Learn what an editorial calendar is and how to create your own for the year ahead. Host Lexie Smith walks us through the importance of using an editorial calendar and how it can be utilized to develop your PR and pitching strategy. 

Here’s what you’ll learn:

• Learn what an editorial calendar is, what it looks like, and how to read it
• Learn how editorial calendars can be used when developing your press strategy inhouse and/or for clients 
• Learn how you can use third-party editorial calendars from your target outlets to develop your own editorial calendar that will aid in helping you pitch strategically year-round
• And much more from your host in this week’s minisode

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