Second Nature

Michael Peters, Director of Corporate Partnerships for KOA, joins the podcast this week to share his perspective and experience around B2B partnerships. We talk about value exchange, growth vs credibility partnerships, and the best way to do cold outreach for partnerships. Show Notes: Michael Peters: https://www.linkedin.com/in/michael-peters-300782b/ KOA: https://koa.com/ Outdoor Hospitality Report 2024: https://koa.com/north-american-camping-report/ Holo Footwear: https://holofootwearinc.com/collaborations/koa-campgrounds/ Hest: https://hest.com/ Sensible Weather: https://www.sensibleweather.com/ USA Bobsled Team: https://rvbusiness.com/koa-renews-partnership-with-usa-bobsled-skeleton-team/ KOA x NASCAR: https://ownakoa.com/2024/11/20/kampgrounds-of-america-inc-partners-with-jr-motorsports-bringing-camping-to-the-racetrack/ Connor Zilisch: https://www.instagram.com/connorzilisch/?hl=en BPC: Brand - Hest: https://hest.com/ Product - Outdoor Element "Fire-biner": https://outdoorelement.com/products/firebiner-carabiner Content - Culture Is The New Leadership (Book): https://amzn.to/3ZAblvV Prenuvo Scan: http://www.prenuvo.com Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia

From Nike to Next Ventures, Mel Strong has mentored talent from every end of the spectrum - leading giant teams at Nike in their women's, running and skateboarding divisions, and now investing in early stage startups through Next Ventures. We dig into her history at Nike, and how that informed and motivated a big shift to the world of venture capital. In the outdoor industry, understanding the impact of a VC has many pros and cons, and in this podcast, we tackle both sides of it. Mel Strong: https://www.linkedin.com/in/melanie-strong/ Nike SB: https://www.nike.com/skateboarding Sandy Bodecker: https://www.sneakerfreaker.com/news/r-i-p-the-godfather-of-nike-sb-sandy-bodecker/ Breaking 2 Project: https://www.nike.com/gb/running/breaking2 Joan Benoit Samuelson: https://www.instagram.com/joanbenoitsamuelson/ Next Ventures: https://www.nextventures.com/ Oura x Dexcom News: https://techcrunch.com/2024/11/19/oura-valued-at-5b-following-deal-with-medical-device-firm-dexcom/ Oura Ring: https://ouraring.com/ Swimming With Allocators: https://swimmingwithallocators.com/ Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia

Doug Baker from Shift Active Media joins the podcast to share the research data from their most recent study. In this podcast, we talk about the overlaps and differences between audiences in the world of cycling and outdoor - as well as what brands should do with that information. Show Notes: Shift Active Media: https://www.shiftactivemedia.com Doug Baker: https://www.linkedin.com/in/doug-baker-244407b/ Steve Holmberg: http://www.stephenholmberg.com Get access to the full report in our Slack channel (free): https://www.launchpass.com/second-nature Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia

The Running Event in Austin, Texas just concluded, so we have event attendee and frequent contributor Steve Holmberg back on the podcast to break down all the insights and standouts at TRE. We also dive into the vibe of the event, some surprising brands, and what was potentially missing from this year's event. Show Notes: Insight Accelerator: https://www.stephenholmberg.com/ The Running Event: https://www.therunningevent.com/ Satisfy Running: https://satisfyrunning.com/ Bandit: https://banditrunning.com/ Puma Running: https://us.puma.com/us/en/sport/running/shoes Mizuno: https://mizunousa.com/running/ Diadora: https://www.diadora.com/en/us/sestriere/ Mischief Boots: https://store.mschf.com/ TYR: https://www.tyr.com/footwear Sketchers: https://www.skechers.com/go-run-collection/ Matt Trappe - Recap: https://amatterofbrand.substack.com/p/the-running-event-our-bedroom-gets Cameron Zink - Sensus Grips: https://www.thesensus.com/ BPC: Speedland RX:FPY: https://www.instagram.com/reel/DCzzXatTE0J/ Hard MTB League: https://www.hardmtbleague.com/ Overtime Elite: https://www.instagram.com/ote/ Salomon Gravel Shoe: https://www.salomon.com/en-us/shop/product/drx-defy-grvl-li6257.html Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia

Kate Veronneau joins Second Nature to talk about Zwift's partnership with the Tour de France Femmes Avec Zwift and the history of Zwift's involvement getting women on bikes and supporting athletes through programs like Zwift Academy. Show Notes: Kate Veronneau: https://www.linkedin.com/in/kateveronneau/ Bicycling article about Kate: https://www.bicycling.com/culture/a46030980/riders-of-the-year-star-kate-veronneau/ Zwift Academy: https://zwiftinsider.com/academy-winner/ Leah Thorvilson: https://www.instagram.com/leahthorvilson/ 2020 Virtual Tour de France: https://www.letour.fr/en/virtual-tour-de-france Off The Maap Series: https://www.zwift.com/offthemaap Zwift on YouTube: https://www.youtube.com/channel/UCeOCqLG5Wy65aiENWfuFzUQ Zwift Ride (Hardware): https://www.zwift.com/zwift-ride-smart-bike Alison Jackson: https://www.instagram.com/aliactionjackson/ NICA: https://nationalmtb.org/ Watch The Femmes: https://zwiftinsider.com/wtf-2024/ Togethxr: https://www.togethxr.com/ Here For The Women's Race: https://www.hereforthewomensrace.com/ Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia

We use Substack to power the Second Nature newsletter, and on today's podcast, we are joined by our man on the inside, Austin Tedesco. In this episode, he shares insights and best practices from the world of sports content creation (and beyond). Show Notes: Substack: http://www.substack.com Austin Tedesco: https://www.linkedin.com/in/austin-tedesco-90248a59/ Lenny: https://substack.com/@lenny Feed Me: https://www.readfeedme.com/ Semafor article about Emily: https://www.semafor.com/article/11/17/2024/feed-mes-emily-sundberg-and-her-studio-mindset Ethan Strauss: https://substack.com/@houseofstrauss Mark Stein: https://marcstein.substack.com/ Laura Riley: https://substack.com/@magasin Elon Tried To Buy Substack: https://www.businessinsider.com/elon-musk-is-open-to-buying-publishing-platform-substack-2022-12 AI Study About Poetry: https://www.euronews.com/culture/2024/11/19/bard-or-bot-study-shows-readers-prefer-ai-to-human-poetry Casey Newton: https://substack.com/@platformer Brian Morrissey: https://substack.com/@therebooting Michael Easter: https://substack.com/@michaeleaster JOB OF THE WEEK: Substack Sports Manager: https://www.linkedin.com/jobs/view/4068288839/ BPC: Matter of Brand: https://amatterofbrand.substack.com/ Brand New Story: https://brandnewstory.substack.com/ Clare de Boer: https://substack.com/@claredeboer Field Report: https://steveholmberg.substack.com/ Trail Mix: https://wearetrailmix.substack.com/ Speedhimon: https://bendhiman.substack.com/

Another classic bro-pod with Aaron and Dylan, running through a grab bag of topics from the response to our latest episode with Outside's CEO to some galaxy brain ideas that will surely impact the outdoor industry. We pulled a few more questions from the AMA list as well, not to mention a huge opportunity for someone to capture the job of the week. Show Notes: Second Nature Slack: https://www.launchpass.com/second-nature Robin Thurston Podcast: https://youtu.be/B6GZn1TrrBE The SF Peninsula: https://www.thesanfranciscopeninsula.com/ Job of The Week - Whoop: https://jobs.lever.co/whoop/55b6782a-cfc0-4543-8fbe-882880448c18 Andy Walshe (Human Performance): https://andywalshe.com/about-andy-walshe/ BPC: Flavored KetoneIQ: http://www.ketone.com/Freetrail30 Oversubscribed (Book): https://amzn.to/4hNcjfd Women's Premier Lacrosse League: https://www.espn.com/lacrosse/story/_/id/42364549/premier-lacrosse-launching-women-league-2025 Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia

Simon Freeman from Like the Wind, one of the original (and best) running media publications joins the podcast to talk about the early days of LtW and how he balanced it with the rest of his life and responsibilities (including being CEO and exiting his other company) over the past ten years. Simon has also created a special LtW Discovery Offer for listeners/viewers of Second Nature, which you can redeem here: http://bit.ly/ltw-SecondNature Show Notes: Like the Wind: https://www.likethewindmagazine.com/ Rouleur Magazine: https://www.rouleur.cc/ The Ride Journal: http://theridejournal.com/ Freestak: https://www.freestak.com/ TRE: https://www.therunningevent.com/ LtW Substack: https://likethewindmag.substack.com/ BPC: Simon: Freetrail (http://www.freetrail.com) and Super Rider (http://superrider.tv) Aaron: Rapha Films "On The Up" - https://www.youtube.com/watch?v=wTEP1kfAoGc Dylan: Vuori's latest fundraising round: https://insider.fitt.co/vuori-raises-825m-hits-5-5b-valuation/ Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia

Robin Thurston, CEO of Outside, joins Second Nature for a discussion about the focus on supporting the entire ecosystem and experience for every user on the platform. We dig into what it means to build the vision of Outside and how that translates in a meaningful way (and how difficult it can be to achieve). Show Notes: Outside: https://www.outsideinc.com/ Outside Online: https://www.outsideonline.com/home Trailforks: https://www.trailforks.com/ Gaia GPS: https://www.gaiagps.com/ Map My Fitness: https://www.mapmyfitness.com/us/ Alex Hutchinson "Endure" (Book): https://amzn.to/4fH9M4y Outside Festival: https://festival.outsideonline.com/ Groundswell Experiential Agency: https://groundswellxm.com/ Superfly: https://superf.ly/ Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia

We made it! 50 episodes deep and we are just getting started. To celebrate this milestone, Dylan and Aaron fielded 10 questions from the Slack Channel for this special edition "Ask Me Anything" episode. A big thank you to everyone in the Second Nature Slack that contributed questions, and thank you to everyone who has been following along with the podcast. We are grateful for your support! Show Notes: Compass and the Nail: https://amzn.to/3UK2nJv The Creative Act: https://amzn.to/3UK2nJv Radical Acceptance: https://amzn.to/4eh9r7f The Daily Stoic: https://amzn.to/3UIfOcK War Of Art: https://amzn.to/3UIfOcK The Infinite Game: https://amzn.to/3Z7hEa5 That Triathlon Life: www.thattriathlonlife.com Jamie O'Brien: https://jamieobrien.com/ Travis Rice: https://www.instagram.com/travisrice/?hl=en Gorge Waterfalls Race: https://www.daybreakracing.com/gorge-waterfalls Christian Dunn Design: https://www.instagram.com/christianmdunn/?hl=en TrailCon: https://trailconference.com/ Invest Like The Best: https://podcasts.apple.com/us/podcast/invest-like-the-best-with-patrick-oshaughnessy/id1154105909 Pat McAfee: https://www.youtube.com/channel/UCxcTeAKWJca6XyJ37_ZoKIQ Tetragrammaton: https://www.tetragrammaton.com/ My First Million: https://www.mfmpod.com/ Colin + Samir: https://www.colinandsamir.com/ Vans Warped Tour: https://www.vanswarpedtour.com/ The North Face: https://www.thenorthface.com/en-us Ian Gates (IP, Patent, Legal): https://krdglaw.com/ Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia