“Want to know the different ways I’ve grown my business? Here’s how.” In this episode, Lexie takes listeners behind the scenes of THEPRBAR inc. and discusses 3 ways she’s utilized organic marketing and PR to grow her business to over six figures in revenue during her first year-and-half of business. Tune in for actionable tips on how to grow your business organically with PR. Here’s what you’ll learn:Learn a bit about Lexie’s background in marketing and PRLearn how Lexie has grown THEPRBAR inc. organically in the last 2 years What specific organic marketing and PR strategies and tactics she’s used to grow her own business What lessons in entrepreneurship Lexie has learned along the way Learn the offerings of THEPRBAR inc. and who they serveAnd much more

Hannah Nieves is a marketing and business growth expert, host of the Thrive Society Podcast, and the founder and principal of Hannah Nieves Consulting. Hannah empowers and supports high-powered entrepreneurs and brands through her signature HN Trio of Marketing, Branding, and PR. In this episode, we dive into a variety of topics from omnichannel marketing – specifically what it is and how to develop and implement a strategy – to white-glove service, to the metaverse, NFTs, and beyond.Here’s what you’ll learn:Learn about Hannah’s career before diving into entrepreneurshipHear from Hannah about what omnichannel marketing isLearn why and how to adopt an omnichannel marketing strategyHannah gives tips on how to go about marketing luxury brandsLearn about what  white glove service meansLearn how you can implement white-glove service in any businessLearn more about what Hannah forecasts will take center stage in marketing in 2022 - from the Metaverse to NFTs and cryptocurrencySign up For Lexie's Weekly Insider to Receive Insider Tips, Invites, & More at: https://theprbarinc.com/newsworthy/Interested in learning more about Pitchin’? Book a Free Consultation here.Instagram: @theprbar_incInfo on Hannah: Website: www.hannahnieves.coInstagram: www.instagram.com/hannahmnievesFacebook Page: https://www.facebook.com/hannahmnieves/Resource on Cryptocurrency:https://www.instagram.com/theinvestingtutor/ 

HARO distributes more than 50,000 journalist queries from highly respected media outlets each year. After reviewing how to sign up for and navigate the service, Lexie Smith then details 5 different ways to win at HARO so listeners can effectively pitch and land coverage.  Here’s what you’ll learn:Learn what HARO is Learn how to access and sign up for the serviceLearn 5 ways to effectively win at HARO so you can land easy press winsLearn what to avoid or not do when utilizing the serviceAnd more!Sign up For Lexie's Weekly Insider to Receive Insider Tips, Invites, & More at: https://theprbarinc.com/newsworthy/Interested in learning more about Pitchin’? Book a Free Consultation here.Instagram: @theprbar_inc

Jessica Blotter is the CEO & Co-Founder of Kind Traveler, the first socially conscious Give + Get hotel booking and media platform that empowers travelers to positively impact the communities they visit. Jessica is also a speaker and journalist on sustainable tourism, having written for outlets such as Fast Company, CBS, Darling Magazine, Wanderlust and many more. In today’s episode we learn more about how Jessica’s career and journey inspired her to launch Kind Traveler, what specifically aided in her platform's accelerated growth, how she ended up landing so many headlines, what a Blogzine is, and how you can pitch Kind Traveler for your own byline. Here’s what you’ll learn:Learn about Jessica’s career before Kind Traveler and how she became interested in sustainable tourismJessica’s journey to building and launching Kind TravelerLearn how Kind Traveler has landed more than 550 headlines in pressWhat PR and Marketing tactics Jessica and her team have used to grow the Kind Traveler brandWhat has been most important and effective in driving site trafficLearn what a Blogzine isLearn how you can contribute and be featured on the Kind Traveler BlogzineKind Traveler Website & Social Media Links: Website: KindTraveler.comInstagram: instagram.com/kindtraveler Twitter: twitter.com/kindtraveler Facebook: Facebook.com/kindtravelerofficial LinkedIn: linkedin.com/company/kind-traveler Jessica Blotter Social Media Links: Instagram: instagram.com/jessicadblotterTwitter: twitter.com/jessicadblotterFacebook: Facebook.com/jessicablotterLinkedIn: Linkedin.com/in/jessicablotterSign up For Lexie's Weekly Insider to Receive Insider Tips, Invites, & More at: https://theprbarinc.com/newsworthy/Interested in learning more about Pitchin’? Book a Free Consultation here.Instagram: @theprbar_inc

Learn some of the key findings of the recent 2021 Global Comms Report: Paying – and Earning – Attention produced in collaboration by PRWeek and Cision. Lexie Smith summarizes important takeaways in three core sections including Channel Choices, People of Persuasion, and Platforms of Persuasion.Here’s what you’ll learn:Learn key findings of three core sections from the reportChannel choices - shifts pertaining to the social media channels being prioritized by brandsPeople of persuasion - an overview of who has the most sway over how consumers think about products, and ultimately decide to spend their money. The report reveals data on the most persuasive influencers, and, in turn, strongest partners with whom brands should workPlatforms of Persuasion - what types of content brands most rely on to influence consumer behavior and spendingAnd more key findingsLink to the Report: https://www.cision.com/resources/white-papers/2021-global-comms-report/Sign up For Lexie's Weekly Insider to Receive Insider Tips, Invites, & More at: https://theprbarinc.com/newsworthy/Interested in learning more about Pitchin’? Book a Free Consultation hereInstagram: @theprbar_incGo back to the THEPRBARinc.com

Tiffany Joy Murchison is an influential communications professional and entrepreneur leading Brooklyn-based boutique PR firm TJM & Co. Media Boutique. The author of PRY Until...The small business owner's guide to DIY public relations until you're ready to hire a pro, Tiffany’s professional experience spans several industries, from communications, technology, and financial services to publishing and entertainment. In today’s episode, we focus heavily on the topic of navigating crisis and reputation management in PR specifically, the dos, the don’ts, what that means, and how to navigate such during a global health crisis and social unrest. And as it turns out, a lot of her advice is transferable into many areas of your life outside of just PR. Here’s what you’ll learn:How Tiffany began her own media boutiqueLearn Tiffany’s background in Public Relations before starting her own businessLearn what Tiffany’s first lesson in PR was from her motherLearn all about navigating crisis and reputation managementLearn what reputation management and risk prevention is in PRLearn best practices for managing reputations and developing a positive public imageHow to navigate public relations and reputation during a pandemic era and social unrestThe art of listening over hearing - and how it applies to PRAnd much more! Website: www.tjmandco.comInstagram: @TJMandCoSign up For Lexie's Weekly Insider to Receive Insider Tips, Invites, & More at: https://theprbarinc.com/newsworthy/Interested in learning more about Pitchin’? Book a Free Consultation here.Instagram: @theprbar_incGo to THEPRBARinc.com 

Learn what an editorial calendar is and how to create your own for the year ahead. Host Lexie Smith walks us through the importance of using an editorial calendar and how it can be utilized to develop your PR and pitching strategy. Here’s what you’ll learn:Learn what an editorial calendar is, what it looks like, and how to read itLearn how editorial calendars can be used when developing your press strategy inhouse and/or for clients Learn how you can use third-party editorial calendars from your target outlets to develop your own editorial calendar that will aid in helping you pitch strategically year-roundAnd much more from your host in this week’s minisodeSign up For Lexie's Weekly Insider to Receive Insider Tips, Invites, & More at: https://theprbarinc.com/newsworthy/Interested in learning more about Pitchin’? Book a Free Consultation here.Instagram: @theprbar_incGo back to the homepage

Learn all about integrating affiliate marketing into your PR strategy with today’s guest Jen Berson. ​​Jen Berson is a former civil litigator turned strategic communications advisor and Founder of Jeneration PR and the Profitable PR Pros Community. Tune in to learn what affiliate marketing is, the role it will play for marketers in 2022, what types of companies should set up an affiliate program, different affiliate marketing platforms, how it relates to the world of PR, and much more.  Here’s what you’ll learn:How Jen got her start in PR and eventually opened her own agency and PR communityHer journey into working with luxury brandsHer insight into the future of the PR industry and what it will take to land press in 2022 and beyondLearn what affiliate marketing is Hear her thoughts on how product-based businesses  should use and integrate affiliate marketing into their PR strategy Popular affiliate marketing softwareHow to pitch (and who to pitch) when going after affiliate marketing roundups Sign up For Lexie's Weekly Insider to Receive Insider Tips, Invites, & More at: https://theprbarinc.com/newsworthy/Interested in learning more about Pitchin’? Book a Free Consultation here.Instagram: @theprbar_incJen's Social Media Links:Facebook Group: https://www.facebook.com/groups/profitableprpros/Website: https://www.jenerationacademy.com/Instagram: https://www.instagram.com/jenerationprYouTube: https://www.youtube.com/channel/UCCS4zZXcqrm_xuvN2oU0ysgGrab your free PR Insider Secrets guide to snag Jen's best "secret sauce" strategies for scoring wow-worthy press features for your clients: https://www.jenerationacademy.com/pr-insider-secrets

For the final episode of Season 2 of the Pitchin’ and Sippin’ Podcast, Lexie speaks with Hillary Cohen and Sam Luu, Co-Founders and Co-Presidents of Every Day Action. Every Day Action is a non profit that reallocates food waste from catering on film sets to those in need in Los Angeles. When they are not busy bridging the gap between the upper-middle class and millions of Americans in need, they work in the entertainment industry. That is the origin of their friendship and creation of Every Day Action last year during the pandemic. Hillary works on NCIS: LA where she is currently an Associate Producer. Sam’s career has spanned working on shows such as shows such as House M.D. and Scandal, but it wasn’t until she joined NCIS: LA as an Assistant Director that she met Hillary. From press, to impact, and beyond, in today’s episode we learn all about their journey into the limelight, landing The Kelly Clarkson Show, and what the limelight has then done in terms of the potential impact they have been able to make with Every Day Action. Download Podcast TranscriptHere’s what you’ll learn:How Every Day Action was inspired and how Co-Founders Hillary and Sam got startedThe impact of social media on growing their non-profitHow PR wins fueled the impact potential of Every Day ActionHow Sam and Hillary became friends and some of their favorite stories behind the scenes of Every Day ActionLearn how Sam and Hillary ended up on The Kelly Clarkson Show and what the process was likeHow Sam & Hillary handle the limelight (tips for introverts)What 2022 will bring for Every Day Action, and how listeners can give back and get involvedAnd so much more!Website: https://www.youreverydayaction.org/Instagram: https://www.instagram.com/every_day_action/?hl=enEvery Day Action on Kelly Clarkson: https://www.youtube.com/watch?v=ocP0bijtOfQFacebook: https://www.facebook.com/youreverydayaction/Sign up for THEPRBAR Weekly Round up for extra insider tips & tricks: https://theprbarinc.com/newsworthy/Snag Lexie's free Pitch it, Pitch it Good! Checklist at theprbarinc.com/pitchitgoodInterested in learning more about Pitchin’? Book a Free Consultation here.Instagram: @theprbar_inc

Your Host, Lexie Smith walks us through five things to prepare before you land or get press. Press wins can be hugely beneficial in accelerating a business or brand’s success. In order to maximize an opportunity's full potential, it is important to remember to get some things prepared before you pursue the spotlight. In this episode, Lexie goes into detail about 5 important aspects to consider and prepare before going after press for yourself and/or your business. Here’s what you’ll learn:Five things you should prepare before you get pressWhat those five things are and how they are affected by the spotlightLexie’s own experience from her career  and what she’s learned to prepare ahead of timeKnowing what can and cannot happen from landing a big-time press placement or winThe importance of preparing yourself, your family, your team, and your systems to fully maximize the given ROI of a PR opportunityWhat’s coming up for Season 3 in the Pitchin’ and Sippin’ podcastSign up for THEPRBAR Weekly Round up for extra insider tips & tricks: https://theprbarinc.com/newsworthy/Snag Lexie's free Pitch it, Pitch it Good! Checklist at theprbarinc.com/pitchitgoodInterested in learning more about Pitchin’? Book a Free Consultation here.Email Lexie directly with show requests at Lexie@theprbarinc.comInstagram: @theprbar_incGo back to the homepage