Jada Sinclair is a Serial Entrepreneur, Brand Strategist, CEO of Glow Vibes Social Media Agency, and a Spiritual Marketing Goddess. She empowers women on how to manifest their next level of success and create an aligned sales funnel strategy that paves the way for more abundance and financial freedom. Jada is passionate about showing other women how they can achieve their goals and monetize their passions with less hustle and more flow.In today’s episode we dive into the world of Instagram - we talk algorithm, tactics, tips, she gives us tangible resources and invaluable advice on how to Glow Up your Instagram strategy.Here’s what you’ll learn:Learn from social media pro Jada Sinclair about how to glow up your own social media and Instagram strategyHear do’s and don’ts for content creationLearn the latest Instagram trends and newsJada’s top tips on how to monetize your Instagram account create content that convertsThe benefits of producing video content on InstagramThe 5 types of content to focus on to uplevel your feedThe benefit of building trust with your audience on social mediaThe role Instagram plays in a PR strategyJada’s thoughts on what’s in the pipeline for Instagram in 2022And so much more!You can learn more about Jada and sites she mentioned below: Website: www.glowvibessocial.comInstagram: www.instagram.com/glowvibessocialLater Blog: https://later.com/blog/Plan Blog:  https://www.plannthat.com/plann-blog/Your Social Team Instagram: https://www.instagram.com/yoursocialteam/?hl=enSign up for THEPRBAR Weekly Roundup for extra insider tips & tricks: https://theprbarinc.com/newsworthy/Snag Lexie's free Pitch it, Pitch it Good! Checklist at theprbarinc.com/pitchitgoodInterested in learning more about Pitchin’? Book a Free Consultation here.Instagram: @theprbar_inc

In today’s episode, host of the Pitchin’ and Sippin’ Podcast, Lexie Smith dives into the topic of thought leadership. She defines what thought leadership is and walks listeners through 5 questions to consider when building a thought leader strategy.  Lexie also dives into what platforms can assist entrepreneurs in developing thought leadership, where they get started, and she highlights how thought leadership can serve as a successful PR strategy when deployed intentionally. Here’s what you’ll learn:The definition of thought leadership and why it’s an effective PR strategyLearn the 5 questions to consider when diving into developing a thought leadership strategy The various ways you can deploy thought leadership - from self-publishing, to contributing, utilizing social media, speaking and beyondLearn the importance of figuring out your objective before deploying a thought leadership strategy  Various ways that you can get started in building a thought leader strategy todayWhat it takes to become a successful thought leader in today’s worldAnd much more!Snag Lexie's free Pitch it, Pitch it Good! Checklist at theprbarinc.com/pitchitgoodInterested in learning more about Pitchin’? Book a Free Consultation here.Instagram: @theprbar_incGo back to the homepage

Brandi Sims is the Founder & CEO of Brandinc PR. For the past 13 years, Brandi has gained extensive knowledge in handling public relations and strategic communications for a diverse range of clients from public figures, to nonprofit organizations, to government sectors, to celebrities, sport figures, beauty and skincare companies, and much more. She has landed her clients coverage in outlets ranging from ESPN to FOX News, Forbes, New York Magazine, Cosmopolitan and many others.Brandi has her Bachelor of Arts in Communications from Cameron University, her MBA in PR from Liberty University, and is currently a Doctoral Candidate for Liberty University’s Strategic Media Communications program. She also serves on the national PRSA Entertainment & Sports Executive Committee and Board Chair for the Oklahoma Women’s Coalition to represent women's advocacy.In today’s episode we talk through the differences and similarities that exist when learning PR in a classroom vs. doing PR in the real world, and we do a deep dive into the world of product placement and product pitching. Brandi gives us her best do’s, don’ts, and what she’s currently finding successful when pitching in the market today.Here’s what you’ll learn:The ins and outs of what product placement is in public relationsBrandi’s extensive background in public relationsWhat PR looks like in the real world vs. learning it in the classroomThe pros and cons of pursuing a higher education in the field of PRWhat Brandi sees when pitching on the market today and what has been most effective in securing earned coverageLearn her do’s and don’ts when it comes to pitchingAll about her agency Brandinc PRAnd so much more from this PR pro! Find more on Brandi Sims below!Facebook: www.facebook.com/BrandincprInstagram: www.instagram.com/BrandincprTwitter: https://twitter.com/BrandincprLinkedIn: www.linkedin.com/company/brandincprWebsite: www.brandincpr.com Snag Lexie's free Pitch it, Pitch it Good! Checklist at theprbarinc.com/pitchitgoodInterested in learning more about Pitchin’? Book a Free Consultation here.Instagram: @theprbar_incGo to the homepage

We’re doing a Feed Drop this week with my interview on The Sixth Degree Podcast with Emily Merrell. In this episode, we talk all things PR – specifically, the difference between PR and marketing, we dive into THEPRBAR’s 6 relations of PR, address whether or not “Bad Press” truly exists, and the first steps in getting press-ready. If you enjoy Emily's show – as I know you will – hop on over to her podcast The Sixth Degree and leave her some love!Here’s what you’ll learn:The difference between marketing and PRLexie explains how she got into the world of PRLearn about the importance of PR for any type of businessLearn about THEPRBAR inc.’s “6 Relations of PR” How to get started in doing your own PRWhat a PR coach actually does and isIs there such a thing as bad press? Hear Lexie’s take.The importance of networking in business and PR. More about how to work with THEPRBAR inc. and Lexie SmithAnd much more! Learn about Ready Set Coach here: https://readysetcoachprogram.com/Snag Lexie's free Pitch it, Pitch it Good! Checklist at theprbarinc.com/pitchitgoodInterested in learning more about Pitchin’? Book a Free Consultation here.The Sixth Degree Podcast with Emily Merrell: https://podcasts.apple.com/us/podcast/the-sixth-degree-with-emily-merrell-podcast/id1506067934Six Degrees Society Instagram: https://www.instagram.com/six_degrees_society/?hl=enEmily Merrell’s Instagram: https://www.instagram.com/emilyamerrell/?hl=en

Brittney Oliver is a career and lifestyle freelance writer and content strategist based in Nashville, Tennessee. Brittney’s expertise and insight has been featured in Forbes, Fast Company, Refinery29, Black Enterprise, and countless podcasts and speaking engagements. In 2019, she was the keynote speaker for LinkedIn’s first Women of Color conference in San Francisco, and she was named one of “Nine Black Women Leaders Dedicated to Empowering Others” by Forbes. In addition to her writing, PR, and marketing career, Brittney is also the founder of the platform Lemons 2 Lemonade which encompasses a blog, networking mixer, and panel discussions all focused on helping professionals turn career obstacles around.In the episode to follow, we learn more about Brittney’s career in PR, media, and entrepreneurship, she gives pitching tips and perspectives from the 3 different hats she wears - PR pro, journalist and founder - and lets us in on her exact pitching likes and dislikes.Here’s what you’ll learn:Brittney’s story of breaking into the world of PR.The community she created after going on more than 100 job interviews - Lemons 2 Lemonade.The importance of relationship-building in public relations.Brittney’s email pitching preferences as a freelance journalist.How to successfully pitch as a founder and as a PR Pro.Brittney’s beats as a freelance journalist.Instagram: https://www.instagram.com/bsoliver/?hl=enLemons 2 Lemonade Instagram: https://www.instagram.com/lemons_2_lemonade/?hl=enArticle about Brittney’s Story: http://voyagela.com/interview/meet-brittney-oliver-lemons-2-lemonade-events-hosted-la-san-francisco/Lemons 2 Lemonade: https://www.l2lmixer.com/Brittney’s Personal Website: https://brittneyoliver.com/Twitter: https://twitter.com/britt_s_o?lang=enLinkedIn: https://www.linkedin.com/in/bsoliverSnag Lexie's free Pitch it, Pitch it Good! Checklist at theprbarinc.com/pitchitgoodInterested in learning more about Pitchin’? Book a Free Consultation here.Instagram: @theprbar_incGo back to the homepage

Jia Wertz is an entrepreneur, the founder and fashion designer of Studio 15, a featured writer for Forbes, Co-host of the Speaking of Crime podcast, and an award-winning documentary filmmaker pursuing stories that explore wrongful convictions in the name of protecting the social order. Her debut documentary short titled Conviction has won awards for Best Picture, Best Cinematography, and an Award of Distinction, and is featured on Amazon Prime. She is currently in the final stages of post-production on the feature-length documentary of the same story.  A women of many talents, today we dive into the varying multimedia storytelling across different platforms  – from video, to audio and the written word – she gives us her best pitching tips as a founder, reviews what press has done for her business and career, and also provides us with what she personally prefers when being pitched herself for Forbes. Here’s what you’ll learn:How Jia went from fashion merchandising to documentary filmmakingHow she launched her own fashion business, Studio 15Learn how Jia got interested in true crime storiesHow her film, Conviction took off in the true crime documentary worldAbout her own true crime podcast, Speaking of CrimeThe nuances of storytelling across many different platformsLearn about how Jia became a contributor to Forbes MagazineMore about her beat, the art of entrepreneurship with ForbesJia’s process for compiling interview questions across different platformsJia’s pitching preferences What press has done for her fashion company Studio 15And much more!Website: https://www.jiawertz.com/LinkedIn: https://www.linkedin.com/in/jiawertz/?originalSubdomain=caWatch Conviction: https://www.amazon.com/Conviction-Jeffrey-Deskovic/dp/B08F9CN2XGSpeaking of Crime Podcast: https://podcasts.apple.com/us/podcast/speaking-of-crime/id1527802216Studio 15: https://www.shopstudio15.com/See Jia in Forbes: https://www.forbes.com/sites/jiawertz/Facebook: www.Facebook.com/ConvictionDocumentaryInstagram: www.Instagram.com/jiadocsTwitter: www.Twitter.com/JiaWertz Snag Lexie's free Pitch it, Pitch it Good! Checklist at theprbarinc.com/pitchitgoodInterested in learning more about Pitchin’? Book a Free Consultation here.Instagram: @theprbar_incGo back to the homepage

Today we’re talking with Priscilla Presley and Lauren Cheek - the co-founders of The Forward Female - a consulting and creative agency for female entrepreneurs based in Los Angeles, CA. With a mission to empower women all over the world to create the lives they actually want to be living and give them the resources they need not only to succeed, but thrive, the forward female helps women start and grow businesses and get clear on their careers through their global digital community, business development coaching programs, and in-house creative agency. In today’s episode, we dive into how to create a promotional launch plan, best tips to avoid overwhelm and burnout when launching, and the power of partnerships, collaboration, and accountability. These two powerhouse female founders have worked alongside some of the most sought-after brands in the world and I could not be more excited for you all to listen in our pitchin’ and sippin’ conversation. Here’s what you’ll learn:How Lexie first met Priscilla and Lauren and founded THEPRBAR inc.’s first official partnership.How the Forward Female was born.Priscilla and Lauren’s tips for taking an idea and turning that idea into a reality and business.The importance of putting a plan in place to reach your business goals.The strategy behind how to create a successful promotional launch planThe first thing to consider when creating a launch marketing plan - you should always start by thinking of your target audience. How the use of time blocking can be beneficial when launching your business and avoiding overwhelm.How strategic partnerships can benefit your business in the short term and long run.Learn how to fail fast when marketing and launching a business.What the Forward Female’s latest campaign is and where you can learn more.How PR is an essential element of your marketing strategy when launching your business.The building blocks of working with Forward Female depending on where you are at in your business launch journey. Website: https://forwardfemale.com/Join the Accountability Community and a free 30 day travel: https://portal.forwardfemale.com/landing/plans/61053Coaching Programs: https://forwardfemale.com/business-bundles/Sign up to be a member of The Forward Female: https://portal.forwardfemale.com/sign_upFollow on instagram: @forwardfemaleSnag Lexie's free Pitch it, Pitch it Good! Checklist at theprbarinc.com/pitchitgoodInterested in learning more about Pitchin’? Book a Free Consultation here.Instagram: @theprbar_incGo back to the homepage

We’re doing something a bit different this week on the Pitchin’ and Sippin’ podcast - we’re doing a round-up of 8 of our past media guest’s pitching preferences. SO, context, typically when I have a member of the media on the show, towards the end of the episode I ask them a series of Rapid fire questions about their personal preferences when being pitched. For example, what day of the week do you prefer to be pitched...do you want people to send photos, do you appreciate follow ups? SO, take out some pen and paper because you’re about to hear exactly what these writers and editors actually WANT to receive in their inboxes.Here’s what you’ll learn:Learn Emmy-Nominated TV Journalist & Podcast Coach Christine O'Donnell's pitching preferences. Listen to the full episode 1 to learn more about pitching TV and the world of podcasts: https://theprbarinc.com/podcast/pitching-tv-christine-odonnell/Learn former Managing Editor and current freelance journalist and travel writer Brianne Nemiroff’s pitching preferences. Listen to the full Episode 6 to learn more about interviews and the realities of journalism: https://theprbarinc.com/podcast/the-realities-of-journalism-brianne-nemiroff/Learn freelance travel writer and podcast host Theresa Christine’s pitching preferences.Listen to the full Episode 14 to learn more about freelance journalism and travel writing: https://theprbarinc.com/podcast/meet-the-media-theresa-christine-travel-writing-pitching-freelancers-aperol-spritz/Learn lifestyle writer and editor Mar Yvette’s pitching preferences. Listen to the full Episode 16 to learn more about knowing your audience and how to break into the media world: https://theprbarinc.com/podcast/guest-trifecta-media-bylines-real-talk-and-kombucha-with-mar-yvette/ Learn editor-in-chief and writer Thatiana Diaz’s pitching preferences. Listen to the full Episode 17 to hear an update on the industry’s stance on mailers and more: https://theprbarinc.com/podcast/meet-the-media-refinery-29-mailers-and-riesling/Learn award-winning journalist Ruksana Hussain’s pitching preferences. Listen to the full episode 20 to learn more about ghost writing, advertorials: https://theprbarinc.com/podcast/ruksana-hussain/Learn Create and Cultivate managing editor and writer, Megan Beauchamp’s pitching preferences. Listen to the full Episode 20 to hear more about Beauchamp’s experience in digital publishing and Create and Cultivate: https://theprbarinc.com/podcast/megan-beauchamp/Learn media trainer and storytelling coach Jessica Abo’s pitching preferences. Listen to the full episode 37 to learn more about getting camera ready, how to show up unfiltered and what not to do with pitching: https://theprbarinc.com/podcast/entrepreneur-com-getting-camera-ready-jessica-abo/Snag Lexie's free Pitch it, Pitch it Good! Checklist at theprbarinc.com/pitchitgood

Emily McDonald, Founder of The Stylist LA is an Entrepreneur, Consultant, Business Coach. As a female founder, Emily has faced many unique challenges and successes throughout her journey from growing and running a team of over 15 employees, to launching retail stores across California, bringing in over 7 figures in revenue, and fundraising over a million dollars in Venture Capital. Her companies have been seen in outlets such as Entertainment Tonight, US Weekly, Glamour...and many more. She has also been featured on many celebrities and influencers social media,  including pretty much every bachelorette or contestant from The Bachelor franchise. In today’s episode we dive into how Emily first successfully bootstrapped The Stylist LA before later diving into the world of VC fundraising as a female founder. We chat through how she shifted her company in lieu of the pandemic, her best tips on crisis communication management, and what she’s currently up to do. She offers some incredible opportunities to you guys - and is a girl after my own heart in the beverage department.Here’s what you’ll learn:How Emily came up with the idea of her initial business model for The Stylist LAThe importance of knowing where to look for fundraising opportunitiesShe tells us one avenue that was especially successful for her in raising fundsThe difference between Angel Investors and Venture Capital fundsHow to approach fundraising and making sure your business model is the right fit for the right type of investorThe importance of brand messaging during times of crisis and tips on how to sound as authentic as possibleHow to become more comfortable with being uncomfortable and her best fundraising tips for female foundersHow she got her business the traction it needed to be seen as scalable to investorsThe importance of sending multiple pitches - both for press and investorsHow Emily has pivoted the model of Stylist LA since the pandemic The launch of her upcoming mastermind (and who’s a fit!)And so much more!Stylist LA: https://www.stylistla.com/Consulting Website:  https://www.ekmcdonald.comFounder University: ​​https://www.founder.university/Instagram: https://www.instagram.com/thestylistla/?hl=enLinkedIn: https://www.linkedin.com/in/ekmcdonaldFacebook: https://www.facebook.com/TheStylistLA/Snag Lexie's free Pitch it, Pitch it Good! Checklist at theprbarinc.com/pitchitgoodInterested in learning more about Pitchin’? Book a Free Consultation here.Instagram: @theprbar_incGo back to the homepage

 Today we are talking with Kate Ward who is the CEO & Co-Founder of The Dipp, and former founding Editor-in-Chief of Bustle Digital Group. She is an award-winning digital expert who has both built and transformed several companies with a data-driven creative, unique, and efficient approach to content. Kate has been named a member of Forbes "30 Under 30" and Ad Age's "40 Under 40," was selected for Business Insider's "Silicon Alley 100" list, and Business Insider's list of the "Most Influential Women In NYC Tech." Previously, Kate served as Executive Editor of Hollywood.com, and the Assistant News Director of EW.com.In today’s episode we chat through the role of an Editor-in-Chief, how she’s managed to drive massive digital traffic through a diversified content strategy, the realities of covering breaking news, the first steps she took in launching her current media company venture, and as always, much more. Here’s what you’ll learn:About what the different types of roles an Editor-in-Chief can play at a publication or online platform What digital media looked like in the past versus what it is now according to KateThe beginnings of Bustle Digital Group, what went into the process of creating it, and her role as Editor-in-ChiefWhat a data informed approach is to digital media and the importance of driving diversified trafficHow to build up sites to generate more digital traffic How to make sure your publication or online platform is staying on top of breaking news and events happeningHow and why Kate decided to create another digital media platform, The DippHow making sure the online experience is enjoyable when someone visits a websiteThe importance of taking a break to create space for more great ideas to come outAnd so much more! The Dipp: https://thedipp.com/Bustle Digital Group: https://www.bdg.com/Instagram: https://www.instagram.com/itskateward/?hl=enLinkedIn: https://www.linkedin.com/in/katemwardFacebook: https://www.facebook.com/thedippdotcomSnag Lexie's free Pitch it, Pitch it Good! Checklist at theprbarinc.com/pitchitgoodInterested in learning more about Pitchin’? Book a Free Consultation here.Instagram: @theprbar_incGo back to the homepage