Most people think of PR as expanding reach and top of funnel, but in this episode, Lexie Smith walks us through additional PR tactics that you can use to help increase sales and sign clients AFTER a given press feature has gone live. Specifically, she reviews how to extend the shelflife of the press beyond the initial release date.

Here’s what you’ll learn:

• Learn the different tactics of PR that can help increase your sales
• Learn a bit of sales psychology - what do clients need to feel in order to sign, and how can PR help accomplish that. 
• Learn how to extend the shelflife of a given piece of press for years to come How PR CAN help you make money 
• Learn how you can leverage organic press to grow your business
• And much more! 

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