Christine O’Donnell is an Emmy-Nominated TV Journalist, Podcast Producer, professor, and the founder of Bright Sighted, a purpose-driven podcast consulting and production house. As seen in media outlets such as NBC, ABC, FOX, and CNN, Christine was also the very first guest on the Pitchin' and Sippin' Podcast.In this episode, Christine and Lexie explore the process of finding and vetting quality podcasts to pitch that align with your business. Christine shares her insights on the evolution of the podcast industry, her favorite podcasting tools, and how to use them to discover shows that align with your business or goals in a specific niche.Here’s what you’ll learn:How the podcast industry has grown over the past decadeCurrent developments and trends in the podcast industry Insight into how Christine’s podcast production business works Christine’s trusted systems for vetting podcasts Tips for advertising on podcastsAdvice on activating brand deals or sponsorships to promote your podcast Techniques for vetting the quality of a particular podcastHow to discover podcasts that align with your business or goals in a specific nicheAnd more in the world of podcasting!Social media links:Brightsided website: https://christine-odonnell.com/about/LinkedIn: https://www.linkedin.com/in/christinelodonnell/Instagram: https://www.instagram.com/thechristineod/?hl=enYouTube: https://www.youtube.com/channel/UCMt8Sl3qwkOOwU8vXTdu6lAResources: ListenNotes: https://www.listennotes.com/Chartable: https://chartable.com/chartSign up For Lexie's Weekly Insider to Receive Insider Tips, Invites, & More at: https://theprbarinc.com/newsworthy/Instagram: @theprbar_inc

Amanda Joy Foley is a PR strategist and consultant with 20+ years of experience. The Founder of Curate Your Soul, she sees what makes people magnetic and guides clients to unlock their personal messaging and PR strategy using Human Design & The Gene Keys. In this episode, Amanda explains human design and how publicists and entrepreneurs can utilize it to craft a successful and intuitive PR strategy. Reading Lexie's human design chart, Amanda explains how the results can be leveraged to help her further excel in PR and business.Here’s what you’ll learn:What human design isHow Amanda pivoted from corporate PR into Human Design and entrepreneurship What The Gene Keys areHow knowledge gained from human design can be used to craft a PR strategy for yourself or your clients An example of a Human Design chart reading about LexieTips on incorporating Human Design to create aligned and authentic brand messagingThe types of clients Amanda works with and the relevance of Human Design in PRAnd more!Social media links:Website: www.curateyoursoul.comIG: @curate.your.soulLinkedIn: https://www.linkedin.com/in/amandafoley/Get your Free Personal Human Design Chart: https://www.emmadunwoody.com/get-your-chartSign up For Lexie's Weekly Insider to Receive Insider Tips, Invites, & More at: https://theprbarinc.com/newsworthy/Instagram: @theprbar_inc

 This week’s minisode is an extra special episode, marking the 100th episode of the Pitchin’ and Sippin’ Podcast! Lexie Smith takes a moment to reflect on the podcast's impact on her life, clients, and business and then shares with listeners exactly how to effectively pitch and secure a guest spot on Pitchin’ and Sippin’. Here’s What You’ll Learn:How the podcast has impacted Lexie’s businessLessons Lexe’s learned from having a podcastSuccessful pitch examples that landed guests a spot on the Pitchin’ and Sippin’ podcast and why they were effectiveThe exact steps to submit a pitch and apply for a guest spot on the podcastTips on how to nail your application and Lexie’s personal preferencesAnd more!Sign up For Lexie's Weekly Insider to Receive Insider Tips, Invites, & More at: https://theprbarinc.com/newsworthy/Learn how to Work with THEPRBAR: https://theprbarinc.com/the-bar-menu/Instagram: @theprbar_inc

Danielle Directo-Meston is The Hollywood Reporter's first E-commerce Editor and the founder and publisher of UncoverLA.com. Over the past 18 years, she has covered local communities, fashion, and lifestyle for the LAist, Patch, Racked, Curbed, C, and other LA-based print and online publications. Her bylines also appear in Rolling Stone, MyDomaine, Where LA, and Pacific San Diego. In this episode, Danielle discusses her freelance journey and shares tips for aspiring freelancers. Highlighting her role as The Hollywood Reporter’s first e-commerce Editor, she does a deep dive into the world of affiliate links and SEO-based journalism and shares her personal pitching preferences. Here’s what you’ll learn:How Danielle got started in freelance journalismHer journey into creating her media website, UncoverLAThe types of stories she writes for The Hollywood ReporterMore on her role as an e-commerce writerThe application of affiliate links in her storiesLegal considerations when it comes to using affiliate links in publishingDanielle’s thoughts on the world of AI and its application in journalismDanielle’s personal pitching preferencesTypes of pitches she is currently interested in And more!Social media links:Instagram: instagram.com/danielledmestonTwitter: https://twitter.com/danielledirectoWebsite: uncoverla.comTHR: https://www.hollywoodreporter.com/author/danielle-directo-meston/Website: https://danielledirecto.com/Sign up For Lexie's Weekly Insider to Receive Insider Tips, Invites, & More at: https://theprbarinc.com/newsworthy/Instagram: @theprbar_inc

In this week’s minisode, host Lexie Smith breaks down how to nail the perfect subject line for your pitch. She emphasizes that even the most amazing pitches may go unread if the subject line fails to capture the journalist’s attention. Lexie shares expert tips on creating attention-grabbing pitch subject lines and provides effective examples.Here’s What You’ll Learn:Tips on how to monitor open ratesInsight into why subject lines may not be effectiveExamples of pitching strategies her agency team usesExamples of effective subject linesTips on incorporating keywords into your subject lineHow journalists mitigate their inboxes Actionable advice on making your subject line stand outAnd more!Sign up For Lexie's Weekly Insider to Receive Insider Tips, Invites, & More at: https://theprbarinc.com/newsworthy/Ways you Can Work with THEPRBAR: https://theprbarinc.com/private-workshops/Instagram: @theprbar_inc

Vanessa Gordon is the CEO and Publisher of East End Taste and the Founder of the Hamptons Interactive Brunch event series. As a freelance journalist, she has contributed to publications such as Pregnancy & Newborn, Parents Magazine, Thrillist, Psychology Today, and many more. She has been featured as a travel and parenting expert in Reader's Digest, MSN, Condé Nast Traveler, CNN Underscored, Yahoo, and most recently on BBC London Radio. She received her Master of Arts Degree in Education from New York University. She lives with her family in the Hamptons with her husband, two children, and three cats. In this episode, Vanessa breaks down how to curate a brand event, sharing her insightful tips on the event planning process and sponsorship pitching. She’ll share her firsthand experiences organizing events through the Hamptons Interactive Brunch, shedding light on the valuable lessons that she’s learned along the way.Here’s what you’ll learn:Tips on pitching for paid sponsors for event sponsorshipsHow Vanessa has raised capital for eventsInsight into Vanessa’s career in writing and eventsHow to pitch a brand trade for event sponsorshipsThree to five things Vanessa includes in a cold pitch for an event sponsorship Tips on what to include in a pitch for an eventExamples of the events she’s put on Ideas for pitching event sponsorshipsWhat types of content she is looking for as a journalistHow Vanessa pitches herself as an expert and recommendations for pitching her as a journalistAnd more! Social media links:Instagram: https://www.instagram.com/vanessapgordonhttps://www.instagram.com/hamptonsinteractivebrunchLinkedInWebsite: https://www.vanessapgordon.comSign up For Lexie's Weekly Insider to Receive Insider Tips, Invites, & More at: https://theprbarinc.com/newsworthy/Instagram: @theprbar_inc

Candice D'Angelo is the founder of The Agency East, a PR Agency dedicated to amplifying the voices of female business owners on a mission to evolve the status quo, and The Selling Lab, a sales training agency where online and offline businesses alike come to level up their sales skills and build custom training. A corporate dropout with 12+ years of sales experience, Candice first discovered her passion for helping others amplify their visibility and grow their business in undergrad while pursuing a degree in Sociology and communications at Florida State University. Her first big break came when she landed a job with an advertising agency prior to graduating working with big names like Visit Florida and the Department Of Transportation.In this episode, Candice shares tips on how to sell PR as an agency owner, and how other business types can leverage press when selling. She reveals her agency’s successful cold pitching sales strategy, and discusses the importance of establishing know, like and trust when selling any product or service.Here’s what you’ll learn:Candice’s journey into Public RelationsWhat the Agency East is and how she built itHow Candice found her niche as a newer PR agencyHer expertise in sales and how she uses it to sell PR servicesHow any business type can leverage press coverage in the sales processThe importance of establishing ‘Know, Like, and Trust’ and PR helps you do suchHer agency’s successful cold pitching sales strategy Systems they have for finding leads in the agencyAnd more! Social media links:Website: https://www.theagencyeast.co/Instagram: https://www.instagram.com/the_agency_east/LinkedIn: https://www.linkedin.com/in/candicedangelo/Sign up For Lexie's Weekly Insider to Receive Insider Tips, Invites, & More at: https://theprbarinc.com/newsworthy/Instagram: @theprbar_inc

In this week’s minisode, your host Lexie Smith, takes listeners behind the scenes and shares how her team at THEPRBAR Agency approaches customizing and creating pitch angles for journalists. This episode offers valuable insights for PR professionals, founders, and entrepreneurs looking to uplevel their businesses and career by landing earned placements in the media. Here’s What You’ll Learn:Lexie emphasizes that bulk pitching doesn't work anymore and that it's crucial to create custom pitches for each journalist and outletShe advises starting with a general theme or idea and then identifying outlets and contacts that align with that themeSuggestions on researching the journalist thoroughly by looking at their byline page, portfolio, and social media links and consuming their contentTips on cautioning against pitching the same thing the journalist has already covered and advises finding a unique angle or perspective for the pitchTips on keeping the pitch brief, personalized, and tailored to the journalist's interests and preferencesLexie concludes by encouraging listeners to prioritize building relationships with journalists by providing value and being respectful of their time Sign up For Lexie's Weekly Insider to Receive Insider Tips, Invites, & More at: https://theprbarinc.com/newsworthy/Instagram: @theprbar_inc

Caitlin Copple (she/they) is the Founding Partner & Head of PR at Full Swing Public Relations and a strategic communications expert who helps women leaders be seen and sought after so they can reclaim their power and rewrite the human story. With more than a decade of experience, her media placements have included Fast Company, Forbes, TIME, and The New York Times, among others. In 2011, Caitlin was the first openly LGBTQ person elected to the Missoula, Montana, City Council. She holds an M.A. in journalism from the University of Montana and loves enjoying the outdoors with her young son, Tollie. In this episode, Caitlin breaks down how to effectively represent marginalized groups in public relations and how her business, Full Swing PR, strives to do so. She gives us her best pitching tips and offers advice on effectively pitching journalists within marginalized communities.Here’s what you’ll learn:How Caitlin got her start in the PR WorldTips on becoming a qualified source for underrepresented groupsThe benefit and importance of learning from people in different groups outside of your communityServices Full Swing PR offers and how they go about working with clientsHer thoughts on what goals are realistic for  businesses to expect when it comes to PRTips on pitching for local outlets to get more placementsIdeas on how to raise journalists in marginalized groups Her thoughts on what happens when PR ‘doesn’t work Practices you can commit to start getting wins What types of clients Full Swing PR works withAnd more! Social media links:Website: https://www.fullswingpr.comLinkedIn: https://www.linkedin.com/in/ccmasingill/Twitter: https://www.twitter.com/caitlincoppleInstagram:https://www.instagram.com/fullswingpr/Sign up For Lexie's Weekly Insider to Receive Insider Tips, Invites, & More at: https://theprbarinc.com/newsworthy/Instagram: @theprbar_inc

In this minisode, host Lexie Smith walks listeners (and viewers) through the 2023 Global Comms Report: A Seminal Moment produced by PRWeek and Cision. She breaks down various segments of the report and helps listeners digest some of the results and statistics so they can best apply the information to their PR strategies going forward. Here’s what you’ll learn:Highlights from the 2023 Global Comms Report: A Seminal Moment produced by PRWeek and CisionWho has the power to persuade in the media industry globally and within the United StatesTop platform preferences of communications professionals and PR prosMainstream journalists were rated the top in the US for “Most Influence”The least influential groups globally and in the USContent considerations statistics on what audiences want to see in 2023Resources Lexie is looking at for PR day to dayAnd More!  Find the full Muck Rack report here: https://www.cision.com/resources/white-papers/2023-global-comms-report/Sign up For Lexie's Weekly Insider to Receive Insider Tips, Invites, & More at: https://theprbarinc.com/newsworthy/Instagram: @theprbar_inc