Meet the Media: Ghost Writing, Advertorials and Crazy Cocktails with Ruksana Hussain

Ruksana walks us through the life of a freelance journalist: she writes for many different platforms, local and international; As a freelance journalist, you can also offer small businesses different services such as copy editing, email marketing and proofreading.

Let’s write an advertorial: Ruksana analyzes the difference between writing for a marketing campaign and writing for editorial. Nowadays, there’s a thin line between the two. It depends on who your client is, your audience, the outlet, and overall message.

Besides publishing bylines, she is also a ghostwriter. But what does this mean exactly? Ruksana discusses the ethics of this work.

For anyone interested in being a freelance writer, Ruksana recommends using facebook groups, looking for opportunities everywhere, putting yourself out there, and introducing yourself and what you are capable of.

Ruksana is open to being pitched, but please, do your research! Check if she is the best writer for your project If you have a specific outlet in mind, let her know upfront.