Download Podcast TranscriptWe’re officially wrapping up season 1 of the Pitchin’ and Sippin’ podcast, and in honor of such, we’re doing something a bit different today. I’ve decided to solorecord and give you a quick run-down of the “State of the Media in 2021.” Every year I look forward to receiving the latest and greatest industry stats—the two reports that I consistently reference are produced by Muck Rack and Cision. First we’ll review key findings from Muck Rack’s “The State of Journalism 2021” study and report. Then, we dive into Cision’s 2021 Global State of the Media Report. By the end of the episode you’ll have some hard stats and facts on exactly what makes those in the world of journalism and PR tick!  Here’s what you’ll learn: Journalists preferences. Find out about who they consider to be credible sources, relevant social media platforms, and what makes digital content more shareable.What journalists look for in a pitch. Learn about their ideal length, days and times to be pitched, and when you should do a follow up. Cision includes different ways to help you create a successful pitch.How COVID and all 2020’s events impacted the media.Things that can put you on a blacklist.  Find out more about Muck Rack and Cision.If you want to buy Flying Embers Seltzer, visit their website or follow them on social media.Instagram: @flyingembersbrewReceive the Pitch it, Pitch it Good! Checklist (http://theprbarinc.com/pitchitgood)Interested in learning more about Pitchin’? Book a Free Consultation here.Instagram: @theprbar_incVisit the website (http://theprbarinc.com/) 

Download Podcast TranscriptBrittany Mobley is a Publicist, graphic and web designer, and the owner of Culturit Public Relations and Design Co. based out of West Bloomfield, Michigan. In today’s episode, Brittany and I talk about how she managed to scale a six-figure agency during the pandemic as a first-time mom and while securing a masters degree. She gives us her best PR dos and don’ts, resources that have helped her scale, what it means to be blacklisted in PR, and much more.Here’s what you’ll learn:Brittany landed a job after college in an agency, working with giant clients such as Blue Cross Blue Shield.Brittany went from working in an agency to freelancing. She talks about the importance of networking and how she landed her first clients.Brittany scaled her business to six figures during the pandemic: Brittany analyzes the factors that took her business to the next level and how she adapted her company to keep up with the increasing number of clients.The value of PR: what can a publicist do for you and your brand? How do media placements impact your business? Brittany shares advice for entrepreneurs, agency owners, or just people that are juggling “all the things” all the time.The dos and don’ts when pitching the media and what it means to get PR blacklisted. Visit Culturit to learn what Brittany can do for you. Or follow her on social media:Instagram: @culturitprFacebook: @culturitprdesigncoTwitter: @culturitprLinkedIn: @brittanyemobleyInterested in learning more about Pitchin’? Book a Free Consultation here.Instagram: @theprbar_incVisit the website

Download Podcast TranscriptMonica Medellin is a director, producer, CEO, and co-founder of The Gnar Gnar Honeys. Born and raised in Los Angeles, California, Monica focuses on stories related to diversity, identity, and social justice. Her work has been featured on Vice, Conde Nast, The Washington Post, The Huffington Post, and at The Women’s March on Washington. Previously a video producer at The Los Angeles Times and Define American, and a member of the Global Social Content team for the World Surf League, today Monica works full time as the CEO and Co-Founder of The Gnar Gnar Honeys—a creative collective of directors, producers, cinematographers and editors that bring a fresh perspective to filmmaking through authentic collaborations and unapologetic badassery.  In today’s episode, Monica and I dive into the world of filmmaking and authentic storytelling. We talk through the importance of inclusivity not just on the camera, but also behind the scenes, and what really goes into creating and producing genuine and successful content.  Highlights:Monica walks us through her journey after college, from working at the LA Times, to the creation of The Gnar Gnar Honeys, she was able to blend her passion for filmmaking and sports with stories that focused on authentic storytelling, diversity, and inclusion.At the LA Times, Monica was part of a diverse team with different perspectives. This helped them to create short documentaries about issues that affected different communities and to connect and build trust with them. What does it mean to be a director or a producer?  Monica gives us a quick break down of both roles. Monica’s work has been featured across many major media outlets. She talks about how she landed such coverage.What is The Gnar Gnar Honeys? A collective of women that share a common passion for sports and creative industries. They make content that resonates with other women while working to get more diverse women behind the camera. How do you create authentic, engaging, and successful content? Monica shares her best tips. If you want to know more about Monica, visit her website or follow her on Instagram or Twitter. Visit The Gnar Gnar Honeys website and follow them on Instagram and Twitter to keep up to date with their work. Kaikaina is officially available on Togethxr today!Interested in trying a new drink? Check the matcha of Sachi.Interested in learning more about Pitchin’? Follow me on Instagram or book a Free Consultation here.Visit out website

Download Podcast TranscriptWe’re talking with Kim Argetsinger, a mindset coach, business mentor, and podcast host who’s obsessed with how the brain works, all things mindset, business psychology, and relationship-based marketing and PR. She holds a BA in Psychology with honors from the University of Miami and is a Mentor Masterclass Certified Life Coach. Featured as an expert and coach across dozens of outlets and podcasts, Kim’s built her own booked out, multi-six-figure business without ads or complicated funnels.Kim believes there’s nothing more powerful than combining clarity, mindset, strategy, and aligned action when it comes to business success…and that’s exactly what we get into in today’s show. If you’ve ever felt resistance to the spotlight, frustration when pitching, fear that there’s just too much competition…or really experienced any form of self-doubt when it comes to whether your worth of press or not…listen up because this episode was made specifically for you. Highlights:Kim is a mindset coach and business mentor. She talks about her work, what it entails, and her life leading up to coaching. Lexie plays out real-life scenarios for Kim, so she can help listeners learn how to approach them from a mindset stance.Tracking your fears. Many entrepreneurs are afraid to do PR. Kim knows that fear is normal and expected, but putting yourself out there is what ultimately can make you successful. She offers two simple exercises that will help you overcome your fears.How do you define success? Kim wants you to think about what success would look like for you, according to your values, beyond just the metrics and numbers. Kim has seen many entrepreneurs struggle with self-worth. The first step to overcoming is to acknowledge that often they have nothing to do with your business and your strategy. Comparison is normal. Kim has some tips for when you start to think about the success of other people in your field. Change your mindset: the success of others doesn’t mean you can’t both shine. Sit in discomfort. To get the success that you are looking for, you will need to take uncomfortable actions. If you want to listen to the episode of Kim’s Podcast about success, you can find it here.To learn more about Kim, visit her website or follow her on Instagram. You can also join her Facebook community and listen to her podcast! Interested in learning more about Pitchin’? Follow me on Instagram or book a Free Consultation here.Visit our website 

Download Podcast TranscriptMegan Beauchamp is a Los Angeles-based writer and editor with over ten years of experience in digital publishing. She is currently the managing editor at the modern career platform Create & Cultivate and was previously the managing editor at MyDomaine, a leading women’s lifestyle site. Her work has appeared in a number of notable publications, including House Beautiful, Hunker, Lonny, Bustle, Who What Wear, and Brit + Co., among others. Megan’s stories span home décor, food, travel, career, finance, and entertainment. In the episode to follow, we learn all about Megan’s career, dive into the world of editorial calendars, producing from a place of service, and Megan walks us through her personal pitching preferences. Highlights:Megan talks about her work experience and her current position at Create & Cultivate. As managing editor, she gets to wear a different hat every day, being in charge of the many areas of the multimedia platform.As a journalist, Megan has many interests, how does she decide the next topic to write about? For her, it is all about creating a piece that’ll be of service to people. Megan explains what an editorial calendar is, how it works, and how they use it to think about themes to publish according to certain events or times of the year. It is also a tool that you should have in mind when pitching! Tip: If your pitch is related to an event or time of the year, start a month ahead!Megan is up for being pitched. At Create & Cultivate, they are always looking out for founders who want to share their honest financial and career stories. She shares with us her preferred days and medium to be pitched, as well as her pet peeves.  To get in touch with Megan, follow her on Instagram, LinkedIn, or visit her website. You can also visit the Create & Cultivate site.  Interested in learning more about Pitchin’? Follow me on Instagram or book a Free Consultation here.Visit our website 

Hey guys we’re doing something a bit different this week on the Pitchin’ and Sippin’ Podcast. I thought it was about time you guys learn a little bit more about the host behind the show - me! In 2020 I had the honor of being interviewed on one of MY favorite podcasts - Self Made Sister with Anna Keenan. By day Anna is a Marketing and Philanthropic Manager for a female owned billion dollar company....who, I might add, is worth more than Beyoncé and started the company with only $500.  In the episode to follow you’ll learn more about my rather serendipitous career and how I got to where I am today. You’ll learn my why behind THEPRBAR inc., and much much more.Hop over to Anna’s Show, follow and leave a review! You can also check other episodes of her incredible Self Made Sister.Interested in learning more about Pitchin’? Follow me on Instagram or book a Free Consultation here. Visit the website.

Download Podcast TranscriptToday's guest, Jasmin Jiménez, is a full-time senior publicist for PPG, a global manufacturer of paints, coatings and specialty materials before PPG, Jazmin worked as a publicist for Ancestry, the leading family history and at home DNA company, a Senior Account Executive for  Edelman, the largest PR agency in the world, and she began her career by working at a variety of boutique agencies. Currently, Jasmine is also a Johns Hopkins University graduate student where she is pursuing a Master's of Science degree in organizational leadership. She plans to use her degree to become a Chief Diversity, Equity and Inclusion officer. In the episode to follow, Jasmine invites us to dive into the world of DE&I and allyship, shares with us how 2020 not only impacted her heart, but her life and future career trajectory, and how to ultimately pitch DE&I stories appropriately and authentically. Highlights:Jasmin launched PPG’s first  Antiracist Campaign. The campaign was ultimately successful because it was authentic.After the death of George Floyd and events of 2020, Jasmin decided to go back to school to pursue a Master’s of Science in organizational leadership at John Hopkins University. She hopes to one day become a Chief Diversity, Equity and Inclusion officer. Jasmin grew up without seeing people of color in positions of authority, and she wants to contribute to change the status quo, so new generations can have better opportunities.How do you pitch diversity focus stories? Jasmin advises to really think what you want to say, do your research, be authentic, and talk about what you know. For a brand, it is really important to do the work internally before engaging externally.How can you be an ally? For Jasmin, you should start by listening to diverse parties and ask what they need and see how you can contribute to that. Appreciate and value minorities, pay attention to BLM Movement.Who you are in private, is who you are in real life. Jasmin talks about doing the right thing, every day, not just for showing off on social media. To get in touch with Jasmin, follow her on LinkedIn or Instagram.  Interested in learning more about Pitchin’? Follow me on Instagram or book a Free Consultation here.Visit our website

Download Podcast Transcript Today’s Newsworthy Founder is Praise Santos, the founder behind the photography studio ComePlum and fellow lover of puns, pretty things and people. Praise lives in San Francisco, California, where she does silly dances to loosen up female entrepreneurs during their personal brand photoshoots, builds her Google map locations of colors around the city to create eye-catching content for brands such as Lululemon and Adidas, and leads workshops for organizations such as The Golden State Warriors and BEI Hotel. Her photos have been featured in Vogue, Forbes, TechCrunch and the San Francisco Chronicle, and her project Ethical Weddings won a 20 On The Rise award by the 60,000+ member Rising Tide Society. In today’s episode, Praise and I talk about how to be confident and ditch the squirrel hands on camera, how to be your own Instagram husband, a powerful revenue source in PR often overlooked, and much more. Praise teaches me about a new beverage that in her words is a warm hug in your belly, and she walks us through an impromptu live confident exercise.  Highlights:Praise’s photography studio ComePlum specializes in capturing go-getter women who are impacting the world.Photos matter: a good photo generates engagement. In order to achieve a successful photo, Praise wants to get to know the brand or person behind the photoshoot. She then uses her resources and the camera to tell their unique story. Praise recommends taking different types of photos, with different styles and formats. She also suggests creating templates and media kits that you can send every time someone asks for information about your brand. She tells us what photos we should look to capture in our next session.If you can’t hire a photographer (although it is highly recommended), learn to DIY. Praise has an e-book with tips and explanations to help you take a good photo. She answers all the questions clients have asked her throughout the years, including what to do with your hands.As a photographer, Praise works to help her clients feel confident in front of the camera. Having worked with everyday people and supermodels, she knows that everyone feels insecure about something, and that’s normal. She leads us through a few exercises to feel confident in front of the camera.What is your aesthetic? For Praise, to find your aesthetic you have to think about your brand and your values, define your audience and what you want them to feel when they see your pictures. Customer experience is key! Most of her clients have referred her to new ones. Praise discovered that cultivating a positive customer experience is more important than the talent of the photographer. A good client relationship will bring more clients and make the old ones come back to you.  To get in touch with Praise and see her work, follow ComePlum on Instagram, and check her website. If you want to buy her e-book, go to her shop.  Do you want to know your personal brand vibes? Check this quiz. Interested in learning more about Pitchin’? Follow me on Instagram or book a Free Consultation here.Visit our homepage 

Download Podcast TranscriptRuksana Hussain is an award-winning journalist with 20 years of experience working with local, national and international print and digital media for consumer and trade markets. As a magazine editor, features generalist, and contributing writer for outlets such as Apartment Therapy, Luxury Travel Magazine, California Apparel News, Dining Out, Delta Skylines, Edible Business Insider, Traveler and Tourist - which is her own publication - and many more, Ruksana covers diverse beats and topics spanning from lifestyle to travel cuisine to culture, business, wellness, technology, and much more.  Highlights:Ruksana walks us through the life of a freelance journalist: she writes for many different platforms, local and international; As a freelance journalist, you can also offer small businesses different services such as copy editing, email marketing  and proofreading.Let’s write an advertorial: Ruksana analyzes the difference between writing for a marketing campaign and writing for editorial. Nowadays, there’s a thin line between the two. It depends on who your client is, your audience, the outlet, and overall message.Besides publishing bylines, she is also a ghostwriter. But what does this mean exactly? Ruksana discusses the ethics of this work.For anyone interested in being a freelance writer, Ruksana recommends using facebook groups, looking for opportunities everywhere, putting yourself out there, and introducing yourself and what you are capable of. Ruksana is open to being pitched, but please, do your research! Check if she is the best writer for your project If you have a specific outlet in mind, let her know upfront.Outbound Links: To get in touch with Ruksana, follow her on LinkedIn, and check her websiteInbound links: Interested in learning more about Pitchin’? Follow me on Instagram or book a Free Consultation here.Visit our website 

Download Podcast TranscriptToday’s guest is working to take the training wheels off talk. Michaële Antoine, Founder of Curios, is a master facilitator, educator, and consultant focused on equipping individuals, teams, and the community with the practical skillset to have conversations that matter. In the  episode to follow, Michaële and Lexie dive into the topic of brave dialogues - specifically, how and when to participate - when to facilitate - and how to navigate a world more frequently succumbing to “cancel culture”.Highlights:What is Curios? Michaële decided to help organizations and individuals engage in difficult conversations surrounding topics that might be considered hard, taboo or controversial. Let’s have a brave dialogue. Michaële explains what a brave dialogue is, and that to engage in a brave dialogue, you must lean into your vulnerability. It’s about having conversations even if you are afraid of the outcome, and being willing to listen and take accountability when you are mistaken. Michaële doesn’t find cancel culture effective, because if people are afraid to speak, they won’t engage in difficult conversations and brave dialogues. Michaële believes that sometimes you have to be uncomfortable in order to grow. For her, if you are going to stay silent, let it be for the right reasons, not because you are afraid to speak out, or afraid of the repercussions.What does it mean to be a facilitator? The facilitator is responsible for the group and tries to guide the group towards the goal of a given session. You must know what triggers you and be comfortable in admitting when you are wrong or don’t know something.Michaële has a boundary set around someone who is not willing to listen. You can’t force people to listen to you, but you can choose if you are going to engage in those conversations and how.Should an institution participate in controversial topics? For Michaëlle, it’s not about if one should or shouldn’t, it’s about what the institution is doing on the inside. To get in touch with Michaële, visit her website and follow Curios on Instagram. Interested in learning more about Pitchin’? Follow me on Instagram or book a Free Consultation here.Visit our website