Learn what an editorial calendar is and how to create your own for the year ahead. Host Lexie Smith walks us through the importance of using an editorial calendar and how it can be utilized to develop your PR and pitching strategy. Here’s what you’ll learn:Learn what an editorial calendar is, what it looks like, and how to read itLearn how editorial calendars can be used when developing your press strategy inhouse and/or for clients Learn how you can use third-party editorial calendars from your target outlets to develop your own editorial calendar that will aid in helping you pitch strategically year-roundAnd much more from your host in this week’s minisodeSign up For Lexie's Weekly Insider to Receive Insider Tips, Invites, & More at: https://theprbarinc.com/newsworthy/Interested in learning more about Pitchin’? Book a Free Consultation here.Instagram: @theprbar_incGo back to the homepage

Learn all about integrating affiliate marketing into your PR strategy with today’s guest Jen Berson. ​​Jen Berson is a former civil litigator turned strategic communications advisor and Founder of Jeneration PR and the Profitable PR Pros Community. Tune in to learn what affiliate marketing is, the role it will play for marketers in 2022, what types of companies should set up an affiliate program, different affiliate marketing platforms, how it relates to the world of PR, and much more.  Here’s what you’ll learn:How Jen got her start in PR and eventually opened her own agency and PR communityHer journey into working with luxury brandsHer insight into the future of the PR industry and what it will take to land press in 2022 and beyondLearn what affiliate marketing is Hear her thoughts on how product-based businesses  should use and integrate affiliate marketing into their PR strategy Popular affiliate marketing softwareHow to pitch (and who to pitch) when going after affiliate marketing roundups Sign up For Lexie's Weekly Insider to Receive Insider Tips, Invites, & More at: https://theprbarinc.com/newsworthy/Interested in learning more about Pitchin’? Book a Free Consultation here.Instagram: @theprbar_incJen's Social Media Links:Facebook Group: https://www.facebook.com/groups/profitableprpros/Website: https://www.jenerationacademy.com/Instagram: https://www.instagram.com/jenerationprYouTube: https://www.youtube.com/channel/UCCS4zZXcqrm_xuvN2oU0ysgGrab your free PR Insider Secrets guide to snag Jen's best "secret sauce" strategies for scoring wow-worthy press features for your clients: https://www.jenerationacademy.com/pr-insider-secrets

For the final episode of Season 2 of the Pitchin’ and Sippin’ Podcast, Lexie speaks with Hillary Cohen and Sam Luu, Co-Founders and Co-Presidents of Every Day Action. Every Day Action is a non profit that reallocates food waste from catering on film sets to those in need in Los Angeles. When they are not busy bridging the gap between the upper-middle class and millions of Americans in need, they work in the entertainment industry. That is the origin of their friendship and creation of Every Day Action last year during the pandemic. Hillary works on NCIS: LA where she is currently an Associate Producer. Sam’s career has spanned working on shows such as shows such as House M.D. and Scandal, but it wasn’t until she joined NCIS: LA as an Assistant Director that she met Hillary. From press, to impact, and beyond, in today’s episode we learn all about their journey into the limelight, landing The Kelly Clarkson Show, and what the limelight has then done in terms of the potential impact they have been able to make with Every Day Action. Download Podcast TranscriptHere’s what you’ll learn:How Every Day Action was inspired and how Co-Founders Hillary and Sam got startedThe impact of social media on growing their non-profitHow PR wins fueled the impact potential of Every Day ActionHow Sam and Hillary became friends and some of their favorite stories behind the scenes of Every Day ActionLearn how Sam and Hillary ended up on The Kelly Clarkson Show and what the process was likeHow Sam & Hillary handle the limelight (tips for introverts)What 2022 will bring for Every Day Action, and how listeners can give back and get involvedAnd so much more!Website: https://www.youreverydayaction.org/Instagram: https://www.instagram.com/every_day_action/?hl=enEvery Day Action on Kelly Clarkson: https://www.youtube.com/watch?v=ocP0bijtOfQFacebook: https://www.facebook.com/youreverydayaction/Sign up for THEPRBAR Weekly Round up for extra insider tips & tricks: https://theprbarinc.com/newsworthy/Snag Lexie's free Pitch it, Pitch it Good! Checklist at theprbarinc.com/pitchitgoodInterested in learning more about Pitchin’? Book a Free Consultation here.Instagram: @theprbar_inc

Your Host, Lexie Smith walks us through five things to prepare before you land or get press. Press wins can be hugely beneficial in accelerating a business or brand’s success. In order to maximize an opportunity's full potential, it is important to remember to get some things prepared before you pursue the spotlight. In this episode, Lexie goes into detail about 5 important aspects to consider and prepare before going after press for yourself and/or your business. Here’s what you’ll learn:Five things you should prepare before you get pressWhat those five things are and how they are affected by the spotlightLexie’s own experience from her career  and what she’s learned to prepare ahead of timeKnowing what can and cannot happen from landing a big-time press placement or winThe importance of preparing yourself, your family, your team, and your systems to fully maximize the given ROI of a PR opportunityWhat’s coming up for Season 3 in the Pitchin’ and Sippin’ podcastSign up for THEPRBAR Weekly Round up for extra insider tips & tricks: https://theprbarinc.com/newsworthy/Snag Lexie's free Pitch it, Pitch it Good! Checklist at theprbarinc.com/pitchitgoodInterested in learning more about Pitchin’? Book a Free Consultation here.Email Lexie directly with show requests at Lexie@theprbarinc.comInstagram: @theprbar_incGo back to the homepage

Jada Sinclair is a Serial Entrepreneur, Brand Strategist, CEO of Glow Vibes Social Media Agency, and a Spiritual Marketing Goddess. She empowers women on how to manifest their next level of success and create an aligned sales funnel strategy that paves the way for more abundance and financial freedom. Jada is passionate about showing other women how they can achieve their goals and monetize their passions with less hustle and more flow.In today’s episode we dive into the world of Instagram - we talk algorithm, tactics, tips, she gives us tangible resources and invaluable advice on how to Glow Up your Instagram strategy.Here’s what you’ll learn:Learn from social media pro Jada Sinclair about how to glow up your own social media and Instagram strategyHear do’s and don’ts for content creationLearn the latest Instagram trends and newsJada’s top tips on how to monetize your Instagram account create content that convertsThe benefits of producing video content on InstagramThe 5 types of content to focus on to uplevel your feedThe benefit of building trust with your audience on social mediaThe role Instagram plays in a PR strategyJada’s thoughts on what’s in the pipeline for Instagram in 2022And so much more!You can learn more about Jada and sites she mentioned below: Website: www.glowvibessocial.comInstagram: www.instagram.com/glowvibessocialLater Blog: https://later.com/blog/Plan Blog:  https://www.plannthat.com/plann-blog/Your Social Team Instagram: https://www.instagram.com/yoursocialteam/?hl=enSign up for THEPRBAR Weekly Roundup for extra insider tips & tricks: https://theprbarinc.com/newsworthy/Snag Lexie's free Pitch it, Pitch it Good! Checklist at theprbarinc.com/pitchitgoodInterested in learning more about Pitchin’? Book a Free Consultation here.Instagram: @theprbar_inc

In today’s episode, host of the Pitchin’ and Sippin’ Podcast, Lexie Smith dives into the topic of thought leadership. She defines what thought leadership is and walks listeners through 5 questions to consider when building a thought leader strategy.  Lexie also dives into what platforms can assist entrepreneurs in developing thought leadership, where they get started, and she highlights how thought leadership can serve as a successful PR strategy when deployed intentionally. Here’s what you’ll learn:The definition of thought leadership and why it’s an effective PR strategyLearn the 5 questions to consider when diving into developing a thought leadership strategy The various ways you can deploy thought leadership - from self-publishing, to contributing, utilizing social media, speaking and beyondLearn the importance of figuring out your objective before deploying a thought leadership strategy  Various ways that you can get started in building a thought leader strategy todayWhat it takes to become a successful thought leader in today’s worldAnd much more!Snag Lexie's free Pitch it, Pitch it Good! Checklist at theprbarinc.com/pitchitgoodInterested in learning more about Pitchin’? Book a Free Consultation here.Instagram: @theprbar_incGo back to the homepage

Brandi Sims is the Founder & CEO of Brandinc PR. For the past 13 years, Brandi has gained extensive knowledge in handling public relations and strategic communications for a diverse range of clients from public figures, to nonprofit organizations, to government sectors, to celebrities, sport figures, beauty and skincare companies, and much more. She has landed her clients coverage in outlets ranging from ESPN to FOX News, Forbes, New York Magazine, Cosmopolitan and many others.Brandi has her Bachelor of Arts in Communications from Cameron University, her MBA in PR from Liberty University, and is currently a Doctoral Candidate for Liberty University’s Strategic Media Communications program. She also serves on the national PRSA Entertainment & Sports Executive Committee and Board Chair for the Oklahoma Women’s Coalition to represent women's advocacy.In today’s episode we talk through the differences and similarities that exist when learning PR in a classroom vs. doing PR in the real world, and we do a deep dive into the world of product placement and product pitching. Brandi gives us her best do’s, don’ts, and what she’s currently finding successful when pitching in the market today.Here’s what you’ll learn:The ins and outs of what product placement is in public relationsBrandi’s extensive background in public relationsWhat PR looks like in the real world vs. learning it in the classroomThe pros and cons of pursuing a higher education in the field of PRWhat Brandi sees when pitching on the market today and what has been most effective in securing earned coverageLearn her do’s and don’ts when it comes to pitchingAll about her agency Brandinc PRAnd so much more from this PR pro! Find more on Brandi Sims below!Facebook: www.facebook.com/BrandincprInstagram: www.instagram.com/BrandincprTwitter: https://twitter.com/BrandincprLinkedIn: www.linkedin.com/company/brandincprWebsite: www.brandincpr.com Snag Lexie's free Pitch it, Pitch it Good! Checklist at theprbarinc.com/pitchitgoodInterested in learning more about Pitchin’? Book a Free Consultation here.Instagram: @theprbar_incGo to the homepage

We’re doing a Feed Drop this week with my interview on The Sixth Degree Podcast with Emily Merrell. In this episode, we talk all things PR – specifically, the difference between PR and marketing, we dive into THEPRBAR’s 6 relations of PR, address whether or not “Bad Press” truly exists, and the first steps in getting press-ready. If you enjoy Emily's show – as I know you will – hop on over to her podcast The Sixth Degree and leave her some love!Here’s what you’ll learn:The difference between marketing and PRLexie explains how she got into the world of PRLearn about the importance of PR for any type of businessLearn about THEPRBAR inc.’s “6 Relations of PR” How to get started in doing your own PRWhat a PR coach actually does and isIs there such a thing as bad press? Hear Lexie’s take.The importance of networking in business and PR. More about how to work with THEPRBAR inc. and Lexie SmithAnd much more! Learn about Ready Set Coach here: https://readysetcoachprogram.com/Snag Lexie's free Pitch it, Pitch it Good! Checklist at theprbarinc.com/pitchitgoodInterested in learning more about Pitchin’? Book a Free Consultation here.The Sixth Degree Podcast with Emily Merrell: https://podcasts.apple.com/us/podcast/the-sixth-degree-with-emily-merrell-podcast/id1506067934Six Degrees Society Instagram: https://www.instagram.com/six_degrees_society/?hl=enEmily Merrell’s Instagram: https://www.instagram.com/emilyamerrell/?hl=en

Brittney Oliver is a career and lifestyle freelance writer and content strategist based in Nashville, Tennessee. Brittney’s expertise and insight has been featured in Forbes, Fast Company, Refinery29, Black Enterprise, and countless podcasts and speaking engagements. In 2019, she was the keynote speaker for LinkedIn’s first Women of Color conference in San Francisco, and she was named one of “Nine Black Women Leaders Dedicated to Empowering Others” by Forbes. In addition to her writing, PR, and marketing career, Brittney is also the founder of the platform Lemons 2 Lemonade which encompasses a blog, networking mixer, and panel discussions all focused on helping professionals turn career obstacles around.In the episode to follow, we learn more about Brittney’s career in PR, media, and entrepreneurship, she gives pitching tips and perspectives from the 3 different hats she wears - PR pro, journalist and founder - and lets us in on her exact pitching likes and dislikes.Here’s what you’ll learn:Brittney’s story of breaking into the world of PR.The community she created after going on more than 100 job interviews - Lemons 2 Lemonade.The importance of relationship-building in public relations.Brittney’s email pitching preferences as a freelance journalist.How to successfully pitch as a founder and as a PR Pro.Brittney’s beats as a freelance journalist.Instagram: https://www.instagram.com/bsoliver/?hl=enLemons 2 Lemonade Instagram: https://www.instagram.com/lemons_2_lemonade/?hl=enArticle about Brittney’s Story: http://voyagela.com/interview/meet-brittney-oliver-lemons-2-lemonade-events-hosted-la-san-francisco/Lemons 2 Lemonade: https://www.l2lmixer.com/Brittney’s Personal Website: https://brittneyoliver.com/Twitter: https://twitter.com/britt_s_o?lang=enLinkedIn: https://www.linkedin.com/in/bsoliverSnag Lexie's free Pitch it, Pitch it Good! Checklist at theprbarinc.com/pitchitgoodInterested in learning more about Pitchin’? Book a Free Consultation here.Instagram: @theprbar_incGo back to the homepage

Jia Wertz is an entrepreneur, the founder and fashion designer of Studio 15, a featured writer for Forbes, Co-host of the Speaking of Crime podcast, and an award-winning documentary filmmaker pursuing stories that explore wrongful convictions in the name of protecting the social order. Her debut documentary short titled Conviction has won awards for Best Picture, Best Cinematography, and an Award of Distinction, and is featured on Amazon Prime. She is currently in the final stages of post-production on the feature-length documentary of the same story.  A women of many talents, today we dive into the varying multimedia storytelling across different platforms  – from video, to audio and the written word – she gives us her best pitching tips as a founder, reviews what press has done for her business and career, and also provides us with what she personally prefers when being pitched herself for Forbes. Here’s what you’ll learn:How Jia went from fashion merchandising to documentary filmmakingHow she launched her own fashion business, Studio 15Learn how Jia got interested in true crime storiesHow her film, Conviction took off in the true crime documentary worldAbout her own true crime podcast, Speaking of CrimeThe nuances of storytelling across many different platformsLearn about how Jia became a contributor to Forbes MagazineMore about her beat, the art of entrepreneurship with ForbesJia’s process for compiling interview questions across different platformsJia’s pitching preferences What press has done for her fashion company Studio 15And much more!Website: https://www.jiawertz.com/LinkedIn: https://www.linkedin.com/in/jiawertz/?originalSubdomain=caWatch Conviction: https://www.amazon.com/Conviction-Jeffrey-Deskovic/dp/B08F9CN2XGSpeaking of Crime Podcast: https://podcasts.apple.com/us/podcast/speaking-of-crime/id1527802216Studio 15: https://www.shopstudio15.com/See Jia in Forbes: https://www.forbes.com/sites/jiawertz/Facebook: www.Facebook.com/ConvictionDocumentaryInstagram: www.Instagram.com/jiadocsTwitter: www.Twitter.com/JiaWertz Snag Lexie's free Pitch it, Pitch it Good! Checklist at theprbarinc.com/pitchitgoodInterested in learning more about Pitchin’? Book a Free Consultation here.Instagram: @theprbar_incGo back to the homepage