s what you’ll learn:Amanda’s journey entering the world of journalism and entrepreneurshipHow writing can influence content creationThe secrets to crafting viral content and pitches that sell Learn what editor’s like to see coming into the inboxLearn what ghostwriting is and how you can learn to ghostwrite for your own company Learn what is involved if and when you hire or outsource a ghostwriterLearn about Amanda’s role as an associate editor and her writing career overallLearn what goes into creating a press release, and when it’s appropriate to produce one for your companyThe difference between ghostwriting and copywriting And much more! 

“Want to know the different ways I’ve grown my business? Here’s how.” In this episode, Lexie takes listeners behind the scenes of THEPRBAR inc. and discusses 3 ways she’s utilized organic marketing and PR to grow her business to over six figures in revenue during her first year-and-half of business. Tune in for actionable tips on how to grow your business organically with PR. Here’s what you’ll learn:Learn a bit about Lexie’s background in marketing and PRLearn how Lexie has grown THEPRBAR inc. organically in the last 2 years What specific organic marketing and PR strategies and tactics she’s used to grow her own business What lessons in entrepreneurship Lexie has learned along the way Learn the offerings of THEPRBAR inc. and who they serveAnd much more

Hannah Nieves is a marketing and business growth expert, host of the Thrive Society Podcast, and the founder and principal of Hannah Nieves Consulting. Hannah empowers and supports high-powered entrepreneurs and brands through her signature HN Trio of Marketing, Branding, and PR. In this episode, we dive into a variety of topics from omnichannel marketing – specifically what it is and how to develop and implement a strategy – to white-glove service, to the metaverse, NFTs, and beyond.Here’s what you’ll learn:Learn about Hannah’s career before diving into entrepreneurshipHear from Hannah about what omnichannel marketing isLearn why and how to adopt an omnichannel marketing strategyHannah gives tips on how to go about marketing luxury brandsLearn about what  white glove service meansLearn how you can implement white-glove service in any businessLearn more about what Hannah forecasts will take center stage in marketing in 2022 - from the Metaverse to NFTs and cryptocurrencySign up For Lexie's Weekly Insider to Receive Insider Tips, Invites, & More at: https://theprbarinc.com/newsworthy/Interested in learning more about Pitchin’? Book a Free Consultation here.Instagram: @theprbar_incInfo on Hannah: Website: www.hannahnieves.coInstagram: www.instagram.com/hannahmnievesFacebook Page: https://www.facebook.com/hannahmnieves/Resource on Cryptocurrency:https://www.instagram.com/theinvestingtutor/ 

HARO distributes more than 50,000 journalist queries from highly respected media outlets each year. After reviewing how to sign up for and navigate the service, Lexie Smith then details 5 different ways to win at HARO so listeners can effectively pitch and land coverage.  Here’s what you’ll learn:Learn what HARO is Learn how to access and sign up for the serviceLearn 5 ways to effectively win at HARO so you can land easy press winsLearn what to avoid or not do when utilizing the serviceAnd more!Sign up For Lexie's Weekly Insider to Receive Insider Tips, Invites, & More at: https://theprbarinc.com/newsworthy/Interested in learning more about Pitchin’? Book a Free Consultation here.Instagram: @theprbar_inc

Jessica Blotter is the CEO & Co-Founder of Kind Traveler, the first socially conscious Give + Get hotel booking and media platform that empowers travelers to positively impact the communities they visit. Jessica is also a speaker and journalist on sustainable tourism, having written for outlets such as Fast Company, CBS, Darling Magazine, Wanderlust and many more. In today’s episode we learn more about how Jessica’s career and journey inspired her to launch Kind Traveler, what specifically aided in her platform's accelerated growth, how she ended up landing so many headlines, what a Blogzine is, and how you can pitch Kind Traveler for your own byline. Here’s what you’ll learn:Learn about Jessica’s career before Kind Traveler and how she became interested in sustainable tourismJessica’s journey to building and launching Kind TravelerLearn how Kind Traveler has landed more than 550 headlines in pressWhat PR and Marketing tactics Jessica and her team have used to grow the Kind Traveler brandWhat has been most important and effective in driving site trafficLearn what a Blogzine isLearn how you can contribute and be featured on the Kind Traveler BlogzineKind Traveler Website & Social Media Links: Website: KindTraveler.comInstagram: instagram.com/kindtraveler Twitter: twitter.com/kindtraveler Facebook: Facebook.com/kindtravelerofficial LinkedIn: linkedin.com/company/kind-traveler Jessica Blotter Social Media Links: Instagram: instagram.com/jessicadblotterTwitter: twitter.com/jessicadblotterFacebook: Facebook.com/jessicablotterLinkedIn: Linkedin.com/in/jessicablotterSign up For Lexie's Weekly Insider to Receive Insider Tips, Invites, & More at: https://theprbarinc.com/newsworthy/Interested in learning more about Pitchin’? Book a Free Consultation here.Instagram: @theprbar_inc

Learn some of the key findings of the recent 2021 Global Comms Report: Paying – and Earning – Attention produced in collaboration by PRWeek and Cision. Lexie Smith summarizes important takeaways in three core sections including Channel Choices, People of Persuasion, and Platforms of Persuasion.Here’s what you’ll learn:Learn key findings of three core sections from the reportChannel choices - shifts pertaining to the social media channels being prioritized by brandsPeople of persuasion - an overview of who has the most sway over how consumers think about products, and ultimately decide to spend their money. The report reveals data on the most persuasive influencers, and, in turn, strongest partners with whom brands should workPlatforms of Persuasion - what types of content brands most rely on to influence consumer behavior and spendingAnd more key findingsLink to the Report: https://www.cision.com/resources/white-papers/2021-global-comms-report/Sign up For Lexie's Weekly Insider to Receive Insider Tips, Invites, & More at: https://theprbarinc.com/newsworthy/Interested in learning more about Pitchin’? Book a Free Consultation hereInstagram: @theprbar_incGo back to the THEPRBARinc.com

Tiffany Joy Murchison is an influential communications professional and entrepreneur leading Brooklyn-based boutique PR firm TJM & Co. Media Boutique. The author of PRY Until...The small business owner's guide to DIY public relations until you're ready to hire a pro, Tiffany’s professional experience spans several industries, from communications, technology, and financial services to publishing and entertainment. In today’s episode, we focus heavily on the topic of navigating crisis and reputation management in PR specifically, the dos, the don’ts, what that means, and how to navigate such during a global health crisis and social unrest. And as it turns out, a lot of her advice is transferable into many areas of your life outside of just PR. Here’s what you’ll learn:How Tiffany began her own media boutiqueLearn Tiffany’s background in Public Relations before starting her own businessLearn what Tiffany’s first lesson in PR was from her motherLearn all about navigating crisis and reputation managementLearn what reputation management and risk prevention is in PRLearn best practices for managing reputations and developing a positive public imageHow to navigate public relations and reputation during a pandemic era and social unrestThe art of listening over hearing - and how it applies to PRAnd much more! Website: www.tjmandco.comInstagram: @TJMandCoSign up For Lexie's Weekly Insider to Receive Insider Tips, Invites, & More at: https://theprbarinc.com/newsworthy/Interested in learning more about Pitchin’? Book a Free Consultation here.Instagram: @theprbar_incGo to THEPRBARinc.com