Second Nature

Ian deQueiroz founded SENDY with action sports icons Travis Rice and Cameron Zink, and it's a platform where outdoor enthusiasts can buy or rent gear for nearly every outdoor activity imaginable. But there is so much more to this process than just posting up a buy/sell forum with gear, and Ian shares a mountain of insights about finding the right partners, technical stack, and maintaining community. We also learn how AI is becoming part of the process, and in the process, we uncover another strong contender for our galaxy brain concept from a few episodes back. Show Notes: SENDY: https://www.sendy.io Ian deQueiroz: https://www.linkedin.com/in/ian-dequeiroz/ Travis Rice: https://www.instagram.com/travisrice/ Cam Zink: https://www.instagram.com/camzink/ Kelly Slater's Wave Co: https://www.kswaveco.com/ Guayaki: https://guayaki.com/ Ukrainian Story: https://www.forbes.com/sites/michellebruton/2023/05/03/amid-russian-invasion-a-ukrainian-development-team-brought-outdoor-gear-app-sendy-to-life/ KEH (Camera): https://www.keh.com/ Turo (Cars): https://turo.com/ LibTech Snowboards: https://www.lib-tech.com/ BPC: Palo Alto - Matthew Harris (Book): https://amzn.to/4f0t6JX Founding Sales - Peter Kazanjy (Book): https://amzn.to/3NPgNUH The Cold Start Problem - Andrew Chen (Book): https://amzn.to/48vGEuo Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia

Twenty-three years ago, Todd Barber and a handful of freeride mountain bikers started an event that opened the doors to one of the most exciting disciplines in the sport. Red Bull Rampage has made a huge impact, and Todd and his team are continuing to grow the sport through the launch of Natural Selection - Bike, an event that is slated to launch next year in Queenstown. Throughout this discussion, we talk about the struggles and successes of putting together some of the biggest and most impactful events in the sport of mountain biking - including key moments of progression along the way, notably this year's inclusion of a women's category at Red Bull Rampage. Show Notes: Red Bull Rampage: https://www.redbull.com/us-en/events/rampage Natural Selection Tour: https://www.naturalselectiontour.com/ Proving Grounds: https://www.instagram.com/provinggroundstour/ Josh Bender: https://www.youtube.com/watch?v=dMTvzu4ojcU&pp=ygULam9zaCBiZW5kZXI%3D Paul Crandell (Original Red Bull VP): https://www.linkedin.com/in/paul-crandell-9974ba27/ Red Bull Recon: https://www.youtube.com/watch?v=VAPuKy9p9Xg Oakley Icon Sender (from Rampage): https://www.youtube.com/watch?v=KnLGB7rqOis&pp=ygUSb2FrbGV5IGljb24gc2VuZGVy Natural Selection - Bike: https://www.naturalselectiontour.com/nst-bike Search For The Next Proving Grounds: https://www.pinkbike.com/news/full-film-the-search-for-the-next-proving-grounds.html Red Bull King Of The Rock: https://www.youtube.com/watch?v=fzGtAVqzkow Hell Barge: https://youtu.be/oQA05rsD9ns?si=zuNdFJh35-fgn70O BPC: Natural Selection: https://www.naturalselectiontour.com/ Where The Trail Ends (Film): https://www.redbull.com/us-en/trailer-videos/where-the-trail-ends

Sito Luis Salas and Jordi Lorenzo sit down with Second Nature to talk about the formation of NNormal, the importance of Kilian Jornet's involvement, and the future of the brand. In this unfiltered discussion, we dive into the triumphs and struggles of building a brand - as well as the power of content as "oxygen" to aid growth. Show Notes: NNormal: https://www.nnormal.com/ Kilian Jornet: https://www.instagram.com/kilianjornet/ Lymbus: https://www.lymbus.com/en Camper: https://www.camper.com/ The Alpine Connections: https://blog.nnormal.com/alpine-connections-completed/ Elhousine Elazzaoui: https://www.youtube.com/watch?v=DKjG8AikN-8 Kboix Technology: https://www.nnormal.com/en_US/content/kboix Yvon Chouinard "Let My People Go Surfing" (book): https://amzn.to/3BV5Uyf Kilian Foundation: https://www.kilianjornetfoundation.org/ Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia

Aaron is back from his trip to China where he saw the frictionless world of the "everything app". But how could we turn this concept into a Galaxy Brain concept for the Outdoor Industry? We also dive into Allyson Felix's new agency, the New York Times article about women riding at Red Bull Rampage, and Nike's decision to bring back ACG. Show Notes: Allyson Felix - Always Alpha: https://variety.com/2024/biz/news/always-alpha-allyson-felix-womens-sports-management-dolphin-1236170273/ Allyson's Shoe Company: https://saysh.com/ The Fame Gap - Female Athletes (thank you Rachel Clayton for sharing!): https://www.unofficialpartner.com/post/the-fame-gap-how-athlete-fame-can-unlock-growth-in-women-s-sport New York Times - Red Bull Rampage: https://www.nytimes.com/2024/10/16/us/red-bull-rampage-women-mountain-biking.html Red Bull Rampage Women's highlight: https://www.youtube.com/watch?v=bXjIc0Ro_pM Red Bull Rampage Men's highlight: https://www.youtube.com/watch?v=aj3u6wb77ek Where The Trail Ends (Film): https://www.redbull.com/us-en/trailer-videos/where-the-trail-ends Nike revives ACG: https://sgbonline.com/nike-eyes-return-to-outdoor-business/ Brand, Product, Content: Vessi Waterproof Shoes: https://vessi.com/ Kailas Gear: https://kailasgear.com/ Big Day Concepts: https://www.instagram.com/big_day_concepts/ Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia

Jonathan Levitt, a brand marketing expert and podcaster, explores the fascinating differences between brand and performance marketing. He shares insights on the evolving role of athletes as storytellers and emphasizes the need for strategic partnerships in sports marketing. The discussion highlights innovative monetization strategies for podcasts while nurturing community engagement. Levitt also touches on the dynamic creator economy, showcasing how authentic storytelling can drive audience growth and brand success.

Michael Mazzara, owner of Rogue Expeditions and Halfmarathons.net joins us to talk about what he believes to be a new frontier in the world of trail running. His belief that runners don't always need a race to prepare for, and the opportunity to deliver something new and exciting, is at the core of where he is headed with Rogue Expeditions. Show Notes: Halfmarathons.net: https://www.halfmarathons.net/ Rogue Expeditions: https://www.roguexpeditions.com/ Backroads Travel: https://www.backroads.com/ Davine: https://www.davinetravels.com/ Marathon Tours Agency: https://marathontours.com/en-us/ Run The Alps: https://runthealps.com/ CTS - Bucket List Travel: https://trainright.com/bucket-list/ Ingamba: https://ingamba.pro/ Duvine: https://www.duvine.com/ Trek Travel Program: https://trektravel.com/ RawDawg Run Club: https://thedailytexan.com/2024/06/24/rawdawg-run-club-inspires-young-people-to-find-community-in-active-way/ Why Luxury E-Commerce Is Shutting Down: https://mygemma.com/blogs/news/why-are-luxury-e-commerce-retailers-closing-down?srsltid=AfmBOopj3mVvQLWp6KlDiKbg_YTvtj2SvGeaWwNMAe1luR1AdWNv_0m The Pro's Closet: https://www.theproscloset.com/ PinkBike: https://www.pinkbike.com Sport & Story: https://www.sportandstory.com/ Kevin Espiritu from Epic Gardening: https://www.linkedin.com/posts/kevinespiritu_creator-economy-observations-as-we-get-close-activity-7246267868550443009-GKX0 Brand, Product, Content: PasNormal x Salomon collab: https://pasnormalstudios.com/us/collections/shop-salomon In The Weeds (Book): https://amzn.to/3NmXRMV 29029 Everesting Event: https://29029everesting.com/

Erin Sprague is the CEO of Protect Our Winters (POW) and joins us on the podcast to talk about POW's mission and vision - and everything in between. We get insight into the business imperatives behind this mission and how best to talk about climate change in a new and insightful way. Protect Our Winters is working on so many fronts, and Erin decontructs the effort in a way that helps us understand the breadth and depth of everything that they are pushing forward - truly an incredible feat. Links: Protect Our Winters: https://protectourwinters.org/ Erin Sprague on LinkedIn: https://www.linkedin.com/in/erinsprague/ Patagonia "Don't Buy This Jacket": https://www.patagonia.com/stories/dont-buy-this-jacket-black-friday-and-the-new-york-times/story-18615.html Jeremy Jones (Founder of POW): https://www.instagram.com/jeremyjones/?hl=en Join Team POW: https://protectourwinters.org/join-team-pow/ The End of Nature (Book): https://amzn.to/47UmERU What If We Get It Right? (Book): https://amzn.to/4dywrOM A Fine Line (Book): https://amzn.to/4gVr0wb Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia

Peter Abraham joins the podcast today to talk about the emergence of outdoor sports epicenters around the world, and what needs to be true in order for these locations to exist (spoiler: it's more than just mountains). We also go deep into the ways that coaching and leadership are changing, and how the cultural trend of joy is making an impact on brands, content and athletes. Links: Peter Abraham: https://abrhm.com/ Bentonville: https://www.youtube.com/watch?v=uWWzqZbZYLo Howler Bike Park (Aaron's new video): https://youtu.be/4T9tpokmqCI Bentonville Bike Fest: https://www.bentonvillebikefest.com/ Dre Tzortis's article about Red Bull vs On Brand Strategy: https://substack.com/home/post/p-149745960 Red Bull BC One: https://www.youtube.com/watch?v=6TtY-FN2htE Hoka: https://www.hoka.com/ BPC: UCI World Gravel Championships: https://gravelchampionshipsflanders.com/en/ Folklord: https://wearfolklord.com/ Jerry Lorenzo (Fear of God) - Complex: https://www.youtube.com/watch?v=mSCZLoVuVmM Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia

Today's podcast is the ultimate example of cross-pollination. On Second Nature, we frequently talk about the value of connecting with people in adjacent industries, and that you get to have a glimpse into the future of your own industry. The people who are best at predicting shifts in an industry are typically the winners. What better way to do that than to identify an industry that's ahead of you and ask every possible question you can come up with? Today's guest is Travis Wannlund, who just finished up a huge run as the head of Gaming at Red Bull. His most notable contribution to Red Bull was helping brand and sports marketing people understand the impact of gaming on their bottom line, how to connect with a wider audience and how Gaming insights inform the way Red Bull's other athletes do business. He made it easy for the people who were paying attention to reap insane benefits, and now it's your turn. Links: Travis Wannlund: https://www.linkedin.com/in/wannlund/ Why Gaming Is Still About Red Bull: https://venturebeat.com/pc-gaming/why-esports-is-still-about-razer-and-red-bull-not-pepsi-and-arbys/ GrandPooBear x Wings For Life: https://www.redbull.com/us-en/grandpoobear-lab-tour-wings-for-life Ludwig x Red Bull: https://www.redbull.com/us-en/theredbulletin/ludwig-youtube-streamer-profile Among Us (Game): https://www.innersloth.com/games/among-us/ Ninja x Red Bull: https://www.redbull.com/se-en/ninja-joins-red-bull Gamer vs F1 Driver - Reaction Time: https://www.youtube.com/watch?v=QenofJ-ARYU BPC: Peloton Lanebreak: https://www.onepeloton.com/bike/lanebreak Audiosurf: https://en.wikipedia.org/wiki/Audiosurf ANYTIME Film: https://www.redbull.com/us-en/films/anytime Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia

Dylan and Aaron dig into the details of each other's business and call out areas of opportunity for both Super Rider and Freetrail. This episode is part galaxy brain, part therapy session as they publicly share details about the struggles and triumphs of owning media businesses in the outdoor space. Using the concept of Simon Sinek's book "The Infinite Game", this podcast helps put a filter on decision making and how to move forward with business in the outdoor industry. Links: Simon Sinek - The Infinite Game: https://amzn.to/3N9JD23 Freetrail: http://www.freetrail.com Super Rider: http://www.youtube.com/@superridertv Aaron's Newsletter: https://superrider.substack.com/ Matt Trappe's Newsletter: https://amatterofbrand.substack.com/ NotebookLM (Podcast AI): https://notebooklm.google/ BPC: Kilian Bron - Dolomites: https://www.youtube.com/watch?v=0FSmJ9n4Gsc Shane Smith x Rick Rubin: https://open.spotify.com/episode/6pQV6JlLNaypDofeAeukDT?si=b4a70427b8924856 TNF Summit Series Offtrail: https://www.thenorthface.com/en-us/shop-all/footwear-new-arrivals-c829848/summit-series-offtrail-tr-shoes-pNF0A8A9W Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia