Olivia Christian has been working as a brand strategist for over 15 years. Through her workshop, Own Your Story, Olivia coaches professional teams and one-on-one clients in a methodology for crafting a concise and compelling personal brand story.  She has shared her workshop with international audiences including corporate teams at Google, Twitter, and Visa, at conferences like Girlbossrally, and The Best Me Conference, and for non-profit organizations like Female Founder Collective. She’s the Executive Producer and host of The Game Last Night, and recently, she became an author after publishing her first book, “Ask Olivia: An Entrepreneur's Advice on the Entrepreneurial Life”—and by the way, it was a paid deal with Vistaprint!In today’s episode, we talk about how to Own Your Story, where to get started in landing big-name partnerships, and how to make it on stage. She shares an exclusive perk to my listeners, and much, much more.Here’s what you’ll learn: Own Your Story. Olivia coaches people to create a concise and compelling personal brand story, as a way to introduce themselves and engage their audience.Olivia talks about her clients: how she started with female entrepreneurs and nonprofits and ended up being invited to share her work at Google, Facebook, and Twitter. Becoming a speaker. Olivia has some advice for those that are starting or looking to land their first stage. Olivia talks about how she launched her own sportscast and became an author. For her, it was all about pushing herself and creating those opportunities.How did she land a big-name partnership? Olivia shares her strategy on social media and things that you should keep in mind when developing your pitch.Check Olivia’s website to learn more about her workshops and to know where you can buy her book. For our listeners, Olivia has a special Promo Code! Just type THEPRBAR and receive a 25% discount on your workshop purchase.Instagram: @oliviachristian.coLinkedIn: @oliviachristian1Twitter: @game_lastnightYouTube ChannelLearn more about the Ready Set Coach Program launching the week of July 12, 2021Interested in learning more about Pitchin’? Book a Free Consultation here.Instagram: @theprbar_incGo back to the homepage

Today’s guest, Giselle Ugarte is the definition of a guest trifecta—although her resume and skill set go far beyond the power three. A former radio personality, television host, and, at one point, a full-time blogger, today Giselle is a motivational speaker, online performance coach, marketing consultant, and a social media early adopter, influencer, and master of TikTok with more than 60M views, and counting.  In 2021 she officially launched Action-Forward, which exists to educate forward-facing influencers, entrepreneurs, and thought-leaders to use the power of social media to build new revenue streams and attract meaningful online communities.Today’s episode is full of powerful lessons on personal and professional growth. She discusses how to identify what social media platform is going to be the next big thing—all while introducing us to an all-new community-centric social app called Greenroom—literally fresh off the press, how to grow organically…and so much more.Here’s what you’ll learn:Giselle’s journey in the media. From working on a radio station, to launching her own YouTube channel when YouTubers were not a thing as a way to build her career and get on TV.Giselle shares one tip she received when she started her journey: learn a little bit of everything in your career. She discusses how that can help you to be better at your business and with the people you work with. How Giselle discovered which is going to be the next big social media app? And how is she able to adapt to each platform? She gives us a heads-up of the next big thing: Greenroom - recently purchased by SpotifyAction-Forward: Giselle’s new project is all about creating strategies and coaching entrepreneurs, influencers, and thought-leaders in building a community and making meaningful connections on social media.Visit Giselle Ugarte to know about her Action-Forward and services, or follow her on social media.Instagram: @giselleugarteTikTok: @giselle.ugarteLinkedIn: @giselleugarteLearn more about the Ready Set Coach Program launching the week of July 12, 2021.Interested in learning more about Pitchin’? Book a Free Consultation here.Instagram: @theprbar_incVisit the website 

An entreprenista at heart, today’s guest—Stephanie Cartin walked away from her corporate career in 2012 to follow her passion to launch SocialFly, a leading social-first digital and influencer marketing agency based in New York City that has been named to Inc. 5000's fastest-growing private companies two years in a row. Stephanie is also the co-host of the Entreprenista Podcast and the co-founder of Entreprenista, a platform to highlight successful female founders. Also a co-author, Stephanie has shared her knowledge and expertise in Bloomberg, Forbes, Entrepreneur, Refinery29, and CheddarTV. Stephanie is the recent recipient of the SmartCEO Brava Award, which recognizes the top female CEOs in New York, and a Stevie Award for Women Run Workplace of the Year. In today’s episode, we dive into the world of entrepreneurship, how Stephanie recently launched Entreprenista’s newest membership community, the role PR has played in her career, how press affects SEO, and much more. Here’s what you’ll learn: Stephanie’s entrepreneurial journey. How she saw the opportunities that social media would bring in the early days of Facebook and how and why she co-founded SocialFly, a social-first digital and influencer marketing agency.What is Entreprenista and how did it start? Stephanie talks about her passion to help other entrepreneurs build their businesses. She goes into how Entreprenista developed from a podcast to a media site, and now, a full networking community.Her business plan. Stephanie shares how she and her co-founder built their business. Stephanie talks about how to stand out in a saturated market. With so many communities nowadays, you have to figure out how to make yours different. Stephanie explains their research and how they use social media to connect with their audience.What can media features do for you? Stephanie reviews how you can use press to create and build your credibility.Backlinks, SEO, and PR. She uses DigiCards, a product that they developed, as an example. Join The Entreprenista League. Visit SocialFly to know more about their services and Entreprenista to find out more about their community and resources. And don’t forget to check out DigiCards.Instagram: @stephjillcartin @entreprenistas @socialfly Interested in learning more about Pitchin’? Book a Free Consultation here.Instagram: @theprbar_inc Visit the website  

We are kicking off season 2 with the one and only Fatou Barry—a Guinean-born, NYC-raised cultural strategist best known for her work in communications and community building. Fatou is the founder of AB Media Group and PR Girl Manifesto, a digital community of over 40,000 professionals in the communications field. The community works to re-imagine the PR and Communications space while supporting its constituents through access to resources, fellowship and mentorship. Fatou’s work is influenced by her desire to bridge equity gaps for young womxn of color. She has created several spaces to grow and nurture this community by sharing knowledge and experience to generate opportunities. This includes the launch of Hold The Press, a grassroots initiative co-founded by Fatou that calls for action, accountability, and transparency in the Public Relations industry for Black people.In today’s episode, we talk about how to build a highly engaged community, the next major call to action that is needed in the Public Relations industry—and the world—and how anyone from a single comms professional to a founder of a global agency can support the Hold The Press Initiative.Here’s what you’ll learn: Fatou shares her non-linear journey into PR, from building fan pages in high school to finally landing her first job doing PR and social media to eventually starting her own agency.What led her to found PR Girl Manifesto? Fatou talks about the importance of building a diverse community in the PR industry.Fatou discussed how she organically grew the PR Girl Manifesto community.Fatou co-founded Hold The Press - An initiative to call for action inside the PR Industry. Fatou explains their work, the reception they had and what they ask and request from all companies and professionals within the industry.What can you do? Fatou believes that everyone can help to build a more diverse industry. She asks you to be an accomplice.Fatou talks about her work with AB Media Group: a multidisciplinary agency committed to helping brands to develop their community and have a social impact. Join the PR Girl Manifesto. Visit Hold The Press and learn how you can contribute to their work. Black in PR Series. Check AB Media Group services.Instagram: @itsfatoub @prgirlmanifesto @holdthe_press @heyabmgInterested in learning more about Pitchin’? Book a Free Consultation here.Follow THEPRBAR inc. on Instagram: @theprbar_inc Visit THEPRBAR inc. website.

Download Podcast TranscriptWe’re officially wrapping up season 1 of the Pitchin’ and Sippin’ podcast, and in honor of such, we’re doing something a bit different today. I’ve decided to solorecord and give you a quick run-down of the “State of the Media in 2021.” Every year I look forward to receiving the latest and greatest industry stats—the two reports that I consistently reference are produced by Muck Rack and Cision. First we’ll review key findings from Muck Rack’s “The State of Journalism 2021” study and report. Then, we dive into Cision’s 2021 Global State of the Media Report. By the end of the episode you’ll have some hard stats and facts on exactly what makes those in the world of journalism and PR tick!  Here’s what you’ll learn: Journalists preferences. Find out about who they consider to be credible sources, relevant social media platforms, and what makes digital content more shareable.What journalists look for in a pitch. Learn about their ideal length, days and times to be pitched, and when you should do a follow up. Cision includes different ways to help you create a successful pitch.How COVID and all 2020’s events impacted the media.Things that can put you on a blacklist.  Find out more about Muck Rack and Cision.If you want to buy Flying Embers Seltzer, visit their website or follow them on social media.Instagram: @flyingembersbrewReceive the Pitch it, Pitch it Good! Checklist (http://theprbarinc.com/pitchitgood)Interested in learning more about Pitchin’? Book a Free Consultation here.Instagram: @theprbar_incVisit the website (http://theprbarinc.com/) 

Download Podcast TranscriptBrittany Mobley is a Publicist, graphic and web designer, and the owner of Culturit Public Relations and Design Co. based out of West Bloomfield, Michigan. In today’s episode, Brittany and I talk about how she managed to scale a six-figure agency during the pandemic as a first-time mom and while securing a masters degree. She gives us her best PR dos and don’ts, resources that have helped her scale, what it means to be blacklisted in PR, and much more.Here’s what you’ll learn:Brittany landed a job after college in an agency, working with giant clients such as Blue Cross Blue Shield.Brittany went from working in an agency to freelancing. She talks about the importance of networking and how she landed her first clients.Brittany scaled her business to six figures during the pandemic: Brittany analyzes the factors that took her business to the next level and how she adapted her company to keep up with the increasing number of clients.The value of PR: what can a publicist do for you and your brand? How do media placements impact your business? Brittany shares advice for entrepreneurs, agency owners, or just people that are juggling “all the things” all the time.The dos and don’ts when pitching the media and what it means to get PR blacklisted. Visit Culturit to learn what Brittany can do for you. Or follow her on social media:Instagram: @culturitprFacebook: @culturitprdesigncoTwitter: @culturitprLinkedIn: @brittanyemobleyInterested in learning more about Pitchin’? Book a Free Consultation here.Instagram: @theprbar_incVisit the website

Download Podcast TranscriptMonica Medellin is a director, producer, CEO, and co-founder of The Gnar Gnar Honeys. Born and raised in Los Angeles, California, Monica focuses on stories related to diversity, identity, and social justice. Her work has been featured on Vice, Conde Nast, The Washington Post, The Huffington Post, and at The Women’s March on Washington. Previously a video producer at The Los Angeles Times and Define American, and a member of the Global Social Content team for the World Surf League, today Monica works full time as the CEO and Co-Founder of The Gnar Gnar Honeys—a creative collective of directors, producers, cinematographers and editors that bring a fresh perspective to filmmaking through authentic collaborations and unapologetic badassery.  In today’s episode, Monica and I dive into the world of filmmaking and authentic storytelling. We talk through the importance of inclusivity not just on the camera, but also behind the scenes, and what really goes into creating and producing genuine and successful content.  Highlights:Monica walks us through her journey after college, from working at the LA Times, to the creation of The Gnar Gnar Honeys, she was able to blend her passion for filmmaking and sports with stories that focused on authentic storytelling, diversity, and inclusion.At the LA Times, Monica was part of a diverse team with different perspectives. This helped them to create short documentaries about issues that affected different communities and to connect and build trust with them. What does it mean to be a director or a producer?  Monica gives us a quick break down of both roles. Monica’s work has been featured across many major media outlets. She talks about how she landed such coverage.What is The Gnar Gnar Honeys? A collective of women that share a common passion for sports and creative industries. They make content that resonates with other women while working to get more diverse women behind the camera. How do you create authentic, engaging, and successful content? Monica shares her best tips. If you want to know more about Monica, visit her website or follow her on Instagram or Twitter. Visit The Gnar Gnar Honeys website and follow them on Instagram and Twitter to keep up to date with their work. Kaikaina is officially available on Togethxr today!Interested in trying a new drink? Check the matcha of Sachi.Interested in learning more about Pitchin’? Follow me on Instagram or book a Free Consultation here.Visit out website

Download Podcast TranscriptWe’re talking with Kim Argetsinger, a mindset coach, business mentor, and podcast host who’s obsessed with how the brain works, all things mindset, business psychology, and relationship-based marketing and PR. She holds a BA in Psychology with honors from the University of Miami and is a Mentor Masterclass Certified Life Coach. Featured as an expert and coach across dozens of outlets and podcasts, Kim’s built her own booked out, multi-six-figure business without ads or complicated funnels.Kim believes there’s nothing more powerful than combining clarity, mindset, strategy, and aligned action when it comes to business success…and that’s exactly what we get into in today’s show. If you’ve ever felt resistance to the spotlight, frustration when pitching, fear that there’s just too much competition…or really experienced any form of self-doubt when it comes to whether your worth of press or not…listen up because this episode was made specifically for you. Highlights:Kim is a mindset coach and business mentor. She talks about her work, what it entails, and her life leading up to coaching. Lexie plays out real-life scenarios for Kim, so she can help listeners learn how to approach them from a mindset stance.Tracking your fears. Many entrepreneurs are afraid to do PR. Kim knows that fear is normal and expected, but putting yourself out there is what ultimately can make you successful. She offers two simple exercises that will help you overcome your fears.How do you define success? Kim wants you to think about what success would look like for you, according to your values, beyond just the metrics and numbers. Kim has seen many entrepreneurs struggle with self-worth. The first step to overcoming is to acknowledge that often they have nothing to do with your business and your strategy. Comparison is normal. Kim has some tips for when you start to think about the success of other people in your field. Change your mindset: the success of others doesn’t mean you can’t both shine. Sit in discomfort. To get the success that you are looking for, you will need to take uncomfortable actions. If you want to listen to the episode of Kim’s Podcast about success, you can find it here.To learn more about Kim, visit her website or follow her on Instagram. You can also join her Facebook community and listen to her podcast! Interested in learning more about Pitchin’? Follow me on Instagram or book a Free Consultation here.Visit our website 

Download Podcast TranscriptMegan Beauchamp is a Los Angeles-based writer and editor with over ten years of experience in digital publishing. She is currently the managing editor at the modern career platform Create & Cultivate and was previously the managing editor at MyDomaine, a leading women’s lifestyle site. Her work has appeared in a number of notable publications, including House Beautiful, Hunker, Lonny, Bustle, Who What Wear, and Brit + Co., among others. Megan’s stories span home décor, food, travel, career, finance, and entertainment. In the episode to follow, we learn all about Megan’s career, dive into the world of editorial calendars, producing from a place of service, and Megan walks us through her personal pitching preferences. Highlights:Megan talks about her work experience and her current position at Create & Cultivate. As managing editor, she gets to wear a different hat every day, being in charge of the many areas of the multimedia platform.As a journalist, Megan has many interests, how does she decide the next topic to write about? For her, it is all about creating a piece that’ll be of service to people. Megan explains what an editorial calendar is, how it works, and how they use it to think about themes to publish according to certain events or times of the year. It is also a tool that you should have in mind when pitching! Tip: If your pitch is related to an event or time of the year, start a month ahead!Megan is up for being pitched. At Create & Cultivate, they are always looking out for founders who want to share their honest financial and career stories. She shares with us her preferred days and medium to be pitched, as well as her pet peeves.  To get in touch with Megan, follow her on Instagram, LinkedIn, or visit her website. You can also visit the Create & Cultivate site.  Interested in learning more about Pitchin’? Follow me on Instagram or book a Free Consultation here.Visit our website 

Hey guys we’re doing something a bit different this week on the Pitchin’ and Sippin’ Podcast. I thought it was about time you guys learn a little bit more about the host behind the show - me! In 2020 I had the honor of being interviewed on one of MY favorite podcasts - Self Made Sister with Anna Keenan. By day Anna is a Marketing and Philanthropic Manager for a female owned billion dollar company....who, I might add, is worth more than Beyoncé and started the company with only $500.  In the episode to follow you’ll learn more about my rather serendipitous career and how I got to where I am today. You’ll learn my why behind THEPRBAR inc., and much much more.Hop over to Anna’s Show, follow and leave a review! You can also check other episodes of her incredible Self Made Sister.Interested in learning more about Pitchin’? Follow me on Instagram or book a Free Consultation here. Visit the website.