This episode is extra special, featuring a guest trifecta from the Qwoted team, the network and platform that fosters relationships between the media, experts, and PR talent. In this episode, Lexie Smith speaks with Vannyda Thach (Media Support Manager), Maddy Kislovsky (Head of Sales), and Shelby Bridges (Success Manager). Each guest breaks down their respective role with Qwoted, sharing insights into the platform’s uniqueness and how listeners can best utilize the platform to foster high-quality connections and land press! This episode highlights what sets Qwoted apart from other platforms and elaborates on how to leverage and operate the platform for success. Here’s What You’ll Learn:More about what Qwoted is/doesQwoted's role in fostering connections with journalists and PR prosAdvantages of using Qwoted for your business and generating press contactsThe ins and outs of how Qwoted works - with insider tips and tricksExamples of successful networking and strategies for connections on QwoteedHow to use Qwoted and interface with it on a daily basisThe benefits of basic and pro Qwoted plansData insights into pitch performance through journalist connectionsHow PR pros and members of the media are using Qwoted successfullyAnd more!Listener Links:Sign up For Lexie's Weekly Insider to Receive Insider Tips, Invites, & More at: https://theprbarinc.com/newsworthy/Ways you Can Work with THEPRBAR: https://theprbarinc.com/private-workshops/Learn more about Qwoted: https://www.qwoted.com/Instagram: @theprbar_inc

Kells McPhillips is a health and wellness writer whose journalism has appeared in The New York Times, Well+Good, Fortune, Runner’s World, Outside, Yoga Journal, and others. Kells also holds an MFA in Creative Writing from The New School in New York City. In 2022, her short fiction was shortlisted for The Masters Review Summer Short Story Award for New Writers, and she is the 2023 recipient of theOffice fellowship in Santa Monica. She’s hard at work on a novel in the early mornings.In this episode, hear how Kells got to her place as a freelance writer and her many different positions held at the highly regarded wellness magazine, Well + Good. Hear her thoughts on the world of freelance writing and how the world of journalism and media is changing now more than ever. Here’s What You’ll Learn:Kells McPhillip’s journey into freelance journalismKells McPhillip’s beats and favorite things and topics to coverThe difference between a staff writer and news writer on an editorial teamKells McPhillip’spreferences on lead times for pitchesHer personal pitching preferencesHow her time at Well + Good as a staff writer shaped her work todayHer favorite aspects of writing and journalismHer perspectives on the world of media today and how it’s evolvingAnd more!Listener Links:Website: kellsmcphillips.comInstagram: https://www.instagram.com/kellsmcphillips/Sign up For Lexie's Weekly Insider to Receive Insider Tips, Invites, & More at: https://theprbarinc.com/newsworthy/Ways you Can Work with THEPRBAR inc.: https://theprbarinc.com/the-bar-menu/Learn about THEPRBAR Agency: https://www.theprbaragency.com/Instagram: @theprbar_inc

In the season 5 finale minisode of the Pitchin’ and Sippin’ Podcast, Lexie Smith shares how she ‘made it’ in PR and key tips on landing press. She discusses the six things that led to her success in public relations and shares valuable lessons learned along the way. Here’s What You’ll Learn:Lexie’s background in PR and her path to successThe different types of PR roles she’s had throughout her careerSix things that helped her succeed in her career and businessLexie’s thoughts on hustle culture in businessHow to ‘hustle mindfully’Strategies for networking and building long-term relationshipsIdeas on building a portfolio as an aspiring PR professionalThe importance of continuing to learn and develop your skills professionallyMindset advice on reprioritizing your time and how this has been a key part of her successSign up For Lexie's Weekly Insider to Receive Insider Tips, Invites, & More at: https://theprbarinc.com/newsworthy/Ways you Can Work with THEPRBAR: https://theprbarinc.com/private-workshops/Instagram: @theprbar_inc

Nicole Pearl is a former national magazine editor turned On Air Beauty, Fashion, and Lifestyle Expert known as The Beauty Girl. She’s written for countless magazines, such as Marie Claire, Allure, Health, In Style, Byrdie.com, and Parents, to name a few. She regularly appears on local and national TV shows sharing the latest trends, tips, and products to try.  Her mantra is "Beauty Shouldn't Be a Bitch"... and neither should getting on TV. Tapping into her 25+ years of industry experience, she launched her PR & Media Consulting business during the pandemic, which you’ll learn more about in today’s show.In this episode, Lexie Smith and Nicole Pearl discuss Nicole’s transition from working in editorial, to freelance, to launching her own consulting business. Nicole tells listeners how to land a TV segment at both a local and national level and reveals her personal pitching preferences. Here’s what you’ll learn:Learn Nicole’s journey in starting her consulting business during the pandemicNicole’s advice for pitching yourself for TVWhere she suggests people start when pitching for TVHow a TV pitch is different than an editorial pitchTips on who to reach out to when pitching for TV Advice on what to put in a pitch to land a TV segment Core information to put forth when pitching a producer Ideas on how to get your pitch to stand outHer personal pitching preferencesHow to get connected with NicoleAnd MoreSocial media links:IG: @nicolepearlbeautygirlTikTok: @nicolepearlbeautygirlLinked in: https://www.linkedin.com/in/nicole-pearl-5413516/YouTube: https://www.youtube.com/channel/UCAb-2CrL4H9kA3kf4tayzPQThe Beauty Girl Blog: https://www.thebeautygirl.com/Sign up For Lexie's Weekly Insider to Receive Insider Tips, Invites, & More at: https://theprbarinc.com/newsworthy/Instagram: @theprbar_inc

Kelsey Ogletree is an independent journalist covering travel, food, design, and golf. Her work has been featured in various print and digital outlets, including Midwest Living, Conde Nast Traveler, The Wall Street Journal, and Food & Wine. Alongside her husband, Derrick, she's also the co-founder of Pitchcraft, a journalist-led membership platform helping PR professionals build relationships with freelance writers and editors in the national consumer lifestyle space.In this episode, Kelsey shares her journey from a successful journalism career to becoming a founder, business owner, and new mom. Kelsey and Lexie discuss why pitching content marketing writers is strategic, how to do so, and the added PR benefits for all parties involved. Here’s what you’ll learn:Kelsey Ogletree’s career journey from journalism to becoming a founder Her personal pitching preferencesExamples of successful content marketing pitches that land wellHow Kelsey operates her business, PitchcraftThe importance of knowing journalists’ pitching preferences What motivated Kelsey to start PitchcraftInsights into the content marketing industry and strategies for pitching content marketing writersTips on how content marketing can uplevel relationships with journalists and drive traffic and salesAnd more!Social media links:Instagram: https://www.instagram.com/kbogletree/?hl=enLinkedIn: https://www.linkedin.com/in/kelseyogletree/Twitter: https://twitter.com/KelseyOgletreePitchcraft Information: https://pitchcraft.media/Sign up For Lexie's Weekly Insider to Receive Insider Tips, Invites, & More at: https://theprbarinc.com/newsworthy/Instagram: @theprbar_inc

This week’s minisode recaps Muck Rack’s State of PR 2023 report. Your host, Lexie Smith, offers her most notable findings from the report, including the challenges PR professionals encounter and breaks down numerous challenges the PR industry faces. She also highlights key findings related to diversity in the workplace and the workload of PR pros based on the survey conducted by Muck Rack to gauge the state of PR in 2023.  Here’s What You’ll Learn:The most notable stats from Muck Rack’s State of PR 2023 reportChallenges PR pros have faced over the past yearStatistics on the most used social media platformsWhat the findings mean for the PR industry as a wholeLexie’s thoughts based on her experience as a PR proAnd moreMuck Rack full report: https://info.muckrack.com/state-of-pr-2023 Sign up For Lexie's Weekly Insider to Receive Insider Tips, Invites, & More at: https://theprbarinc.com/newsworthy/Instagram: @theprbar_inc

Christine O’Donnell is an Emmy-Nominated TV Journalist, Podcast Producer, professor, and the founder of Bright Sighted, a purpose-driven podcast consulting and production house. As seen in media outlets such as NBC, ABC, FOX, and CNN, Christine was also the very first guest on the Pitchin' and Sippin' Podcast.In this episode, Christine and Lexie explore the process of finding and vetting quality podcasts to pitch that align with your business. Christine shares her insights on the evolution of the podcast industry, her favorite podcasting tools, and how to use them to discover shows that align with your business or goals in a specific niche.Here’s what you’ll learn:How the podcast industry has grown over the past decadeCurrent developments and trends in the podcast industry Insight into how Christine’s podcast production business works Christine’s trusted systems for vetting podcasts Tips for advertising on podcastsAdvice on activating brand deals or sponsorships to promote your podcast Techniques for vetting the quality of a particular podcastHow to discover podcasts that align with your business or goals in a specific nicheAnd more in the world of podcasting!Social media links:Brightsided website: https://christine-odonnell.com/about/LinkedIn: https://www.linkedin.com/in/christinelodonnell/Instagram: https://www.instagram.com/thechristineod/?hl=enYouTube: https://www.youtube.com/channel/UCMt8Sl3qwkOOwU8vXTdu6lAResources: ListenNotes: https://www.listennotes.com/Chartable: https://chartable.com/chartSign up For Lexie's Weekly Insider to Receive Insider Tips, Invites, & More at: https://theprbarinc.com/newsworthy/Instagram: @theprbar_inc

Amanda Joy Foley is a PR strategist and consultant with 20+ years of experience. The Founder of Curate Your Soul, she sees what makes people magnetic and guides clients to unlock their personal messaging and PR strategy using Human Design & The Gene Keys. In this episode, Amanda explains human design and how publicists and entrepreneurs can utilize it to craft a successful and intuitive PR strategy. Reading Lexie's human design chart, Amanda explains how the results can be leveraged to help her further excel in PR and business.Here’s what you’ll learn:What human design isHow Amanda pivoted from corporate PR into Human Design and entrepreneurship What The Gene Keys areHow knowledge gained from human design can be used to craft a PR strategy for yourself or your clients An example of a Human Design chart reading about LexieTips on incorporating Human Design to create aligned and authentic brand messagingThe types of clients Amanda works with and the relevance of Human Design in PRAnd more!Social media links:Website: www.curateyoursoul.comIG: @curate.your.soulLinkedIn: https://www.linkedin.com/in/amandafoley/Get your Free Personal Human Design Chart: https://www.emmadunwoody.com/get-your-chartSign up For Lexie's Weekly Insider to Receive Insider Tips, Invites, & More at: https://theprbarinc.com/newsworthy/Instagram: @theprbar_inc

 This week’s minisode is an extra special episode, marking the 100th episode of the Pitchin’ and Sippin’ Podcast! Lexie Smith takes a moment to reflect on the podcast's impact on her life, clients, and business and then shares with listeners exactly how to effectively pitch and secure a guest spot on Pitchin’ and Sippin’. Here’s What You’ll Learn:How the podcast has impacted Lexie’s businessLessons Lexe’s learned from having a podcastSuccessful pitch examples that landed guests a spot on the Pitchin’ and Sippin’ podcast and why they were effectiveThe exact steps to submit a pitch and apply for a guest spot on the podcastTips on how to nail your application and Lexie’s personal preferencesAnd more!Sign up For Lexie's Weekly Insider to Receive Insider Tips, Invites, & More at: https://theprbarinc.com/newsworthy/Learn how to Work with THEPRBAR: https://theprbarinc.com/the-bar-menu/Instagram: @theprbar_inc

Danielle Directo-Meston is The Hollywood Reporter's first E-commerce Editor and the founder and publisher of UncoverLA.com. Over the past 18 years, she has covered local communities, fashion, and lifestyle for the LAist, Patch, Racked, Curbed, C, and other LA-based print and online publications. Her bylines also appear in Rolling Stone, MyDomaine, Where LA, and Pacific San Diego. In this episode, Danielle discusses her freelance journey and shares tips for aspiring freelancers. Highlighting her role as The Hollywood Reporter’s first e-commerce Editor, she does a deep dive into the world of affiliate links and SEO-based journalism and shares her personal pitching preferences. Here’s what you’ll learn:How Danielle got started in freelance journalismHer journey into creating her media website, UncoverLAThe types of stories she writes for The Hollywood ReporterMore on her role as an e-commerce writerThe application of affiliate links in her storiesLegal considerations when it comes to using affiliate links in publishingDanielle’s thoughts on the world of AI and its application in journalismDanielle’s personal pitching preferencesTypes of pitches she is currently interested in And more!Social media links:Instagram: instagram.com/danielledmestonTwitter: https://twitter.com/danielledirectoWebsite: uncoverla.comTHR: https://www.hollywoodreporter.com/author/danielle-directo-meston/Website: https://danielledirecto.com/Sign up For Lexie's Weekly Insider to Receive Insider Tips, Invites, & More at: https://theprbarinc.com/newsworthy/Instagram: @theprbar_inc