Second Nature

Spencer Harkins has been the VP of Brand at Pit Viper since 2017, and in this episode we get into all the stories of where the brand started, their clever strategy for coming up with ideas and campaigns, and how they are serious about taking things less seriously. We highly recommend that you check out this episode on the Second Nature YouTube channel, there are some visuals that you don't want to miss! Show Notes: Spencer Harkins: https://www.linkedin.com/in/spencerharkins/ Pit Viper Website: https://www.pitviper.com Pit Viper Instagram: https://www.instagram.com/pit_viper/ Chuck Mumford: https://www.instagram.com/buckmanford/?hl=en Chris Garcin: https://www.linkedin.com/in/garcin/ Kickstarter - Pit Viper: https://www.kickstarter.com/projects/pitviper/the-pit-viper-revolution Kirt Voreis: https://www.instagram.com/kirtvoreis_allride/ (Ian Gates) KRDG Law Firm: https://krdglaw.com/ Pit Viper Synthesizer: https://www.pitviper.com/collections/the-synthesizer Gronk x PV: https://www.pitviper.com/products/the-gronk-merika-2000?variant=40403320340574 Larry Enticer: https://www.instagram.com/larryenticer/ Dirty Soda Recipe: https://www.instagram.com/pit_viper/reel/DCxMplxStik/ BPC: ProLab One Flush Septic Tank: https://amzn.to/3WdCLFy Second Mountain (Book): https://amzn.to/4gQpLhr American Denim (Matt Sharkey's Book): https://amzn.to/429r7zj Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia

Matt Sims, founder of Courier and a former Lululemon and Fox Racing specialist, shares his journey of launching high-performance socks for athletes. He discusses the importance of building genuine relationships in sports marketing and how intention shapes outdoor gear choices. Matt reflects on the challenges faced while reviving passion in stagnant industries and emphasizes adaptability in brand launches. His insights into creating a community around performance gear and the excitement of innovative products like NeuroGum make for a compelling listen.

We haven't figured out how to spell it yet, but at least we came through with the awards for our favorite brands, product, content and athletes. Dylan and Aaron share their favorites from the year, as well as a look at what's in store for the year ahead. Show Notes: Skratch Labs: https://www.skratchlabs.com/ Hoka: https://www.hoka.com/ Raide Research: https://raideresearch.com/ Garmin Enduro 3: https://www.garmin.com/en-US/p/851039 DJI Osmo Pocket 3: https://store.dji.com/product/osmo-pocket-3 Deathgrip 2 Film: https://www.deathgrip2movie.com/ Team Sport Film: https://www.youtube.com/watch?v=NEg_p1Lw2l4 Berm Peak: https://bermpeak.substack.com/ Katie Schide: https://www.instagram.com/katieschide/ Jesse Itzler Pancake Theory: https://milled.com/jesseitzler.com/free-swim-the-first-pancake-theory-y69p39H1fz4J5aAg Hoffman Process: https://www.hoffmaninstitute.org/ Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia

John Paradine was there on Day One of Red Bull, when the first can was officially sold in the USA. In this podcast, he shares stories about the way Red Bull established themselves in the USA - and the unorthodox ways they went about building the marketing organization (and their approach to ROI). Field Marketing was (and still is) a huge element in Red Bull's marketing mix, and on this podcast we share the insights of how anyone (brand, operator or creator) could utilize that mindset to be successful. Show Notes: John Paradine (Linked In): https://www.linkedin.com/in/johnparadine/ Robby Naish: https://www.redbull.com/us-en/athlete/robby-naish Shane McConkey: https://snowbrains.com/15-years-gone-still-inspiring-shane-mcconkey1/ Pete Moran: https://www.linkedin.com/in/pete-moran-348a154/ San Francisco Peninsula: https://www.thesanfranciscopeninsula.com/ SF Peninsula Super Rider Project: https://www.youtube.com/watch?v=CHqGcGxmvGw BPC: Trail Karma (desktop version only): https://www.trailforks.com The War Of Art (book): https://amzn.to/3BVzvYq Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia

What does the future hold for the outdoor industry? Matt Trappe and Steve Holmberg join Aaron on this week's podcast to share their predictions for the year ahead. Also included, hot takes and predictions from the community, and a bonus Galaxy Brain about the future of Second Nature. Show Notes: Matt Trappe (Linked In): https://www.linkedin.com/in/matt-trappe/ Matt Trappe (Substack): https://amatterofbrand.substack.com/ Steve Holmberg (Linked In): https://www.linkedin.com/in/stephenholmberg/ Steve Holmberg (Substack): https://steveholmberg.substack.com/ Insight Accelerator: https://www.stephenholmberg.com/ Auteur Sportif: https://auteursportif.com/ Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia

The Futurist Project is an outdoor industry leadership academy that is currently accepting applications for their upcoming class. Thirty people who represent the future of the outdoor industry will be accepted to the sixth month program that includes in person, virtual and mentor-based training and support. On the podcast, Sablle Stahl and Vince Mazzuca share the details about The Futurist Academy, the application process, and what the attendees can expect. Show Notes: Sablle Stahl: https://www.linkedin.com/in/sablle/ Vince Mazzuca: https://www.linkedin.com/in/vince-mazzuca-58b14a1a/ The Futurist Project: https://thefuturistproject.com/ APPLY For The Futurist Project: https://thefuturistproject.com/pages/apply Skip Yowell: https://www.outinunder.com/content/trailblazer-skip-yowell Great Basin National Park Foundation: https://www.greatbasinfoundation.org/ Runners for Public Lands: https://runnersforpubliclands.org/ Nakoa Adventures: https://nakoaadventure.com/ Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia

Any elite athlete would tell you that it takes a village to support their ability to achieve their goals throughout the season. A big part of that support comes through partnerships, and in today's episode of Second Nature, we have a deep conversation about athlete partnerships with Patrick Lemieux. He's the person connecting the dots between athletes and partners for mega athletes like Lionel Sanders and Taylor Knibb, to name a few. Show Notes: Pat Lemieux: https://www.linkedin.com/in/patrick-lemieux-5a9aa91a6/ Lemieux Group: https://www.lemieux.group/ Lionel Sanders: https://www.lionelsanders.com/ Taylor Knibb: https://www.instagram.com/taylorknibb/ Kat Matthews: https://www.katrinamatthewstri.com/ Tom Pidcock Deal: https://www.cyclingnews.com/news/tom-pidcock-to-ride-a-pinarello-in-off-road-racing-but-use-a-scott-on-the-road-with-q365/ Andrew McQuaid (Agent): https://www.trinitysportsmanagement.com/andrew-mcquaid Gravel World Champs: https://ucigravelworldseries.com/en/world-championships/ T100 Series: https://t100triathlon.com/ Michael Moritz: https://www.forbes.com/profile/michael-moritz/ Chris Voss - Never Split The Difference (Book): https://amzn.to/3VHxLZu BPC: Athletic Brewing: https://athleticbrewing.com/ Pro Tri News (podcast): https://protrinews.buzzsprout.com/ Aaron's SF Tourism Video: https://www.youtube.com/watch?v=CHqGcGxmvGw Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia

Chief Business Officer of Strava, Zip Allen, joins the podcast to talk about Strava's Year In Sport, how Strava approaches product design, and the future of the platform. We dive into the unique partnership approach that Strava pursues and how Zip's past work is informing the future of Strava. Show Notes: Zip on LinkedIn: https://www.linkedin.com/in/zipporah-allen-6282721/ Strava: https://www.strava.com Strava Year In Sport: https://press.strava.com/articles/strava-releases-annual-year-in-sport-trend Larissa Rivers: https://www.linkedin.com/in/larissarivers/ Strava Partners: https://partners.strava.com/ VeloViewer: https://veloviewer.com/ LaCol Cycling: https://lecol.cc/pages/le-col-tour-strava-challenge Athlete Intelligence: https://support.strava.com/hc/en-us/articles/26786795557005-Athlete-Intelligence-on-Strava-Beta Taco Bell Marathon: https://www.sfgate.com/local/article/san-francisco-taco-bell-marathon-19652016.php Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia

Kevin Fallon and Dave Dombrow join Second Nature today to talk about the evolution of Speedland from the early days of starting up until now. They've passed through multiple inflection points on their journey to establish the brand, and this discussion digs into the topics of focus and discipline as they build both the brand and the business. Show Notes: Speedland: https://www.runspeedland.com/ The Running Event: https://www.therunningevent.com/ Birkenstock Speedlands: https://www.instagram.com/p/C3seRioLqy3/ Everyone makes everything: https://www.hereandthere.club/post/everyone-makes-everything Under Armour x Speedland Collab (Infinite Mega): https://meta-endurance.com/under-armour-2025-line-up-preview/ TNF x Skims: https://skims.com/pages/the-north-face-x-skims Safe Notes: https://www.angellist.com/learn/safe-note Freetrail: https://freetrail.com/ Topher Gaylord: https://www.linkedin.com/in/tophergaylord/ RX:FPY: https://run.outsideonline.com/gear/a-sneak-peek-at-the-hottest-running-shoes-coming-out-in-2025/ Don Reichelt: https://www.runspeedland.com/blogs/athletes/meet-don-reichelt-speedland-athlete Gear Junkie Best In Show: https://gearjunkie.com/footwear/running-footwear/best-in-show-running-event-2024 Freetrail x Speedland Pod (2022): https://podcasts.apple.com/us/podcast/speedland-my-new-footwear-sponsor/id1492327668?i=1000547669554 Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia

Stu Thomson, Founder/CEO of Cut Media, joins Second Nature to talk about the way his creative and production agency works with athletes, and how that flywheel opens doors for everyone to produce their best work. Cut Media has produced viral sports sensations like Danny MacAskill's Imaginate (94M views), The Ridge (80M views), F1 vs Drone (24M views) and plenty more. Show Notes: Stu Thomson: https://www.linkedin.com/in/stuthomson/ Cut Media: https://cutmedia.com/ Industrial Revolutions: https://www.youtube.com/watch?v=ShbC5yVqOdI Inspired Bicycles - Danny: https://www.youtube.com/watch?v=Z19zFlPah-o Dave Sowerby: https://www.instagram.com/davesowerby/ Danny Day Care: https://www.youtube.com/watch?v=jj0CmnxuTaQ Drive to Survive: https://www.netflix.com/title/80204890 Santa Cruz 5010 Video: https://www.youtube.com/watch?v=95gEtoGmYWI F1 vs Drone: https://www.youtube.com/watch?v=9pEqyr_uT-k World's Best FPV Drone: https://www.youtube.com/watch?v=13OtZFWdhwQ Fresh Cuts: https://cutmedia.com/blog/introducing-fresh-cuts Screen Scotland: https://www.screen.scot/ The Ridge: https://www.youtube.com/watch?v=xQ_IQS3VKjA BPC: Grand Slam Track: https://cutmedia.com/work/grand-slam-track Alpine Run Project: https://www.youtube.com/watch?v=WQZEcywnYok Danny Gymnasium: https://www.youtube.com/watch?v=fAEBNEscL0c Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia