Lexie Smith walks listeners through 17 PR mistakes to avoid when pursuing press. The good news? All of these are entirely avoidable!Here’s what you’ll learn:The 17 different common mistakes Lexie sees made in the PR worldHow to avoid making mistakes in PRHear tips on what you can do to better improve your PR IQ Learn what ways you can improve your PR strategy Learn mistakes that Lexie sees specifically for pitchingLearn tips on how to make your pitch the best it can beHear how you can avoid bulk pitchingHear how you can help improve the art of the pitch when pitching for press

Lisa Smith is the Co-Founder of The PR Net, a media platform and members’ network for the marketing communications industry, whose members are drawn from teams at leading brands and agencies in the US, UK, Canada, and Australia, and beyond. Beyond The PR Net, Lisa has a unique work history, blending entrepreneurship in communications and marketing, publishing, online retail, and new media.In today’s episode, we dive into the world of influential brand partnerships. Specifically, we review how to go about cultivating such relationships and partnerships, the foundations of a successful brand partnership, how Lisa has grown The PR Net, and so much more.Here’s what you’ll learn:Hear how Lisa got into the world of public relationsLearn how Lisa started her own business and pivoted to working in PRHear how she created influential brand partnerships that have lasted throughout her careerLearn how to cultivate media and brand relationships globallyLearn the foundations to establishing and securing a successful brand partnershipHear what The PR Net is and who they work with + how you can get involvedLearn how Lisa has grown The PR Net to what it is todayAnd moreWebsite/Sign up for newsletter: https://theprnet.com/Instagram: https://www.instagram.com/theprnet/?hl=enLinkedIn: https://www.linkedin.com/company/the-pr-net/  // https://www.linkedin.com/in/lisa-smith-885970/Sign up For Lexie's Weekly Insider to Receive Insider Tips, Invites, & More at: https://theprbarinc.com/newsworthy/Interested in learning more about Pitchin’? Book a Free Consultation here.Instagram: @theprbar_inc

Lexie Smith walks you through PR tips for creating and maintaining positive client relations in this minisode. The tips she mentions are relevant whether you’re a service provider of any kind - from an agency owner to a coach, etc. - a founder or member of a product-based business where you have to interact with customers and buyers, or an experience-based business or brand. Basically, if you are in the business of selling anything, listen up! Here’s what you’ll learn:The different types of relations relevant to PRThe definition of client relationsPR tips for improving client relationsThe importance of onboarding and offboarding processes that will allow for a smoother client relationshipHow to manage and handle upset clientsHow you can effectively use client relations to uplevel your businessThe importance of maintaining boundaries when it comes to onboarding and signing a new clientSign up For Lexie's Weekly Insider to Receive Insider Tips, Invites, & More at: https://theprbarinc.com/newsworthy/Interested in learning more about Pitchin’? Book a Free Consultation here.Instagram: @theprbar_inc

Danielle Letayf is the CEO & Founder of Badassery, a marketplace for event organizers to book their perfect speaker in minutes. On a mission to amplify as many voices as possible, while connecting them to each other along the way, Danielle was voted one of 50 game-changing women at the MAKERS Conference. Prior to founding Badassary, she ran the global community at Shine and was on the founding team as Head of Programs and Community for BUILT BY GIRLS.In today’s episode, we dive into the world of speaking. Specifically, how to go about starting a speaking career - whether it be just as a side hustle or as part of a plan to build and establish thought leadership - what assets to have in order, how to think about setting speaker fees, the importance of developing unique speaker topics, and much more.Here’s what you’ll learn:Learn about Danielle’s company Badassary and how and why she founded her businessLearn Danielle’s tips for starting a speaking career Hear the process that Badassary uses to curate their speakersHow to go about selecting speaker topicsLearn what assets to have in order in order to become a speakerLearn how to set speaker fees - and when to raise themLearn who to pitch at a company if you want to be a speakerWhat types of companies are hiring paid speakers at the momentDanielle’s predictions on how the speaker industry will continue to shape out in 2022And much more! Social Media Links: LinkedIn: https://www.linkedin.com/in/danielleletayf/Personal IG: https://www.instagram.com/dannyfannybobanny/?hl=enBadassary IG: https://www.instagram.com/badassery_hq/?hl=enBadassary Website: https://badassery-hq.com/Sign up For Lexie's Weekly Insider to Receive Insider Tips, Invites, & More at: https://theprbarinc.com/newsworthy/Interested in learning more about Pitchin’? Book a Free Consultation here.Instagram: @theprbar_inc

This week’s minisode focuses on a recap of the State of Journalism 2022 Report by Muck Rack. Listen up to learn what journalists’ top pitching preferences are, event coverage trends, social media insights, and more!Here’s what you’ll learn:What news outlets journalists trust mostLearn what social media platforms journalists are hanging out onHear what journalists find to make articles the most shareable - and why shareability mattersThe top 10 events journalists plan to attend in 2022Learn about media relations and pitching preferences of journalists Learn when and what journalists prefer to be pitched - from timing, to brevity and moreHear what percentage of journalists are more likely to respond to a pitch in 2022What channels journalists prefer to be pitched onHow many follow ups are acceptableAnd much more!Link to the Report: https://f.hubspotusercontent40.net/hubfs/4272994/State%20of%20Journalism%202022/State%20of%20Journalism%202022_.pdfSign up For Lexie's Weekly Insider to Receive Insider Tips, Invites, & More at: https://theprbarinc.com/newsworthy/Interested in learning more about Pitchin’? Book a Free Consultation here.Instagram: @theprbar_inc

Vanessa Rae is an experienced on-air host, producer, writer, and reporter who has covered a wide range of beats for top-tier networks and outlets such as The Today Show, MTV News, VH1, E!, Syfy’s DVICE TV, NYC TV, New York Magazine, The Cut, and MANY more. On top of her diverse and incredible media career, she also recently launched her very own vegan lifestyle brand Lovely + Lush.In today’s episode, we dive into the world of national television and hosting on air. Vanessa shares her perspectives as both a host and producer and gives us invaluable insider information on how to pitch national TV. She covers do’s, don’ts, her personal pitching preferences, and who and where to look for to find your ideal pitching contact.Here’s what you’ll learn:How Vanessa got involved in the hosting world and combined her love for acting and journalismHow she worked her way up at MTV and worked both producing and hosting showsTips on how to find out who to pitch for a TV segmentHow to go about pitching for TV specificallyLearn TV interview tips for entrepreneurs Learn the different kinds of producers Should you pitch the host? Vanessa tells us who is best to pitchHear Vanessa’s personal pitching preferencesAnd more!Social Links: www.VanessaRae.net Facebook:https://www.facebook.com/thevanessaraehttps://www.facebook.com/VanessaRaeReportsTwitter:https://twitter.com/vrageous?lang=enInstagram:https://www.instagram.com/thevanessarae/?hl=enLovely + Lush https://www.lovelyandlush.comInstagram:https://www.instagram.com/lovelyandlushtv/Sign up For Lexie's Weekly Insider to Receive Insider Tips, Invites, & More at: https://theprbarinc.com/newsworthy/Interested in learning more about Pitchin’? Book a Free Consultation here.Instagram: @theprbar_inc

Most people think of PR as expanding reach and top of funnel, but in this episode, Lexie Smith walks us through additional PR tactics that you can use to help increase sales and sign clients AFTER a given press feature has gone live. Specifically, she reviews how to extend the shelflife of the press beyond the initial release date. Here’s what you’ll learn:Learn the different tactics of PR that can help increase your salesLearn a bit of sales psychology - what do clients need to feel in order to sign, and how can PR help accomplish that. Learn how to extend the shelflife of a given piece of press for years to come How PR CAN help you make money Learn how you can leverage organic press to grow your businessAnd much more! Sign up For Lexie's Weekly Insider to Receive Insider Tips, Invites, & More at: https://theprbarinc.com/newsworthy/Interested in learning more about Pitchin’? Book a Free Consultation here.Instagram: @theprbar_inc

Kayla Kleinman is an NYC-based social media coach, influencer, and blogger with a background in yoga and fitness. As a coach, Kayla focuses on helping solopreneurs show up authentically on Instagram while also creating engaging content that converts. She previously held social media and marketing positions at start-ups like ClassPass and has been featured by Teen Vogue as a top fitness blogger to follow. In today’s episode, we dive into what the world of Instagram looks like in 2022. We talk through what Instagram is loving these days and dive deep into the REEL deal on REELS. She shares both her and her client’s experiences going viral, how it led to press, we talk through upcoming algorithm changes to have on your radar, and much more.Here’s what you’ll learn:Learn Kayla’s entrance into the social media worldLearn how she combined her love for fitness and social mediaHear how she pivoted during the pandemic Learn about how she’s grown her own social media channels and blog Hear Kayla’s strategies for incorporating reels into your Instagram gameLearn what Kayla says is and is not working on Instagram in  2022 Hear what Kayla offers to small business owners and entrepreneurs Hear her tips for how to use Instagram reels to your advantage - and ways to save timeLearn about how going viral on Instagram led to pressAnd more!Links:Coaching website - https://yoursocialmediabff.comMain Instagram: https://www.instagram.com/kaylakleinman/Blog: http://kaylainthecity.comBook a free social media audit: https://calendly.com/yoursocialmediabff/Sign up For Lexie's Weekly Insider to Receive Insider Tips, Invites, & More at: https://theprbarinc.com/newsworthy/Interested in learning more about Pitchin’? Book a Free Consultation here.Instagram: @theprbar_inc

 Want press? Lexie Smith emphasizes the importance of upping your PR IQ and understanding 13 different types of articles you can pitch to secure coverage. Tune in to learn how not all press is created equally (and what that means when pitching.)Here’s what you’ll learn:Learn the different types of articles that you can pitch for coverageHow not all press is created equally (and what that means)Learn 13 different types of articles that are produced in journalismKey components to each type of article Hear examples of all of the different types of articlesLearn the importance of knowing what you want before you pitchAnd more!Sign up For Lexie's Weekly Insider to Receive Insider Tips, Invites, & More at: https://theprbarinc.com/newsworthy/Interested in learning more about Pitchin’? Book a Free Consultation here.Instagram: @theprbar_inc

Learn how to craft viral content and pitches that sell with today’s guest Amanda Lien. Amanda is a PR ghostwriter and editor, creative writer, science fiction writer and columnist, former local government reporter, and the previous associate editor of Digital Trends Media. Tune in to hear Lexie and Amanda touch on a multitude of topics from her role as an associate editor, to the world of ghostwriting, to press release creation, to tips behind crafting viral content that sells, and much more.Here’s what you’ll learn:Amanda’s journey entering the world of journalism and entrepreneurshipHow writing can influence content creationThe secrets to crafting viral content and pitches that sell Learn what editor’s like to see coming into the inboxLearn what ghostwriting is and how you can learn to ghostwrite for your own company Learn what is involved if and when you hire or outsource a ghostwriterLearn about Amanda’s role as an associate editor and her writing career overallLearn what goes into creating a press release, and when it’s appropriate to produce one for your companyThe difference between ghostwriting and copywriting And much more!