Second Nature

Doug Baker from Shift Active Media joins the podcast to share the research data from their most recent study. In this podcast, we talk about the overlaps and differences between audiences in the world of cycling and outdoor - as well as what brands should do with that information.   Show Notes: Shift Active Media: https://www.shiftactivemedia.com Doug Baker: https://www.linkedin.com/in/doug-baker-244407b/ Steve Holmberg: http://www.stephenholmberg.com Get access to the full report in our Slack channel (free): https://www.launchpass.com/second-nature   Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia

The Running Event in Austin, Texas just concluded, so we have event attendee and frequent contributor Steve Holmberg back on the podcast to break down all the insights and standouts at TRE. We also dive into the vibe of the event, some surprising brands, and what was potentially missing from this year's event.   Show Notes: Insight Accelerator: https://www.stephenholmberg.com/  The Running Event: https://www.therunningevent.com/  Satisfy Running: https://satisfyrunning.com/  Bandit: https://banditrunning.com/  Puma Running: https://us.puma.com/us/en/sport/running/shoes  Mizuno: https://mizunousa.com/running/ Diadora: https://www.diadora.com/en/us/sestriere/ Mischief Boots: https://store.mschf.com/ TYR: https://www.tyr.com/footwear Sketchers: https://www.skechers.com/go-run-collection/ Matt Trappe - Recap: https://amatterofbrand.substack.com/p/the-running-event-our-bedroom-gets Cameron Zink - Sensus Grips: https://www.thesensus.com/   BPC: Speedland RX:FPY: https://www.instagram.com/reel/DCzzXatTE0J/ Hard MTB League: https://www.hardmtbleague.com/ Overtime Elite: https://www.instagram.com/ote/ Salomon Gravel Shoe: https://www.salomon.com/en-us/shop/product/drx-defy-grvl-li6257.html   Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia

Kate Veronneau joins Second Nature to talk about Zwift's partnership with the Tour de France Femmes Avec Zwift and the history of Zwift's involvement getting women on bikes and supporting athletes through programs like Zwift Academy.    Show Notes: Kate Veronneau: https://www.linkedin.com/in/kateveronneau/ Bicycling article about Kate: https://www.bicycling.com/culture/a46030980/riders-of-the-year-star-kate-veronneau/ Zwift Academy: https://zwiftinsider.com/academy-winner/ Leah Thorvilson: https://www.instagram.com/leahthorvilson/ 2020 Virtual Tour de France: https://www.letour.fr/en/virtual-tour-de-france Off The Maap Series: https://www.zwift.com/offthemaap Zwift on YouTube: https://www.youtube.com/channel/UCeOCqLG5Wy65aiENWfuFzUQ Zwift Ride (Hardware): https://www.zwift.com/zwift-ride-smart-bike Alison Jackson: https://www.instagram.com/aliactionjackson/ NICA: https://nationalmtb.org/ Watch The Femmes: https://zwiftinsider.com/wtf-2024/ Togethxr: https://www.togethxr.com/ Here For The Women's Race: https://www.hereforthewomensrace.com/   Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia  

We use Substack to power the Second Nature newsletter, and on today's podcast, we are joined by our man on the inside, Austin Tedesco. In this episode, he shares insights and best practices from the world of sports content creation (and beyond).    Show Notes: Substack: http://www.substack.com Austin Tedesco: https://www.linkedin.com/in/austin-tedesco-90248a59/ Lenny: https://substack.com/@lenny Feed Me: https://www.readfeedme.com/ Semafor article about Emily: https://www.semafor.com/article/11/17/2024/feed-mes-emily-sundberg-and-her-studio-mindset Ethan Strauss: https://substack.com/@houseofstrauss Mark Stein: https://marcstein.substack.com/ Laura Riley: https://substack.com/@magasin Elon Tried To Buy Substack: https://www.businessinsider.com/elon-musk-is-open-to-buying-publishing-platform-substack-2022-12 AI Study About Poetry: https://www.euronews.com/culture/2024/11/19/bard-or-bot-study-shows-readers-prefer-ai-to-human-poetry Casey Newton: https://substack.com/@platformer Brian Morrissey: https://substack.com/@therebooting Michael Easter: https://substack.com/@michaeleaster   JOB OF THE WEEK: Substack Sports Manager: https://www.linkedin.com/jobs/view/4068288839/   BPC: Matter of Brand: https://amatterofbrand.substack.com/ Brand New Story: https://brandnewstory.substack.com/ Clare de Boer: https://substack.com/@claredeboer Field Report: https://steveholmberg.substack.com/ Trail Mix: https://wearetrailmix.substack.com/ Speedhimon: https://bendhiman.substack.com/

Another classic bro-pod with Aaron and Dylan, running through a grab bag of topics from the response to our latest episode with Outside's CEO to some galaxy brain ideas that will surely impact the outdoor industry. We pulled a few more questions from the AMA list as well, not to mention a huge opportunity for someone to capture the job of the week.   Show Notes: Second Nature Slack: https://www.launchpass.com/second-nature Robin Thurston Podcast: https://youtu.be/B6GZn1TrrBE The SF Peninsula: https://www.thesanfranciscopeninsula.com/ Job of The Week - Whoop: https://jobs.lever.co/whoop/55b6782a-cfc0-4543-8fbe-882880448c18 Andy Walshe (Human Performance): https://andywalshe.com/about-andy-walshe/   BPC: Flavored KetoneIQ: http://www.ketone.com/Freetrail30 Oversubscribed (Book): https://amzn.to/4hNcjfd Women's Premier Lacrosse League: https://www.espn.com/lacrosse/story/_/id/42364549/premier-lacrosse-launching-women-league-2025   Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia

Simon Freeman from Like the Wind, one of the original (and best) running media publications joins the podcast to talk about the early days of LtW and how he balanced it with the rest of his life and responsibilities (including being CEO and exiting his other company) over the past ten years.   Simon has also created a special LtW Discovery Offer for listeners/viewers of Second Nature, which you can redeem here: http://bit.ly/ltw-SecondNature   Show Notes: Like the Wind: https://www.likethewindmagazine.com/ Rouleur Magazine: https://www.rouleur.cc/ The Ride Journal: http://theridejournal.com/ Freestak: https://www.freestak.com/ TRE: https://www.therunningevent.com/ LtW Substack: https://likethewindmag.substack.com/ BPC:  Simon: Freetrail (http://www.freetrail.com) and Super Rider (http://superrider.tv) Aaron: Rapha Films "On The Up" - https://www.youtube.com/watch?v=wTEP1kfAoGc   Dylan: Vuori's latest fundraising round: https://insider.fitt.co/vuori-raises-825m-hits-5-5b-valuation/   Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia

Robin Thurston, CEO of Outside, joins Second Nature for a discussion about the focus on supporting the entire ecosystem and experience for every user on the platform. We dig into what it means to build the vision of Outside and how that translates in a meaningful way (and how difficult it can be to achieve).    Show Notes: Outside: https://www.outsideinc.com/   Outside Online: https://www.outsideonline.com/home Trailforks: https://www.trailforks.com/ Gaia GPS: https://www.gaiagps.com/ Map My Fitness: https://www.mapmyfitness.com/us/ Alex Hutchinson "Endure" (Book): https://amzn.to/4fH9M4y Outside Festival: https://festival.outsideonline.com/ Groundswell Experiential Agency: https://groundswellxm.com/ Superfly: https://superf.ly/   Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia

We made it! 50 episodes deep and we are just getting started. To celebrate this milestone, Dylan and Aaron fielded 10 questions from the Slack Channel for this special edition "Ask Me Anything" episode. A big thank you to everyone in the Second Nature Slack that contributed questions, and thank you to everyone who has been following along with the podcast. We are grateful for your support!   Show Notes: Compass and the Nail: https://amzn.to/3UK2nJv The Creative Act: https://amzn.to/3UK2nJv Radical Acceptance: https://amzn.to/4eh9r7f The Daily Stoic: https://amzn.to/3UIfOcK War Of Art: https://amzn.to/3UIfOcK The Infinite Game: https://amzn.to/3Z7hEa5   That Triathlon Life: www.thattriathlonlife.com Jamie O'Brien: https://jamieobrien.com/ Travis Rice: https://www.instagram.com/travisrice/?hl=en Gorge Waterfalls Race: https://www.daybreakracing.com/gorge-waterfalls Christian Dunn Design: https://www.instagram.com/christianmdunn/?hl=en TrailCon: https://trailconference.com/ Invest Like The Best: https://podcasts.apple.com/us/podcast/invest-like-the-best-with-patrick-oshaughnessy/id1154105909 Pat McAfee: https://www.youtube.com/channel/UCxcTeAKWJca6XyJ37_ZoKIQ Tetragrammaton: https://www.tetragrammaton.com/ My First Million: https://www.mfmpod.com/   Colin + Samir: https://www.colinandsamir.com/   Vans Warped Tour: https://www.vanswarpedtour.com/ The North Face: https://www.thenorthface.com/en-us Ian Gates (IP, Patent, Legal): https://krdglaw.com/   Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia

Ian deQueiroz founded SENDY with action sports icons Travis Rice and Cameron Zink, and it's a platform where outdoor enthusiasts can buy or rent gear for nearly every outdoor activity imaginable. But there is so much more to this process than just posting up a buy/sell forum with gear, and Ian shares a mountain of insights about finding the right partners, technical stack, and maintaining community. We also learn how AI is becoming part of the process, and in the process, we uncover another strong contender for our galaxy brain concept from a few episodes back.   Show Notes: SENDY: https://www.sendy.io Ian deQueiroz: https://www.linkedin.com/in/ian-dequeiroz/ Travis Rice: https://www.instagram.com/travisrice/ Cam Zink: https://www.instagram.com/camzink/ Kelly Slater's Wave Co: https://www.kswaveco.com/ Guayaki: https://guayaki.com/ Ukrainian Story: https://www.forbes.com/sites/michellebruton/2023/05/03/amid-russian-invasion-a-ukrainian-development-team-brought-outdoor-gear-app-sendy-to-life/ KEH (Camera): https://www.keh.com/ Turo (Cars): https://turo.com/    LibTech Snowboards: https://www.lib-tech.com/     BPC: Palo Alto - Matthew Harris (Book): https://amzn.to/4f0t6JX Founding Sales - Peter Kazanjy (Book): https://amzn.to/3NPgNUH The Cold Start Problem - Andrew Chen (Book): https://amzn.to/48vGEuo   Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia

Twenty-three years ago, Todd Barber and a handful of freeride mountain bikers started an event that opened the doors to one of the most exciting disciplines in the sport. Red Bull Rampage has made a huge impact, and Todd and his team are continuing to grow the sport through the launch of Natural Selection - Bike, an event that is slated to launch next year in Queenstown. Throughout this discussion, we talk about the struggles and successes of putting together some of the biggest and most impactful events in the sport of mountain biking - including key moments of progression along the way, notably this year's inclusion of a women's category at Red Bull Rampage.   Show Notes: Red Bull Rampage: https://www.redbull.com/us-en/events/rampage Natural Selection Tour: https://www.naturalselectiontour.com/ Proving Grounds: https://www.instagram.com/provinggroundstour/ Josh Bender: https://www.youtube.com/watch?v=dMTvzu4ojcU&pp=ygULam9zaCBiZW5kZXI%3D Paul Crandell (Original Red Bull VP): https://www.linkedin.com/in/paul-crandell-9974ba27/ Red Bull Recon: https://www.youtube.com/watch?v=VAPuKy9p9Xg Oakley Icon Sender (from Rampage): https://www.youtube.com/watch?v=KnLGB7rqOis&pp=ygUSb2FrbGV5IGljb24gc2VuZGVy Natural Selection - Bike: https://www.naturalselectiontour.com/nst-bike Search For The Next Proving Grounds: https://www.pinkbike.com/news/full-film-the-search-for-the-next-proving-grounds.html Red Bull King Of The Rock: https://www.youtube.com/watch?v=fzGtAVqzkow Hell Barge: https://youtu.be/oQA05rsD9ns?si=zuNdFJh35-fgn70O   BPC: Natural Selection: https://www.naturalselectiontour.com/ Where The Trail Ends (Film):  https://www.redbull.com/us-en/trailer-videos/where-the-trail-ends